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6 Must-See Content Marketing Practices to Stay Away From

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The content marketing industry is growing faster than ever before and will continue to do so. While many new trends come in and old trends fade out, it is important to stick to those which align with your business goals.

As important it is to stay updated and in sync with the trends, it is just as important to weed out the ones which are not particularly good for your business.

Here are a few such content marketing practices, more like bad habits if you will, to keep away from:

You've Been Warned

1. Trying to be omnipresent

There is so much excitement going on around social media platforms that everyone wants to build a thriving presence on every platform they can spot.

As swell as it might seem to be able to master every social platform and become an omnipresent marketing force, it can result in wasted efforts and diminished focus on the avenues which will actually bring you real results.

Don’t be the jack of all platforms, be the master of some instead. This is where measuring ROI can come in handy if you see that promotion on Facebook is not bringing you as good results, time to cut it out.

In fact, a great thing to do would be to sit down and design a digital marketing mix for your company. Figure out how much effort should go into each marketing platform, and also make a list of social media tools that can help you automate the process and save time – this can channelize your efforts and increase your effectiveness.

2. Focusing on a few well-optimized marketing tactics

Most content marketers stick to what worked for them in the past; they live by the notion – figure out some tactics that work best for you and do them well.

Given that content marketing is ever changing, you are not really playing it safe by playing it safe!

Agile marketing tactics and ‘test and learn’ models have made it incredibly easy to experiment and reformulate strategies when necessary.

According to Marketing Prof’s content marketing trends, most B2B businesses average over 12 marketing tactics and top 5 in them include social media, articles, blogs, case studies.

If you want to stand out from the rest of the businesses then experimenting with new tactics such as ebooks, webcasts, podcasts, screencasts, etc.

The crux is: experiment a little.

3. Trying to convey your point of view through content

True, thought-provoking opinion pieces can establish your expertise in your niche and add value to your business. But focusing too much on opinion pieces is not a good way to go, because let’s admit it, people are not always interested in your opinions. It really doesn’t add much value to them.

Marketers say that engaging audience is the second biggest challenge they face and writing opinionated content doesn’t really address this problem. Instead, provoking interaction through live polls, contests, giveaways, surveys etc may be a better strategy to boost reader engagement.

These techniques help you push the user to take some sort of  action instead of just reading your content and moving on.

4. Working as if content has an expiry date

Despite content topic trends, your content can stay relevant for a long long time. Sure, you may have to find new creative ways to express the same old content, but the content remains valid for a long time.

For example, you may have to repurpose one of your old articles on ‘content writing mistakes to avoid’ into a video to stay in trend, but the original content needn’t change.

So, don’t publish content and forget all about it; it would be such a waste because you can derive value from it for a long time to come.

5. Broadcasting your content

Don’t make your webinars and other live events broadcasts; this may have been an okay thing to do a few years back, but not anymore. Now people expect you to facilitate conversations. People prefer to interact, ask questions and give opinions in events such as webcasts.

Of course, in situations like these, keeping the conversation on track and relevant can sometimes become a challenge, but nonetheless, the trend is shifting towards two-way interactions, now more than ever.

Also, provoking conversations can be a great way to keep the audience engaged and involved throughout the event.

6. Swift publishing without much strategising

Maybe you just started out on content marketing and technically are at the infant stage. In situations such as these, it’s easy to make the mistake of  focusing on getting content published instead of working on formulating a strategy.

Kicking off content marketing without deciding on a strategy is equivalent to walking in blind. Having a well-laid documented strategy can help you align your efforts with your goals, thereby preventing wastage of time and effort.

Only 32% of B2B marketers had a documented content strategy in 2015, which is 3% less than last year. Investing in a strategy has shown to maximize the ROI and is, hence a golden rule to live by for content marketers.

Final thoughts

ROI is the key. Every effort you make should be measured across the results and you must take decisions based on these results. For example, after trying out a new social media platform for a few months track the results and see if it’s working for you and then make a call.

While your content has to offer value to readers, it also has to offer value to you. Marketing trends must not be the sole factor in your decision-making process, you must factor in results and performance as well.

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Advanced Blogging Tip: Have a Poor Link Memory

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I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.

Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.

I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.

I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.

Which road do you prefer to take?

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How to Get Over the Fear Nobody Will Buy Your Product

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Ship. Publish.

Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.

Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.

I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.

I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.

All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.

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Pro Blogging Tip: Release Expectations

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Ouch.

Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.

Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.

Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.

If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.

Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.

Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.

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