In the current marketing landscape, businesses can no longer promote like a used car salesperson and expect people to hoard their products and services. They need to develop a fully realized plan that allows them to identify their goals, target a specific audience, and deliver their message on different platforms online.
The changes taking place in content marketing are also caused by the advent of user-generated content. Since consumer trust peer reviews more than content created in-house nowadays, it has become harder for business blogs to garner attention. However, this does not mean that blogging is passe. In fact, you as a business owner should not give up creating content on your blog as a way to increase sales and conversions.
If you are unable to find your footing with blogging, then take a cue from these businesses that use blogging to great effect.
When it comes to digital marketing and sales, HubSpot Blog trumps all. Hubspot, a popular inbound marketing software, shows why you should subscribe to their product as they publish content relevant to marketers and sales agents on a regular basis.
Their content is filled with the kind of value that its target readers will enjoy reading. Also, each post has a relevant call to action that encourages readers to download a free ebook, join a free course, and more.
Moreover, most of the content found on the Hubspot Blog ranks on the first page of Google results for their respective keywords. According to SEMrush, as of writing, the blog is ranking for a whopping 732,000 keywords that bring over 1.7 million worth of organic traffic. Below is a partial screenshot of keywords that the blog is ranking first for:
Lesson: Practice what you preach. As a digital marketing tool, it is important for Hubspot Blog not only to provide value to readers but also prove to them why they should subscribe to its software. Ranking on thousands of keywords within the first 100 results on Google is a feat that should encourage people to try out Hubspot for their business so they can achieve the same thing.
Entrepreneurs of Fire
John Lee Dumas is one of the most profitable entrepreneurs, and his blog Entrepreneur on Fire is a testament to his success. His online empire is built on transparency – he has been revealing his monthly income report since 2013. The idea of the report is to inform readers about the processes that John and his team did to achieve that amount so you can replicate the good and take away the bad.
However, the blog section of the site takes a new life of its own. Instead of churning out tips and how-to articles, John goes the extra mile to interview fellow entrepreneurs on their journey towards success. More importantly, you can expect new interviews from the blog on a regular basis.
Lesson: Interviews, interviews, interviews! Conducting interviews with people in your industry, whether it’s through podcasts or posts, allows you to connect and build relationships with them. At the same time, you can use the interviews as content to help educate your audience and provide unique insights about your niche like John does.
Wristbands cater to a very specific niche. In fact, most of its audience only purchase wristbands for specific reasons; namely, for raising awareness towards a particular cause.
Being fully aware of this, Amazing Wristbands built its blog by discussing upcoming events and causes to encourage people to make a sale. Their blog talks about sexual violence to National Donate Month and how readers can spread the good word about their respective causes through wristbands.
Lesson: Know your product and audience. As mentioned, the wristband market may not be very lucrative, and maybe you feel trapped in the same predicament. However, this should not dissuade you from thinking outside the box with your blog to make a sale. By understand what your product is all about and the kind of audience you have, you can develop a content strategy like Amazing Wristbands did to attract their attention in the hopes of making a sale.
Peter’s of Kensington
This site occupies another space in the already-crowded online shopping industry. So how do you market your site amidst the fierce and ruthless competition in the eCommerce market?
Taking advantage of their in-house events, Peter’s of Kensington taps into local chefs and bakers to showcase their best recipes and menus on their blog. The chefs also hold classes at their office to members who want to learn how to cook with the best of them. These events go in line with the products they sell like dinnerwares, kitchenwares, and more!
Lesson: Humanize your brand. By holding different events that mobilize your audience and engages them with your brand, you increase the chances of boosting your sales as well. More importantly, you can to connect with people on a more human level, which you can leverage to develop brand advocates and return customers. If you don’t have the luxury of holding an event at a physical location, you can hold webinars instead, which could lead to the same effects.
Business Insurance USA
Getting insurance for your business safeguards you from potential legal troubles that come your way. However, some small businesses and startup are not keen on getting an insurance soon. They prefer to roll the dice and deal with the issue once it happens.
Business Insurance USA takes a more visual approach to their blog. For example, instead of telling facts about the increase of cybercrime, they show it using compelling visuals in the form of infographics.
Lesson: Use visual cues. Your audience will most likely find it cumbersome to stare at a wall of text as your posts. Communicating your message to readers will be difficult if all they see on your posts are words. To break the monotony, include attractive images and infographic to help get your message across more effectively. Just like Business Insurance USA, you can create stunning infographics using Infogram, or you can simply find one on Pinterest to share on your post.
Blogging from Paradise
One of the most relentless bloggers out there and also a regular contributor at BloggingTips.com, Ryan Biddulph has built an empire with Blogging from Paradise. A quick look at his blog reveals not only the number of posts he’s published throughout the years but also the ebooks he’s written and is currently selling on Amazon.
I had a chance to interview Ryan on my blog, and he has a fascinating and inspiring story to boot. Looking back at his past and how he was able to achieve success through perseverance and hard work with his blog, it was simply a matter of doing it and making it work.
On each of his posts, he upsells his Amazon ebooks so readers can get more in-depth about the secrets to his success.
Lesson: Be passionate. If there’s one thing that separates Ryan from other bloggers, it’s his sheer passion. Not only does he publish content on multiple blogs, but he also has time to record podcasts to share his story. When blogging for your business, you can’t half-ass it. You need to go all the way in like Ryan does so you can tap deeper into your market and drive more sales.
How about you – are there any bloggers or business blogs out there not mentioned above that have a content strategy optimized for conversion and increased sales? Please share them by commenting below!
When Is It Too Late to Start Blogging?
Ego sometimes clings to limiting ideas. One such idea is the notion that starting a blog at some specific age proves to be futile because of it being too late. I recall hearing Gary Vaynerchuk professing how people in their early 20’s ask him if it is too late to begin a business. Do you see why ego deludes you? Fear manifests as all types of crippling beliefs holding you back. Someone clinging to fear, being 21 years old, asks if being 21 is too old for starting a business. Why? Some 21 year olds observe 14 year olds who create million dollar ventures. Or some 21 year olds see fellow 21 year olds who already became millionaires, when the limited-thinking 21 year old simply has never been an entrepreneur. Guess what? It is never late to begin blogging. It is never too late to begin blogging. I recall a 73 year old new to blogging who bought 4 of my eBooks after I wrote a guest post on Build Your Own Blog. He began blogging at 73 years old. Imagine that? Yet 21 year olds some 50 years his minor fear being 21 is too old for beginning a successful venture.
Fear makes you think silly things. Be beyond fear. Feel fear. Release fear. Move in a direction of possibilities. Move toward opportunities. Now is the time to begin blogging whether you are 21 or 101. Now is the time to begin. Seize the moment. Do you plan to be around for a bit? Blog. Begin blogging. It is never too late to start blogging because you and I sit in the perfect place at the perfect time for our individual journeys. I began blogging in my mid 30’s. 35 years old, to be exact. Being a 35 year old beginner blogger never crossed my mind as being too old because I did not cling to the fear fueling that too old, aged, limiting belief. I saw actual 12 year olds blogging during my newbie blogging days. Who cares that a kid 20 years my junior began blogging? I had 20 more years LIFE experience than he. Possessing 20 more years life experience puts you at a tremendous advantage when it comes to learning the in’s and out’s of blogging the right way. Heck; the 73 year old new blogger may have zero blogging experience but 73 years of life experience. What seems more important at that point in your life? Does knowing how to format a blog post at 73 count more than the fearlessness, serenity and peace you acquired from facing 73 years worth of fears? Dude begins blogging with the mindset of a Blogging Yoda, for all he faced and for all the experience he has. Does THAT sound like it’s too late for blogging?
The only thing I would say is to begin blogging now because blogging experience is your best ally. Do not wait on the sidelines. Even though you can begin blogging at any age, why wait until you turn 45 when you can begin blogging now, at age 40? Why hesitate? Experience benefits you tremendously. Whether you start blogging at 13 or 73, experience earned and learned from, accelerates your blogging success. But you need to see the journey through and you need to begin blogging now. Go ahead. Blog. It’s not too late!
Do you fear deleting your worn out, failing blog to start over? Buy my eBook:
A Simple Guide to Collecting Feedback from Your Blog Users
Poor feedback from your readers and customers can spread like wildfire. So sometimes it’s best to go to the route of a problem and fix it before you lose your readers or hear them discuss your site around the web.
By making it easy for people to share their feedback about your website or service you’re providing, you can find out what your site users really think, improve your work and then watch your subscribers and conversions grow.
Prevent the trouble
Before going into much detail on how to collect and address your readers’ feedback, let’s start with the most important aspect of that: Prevention.
Whether you are starting a new blog or setting up a site to promote affiliate products, you can avoid a lot of problems by monitoring your competitors or the brands you are going to advertise on your site.
Let’s say you are going to resell a hosting service, and you may even like it yourself. But have you ever thought of unhappy customers of that brand? How likely are they to accuse you of promoting a poor service? Do a quick Google search and read though the customer review to understand common problems their customers are dealing with.
Run a quick question research to get a better idea of what their customers are dealing with and whether you can answer those questions. Text Optimizer is a great tool for that as it goes right to Google to extract data around any search query. Its question research feature will give you a good idea of the type of struggles your readers may be dealing with:
Don’t ignore the numbers
An easy and simple way of honing in on the problems of your site is to keep an eye on the numbers that your blog provides you with.
Web analytics will very clearly show you what pages on your site bring in the clicks and views, and which ones drive your customers away. You will also see what is and isn’t working and what requires your attention.
Get techy with it
If web analytics isn’t giving you all the answers, think about investing in some technology that goes straight to the source and tells you what’s going on in the background of your site.
Exit-intent technology is perfect for collecting customer feedback in terms of statistics so you can see exactly how many people are leaving your site.
Alter is a great option to use here as it uses Artificial Intelligence to personalize exit-intent popups and keep your blog readers on your site.
Alter needs 1 minute to install and no time customizing it (unless you really want to play with the features). The tool will analyze your blog visitors’ behavior and learn to engage each of them in a most effective way. It is also completely free unless you have too much traffic coming in to analyze.
Survey your readers
Surveys are often the easiest way to get feedback from your readers. The fact that they can be embedded straight into your blog means that they are eye-catching and difficult to miss when positioned correctly. A quick search online can show you many different ways to create surveys that can be attached to your blog, from the simple to the majestic, depending on your budget. Here’s a good option to get you started.
The problem with surveys is that people often get bored of them halfway through and click off before completing, particularly when the questions seem to go on forever, or are too long. So keep them short and sweet. Make the questions open-ended when possible to ensure that the answers you’re getting are not only honest, but also creative. This will lead you to original insight you may never have thought of yourself – and this can be like gold dust when it comes to improving your site.
Incentivize those opinions
Having trouble getting people to complete your survey? Well then make it worth their while! The easiest way to get people to do what you want (especially if it means their taking time out of their day) is to incentivize them, make them want to do this for you.
Make sure to do this by providing them a free gift, template, or entrance in a giveaway upon their contacting you with feedback. The choice depends on you and what your website is about.
Pick an incentive that is relevant to your blog to make sure that it’s something your users will be interested in and watch the feedback coming in… Just make sure to follow through on your promise of incentives or that feedback might end up being entirely negative.
Chat your way to success
If you are looking for a far more personalized form of feedback from your users and want to make sure that they are aware of you being behind the website, you could use a live chat to have a two-way conversation. This will help get to the heart of their opinions and struggles.
Not only is live chat convenient and affordable to utilize, but it also bridges the gap between the reader and the blogger which can help form bonds and ultimately build community around your site.
This also means that if anyone is particularly angry or has a complaint, they’ll be dealing with someone polite, apologetic and enthusiastically wanting to improve their service. So you can win their hearts back. This is something an automatic email cannot always achieve.
If you’re concerned about where to put a live chat, remember to put it somewhere clear that your readers will be able to see it. There are many different forms of live chat software out there for you to choose from. Make sure the one you decide upon is simple to use and won’t intimidate anyone who plans to use it. Here are a few live chat plugins for WordPress blogs.
If you are into lead generation business, it is a good idea to use a CRM solution to collect and organize feedback as well as turn those readers into leads.
What happens after you get your feedback?
Gaining feedback on your site is only useful if you actually go ahead and do something with it! Don’t have an ego about your work and make sure to listen to what your readers are saying. They have no reason to lie to you, so if you listen to them, your business will definitely be improved, even if it stings at first to see negative feedback.
Make an effort to reach out to the people who shared feedback not only to thank them but also to ask them any more burning questions you may have – what led them to their opinion? What do they think will help improve the problems? Make them feel included in the development of your site. They could be a great (free!) resource for you to make the most of.
And finally, declare any positive feedback you get as loud and as proud as possible – highlight it on your website and social media. Show people why other people were impressed with you and why they would be too!
Do You Surround Yourself with the Wrong Type of Blogger?
Who do you hang out with blogging-wise? Who do you learn from blogging-wise? What bloggers do you seek for counsel? Who do you surround yourself with as far as blogging buddies? Blogging feels challenging sometimes. Surrounding yourself with the wrong type of blogger only increases these challenges in a major league way.
What bloggers do you connect with daily? Most bloggers struggle. Many bloggers have no idea what they are doing blogging-wise. But foolishly, the majority of bloggers surround themselves with failing, struggling bloggers. How can these bloggers teach you to overcome blogging obstacles? None of these folks knows how to overcome resistance. Guaranteed, none of these bloggers teaches you how to succeed because they only know how to struggle, fail, complain or make excuses. Stop surrounding yourself with bloggers who make excuses. Cease surrounding yourself with complaining bloggers. Quit hanging out with bloggers who fail because failures do not teach you, goad you and inspire you to succeed. Connect with successful bloggers. Learn from these pros. Follow their lead. Model your blogging campaign on their shining example. Naturally, you slowly evolve into the person influenced heavily by your blogging buddy network. Culture shapes your blogging path. Environment plays a chief role in your blogging direction. Successful bloggers surround themselves with successful bloggers. Failing bloggers who wish to succeed lose failing blogging buddies and surround themselves with successful bloggers.
Imagine you drive 4 people to your blog daily. Look at your blogger buddy network. Everyone sits in a similar boat, driving 4 to 20 people to their blogs daily. The only lesson you learn from these bloggers is how to drive 4 to 20 people to your blog daily. Do you aspire to boost your blog traffic to only 20 people daily? Of course, you have bigger dreams than that! Aim higher by socializing only with highly successful bloggers. Learn their ways. Follow their lead. Position yourself to succeed. Learn from the best by surrounding yourself only with the best bloggers. Release everybody else. Never look at this releasing process as being personal or emotionally charged. But do see your blogging freedom, success and happiness as being at stake. I released a few negative nellie blogging buddies over the years for their energetic vampire ways. Suckers need to go. So, you can replace energy vampires with people who give energy, love, support and inspiration to you. Think gain, not loss. Be honest about assessing your blogging buddy network, too. Doing so feels uncomfortable because awkwardness, guilt and other fear-filled energies arise as you assess who needs to stay, and who needs to go.
Be with uncomfortable emotions triggered during these blogger buddy pruning lessons. Your success, freedom, happiness and peace of mind is on the line! Did you ever think of it that way? Let go struggling, negative bloggers. Communicate with happy, free, successful bloggers. Allow these pros to create a positive influence around you. Sponge up their inspiration. Follow their shining example. Take their inspired lead. Learn how to free yourself through their empowerment, and un-learn the victim mentality taught to you by your departed, failing, former blogging buddies. Surround yourself only with blogging heroes. Your success is on the line. Of course, your happiness, freedom and peace of mind is on the line, too. Honestly assess who needs to go and find new, empowered, successful blogging buddies to follow, to learn from and to gain inspiration from.
Where do you find these folks? Start with successful bloggers you follow on Blogging Tips. Virtually all of these bloggers are full time pros. Network with these leaders. Help them generously. Ask for nothing. Allow friendships to take root.
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