Facing a creativity block is not that unusual a problem. Obviously, when someone tries to push themselves to come up with new unthought-of ideas every day, it is not so surprising that they feel drained once in awhile.
But for marketers, who have deadlines to meet and goals to achieve for the company, hitting a block can be very stressful. Especially for content marketers, it is expected of them to create more content every month and that’s not an easy task.
It is important to realise that we can’t circumvent a creativity block, but, what we can do is be ready for it and take the necessary steps to ensure that your productivity doesn’t suffer and that you get through the block fairly quickly.
Here are some tips which can help you do just that:
1. Get your blood flowing
Your daily routine, the things that you do mechanically without sparing the slightest thought can be your creativity killers sometimes. Doing nothing exciting for an extended amount of time can make you feel dull and uninspired.
A good way to break this dullness is by doing something impulsively, something out of the ordinary, something that can give you a rush.
At my startup Hiver, I always encourage my employees to take some time during the day to do something fun, like reading a funny book, or learning a new instrument, or play pumping music for a while. In fact, to beat the afternoon slump we play some rap music for 30 mins or more every day.
Right after we do this, we see increased energy levels in the office. It works like a charm!
Here are some ideas you can give a try:
- Learn to do a handstand and do one in public.
- Ride your bike to work.
- Get back in touch with your childhood friend.
2. Make your work a habit
Making a habit out of something can make it seem less of a task. For example, if you are a content writer, make sure that you write every day, even if you don’t need to.
This way writing will become second nature to you and hence, will not sound like a big deal.
Many times we hit a block because we think the task in front of us is enormous or is out of our comfort zone.
So make it a part of your comfort zone and chances are you will encounter way fewer blocks.
For example, if you are out of shape and haven’t run in a while, running for the first time can seem like a huge task to you. On the contrary, if you run 2 miles every day, as a practice, then running 3 miles one day won’t seem like that big a deal.
3. Doodle on
When I first discovered this tip, I was quite surprised myself. Who knew a trivial habit like doodling can help you get you to focus and become creative?
According to research, doodling can help you collect your thoughts, retain, and grasp new ideas better, and learn concepts faster.
In an experiment, an architect who was stuck on coming up with a design for kindergarten activity space was asked to doodle his signature over and over again, and from the signature, he got a new design idea for the building.
In fact according to many people, doodling in meetings helps them understand and focus better. So maybe, next time you shouldn’t tell your employee off for doodling in a meeting.
4. Change your work location
Don’t be too surprised to know that sometimes, your big block problem is because of a reason as simple as a bad, uninspiring workspace. So try making your workplace more creative.
Here are some tips you can try:
- Make it more vibrant by adding colors, bright ones!
- Take it to another level by adding quirky quotes and great posters.
- Make your work desktop aesthetically pleasing.
- Be surrounded by things you love, for example, if you love cars have pictures of the new BMW in your line of sight.
If nothing else, then get out to a cafe and work there for a while. According to a recent study, the noise level in a cafe which is around 70 decibels, is exactly right to get your creative juices flowing.
5. If you can’t work, talk
Many times sitting alone and working may not be as effective in inspiring thoughts and ideas, as having conversations about it with others.
For example, if you are digital marketer struggling to come up with ideas for a social media campaign – instead of locking yourself away in a broom cupboard until you find a great idea, get out there and connect with some influencers. If they live in the same city, invite them for coffee and chat with them. Get a third perspective and mull over things with them.
You never know, they may say something that can inspire your next big idea!
6. Focus on detail-oriented aspects of your work
Your marketing campaign is due soon and suddenly you just can’t seem to come up with a good idea for concluding it. What do you do? Beat yourself up for being stuck? Definitely not!
Take your mind off the frustration of hitting a block by focusing on some other aspect of the campaign. For example, if it’s an ad video, work on the details of the content you have finished so far. Work on the font size of the information, what colours to use etc.
If you are a blogger and you are finding it hard to work on writing a new post, focus on the layout, format structure and other details of your ready-to-go posts and so on.
This way even during a creativity block, you are being productive by doing other things which don’t involve a lot of creative thinking.
Plus, focusing on details can help you become more mindful which in turn can help you un-focus on your frustration and focus on the task itself. This can many times help you get through the block faster.
Creativity is a wild mind and a disciplined eye – Dorothy Parker