Recent data has shown that the average search made per user keeps increasing every year, and that over 25% of these searches has never been made before. The same data also shows that the percentage of searches made in some categories has increased by as much as over 20% in just one year. That might not seem like much, but considering the number of searches made through Google every day, that will be several billions of additional searches every year.
In case you’re not yet convinced about why to invest your time, or money, into SEO, according to the data linked above, below are a few reasons why SEO can be the best investment of your time and money.
- For every click generated to a PPC ad in the search engines, around 8 clicks are generated to organic results; this only shows that people are more naturally inclined to click an organic result in the search engines, and that SEO is also far more effective when compared to PPC.
- SEO has been proven to be the most effective form of marketing in comparison to email marketing, viral videos, RSS, blogs and even the “over-hyped” social media.
- 75% of Americans use search engines on a regular basis. That’s a huge chunk of targeted traffic that should never, ever be ignored, if you’re a marketer, especially one that depends on the internet for income.
Even with the above data, what surprises me the most is that most companies and startups spend a lot more money on PPC and other forms of impression based marketing in comparison to SEO. Personally, I believe SEO is more effective, and contrary to what most people believe, you can start getting quality results from your efforts in a few months from starting. What I think most people lack is actionable, and underused, tactics to help them get results from their efforts. In this article I share 5 SEO tactics to help make your blog uber-successful.
1. Start Using More Multimedia in Your Articles
Search engines are starting to place more emphasis on multimedia content, and it is starting to become obvious that is what readers want.
A recent study by Forrester has shown that videos are 50x more likely to rank for a keyword in comparison to just using the keyword in your article, and ignoring a study of this nature might have more impact on your marketing than you can expect.
We all know that videos are not that easy to create and edit, the search engines know this too, and we also know that it isn’t easy to plagiarize another person’s video and take credit for it. This is one of the major reasons why making videos a part of your SEO strategy can have a lot more impact than you expect.
Using videos on your website also makes it a little more interactive, and as a result helps your readers get more value from it; when readers enjoy your site, they tell others about it, this results in more readers and links to your site and as a result more SEO success for you.
2. Interlink Your Blog from Old Successful Articles
Another approach most people underuse is interlinking their blog posts to each other. Many of us have written successful articles in the past when we knew little to nothing about SEO, and as a result many of these articles have little to no links back to articles on our website. The end result is that this simple action is costing you a lot in rankings and SEO benefits.
Search engines consider several things when deciding which page to rank, and two main factors they consider are the crawlability of a website and how long readers spend on that website. Interlinking your articles to one another lead search engines to hidden pages on your website, while at the same time ensuring visitors spend more time on your website and as a result leading to better rankings.
A great SEO trick you might want to consider using for interlinking with Google is the “site:yourwebsite.com keyword” strategy. Simply replace “yourwebsite.com” with your website URL, and “keyword” with the keyword you want any of your articles to rank for. The articles that will be returned are articles that can pass potential link juice to your articles, and you can easily update any of those articles with internal links to the page you want to be ranked.
3. Use Videos to Build Quality Backlinks
You can also build quality links to your blog by leveraging videos you publish online. Most of us record and publish videos on a regular basis for the purpose of distributing them to video sharing sites, and that alone can be a source of quality backlinks on its own.
If you submit your videos regularly to sites like Youtube and Vimeo, make sure you tag your videos with keywords related to your website so as to let the search engines have an idea of what the video is all about, and also include a link in your description to let people know more about your site. Youtube, for example, only gives publishers nofollow links, but you can still leverage it by encouraging people to use your videos on their site with a link back to your site.
4. Make Website/Server Maintenance a Priority
A lot of SEOs are obsessed with building links and monitoring social signals that they forget one golden rule of SEO; your site is the most important part of SEO. There is no amount of links and optimization that can help you rank if your site isn’t prepared, which is one of the reasons you should keep working on making your website maintenance a priority. Make sure you constantly remove broken links on your site and from your articles, make sure your server is always responding and also make sure your site is super fast. Don’t ever underestimate the importance of a better website, so don’t ever give up optimizing your website to be its best possible self. The better, faster, cleaner and useful your website is for your readers, the higher it is likely to rank in the search engines.
5. Catch the “Low Hanging” Keywords
One more little known SEO tactic is capitalizing on the “low hanging” keywords. Whenever most people are looking to increase their search traffic, the first thing they do is launch the Google Adwords Keyword Tool or any other keyword tool they use, look for top keywords and then work on ways to rank. While that has more potential for traffic, it will also probably take a lot of time and effort on your part to rank for your desired keywords. An effective solution in this regards is to work on capitalizing on your existing rankings; take a look at the top 100 keywords sending traffic to your blog for the search engines, look for the new long tail keywords sending traffic to your blog, check your rankings for those keywords and try to get ranked #1 for keywords you are not ranking for already. This tactic is way too simple, very effective, but so underused.
John Smith is an expert who loves to review Bistro MD Coupon and Diet to Go Coupon codes for his clients.