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5 Ways Outsourcing Can Increase Blog Productivity

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When you decided to start taking blogging seriously, you figured you would be spending the majority of your time…well, blogging, right?

Instead, a myriad of other tasks have showed up to the party, taking more time than you ever expected. Before you know it, writing became a smaller and smaller slice of your blogging-activity pie chart. Trust me, you’re not alone.

Tasks like promotion, emailing, optimizing, designing, and socializing can be major time-eaters, and before you know it, the sun has set with that brilliant article still residing in your noggin.

The most rewarding (and effective) task of blogging is to build and connect with an online community. If everyday tasks are keeping you from engaging with your readers through writing and responding, your blog will begin to suffer — and you will likely get burned out.

Outsourcing tasks to other trusted professionals — whether they are freelancers, agencies, or even virtual personal assistants — can free you up to do the things only you can do. It’s your job to keep things running smoothly, and part of being in charge is delegating when necessary.

Money is certainly a factor, but not a roadblock. Perhaps the return on investment (in both time and money) will make it worth your while; consider the growth your blog would see if you could do all of the important things without letting other areas suffer. If you have a challenge to overcome, outsourcing may be your answer:

Challenge 1: You want to increase traffic from search engines

Organic search traffic is a valuable source of new visitors to your blog. Organic means the unpaid website links that naturally appear after a user searches specific keywords or phrases. What you may not realize is that simple wording changes can have a big impact on your ability to get organic search traffic.

For example, if you have a blog about health and fitness, you might consider putting “eating healthy foods” in your site title or articles. After a keyword analysis, you might change your mind about that.

It turns out, the term “eating healthy foods” has medium competition and 368,000 monthly searches, while a similar term, “how to be healthy” has low competition and over 16.5 million monthly searches. Assuming the two phrases are interchangeable to your audience, It’s easy to see which phrase might attract more traffic.

If the idea of increased traffic excites you, but the idea of maintaining an effective SEO plan drains you, consider outsourcing to an SEO specialist. If your goal is to increase momentum, a consultation and detailed strategy may be all you need to do it on your own. But if your blog is large enough, the money spent on letting the pros do all the backend work might be worthwhile.

Challenge 2: You want to keep communication a priority (without spending hours in your email each day!)

Email is the interstate of communication in the online world, and it’s understandably a priority for many bloggers. Unfortunately, we can become victims of our own success, and spend hours of vital writing and connecting time answering a flood of emails that could be delegated elsewhere.

I can already hear the tires screeching in your brain — the idea of letting someone else handle your email can feel a little uncomfortable at first. Tim Ferriss of the Four Hour Workweek observed, “E-mail is the last thing people let go of. Fortune 500 CEOs, bestselling authors, celebrities — I know dozens of top performers who delegate everything but e-mail, which they latch onto as something only they can do.”

I’m not suggesting that someone else answer all of your email — it’s a good thing to be personal with your readers. Just take a step back and consider a few tasks that take up time, but don’t require your personal touch. Examples include communicating with guest bloggers, sending frequently-requested information, answering frequently-asked questions, and assisting with technical problems (like downloading an e-book).

Some issues can be dealt with auto-responders and email software, but if you’re still spending several hours a day on email, you should consider outsourcing that task to an assistant — so you can spend your valuable time on the things that earn the big bucks.  A virtual assistant can filter out and take care of emails that don’t require your personal attention, so you only worry about the few items that do.

Challenge 3: You want to spend time writing rich, in-depth articles, without compromising the frequency of postings

Cue the guest bloggers! A proven method of attaining links, increasing online authority, and getting brand exposure is having guest articles posted on reputable blogs. With all of those businesses and bloggers out there looking to guest-post, why not open open your blog to it?

Even if your blog is highly personal, a guest post on a relevant topic can add a fresh voice and perspective and fill in between your blog posts. Having a supply of guest posts can especially handy for when you’re away for vacation or even longer. Kat Griffin’s recent Problogger article explained how she used guest posts to take a ten-week maternity leave from blogging.

With a supply of guest blog posts to beef up your schedule, you’ll have more time to focus on longer, richer articles while maintaining a suitable posting frequency. If you intend on posting guest articles more than just occasionally, you may benefit from outsourcing guest blogger communication and even editing to a virtual assistant.

Challenge 4: You want to maintain an active community on several social media pages

Outsourcing social media isn’t for everyone, but it can have some major benefits. A good social media manager will know the ins-and-outs of social media, and can help you set realistic, attainable goals. They can take the burden of frequent postings off of you, so you can enjoy posting again without feeling obligated to say something just for the sake of it.

Not only will social media managers send out messages, they will be able to handle incoming messages and comments. In the fast-paced online world, social profiles can turn into customer service centers, and your ability handle issues and complaints quickly will make a big impression on your audience.

If your blog is primarily a brand — like SitePoint — and not a personal name, there’s no reason why someone else can’t be the “man behind the curtain,” as long as they get to know the ins-and-outs of your brand.

One of the most important considerations, of course, is trust — so if you don’t have a personal relationship with this person/company, be sure to check their references and see for yourself what their work looks like in action.

Challenge 5: You want to run giveaways and other promotions

Giveaways: all the cool kids are doing it. They may be effective at gaining spurts of short-term “buzz”, but you should really consider whether the time and money running them are producing lasting results. Other questions you should be able to answer:

  • Do I have any legal considerations?
  • Do I have a dedicated page for giveaway rules and disclaimers?
  • Should there be any requirements from the entrants, like location or age?
  • Am I offering the right prizes for my audience?
  • Should I seek out sponsors or just purchase the prizes on my own?
  • How will I promote my giveaway to get the most bang for my buck?

If you are unsure about some of those answers, it would be a good idea to at least consult with a public relations or marketing expert. Once you have the structure down for one giveaway, you might be able to achieve the rest on your own, or with the help of a virtual assistant. If your promotions are large and/or frequent (think expensive items), an experienced promotions agency could streamline and manage the process well enough to make it worth outsourcing.

Share your two cents

Have you successfully outsourced blog work? What can you share about your experiences?

This post was written by Willie Deutsch, who is a blogger that works with Belatrix Software Factory.

My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

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Blogging

What Should You Write about for Your Blogging eBook?

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I have written and self-published over 100 eBooks.

About 40% focus on blogging tips.

As I promote my eBook for writing and publishing eBooks, I want to answer a common question. What should you write about? Why cover that topic?

Many of you run blogging tips blogs so you would write blogging tips themed eBooks. Since I wrote a high volume of similarly themed eBooks I have an idea of what vibes with folks. On a deeper level, we all know what works. Does a blog post sell? Does a blog post seem popular compared to other blog posts? If yes, write a 6000 word eBook on the same topic. Literally flesh out the title and topic into 6000 words. Save your time and energy. People told you what to write about via blogging. Be smart. Be wise. Cover the same exact topic via eBook. But write new, evergreen, unique content to ensure authenticity.

Popular Topics

I know this beats a dead horse, but you cannot go wrong dissecting blogging profits and traffic themed eBooks because most bloggers struggle to generate profits and traffic. We know this. Now the common mental block: bloggers fear somebody covered the topic already. Welcome to life. Over centuries, billions of humans did long ago what you do today, in some way, shape or form. I did something today in writing this specific post you may do 6 months down the road. Count on it. Well into 2020, you may write a blog post discussing what eBook topics resonate with your blogging tips audience. But hey! I already covered the topic. So did 1,001 other bloggers. But people seek abundance and will read your blog post.

Write about how to increase blog traffic. Write about how to increase blog profits. Build your tribe. Generously befriend bloggers by helping them and asking for nothing. Blogging buddies buy your profits or traffic eBook over the thousands of similar eBooks on Amazon because buddies trust you and your advice over anybody online. Do you see why tribe-building matters? Loyal people choose you over all else, dissolving the fear of competition in your mind. Fear dies, and you write another eBook.

Listen to Your Readers

Readers asked how I wrote and published a successful eBook a few times before I pondered writing an eBook on the topic. Someone even nudged me to do it by asking if I wrote and published such an eBook. I recorded the idea, wrote the eBook and now you see it above. But blogging themed eBook ideas are as easy to spot. What do readers complain about? What do readers struggle with? How do readers tackle problems? Can you improve the process by writing an eBook. Scores of bloggers spam blogs daily with 3 word comments. I wrote an eBook to help bloggers see 3 paragraph, genuine comments work better than 3 words for grabbing people’s attention.

Tune into reader needs. Scan comments. Read emails. Folks genuinely bring eBook ideas to you, to your blogging door step, if you willingly open your eyes, open your ears, be quiet and listen to their needs. Traffic and profits posts rock but ideas for blog commenting, networking on social media with bloggers and how to choose blog post titles also rock for eBook topics.

Do no sweat word length fears. Anybody can write a 6,000 word eBook if you practice your writing daily for 3-6 months. 6K fits perfectly into the Amazon short reads category.

Get writing, bloggers.

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Blogging

Advertising Revenue: Yes or No?

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Are you a new blogger ready to hop on the Adsense train?

Pump your breaks a few times. Slow down and think this through.

Advertising revenue can prove to be a lucrative income stream for bloggers over the long term. Build a large, loyal following. Be generous. Be patient. Success will be yours, as will Adsense ad clicks and increased blogging revenue. New bloggers have a different Adsense experience though. I see excited newbies ready to cash their first Adsense check on receiving approval. 6 months later, after making $.02 per month, the enthusiasm dies and the blogger removes Adsense from their blog. Why? Bloggers learn a harsh lesson about advertising revenue: you need a huge, loyal following to generate significant income through advertising channels.

Example

Most new bloggers get 5, 10 or 50 people to visit their blog daily. Imagine if 20 people visit your blog daily. How many of those 20 people click on your Adsense ad, or any ad? 99.99% of the time, none. Tomorrow sees 14 blog visitors. None click your ads. After 1 month, 240 people visit your blog. 2 people click your ad. This sounds about right. At the end of the month, you made $0.04 USD. Of course this is common because you are a new blogger with little traffic. Low traffic blogs generate low profit ad revenue.

Do you know who makes hundreds to thousands of dollars in Adsense revenue monthly? Bloggers who blog effectively and generously for 2-3-5 or more years generate this type of sweet income. Advertising revenue takes SERIOUS work! Maybe 1% of bloggers – or less – put in the work that drives the thousands of people daily to blogs which nets a steady, solid Adsense income. But most new bloggers mistakenly believe their 30 visitor a day blog will yield $100 to $500 per month or more. Never gonna happen guys. Sorry to burst your bubble.

Advertising Revenue: Yes or No?

I share profitable income streams in my eBook:

15 Ways to Make Money Blogging

Buy it to explore different ways and means of profiting, to beef up your multiple streams of income.

Newbie bloggers should never open ad revenue streams because they do not have a large, loyal, targeted readership needed to generate substantial ad revenue. Write and self-publish an eBook. Toss that widget on your sidebar, replacing the ad widget. Brand yourself. Make more money.

Experienced bloggers with large, loyal tribes should consider ad revenue if the ads:

  • feel like a match for the blog and brand
  • are highly targeted for your readership
  • add value for your readers

Think targeting. Sites like the Huffington Post can post any ad and completely disregard relevance because millions upon millions of humans visiting the blog monthly have millions and millions of interests. When advertisers pay a million dollars for a short Super Bowl ad they understand not every one of the 1 billion people watching the Super Bowl is highly interested in their ad, but many folks out of the billion plus people will be interested, and net advertiser revenue, through the commercial.

For you, even if your tribe is large and loyal, you likely do not attract millions of blog visitors monthly. Target advertisements to ensure most if not all of your readers seem highly interested in the ad. Even if a small percentage clicks through you will generates steadily increasing ad revenue by this approach because you intelligently match your ad with your reader.

As a new blogger go with non-ad income streams. Experienced veterans can lay out ads but make sure your ads align with your readers.

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The Ultimate Checklist To Grow Your Blog in 2019

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Perhaps you’re here because you’ve had a blog for a long time now, but you feel like it’s just not growing as you hoped it would. The good news, however, is that you aren’t alone. Even blogs that you think are “famous” may have also gone through this same challenge. Fortunately, there are many tricks you can apply to help your blog reach its fullest potential. These are doable, and with a little help from experts, you’re sure to achieve the growth you’ve been dreaming of.

Here’s a checklist you can follow:

  1. Venture Into Affiliate Marketing

Affiliate marketing is one of the most effective strategies in digital marketing, which you can also apply on your blogs. Affiliate marketing refers to the act of partnering with companies and businesses that are looking for bloggers who are willing to try out and promote their products and services. In the beginning, you might not be able to reach more prominent brands and companies, but if you keep going, affiliate marketing can also be very effective in helping your blog grow in terms of audience reach. The more you network with affiliates, the more traffic comes to your site.To provide you more insights on digital and affiliate marketing, read through this digital marketing checklist.

  1. Link With Other Bloggers

In the blogging industry, success isn’t so much about competing with each other. In fact, there’s a lot you can achieve by simply linking with other bloggers as well. This means that, from time to time, you create posts that allow you to connect with others in the industry, or you create collaboration posts with other bloggers. That way, you’re both doing each other a favor by expanding each other’s blogs to the current networks that you both have, much like exchanging gifts.

Here are other ways for you to also link or engage with other bloggers:

  • Comment on the posts of other bloggers
  • Mention other bloggers in your posts
  • Engage in the social media pages of other bloggers

 

  1. Create Detailed Content

Especially if you’re writing about solutions to common problems of your viewers, be very detailed about it. Readers want to have answers as soon as they visit your website. Without clear, actionable content, you’re not only going to lose one reader, but you’re going to lose others as well.

Some of the best strategies you can employ to ensure detailed content are the following:

  • If you’re talking about technical or serious matters, include statistics and case studies
  • Stay away from broad statements that are going to leave your readers guessing
  • Whenever you can, include actionable and real data. (e.g. Climate change is expected to hit a _____ mark by 2020. To combat this, one of the things you can do is…)

While the optimum length of every blog post should still be around 500 to 2,000 words, this doesn’t mean that you cannot put in detail. Never write and post anything haphazardly. Be sure to do your fair share in researching beforehand.

 

  1. Enable Social Media Sharing

If you’re a blogger, you’d know it’s inevitable to also have social media accounts. If you can, go for the three major social media pages, such as Twitter, Instagram, and Facebook. The more active you are on social media, the more effective you become as well. Keep in mind the following techniques in terms of social media posting:

  • Keep a fixed schedule of when you usually post new content. This will make it easier for your visitors to expect new posts. Through this, you can also build anticipation among your readers.
  • As you schedule your content posting, also factor in the usual available time of your target market. For instance, if your blog is about parenting, you might want to post at night, when all mommy duties have been done for the day, and they can check their social media.
  • Refrain from posting every hour. Keep your posts within a healthy interval so that your followers won’t become bored or even annoyed. At least every other day is enough to keep your followers excited.

What you can do is post an update on each social media account when you also have a new blog. Link your blog post to your social media post so you can draw traffic to your website. With social media, it’s also easier for your followers to share and spread the word about your content. By simply clicking the share button, they’re able to post this on their social media sites as well.

Conclusion

When you strive to make your blog perform better, it shouldn’t end only with the growth per se. You also have a more significant task to fulfill, which is to apply the necessary strategies that are going to motivate your readers to keep coming back. These above-mentioned tips can help you achieve these two goals. Now you can be on your way towards running your blog to its fullest potential.

 

 

 

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