Recent data has shown that the average search made per user keeps increasing every year, and that over 25% of these searches has never been made before. The same data also shows that the percentage of searches made in some categories has increased by as much as over 20% in just one year. That might not seem like much, but considering the number of searches made through Google every day, that will be several billions of additional searches every year.
In case you’re not yet convinced about why to invest your time, or money, into SEO, according to the data linked above, below are a few reasons why SEO can be the best investment of your time and money.
- For every click generated to a PPC ad in the search engines, around 8 clicks are generated to organic results; this only shows that people are more naturally inclined to click an organic result in the search engines, and that SEO is also far more effective when compared to PPC.
- SEO has been proven to be the most effective form of marketing in comparison to email marketing, viral videos, RSS, blogs and even the “over-hyped” social media.
- 75% of Americans use search engines on a regular basis. That’s a huge chunk of targeted traffic that should never, ever be ignored, if you’re a marketer, especially one that depends on the internet for income.
Even with the above data, what surprises me the most is that most companies and startups spend a lot more money on PPC and other forms of impression based marketing in comparison to SEO. Personally, I believe SEO is more effective, and contrary to what most people believe, you can start getting quality results from your efforts in a few months from starting. What I think most people lack is actionable, and underused, tactics to help them get results from their efforts. In this article I share 5 SEO tactics to help make your blog uber-successful.
1. Start Using More Multimedia in Your Articles
Search engines are starting to place more emphasis on multimedia content, and it is starting to become obvious that is what readers want.
A recent study by Forrester has shown that videos are 50x more likely to rank for a keyword in comparison to just using the keyword in your article, and ignoring a study of this nature might have more impact on your marketing than you can expect.
We all know that videos are not that easy to create and edit, the search engines know this too, and we also know that it isn’t easy to plagiarize another person’s video and take credit for it. This is one of the major reasons why making videos a part of your SEO strategy can have a lot more impact than you expect.
Using videos on your website also makes it a little more interactive, and as a result helps your readers get more value from it; when readers enjoy your site, they tell others about it, this results in more readers and links to your site and as a result more SEO success for you.
2. Interlink Your Blog from Old Successful Articles
Another approach most people underuse is interlinking their blog posts to each other. Many of us have written successful articles in the past when we knew little to nothing about SEO, and as a result many of these articles have little to no links back to articles on our website. The end result is that this simple action is costing you a lot in rankings and SEO benefits.
Search engines consider several things when deciding which page to rank, and two main factors they consider are the crawlability of a website and how long readers spend on that website. Interlinking your articles to one another lead search engines to hidden pages on your website, while at the same time ensuring visitors spend more time on your website and as a result leading to better rankings.
A great SEO trick you might want to consider using for interlinking with Google is the “site:yourwebsite.com keyword” strategy. Simply replace “yourwebsite.com” with your website URL, and “keyword” with the keyword you want any of your articles to rank for. The articles that will be returned are articles that can pass potential link juice to your articles, and you can easily update any of those articles with internal links to the page you want to be ranked.
3. Use Videos to Build Quality Backlinks
You can also build quality links to your blog by leveraging videos you publish online. Most of us record and publish videos on a regular basis for the purpose of distributing them to video sharing sites, and that alone can be a source of quality backlinks on its own.
If you submit your videos regularly to sites like Youtube and Vimeo, make sure you tag your videos with keywords related to your website so as to let the search engines have an idea of what the video is all about, and also include a link in your description to let people know more about your site. Youtube, for example, only gives publishers nofollow links, but you can still leverage it by encouraging people to use your videos on their site with a link back to your site.
4. Make Website/Server Maintenance a Priority
A lot of SEOs are obsessed with building links and monitoring social signals that they forget one golden rule of SEO; your site is the most important part of SEO. There is no amount of links and optimization that can help you rank if your site isn’t prepared, which is one of the reasons you should keep working on making your website maintenance a priority. Make sure you constantly remove broken links on your site and from your articles, make sure your server is always responding and also make sure your site is super fast. Don’t ever underestimate the importance of a better website, so don’t ever give up optimizing your website to be its best possible self. The better, faster, cleaner and useful your website is for your readers, the higher it is likely to rank in the search engines.
5. Catch the “Low Hanging” Keywords
One more little known SEO tactic is capitalizing on the “low hanging” keywords. Whenever most people are looking to increase their search traffic, the first thing they do is launch the Google Adwords Keyword Tool or any other keyword tool they use, look for top keywords and then work on ways to rank. While that has more potential for traffic, it will also probably take a lot of time and effort on your part to rank for your desired keywords. An effective solution in this regards is to work on capitalizing on your existing rankings; take a look at the top 100 keywords sending traffic to your blog for the search engines, look for the new long tail keywords sending traffic to your blog, check your rankings for those keywords and try to get ranked #1 for keywords you are not ranking for already. This tactic is way too simple, very effective, but so underused.
John Smith is an expert who loves to review Bistro MD Coupon and Diet to Go Coupon codes for his clients.
What Is Your Blog Post Publishing Frequency and Why?
From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.
I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.
Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.
You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.
But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.
On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.
Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.
Optimal Blog Post Frequency
Follow your fun and relaxation.
What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.
I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.
Making Money and Frequency
In my eBook:
I break down how you find buyers for your business online.
Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.
Do the inner work and the outer results expand freely and easily over time.
Blogging Income Tip: How Do You Feel about Money?
As I promote my eBook:
I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.
Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.
How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.
I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.
Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.
Expect to do the same if you want to live your dreams through blogging.
What Few Bloggers Understand
I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?
But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.
Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.
Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.
Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.
Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.
Do you want to make money blogging?
Buy my eBook:
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