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6 Keys to Keeping Your Blog Running Indefinitely

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It’s not hard to start a blog; anyone with Internet access can sign up for a free blogging platform, use a WYSIWYG editor to build a site, and start writing posts. It’s a greater challenge to gain an audience, but it can be done, especially if you have a clear target audience, a unique angle, and enough commitment to generate long-term interest.

But it’s much harder to keep things going over the long run.

The Challenge of Ongoing Blogging

A range of factors can interfere with your ability to maintain a blog for a year or more. You could start to run out of ideas, or deviate from your original message and appeal; you could take a new direction that doesn’t sit well with your established readership, or you could become upstaged by a competitor.

These are just a handful of potential death sentences for an otherwise solid blog. So what can you do to keep your blog running indefinitely?

Keys to Indefinite Success

Here are some tips that can help keep your blog active and flourishing:

  1. Learn more, all the time. As entrepreneur Sam Ovens points out, it’s vital to learn new things on a steady basis. Whether you’re an entrepreneur or just a blogger out to make some cash, you need to push the limits of what’s possible, constantly, by improving yourself. The more you learn — about your industry, about blogging, about your audience, and about the world in general — the more you’ll be able to share and the stronger your posts will become over time. Without that ongoing flow of new information and ideas, your posts will become stale, and you could easily be outpaced by a competitor who is doing more to keep developing new material.
  2. Keep your quality consistently high. After blogging for a period of months or years, the quality of your writing runs a risk of decline. Almost anyone experiences burnout, and grows tired of his or her blogging efforts. You could simply run out of unique or interesting things to say. It can be difficult to recognize when you hit this point because it tends to happens gradually, but you need to recognize it before it’s too late. If you find yourself backed into a corner in this way, try branching out to new types of content, or bring help into the fold by working with guest posters and contributors.
  3. Introduce new types of content … slowly. People naturally grow tired of reading the same kinds of content over and over — but brand consistency is also important. Strike a balance by introducing new types of content (that features new topics, new mediums, or new angles), bit by bit. Don’t disrupt your current audience, which has grown to love your blog for what they initially discovered there, but put out feelers to new audiences to maintain growth into the future.
  4. Engage with your audience regularly. One of the best ways to build an audience is simply to engage actively with the audience members you have. If someone makes a comment on one of your posts, thank them for reaching out and respond to their remarks. If someone asks you a question on social media, go out of your way to answer it. Doing this will ensure that readers continue to be interested in your blog, but it also demonstrates your commitment to them. In turn, this will attract even more people to your platform.
  5. Ask for feedback. If you want your blog to keep running, you need to give people what they want. But it can be hard to figure that out. You don’t have to overcomplicate the matter with guesswork. Instead, ask your readers directly what they want. Write a post on your blog and social media profiles that asks your readers for their opinion, and submit a survey through your email list, if you maintain one. Find out how satisfied your readers are with your current content strategy, and if there’s anything they’d change if they had the chance. You can learn a lot from this kind of feedback and make substantive adjustments to your strategy and content.
  6. Be willing to adapt. Situations change all the time. New technologies emerge, reader preferences alter, and competitors come out of nowhere. The more you’re willing to adapt and change with the times, the better chance you’ll have at surviving such threats. For example, when a new medium of content becomes popular, incorporate it into your editorial calendar. When a competitor beats you to a given topic or piece of news, you can up the ante by responding to that post with a new entry. Learn from your mistakes, and keep improving indefinitely.

With the above keys in mind, you should be able to keep your blog alive and well no matter what changes come your way. By keeping yourself sharp and focused, you’ll continue to reach a high-quality threshold, and by remaining flexible, you’ll become able to respond to any threats that might surface.

This doesn’t mean your blog will last forever, but you’ll stand a much better chance of keeping it alive for as long as it’s valuable to you.

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Blogging

How to Get Over the Fear Nobody Will Buy Your Product

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Ship. Publish.

Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.

Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.

I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.

I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.

All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.

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Blogging

Pro Blogging Tip: Release Expectations

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Ouch.

Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.

Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.

Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.

If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.

Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.

Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.

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Blogging

Are You Trying to Rank or Help People?

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Check the intent behind your blogging actions. What are your drivers? Some bloggers desperately want to rank, to place articles on page 1 of Google, to drive sweet, passive search engine traffic. Good luck with that. Nobody succeeds ranking until you give virtually all of your attention and energy to helping people with your blogging efforts. The rank comes after the generous help and that generous help often spans years of your life because developing page 1 Google skills is no joke. If it were easy, everybody would rank on page 1, right?

But you would be surprised by how many folks struggle blogging because the focus on rank over help dominates their minds. I never fell afflicted to this common limiting belief because I give scant attention to ranking on Google. Most of me could care less. I help people through my guest posts, blog posts, course and eBooks. My intent is to help people not to try to get traffic and money through manipulating things. Be honest about the big difference between the two because making this shift will improve your life tremendously, along with positioning you to experience increasing blogging success.

Focus heavily on people and little on things to discover the secret of blogging success. Bloggers succeed by generously helping human beings for sustained periods of time. Imagine some blogger who appears to be all over their blogging niche. Study this individual. Guaranteed, this bloggers generously helped people for years, hours daily, through multiple methods of helping people. Imagine guest posting, blogging, broadcasting live on Facebook and podcasting. See how the top bloggers always seem to be assisting people from a generous, genuine energy? Be that person. The tops never obsess over ranking because doing so attaches you to outcomes. Attach to outcomes. Feel fear. Attachment is fear. Any time you blog from a vibe of fear, you will struggle, fail and quit eventually. Top bloggers feel fears but release the energies versus panicking and bailing on generously helping readers. Everybody else panics, bails and tries to manipulate things to get traffic and money, failing horribly over the long haul.

Nobody gets ahead trying to manipulate things because money flows through humans mainly, then, through things which act as receiving channels. Imagine if I sell a copy of my blogging course. Generously helping human beings instills trust in the person who bought my course. Money flows from them to me through Selz, and my bank account, from their credit card or bank account. The things – Selz, bank accounts – are receiving channels, facilitating the sending and receiving of money, but generous service and trust put the financial transaction into action.

Stop trying to rank before all else because dealing with things solely – SEO and Google – moves you out of the realm of reality, into thing-ality. Bloggers who succeed keep helping folks generously and keep promoting themselves, realizing the things are just tools humans use to connect with each other, to help each other and to prosper each other. Focus on helping humans, not trying to rank on page 1 of Google, to uncover the secret to successful blogging….and to uncover the secret of ranking on page 1 of Google.

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