I am often surprised how often I encounter writers and bloggers who don’t know what SEO is, don’t want to know what SEO is, or think they don’t have time to learn about SEO. Yes, the writing of a post should be your first priority, as should writing in a clever and engaging manner to hook readers. But those readers need to find you before they can get hooked.
So here are a few signs you are in SEO denial:
- You don’t know what SEO is or what it stands for. In groups, you make a nervous giggle when people throw out terms like SEO, SEF and SERP. You cross your fingers and hope no one confronts you about your actual knowledge.
- You write vague but clever headlines for your blog posts. No, they don’t state what the post is about. But boy, they sure are catchy. And clever. Did I say clever?
- You like to take about 500 words to get to your point. You don’t get that point into your first graph even, where a search engine might encounter it and deem it important to the page. But hey, you’re writing for people who like to linger and dwell on web pages a while before they figure out what they’re about. Because lots of people surf the web that way.
- Meta tags? They sound like a mega pain! Why should you have to tell an algorithm what your page is about? You’re writing for people!
- You don’t need any stinking incoming links. You might have to socialize or something, and you’re a reclusive writer/blogger type. If people want to read you, they will find you. Won’t they?