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5 Ways to Create Better Content While Also Promoting Your Blog

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With more than a billion active websites on the internet today, content creation is quickly becoming something that is overflowing the internet with more information than we could ever have expected. With this in mind, it’s now more important than ever for bloggers to actually focus on their content promotion, more than their content creation.

If you want to make it in the world of blogging, you need to understand the basics of SEO and how to rank higher in the search results. For this to take place you actually need to create content that’s not only better than your competition but better promoted in the process. This isn’t as simple as just throwing some money into your promotional efforts, it’s about actually creating valuable content and building new relationships to help get more exposure for your site and content.

In this article today, we’re going to be looking at the many different ways to not only create better content than your competition but also how you can get ahead of them on promoting it as well. Be sure to explore your options with each of the methods below and see how you can get your site moving in the right direction.

Infographics

The internet is all about a visual marketing these days, and there’s no better way to create content than through the use of infographics. One of the reasons why this works so well is that you can actually take your existing articles and tournament infographics quite easily. This can be done through the use of online software like canva.com, or simply hiring an infographic designer through a site like fiber. Since your content is already in place on your website, it’s easy for designers to take this information and turn it into visual graphics.

Guest Blogging

As a blogger, you’re already creating content for your own website. However, this is always putting your content in front of the same audience. One of the best ways to expand your reach and reach a whole new group of audiences is through the use of guest blogging. Guest blogging offers some amazing opportunities outside of just expanding your reach new audiences, such as link building, increase social shares, and building new Partnerships with other blogs and websites in your industry.

Expert Roundup Posts

Thanks to the power of the Internet it’s now easier to connect with influencers and experts throughout the world no matter where they are, or water expertise is. With this in mind, it’s extremely easy to create content based on connections that you can build with these relationships while also benefiting your own blog and sharing exposure with other experts as well. Through the use of expert roundups, you can send questions to different leaders in your industry and create some amazing content for your website. Basically, all you need to do is send one question 2 maybe 20 or 30 different experts, then compile all of their answers into one big Mega post. Once this post goes live be sure to let all of the experts know, so they can start sharing it with their audience.

Tutorials and How To Guides

No matter how simple you might think it is to create a WordPress blog or content for your site, for the first time every day. Through the use of online tutorials and how to guides millions of people are learning how to do something new every single day. Take your expertise and turn it into something amazing for others to learn from. No matter how simple you think something is, someone else is going to be searching for it on a daily basis and trying to learn it for the first time.

Podcasting

In addition to visual content marketing becoming more important than ever before, audio content creation and marketing is also just as important. Podcasting is one of the best ways to not only build some new content for your audience but also a whole new way to relate to them as well. With iTunes Ton of promotion behind all the podcast that are live on the internet today and available through mobile devices, it’s definitely an option that you should explore. You can take a look at some of the top marketing podcasts in this post here.

Best Ways to Send Traffic to Your Blog in 2017

With so many different content creation and promotional methods available, it’s no wonder that it’s hard for so many bloggers to find what’s going to work best. The best way to move forward with all of this is the simply take action and pick a few different methods to get started with. At the end of the day, it’s all about creating the best content for your audience and providing value.

Once this is done then you need to solely focus on the promotion of such content. This is where most bloggers go wrong. Implement each of these methods into your business blog or brand and start seeing results that will help you move past the competition.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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The Importance of Digital Marketing Research for Brands in 2020

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One of the key aspects of launching successful marketing campaigns is to conduct market research beforehand. This is no different when marketing on the internet. Digital marketing research is crucial to successful digital marketing, and without it, one can quickly blow through their budget without seeing any type of ROI at all.

A perfect example of this can be seen in social media marketing, where billions of ad impressions are served hourly. The same is also true with paid media marketing and pay per click marketing within Google. There is simply way too much information and user views out there, and if you aren’t careful and are using paid advertising–you could blow through a large budget in a short period of time.

If you have been neglecting digital marketing research prior to launching your campaigns, read on to learn the importance of digital marketing research and why you need to get on the bandwagon!

Digital Marketing Research

Market research helps the marketer understand the market and the trends. The information received can be used to develop a sound marketing strategy. Having an understanding of your audience and how to communicate with them is key to growing your business.

But, how do you go about implementing digital marketing research?

Here’s how:

Eyes on the Audience

First, you must know who your audience is. Your business should have a niche target demographic to reach out to. Once you have established who this target audience is, you will have a better idea of how to communicate with them directly.

After you have identified your audience, you will need to get to know them better. You want to know their behavior patterns: how often they shop, what they shop for, what their preferred products are. Using a survey is a great option to ask your target audience questions to garner information about them.

And even better, if you do plan on collecting any type of data from your audience, you should definitely consider your options with remarketing afterward. By this, you can start running Google Ads or Facebook Ads campaigns that target only the audiences that you’ve selected (whether that be through pixel or email data).

Social Media Marketing and Other Digital Platforms

Once you have established your audience, you want to use social media and other digital platforms to market to them. Note: in your survey, it is best to ask them which platforms they prefer.

Essentially, you will be adopting a multi-channel marketing approach to reach your target audience. This means that you will be using different digital platforms to reach your audience, be it through content, social media, or messaging systems such as email, chat, or text messages.

Your market research will tell you which is the best platform to reach your demographic. For example, if your audience are teenagers and young adults – you may opt to use Snapchat and Instagram for marketing campaigns.

An older audience would prefer Facebook or even traditional platforms such as email for newsletters. And of course, if targeting professionals then LinkedIn is your platform of choice.

Who Can Help You and Who Can Challenge You

The importance of digital marketing research extends to knowing who can help grow your brand and who your competitors are.

A prominent aspect of digital marketing is the use of influencers. Use your marketing research to seek out these influencers and ask them if they can help promote your brand. For example, if you ran a company that sold protein powder, you would want to find fitness models who could endorse your products.

Similarly, use your marketing research to learn who your competition is. You can also look at their marketing campaigns to get an idea of what you are up against.

Get The Ball Rolling

Now that you have learned about digital marketing research, it is time to get the ball rolling. By following each of the recommended steps and methods above, there is no reason why you shouldn’t see improved numbers across the board. Digital marketing is changing all of the time, and so are the ways in which you can target and reach new audiences.

Research your target audience and ask them what their needs are. Determine your platforms of choice. Utilize influencers and keep a watchful eye on your competition.

Are you looking for more tips on how to use your blog for marketing purposes? If so, then browse around our blog for more of our latest content.

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Do You Honor the Law of Lag?

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The law of lag is always in effect. How it works; you generously, patiently and persistently help folks, trust in the process and yeah, make sure you promote yourself freely, too, OK? Be patient and persistent. Relax. A lag exists between you working generously, and, actually seeing traffic and profits increases. I refer to this as the law of lag. Lag times exist between you doing what works blogging-wise and seeing specific traffic and profits increases. Relax. Take a chill pill. Do not panic. Never believe that 0 traffic and 0 profits over the first few weeks of your successful blogging campaign indicates being generous, patient, persistent and trusting is NOT working, guys. Far and away, this is hands down the biggest mistake I see in blogging. Bloggers do not honor the law of lag. Bloggers panic and bail because they see minimal or no traffic and profits increases, during weeks or months, after they follow the successful blogging route.

See the journey through guys. Honor the law of lag. Know how it takes time and practice to become skilled enough and to yield enough exposure to actually boost your blog traffic. Boosting your blogging profits takes a bit longer, usually. Honor this lag time between work and results to become a highly successful, prospering blogger. Imagine being a doctor. During your first 3 months in pre-med, do you panic and bail because you have not made a cent through being a doctor? Nope; of course not. Do you panic and bail during your 6th year of medical studies because you have not made a penny from being a doctor? Nope; of course not. Do not panic and bail if you have not made a penny during your first 6 months of generously creating and connecting. Be patient. Good things take time. You need to become more clear and skilled in order to gain credibility in the eyes of readers. Plus you need to gain greater exposure by generously posting to your blog and by guest posting.

What happens when business slowly, steadily begins to grow?  Now it’s time to learn how to better serve your customers.  Nobody knows how to serve customers and clients fully until serving customers and clients in real world circumstances, gaining critical experience without a mentor or coach looking over your shoulder. I learned priceless lessons by boosting my traffic, by meeting more folks, by coaching clients and by interacting with customers. I had to put in the time and be patient during seeming lulls, or lags, to be a full time blogger. Being patient, persistent and generous made me the blogger I am today. You never grow until you go through testing periods where nothing appears to be happening but where everything is happening more quickly than you could ever see, in the background. All grows exponentially under the surface but only slowly and steadily bubbles up as profits and traffic stats. Envision the slow burn, bubbling up as a lag that cultivates your generosity, patience and persistent, and, your trust in self, as well as your trust in the blogging process.

I believe in you. See the journey through. Honor the law of blogging lag.

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Do You Seize and Use Blogging Opportunities Aggressively?

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Look at the featured image for this post, guys. I love guest posting. Zac asked me to guest post here way back in 2015 right after I left the jungles of Costa Rica. I felt humbled but a little scared to seize the opportunity to guest post on Blogging Tips. Did I think I was good enough? Not quite. I also feared being criticized and failing because I would meet and greet a new, large blogging audience. Fast forward 4 years. After publishing posts on and off, I near 1000 guest posts on this blog alone. That, my friends, is seizing and using blogging opportunities aggressively. Zac said I could guest post on this blog whenever I wanted to guest post on the blog. I took his invite seriously. About 1000 guest posts later, I experienced increasing blogging success because I do not delay, hesitate or waffle when it comes to seizing and using blogging opportunities, aggressively, swiftly and with a single-minded focus.

I quickly seize blogging opportunities to promote my 100 plus eBooks daily – like this fun blogging tips eBook – because opportunities seized lead to big time blogging success. Opportunities you seize and use quickly lead to more opportunities which feed more opportunities as you swiftly become a more successful, prospering, fun-loving blogger. But most bloggers rarely seize and use blogging opportunities. Do you fear grabbing opportunities? What could go wrong? Why do you fear using opportunities for growth? True; sometimes you simply have no resonance with opportunities. Someone may try to convince me to freelance write for them but even a large financial promise cannot goad me toward freelance writing again. Bad match. However, I grab and use most opportunities that flow my way because gobbling up opportunities enters you into the spirit of opulence.

What do I mean? The spirit of opulence simply means if you think, feel and act abundantly, you seize most blogging opportunities immediately, using these opportunities to enter into a rich, wealthy, fun, freeing way of life. Example; most people who struggle financially feel so filled with fear that they stammer, delay and hesitate any time a blessed blogging opportunity knocks on their door. If you turn down opportunities for growth, you go broke. Plain and simple. Meanwhile, I publish 10 to 12 posts daily – or more – because I gobble up opportunities left and right and live a pretty neat life by adopting this frame of mind. I appear to be all over my niche because I seize blogging opportunities quickly, aggressively and clearly. I do not play around. I do not fear seizing opportunities for blogging growth because we all have to seize opportunities fast and use these blessings to gain the skills and exposure for becoming a successful blogger.

Every blogger who appears to be everywhere grabbed opportunities quickly. Do you notice some bloggers in 10, 20 or seemingly 50 places, at once? Said bloggers wrote and published 200, 300 or 500 guest posts over 6 months to gain such massive exposure. Doesn’t it feel good to help people? Don’t you feel fulfilled by being of benefit to your fellow blogger? Tap into that feeling, seize and use opportunities for growth and you will slowly but steadily experience greater blogging success. Blogging is not for meek, scared folks. Be clear. Be direct. Gobble up opportunities like a blogging beast to accelerate your growth and success to exponential levels.

Hey; if you don’t seize opportunities, I’ll be there to gobble ’em up 😉

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