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6 Must-See Content Marketing Practices to Stay Away From



The content marketing industry is growing faster than ever before and will continue to do so. While many new trends come in and old trends fade out, it is important to stick to those which align with your business goals.

As important it is to stay updated and in sync with the trends, it is just as important to weed out the ones which are not particularly good for your business.

Here are a few such content marketing practices, more like bad habits if you will, to keep away from:

You've Been Warned

1. Trying to be omnipresent

There is so much excitement going on around social media platforms that everyone wants to build a thriving presence on every platform they can spot.

As swell as it might seem to be able to master every social platform and become an omnipresent marketing force, it can result in wasted efforts and diminished focus on the avenues which will actually bring you real results.

Don’t be the jack of all platforms, be the master of some instead. This is where measuring ROI can come in handy if you see that promotion on Facebook is not bringing you as good results, time to cut it out.

In fact, a great thing to do would be to sit down and design a digital marketing mix for your company. Figure out how much effort should go into each marketing platform, and also make a list of social media tools that can help you automate the process and save time – this can channelize your efforts and increase your effectiveness.

2. Focusing on a few well-optimized marketing tactics

Most content marketers stick to what worked for them in the past; they live by the notion – figure out some tactics that work best for you and do them well.

Given that content marketing is ever changing, you are not really playing it safe by playing it safe!

Agile marketing tactics and ‘test and learn’ models have made it incredibly easy to experiment and reformulate strategies when necessary.

According to Marketing Prof’s content marketing trends, most B2B businesses average over 12 marketing tactics and top 5 in them include social media, articles, blogs, case studies.

If you want to stand out from the rest of the businesses then experimenting with new tactics such as ebooks, webcasts, podcasts, screencasts, etc.

The crux is: experiment a little.

3. Trying to convey your point of view through content

True, thought-provoking opinion pieces can establish your expertise in your niche and add value to your business. But focusing too much on opinion pieces is not a good way to go, because let’s admit it, people are not always interested in your opinions. It really doesn’t add much value to them.

Marketers say that engaging audience is the second biggest challenge they face and writing opinionated content doesn’t really address this problem. Instead, provoking interaction through live polls, contests, giveaways, surveys etc may be a better strategy to boost reader engagement.

These techniques help you push the user to take some sort of  action instead of just reading your content and moving on.

4. Working as if content has an expiry date

Despite content topic trends, your content can stay relevant for a long long time. Sure, you may have to find new creative ways to express the same old content, but the content remains valid for a long time.

For example, you may have to repurpose one of your old articles on ‘content writing mistakes to avoid’ into a video to stay in trend, but the original content needn’t change.

So, don’t publish content and forget all about it; it would be such a waste because you can derive value from it for a long time to come.

5. Broadcasting your content

Don’t make your webinars and other live events broadcasts; this may have been an okay thing to do a few years back, but not anymore. Now people expect you to facilitate conversations. People prefer to interact, ask questions and give opinions in events such as webcasts.

Of course, in situations like these, keeping the conversation on track and relevant can sometimes become a challenge, but nonetheless, the trend is shifting towards two-way interactions, now more than ever.

Also, provoking conversations can be a great way to keep the audience engaged and involved throughout the event.

6. Swift publishing without much strategising

Maybe you just started out on content marketing and technically are at the infant stage. In situations such as these, it’s easy to make the mistake of  focusing on getting content published instead of working on formulating a strategy.

Kicking off content marketing without deciding on a strategy is equivalent to walking in blind. Having a well-laid documented strategy can help you align your efforts with your goals, thereby preventing wastage of time and effort.

Only 32% of B2B marketers had a documented content strategy in 2015, which is 3% less than last year. Investing in a strategy has shown to maximize the ROI and is, hence a golden rule to live by for content marketers.

Final thoughts

ROI is the key. Every effort you make should be measured across the results and you must take decisions based on these results. For example, after trying out a new social media platform for a few months track the results and see if it’s working for you and then make a call.

While your content has to offer value to readers, it also has to offer value to you. Marketing trends must not be the sole factor in your decision-making process, you must factor in results and performance as well.

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What Is Your eBook Income Potential?



Have you bought my exciting eBook?

From Overworked Security Guard to Balling in Bali: How I Did it

I help you retire to a life of travel through blogging by sharing my story. Buy it to live your dreams.

Let’s get right down to it guys. Your ebook income potential is whatever you put your mind to. Every cent you make in life begins in your consciousness. If you think and feel really really really rich, trust in the process and generously help people there is literally no limit to the amount of money you can make. Never base your income on someone else’s results because you have no idea what is in their mind and how they feel. This is a common new author mistake. They set the bar based on other people’s results. Bad idea. You never know what’s in another person’s mind so you never know what’s going into their income and you never know how brilliant YOU may be if you focus on yourself and never compare yourself to others.

Even if you see a super inspired person who lives their dreams, and they have pretty sweet results as far as ebook income, never base your potential on their results. They may make a ton of money every month in ebook sales but your journey may be to make a hundred times that amount of income. Never base Your Potential on somebody else’s results. Even if the person has knocked it out of the park as far as sales, you never want to base your life on someone else’s life.

Just look to inspired authors for inspiration. Never look at numbers on a screen. Sales are numbers on a screen. What do numbers mean? Nothing. What does money mean?. It is an illusion, a neutral means of exchange that doesn’t mean anything until your mind assigns some meaning to money.

If new authors ask me how much I make, they haven’t followed my blog for too long LOL. I never make income claims. This is because I would never want to cripple you and your potential. I am only human. Even if I made 2 billion dollars a month through ebooks, that’s still on the low side, because we are infinite beings capable of everything. Knowing this, I never want to hold back your potential and I never want you to base your life on my life because that would dishonor me and dishonor you too.

If you want to succeed as a new author, Follow Your Passion, trust in the process, genuinely help people, and keep making friends. Your sales increase as you help more people for free. It is that simple. That’s the recipe to my success. I never get caught up in sales and I barely check my metrics. I just have ten thousand more people to help today and that’s all that I know. This is how to live a movie worthy life, like I live, helping people all day long and having no concerns about sales or what you’re getting. When you get lost in the process with love, the money takes care of itself in a beautiful way.

Your ebook income earnings potential is unlimited. How is that for inspiration? That’s all you need to know. Me telling you about numbers will not inspire you because numbers are meaningless. Only serving human beings means the most. Being free means the most. Move away from goals and just carry an intent to live a free life through blogging and you will the happiest, healthiest and wealthiest you.

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4 Common New Blogger Mistakes



common new blogger mistakes

Common new blogger mistakes often cripple blogging careers before entrepreneurs can gain any momentum.

I made my fair share of newbie boo boo’s in the beginning. Be real with yourself. Be straight with yourself. Newbies often have oodles of blind spots to face, own and release, in order to become successful. Excited, but scared new bloggers cannot see themselves in the light of truth but being shown errors helps you travel a straighter, more narrow blogging path.

Common New Blogger Mistakes

Own these mistakes and make the appropriate corrections to accelerate your new blogger success.

1: Hesitating

I received a sponsored post from a blogger a few minutes ago. Unfortunately, I quoted him the price over 1 month ago. My price rose ten fold since that time; discount for some bloggers, for a short time. This common error cripples many new bloggers; hesitating. He should have written and submitted the sponsored post in 12-24 hours to lock in his price, to get featured on my blog and to grow his business. Waiting 33 days to submit a sponsored post is an eternity in the blogging world.

common new blogger mistakes

common new blogger mistakes

Act now. Stop hesitating. Nudge into discomfort. Do not hesitate if you receive an opportunity. Act on it immediately to do as pro bloggers do.

2: No Bond Building

New bloggers commonly try to do everything on their own. Write a blog post. Publish. Share on social media. Sit there. Wait. Repeat the cycle tomorrow. Quickly, new bloggers understand that if you network with nobody, you write for nobody.

Build friendships with top bloggers. Comment genuinely on blogs. Promote top bloggers through your blog and through social media. Make friends. Show an interest in bloggers; not in what they can do for you. Make friends with these pros to better connect with these individuals, and to influence them to promote your blogging success.

3: Not Learning from Pros

Buy my eBook:

8 Tips to Gain the Trust of Your Blogging Audience

I teach you how to gain the trust of your audience, a key step for new bloggers to take. But alas, most new bloggers choose not to learn from pros, instead, winging it on their own. This is a recipe for disaster because if you have no idea how to blog – and you do not – you will have a 100% failure rate. Example; most newbies are filled with fear and doubt, so their readers cannot trust them, because they do not trust themselves. My eBook helps you to trust yourself so you move into actions that gain reader trust. Buy the eBook, avoid struggles by gaining reader trust and cut your blogging learning curve.

4: Not Blogging

Not blogging is common among new bloggers. Newbies sit on the sidelines, waiting for the right moment. Now is the right moment. Here and now, you can dive into your blogging journey, diving into the game. Sit with fear. Feel it. We all fear. But just feel fear, then, blog, anyway. Feel the fear and do it anyway to become a successful blogger; hit the ground running.

Blog. Free yourself. Commit. Think about why you want to blog. Dwell on fun and freedom.

Embrace the Journey

Expect the unexpected. Waves of different emotions assault your mind as a newbie blogger. Preparing for emergencies simply unearths different emergencies, unearthing deep fears and conditioning you to expect the unexpected. Relax. Be gentle with yourself. Own these common new blogger errors from a compassionate energy to smooth your new blogger journey considerably.

I still make little mistakes here and there as an experienced, veteran blogger but I forgive myself for being human. Do the same thing but also own your errors to free yourself of these struggling, failing energies.

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4 Common Blogger Time Wasters



I wrote an eBook on how NOT to waste time online.

Buy it here:

How to NOT Waste Time Online

Full time employees, busy moms and college students working part time often find blogging difficult, for there seems to be no time to blog. But there is time to blog the split second you stop wasting time on these incessant things, for minutes or even hours daily.

1: Phones

I do not buy minutes for my phone. At times, my wife buys minutes when she….just chooses to. I am not a doctor; nobody will die if they do not contact me via phone. I can read a map. I can speak to people offline. My phone is a time waster so I rarely use it. Guess what? Some people believe I am an elite level blogger….and I do not use my phone, barring using it at home, with an internet connection. Doesn’t that suggest you can succeed in blogging even if you do not have a phone with minutes? Turn off your phone or trash it or delete minutes for a few weeks. Observe your fear-attachment to technology and being connected. Save 1, 2 or 10 hours of time of needless phone checking and chatting, over a month.

2: Email

Email. The ultimate time waster for most bloggers who check email 10 to 20 times daily or more. Unless you are a doctor or in emergency services, your blog is not a life and death business. Clients can wait. Really, they can. But most bloggers are so filled with fear, and too desperately attached to clients, that they check email 10 or 20 times daily, wasting time better spent writing a guest post or blog post. I check email 1-5 times daily. No more. My life reads like a movie because I am creating and connecting versus desperately checking my email, fearing loss.

3: Stat Checking

Oh my goodness; stat checking. Who signed up today? How many courses did I sell? How many eBooks did I sell? What are my metrics? Some bloggers check stats hourly. This is madness, because blogging is a year to year, not an hour to hour, endeavor. Nobody blogs well over an hour to hour basis, so why would you check stats hourly, or even, daily? I have blogged for 20,000 hours. AFTER 20,000 hours, some people believe I am one of the best bloggers on earth. Not because I stopped every hour to SEE IF I WAS DOING GOOD, DOING WELL. Successful blogging is like running a 26 mile marathon, enjoying the journey, and finishing. Failed blogging is like running a marathon and stopping every 200 feet to see if you finished, or, how you are doing. Insanity, and a huge time waster, too.

4: Perfectionism

You will never get it perfect. Sorry. So stop wasting time on your 45th draft and just publish the post. We will love it. I promise. Perfectionism robs joy, steals happiness and snatches freedom from every blogger. Be at peace with publishing content. Edit a bit, but go live. Go public. Stop wasting time trying to make something perfect or flawless because critics find fault with anything, and, fans see past your imperfections.

There you have it, guys. Make sure you buy my eBook on the way out.

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