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Blogging Guide

6 Spotlights For Monetizing Your WordPress Blog Like a Pro

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You want to make money with your blog, right?       monetize your blog

Well, this post isn’t going to show you that.

Instead, I’ve been worried lately on the state of blogging and why a lot of people are still broke.

I encourage you to read this post to the end, because you’d discover what you need to put in place to actually generate income from your blog.

When you read blog posts, the advice you hear from experts all the time is that you should create your own e-book, find a hot affiliate offer or become a freelancer.

This has almost become a cliché on the web and it’s no longer bringing results like it used to. Or is it?

Would you like to finally break out of blogging failure?

If you answered yes, the 6 spotlights below are the exact steps you MUST take before monetizing your blog. Enjoy and leave a comment.

1.      Have a mission statement

Do you attach a special importance to writing and blog marketing?

If you don’t, you can’t possibly monetize and profit from your blog. Don’t be deceived, writing is the #1 task that every blog owner must love. Marketing is #2.

You also need to understand that ‘quality’ content is subjective. What you perceive as quality might be average when a friend or enemy reads it. That is the reality of life.

But the bottom line is to create content that truly helps someone. That’s why I so much believe in sharing actionable tips – which can be applied right away.

Whenever you help your target audience achieve a definite goal, it means that your content is really good.

But first, write a mission statement. Know why you started blogging in the first place. If you just want to earn quick money and run away, no matter how it comes, then get ready to fail.

Every step you take MUST agree with your mission statement. Visualize the future of your blog, which includes planning and building friendship. Then stick to it.

2.      Fix your web hosting issues

It’s absurd when I see a lot of bloggers whose blogs disappear and appear almost every week. They think cheap hosting is fine, until they start making money.

This could be the reason why you’re not making money at all – trust me I know the downside of low uptime.

There are instances when you can’t access your blog because your web hosting firm had an upgrade on their server. The question is, did you ever receive any notification via email that such would happen?

A reliable web hosting company is supposed to notify their customers that at a particular time and day, a major or minor update would occur. “Please bear with us if you can’t access your blog” could prepare your mind even before your blog goes off. Don’t you think so?

Why should you monetize a blog that has a low uptime rate, poor customer service and no personalized technical support to attend to your issues promptly?

Don’t even make the mistake of sending avalanche of free traffic to your blog if your web host isn’t trustworthy. Better yet, put your wordpress in the cloud. That could make a lot of difference. It’ll enhance your database and deliver excellent uptime rate.

3.      Write 5 – 10 pillar content

What are pillar content?

From the term “pillar” it talks about the foundation of your content. For instance, if you run a web hosting company, then your pillar content has to be somewhat related to the services you offer.

When prospects & readers visit your blog, they’d be expecting a step by step guide on how to do a task and get results. Most bloggers call this the “start here” resource page.

When my blog was launched, the first seven content I wrote were pillar posts. I usually refer new visitors to those pages to get them acquainted with my voice and brand.

If you fail to do this, you’d struggle to sell any product on your blog. Yes, the product might be hot, valuable and even evergreen, but without a foundation, the building itself can’t be stand.

Well, it’s not too late to write pillar content. Start today. Research your niche very well. Pull a seat and write content that readers can bookmark, share and print out. Do this and your blog would be ready to make you real money, when you eventually monetize it.

4.      Research Amazon Bookstore

I need to point this out, because Amazon has been my #2 idea portal. Each time I’m stuck on blog post ideas, I’d visit Amazon, check new additions on business books and from there; I can easily write valuable content for my readers.

But more than that, those Amazon Books can guide you greatly. Rather than monetizing, sitting back and waiting to see if someone would click, buy or subscribe, you can avoid the trial and error approach.

In marketing, A/B Split testing is often used, because time is precious. And trying to figure out if an approach would works might not be healthy for your blog. That’s why copywriters Split test – you too should test everything. Don’t assume!

When you research Amazon Books, you’d see a trend and the hot books that are making sales and garnering honest reviews.

Read those reviews. Look through the chapters of the book and you’ll definitely improve your chances of making a living with your blog, when you monetize.

5.      Build a network of experts

How much influence do you’ve online? How do you intend to market your product without a strong network? It’d be almost impossible.

And it’s not so difficult to build a network of experts in your niche. Make a list of industry experts and approach them. Don’t be a coward. Be yourself!

When you go to them, act like a human being. Be friendly and offer your help. Don’t ask them to help you the first day, instead build a relationship by following them on twitter, commenting on their posts and attending their webinars.

Many bloggers who launched their valuable e-books couldn’t sell to potential buyers, because the product couldn’t get to them.

Without targeted traffic, you’re bound to fail when you monetize your blog. But did you know that a single tweet or email blast from an honest expert could bring about 50 – 200 in product sales within 48 hours?

Do you also know that by accident, a product that’s not valuable or helpful can sell like hot cake, if you get it in front of potential buyers?

Don’t get me wrong, I’m not telling you to sell quirky product, but to help you understand the impact of a strong network. Don’t just monetize and hope for a miracle, get a team to help you achieve the success you crave for.

6.      Establish a strategic email list

An email list is a necessity for bloggers, right? Well, I don’t think so. If you don’t have your plans or a mission statement in place, I don’t think you should waste time collecting leads.

Yes, with a responsive list, you can build a profitable business online – but it takes time to establish that trust.

Interestingly, there is a better way to approach this greatest marketing tool.

The inbox is the best place to communicate VALUE and usher your target audience into a one-on-one rapport. But most people who have huge lists of subscribers are still broke? What could be the problem?

They’re yet to establish a strategy for monetizing their lists. When someone joins your list, he or she has given you an open check to sign how much you want to earn from them, providing that you’ve answers that work.

Before you could earn from a lead, you MUST exchange quality information with that person.

From the get-go, tell subscribers why you want them on your list, what they should expect and how often?

If you fail to do this, you’re merely collecting dust as leads. How pathetic?

No one is going to click, let alone buy your product. Even if they don’t unsubscribe, don’t rejoice because of that. They might be using your email subject lines to create relevant blog posts. Isn’t it funny?

Must you monetize your blog?

The answer is a resounding YES.

But the time frame needed to establish this truth is what you make of it.

Try to build an active audience first, by solving readers’ problems and cementing the relationship further through email marketing.

Afterward, monetize and you’d make more money with your blog. But be sure to checkout wordpress vps hosting – I know you’ll like it.

Congratulations, you’ve successfully consumed the 6 spotlights for monetizing your wordpress blog. What’s left now? Leave a comment below, tell me what you think and take action now. See you ahead!

Michael Chibuzor is an entrepreneur, a freelance writer and the founder and CEO of Content Marketing Up. If you want to grow your blog, drive targeted traffic and make more money, hire Michael to write for you.

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Blogging Guide

Newsletter vs Blog? You Need Both for Your Business

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The goal of content marketing is to get your brand messaging in front of the right people. And not in hard-sell kind of way that we’re accustomed to. But in a way that tells people; “Hey, I exist to make your life easier for you.”

Even though there are plenty of ways to get your message across, bloggers and marketers alike still ask; which works better, email newsletters or blogs?

The short answer? The one that will help you connect with your audience and increase your conversion rate.

The long answer? Well, you’ll find out more as you read on.

Because we want nothing more than to help you connect with your target audience, we’ve come up with a quick guide to help you understand newsletters and blogs better. This way, you’ll know how to take advantage of both.

What is an email newsletter?

Email newsletters are company-centric publications that you send to a specific group of people. They contain company news, articles, and marketing content specially created for the recipients. Email newsletters are often used to target different segments of an email list, allowing brands to maintain their top-of-mind awareness with their target audience.

Creating a newsletter is pretty much the same as writing a blog. The only difference is, instead of formatting content for a website, you’re formatting content for an email inbox.

What is a blog?

Blogs, on the other hand, cover a wide range of topics and content, for all the world to see. They contain articles, images, videos, even music playlists that can be helpful to site visitors in some way.

Blogs are mainly used to educate and entertain visitors of a website, and so much as a promotional tool. They also make a website more dynamic, which encourages visitors to check back again and again.

Blogs can be a great jump-off point for discussions with an engaged audience.

Here’s a chart to make it easier for you to understand the differences between the two.

Your Email Newsletter… Your Blog…
Is only visible to your email mailing list. Is visible to anyone who visits your website.
Allows you to customize messages for specific groups in your target audience. Can help you build your credibility as an authority of a specific niche.
Can help you deepen the connection with your potential and existing customers. Keeps your subscribers in the loop. Can educate your prospects about your brand, product, or service, and move them from the awareness stage to the buying stage.
Lasts until the message is received and read. The newsletter has already served its purpose once your recipient opens the email. Lasts for a very long time. blog posts will stay on the web until you take them down or you stop paying your hosting provider.
Can be used to drive qualified leads to your website. Can be used to improve your search ranking since search engines consider blog posts as web pages.
Can be forwarded to non-subscribers via email. Can easily spread via social media. The more shares your blog gets, the wider your reach.

What’s the best option for you?

Email newsletters and blogs are not that very different if you’re going to think about their purpose. Both tools give you avenues to reach out and communicate with people in your sales funnel. Whether you’re teaching a prospect about the benefits of your product or convincing a long-time customer to make a repeat sale, incorporate both newsletter and blog in your content marketing strategy will help you communicate better.

Is it possible to have the best of both worlds?

Of course! If you want to get your audience engaged, you need to weave both email newsletters and blogs into your campaign. When used together, both work much better. Let’s take a closer look at how you combine newsletter and blog in your content marketing strategy.

  • Step 1: Publish a blog post. Don’t forget to check if on-site optimization is on point.
  • Step 2: Promote your blog post to your subscribers using an email newsletter. Generate traffic to your post by giving your email list first dibs.
  • Step 3: Wait for subscribers to open and read your email. You can easily track your email open rate via any email newsletter tool.
  • Step 4: Send follow-up emails to subscribers who didn’t open your last email. Maybe they’ve missed it or maybe they’ve forgotten it. Either way, it doesn’t hurt to send a friendly reminder.
  • Step 5: Track your progress. Not happy with your campaign’s email open rate? Check analytics and do A/B testing to get it right the next time.

Conclusion

In the battle of newsletter vs blog, it’s best to settle on a tie. With their own sets of advantages, both tools will make great additions to your content marketing arsenal. At the end of the day, it’s about creating a communication strategy that connects with your target audience.

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Blogging Guide

5 Easy Money Hustles for Bloggers

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easy money hustles

Money – I’m sure many bloggers won’t say “no” to the chance to earn a little bit more of it.

Whether you’re trying to pay off debt or planning a tropical vacation, earning some extra cash outside your regular job can help you gain strides towards financial freedom.

One of the perks of being a blogger is that there are countless money-making opportunities out there.

In the current marketing landscape, you are only limited by your creativity.

You just need to find the best side hustle that will not only help you grow your portfolio but also your bank account.

What is a side hustle anyway?

A side hustle refers to any income-generating activity that you can do outside your regular job.

For many bloggers, especially those who are still building their brand, having a side hustle helps them pay the bills.

But if you know how to play your cards right, it can also help you live out your dreams.

Easy money hustles bloggers should try out

If blogging isn’t bringing home the bacon for you, then you need to consider getting into different side hustles.

Since your main skill is blogging, there’s a huge market for your skills. Getting a side gig shouldn’t be a big problem for you.

What matters, however, is how much you want to work these easy money hustles.

Here are some of the best side hustle ideas that can help you make more money, right in the comfort of your own home.

Freelance writing

freelance writing

Since blogging involves writing compelling content for your own blog, one way you can make extra cash is to offer writing as a service. After all, the best way to earn money is from doing something that you love.

And assuming that you’re really good at it, you can easily make an extra $500 just by writing a few fresh articles for a couple of clients. Even if the industry is already pretty competitive, resist the urge to undercharge your services. Make sure to charge based on the value you will bring to your client.

Virtual assistant

One side hustle that currently has a high demand for it is virtual assisting.

Since most site owners are looking to monetize their blog, landing a client who has a need for your specific skill set should be easy.

There are plenty of things you can do as a virtual assistant, depending on what your client needs.

Some might need help with admin tasks like file organizing and bookkeeping, while others might need someone to take over their social media accounts.

Most VA job vacancies require good writing skills. As a blogger, you should have this skill down pat to gain an advantage over the competition.

But whatever you’re good at, you’re sure to find a client online looking for someone with your expertise.

Consultant

Are you constantly getting queries regarding blogging?

Then another way to monetize your expertise is to turn into a service. Market yourself as a thought leader and offer premium advice at a price.

But before you can charge anyone for a call, you need to prove that you’re worth it of course.

You need to have a landing page at least, that presents your credentials with a specific niche.

Once you get your first clients, don’t forget to ask them for testimonials as you’ll need all the social proof you can get to build your consultancy business.

Join the gig economy

Another option to augment your monthly income is to join the gig economy.

Getting a gig is just how you picture it. You have the freedom to choose which projects to work on at a specific time.

You can be writing copies for a brand this week and putting together a content strategy for a completely different client next week.

Joining the gig economy lets you make the most out of your free time. Instead of being idle, you can work on different projects for extra cash. This set-up is perfect for you if you thrive in variety and like to switch things up or if you get bored with the same task list easily.

The most popular site where you can get side gigs is Fiverr.

fiverr

Set up a page for your services and wait for clients to roll in and hire you for a job.

You need to market and promote it across different online channels. This way, more people can see and contact your page regarding your offer.

Again, you can control the pace of projects coming in and out from your page. You have the choice to accept or deny gigs that come your way.

However, getting a job these days isn’t easy. You’ll probably end up accepting the gigs anyway even if you’re not fully qualified for it.

Nonetheless, when all the chips fall to your favor, having side gig gives cushion to your finances and leaves you something to do during your downtime from blogging.

Watch videos

If you’re constantly on YouTube, here’s some terrific news for you!

You can now earn money by watching videos on the most popular video streaming website out there. It usually involves joining a program that rewards viewers with gift cards or hard cash by simply watching a video.

Most of the time, you’ll be asked to watch video content sponsored by big brands.

If you want to earn more, there are some programs that will pay you to take surveys or use a mobile app that’s related to the video you just watched.

While it might not earn you thousands of dollars, watching videos for a bit of cash is much better watching videos for nothing.

Conclusion

It’s easy to rest on your laurels as a blogger and call it a day.

However, if you wish to up the ante by earning more, then you should take up the challenge of getting a side hustle job!

As mentioned, the side gigs featured above are low hanging fruits. You already have experience in doing them, so why not try your hand at earning from them?

Who knows? Taking the risk with a side hustle might just lead you to start a new business or pursue a passion. Dare to live life on your own terms!

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Blogging Guide

A Quick Guide to Keyword Optimization for Bloggers

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keyword optimization

The blogosphere is becoming more saturated.

According to statistics, the number of bloggers in the U.S. rose from 27 million in 2014 to 31 million in 2019. That’s a four million increase in just four years!

That means more choices for readers. Too much, in fact, that we’ve already reached a breaking point that Mark Schaefer refers to as content shock.

Still, there’s no other way for bloggers to success as they need to improve and outcompete each other. The blogging industry is already very competitive that you need to do something to not be left behind.

One good way is through keyword optimization.

What is keyword optimization?

It is the act of searching, analyzing, and choosing the best keywords to increase your site’s traffic. Keyword optimization is necessary for starting your search engine marketing.

Start it right and your site will be full of potential. However, start on the wrong foot and your subsequent efforts are doomed.

However, optimizing keywords doesn’t only happen at the beginning of your campaign. You need to have ongoing keyword optimization to expand your market and discover new opportunities.

Regularly performing keyword analysis and keyword database expansion increases your traffic, leads, and eventually, sales.

Benefits of keyword optimization

Drives traffic to your site

Optimizing your site’s keywords makes your site rank higher. This makes it more searchable and gets higher traffic.

Measures traffic potential

Analyzing keywords to be used helps gauge your potential market. This help you plan campaigns and pitch topics that attract to a specific market(s).

Write better

Using optimized keywords on your blog post makes it more relatable to readers. It also addresses their needs because readers see something they’re searching for. It’s also a great way to avoid keyword stuffing.

Understand market behavior

Analyzing top-ranking keywords lets you know what your readers want to read about. This helps you pitch topics that’ll interest them.

Get profit

Keyword optimization makes your site more searchable and gets higher traffic. This also means more money!

Things to consider in keyword optimization

Keyword popularity

Popular keywords mean that many people search for it. So, the more popular a keyword is, the more searches it gets. Use popular long tail keywords to drive more traffic to your sites.

However, this doesn’t apply all the time because some popular keywords are very competitive. The higher the competition, the more difficult it is to rank. Thus, you also need to target less competitive keywords.

Keyword Relevance

Choose keywords that are relevant to your blog. Irrelevant keywords make it harder to get visitors because people won’t know what your site is about. You want to let people know that your blog talks about a certain topic or niche. Using relevant keywords helps you get “visitors that convert” and not just “visitors that visit.”

Keyword intent

Know the intentions of your target audience. Are they shopping or just browsing? Or maybe they’re just looking for information? Answer these questions to come up with the right keywords.

Blogpatcher – Your top keyword optimization tool

Similar to blogging in general, the SEO tool space is saturated with tools that drain thousands of dollars annually from consumers.

There are reasons why premium SEO tools cost a lot and deservedly so – no doubt about it.

However, people who simply want to increase their site’s search rankings by finding the best keywords for their content but can’t afford the burgeoning costs of these tools are left with nothing.

This main reason is why Blogpatcher was created.

The main purpose of the tool is to help bloggers and site owners analyze their site pages’ SEO performance and identify areas of improvement at an affordable price.

On top of keyword frequency and use of LSI keywords, the page analysis report includes the following:

  • Rich media
  • Structured content
  • Readability
  • Social media

After creating an account, enter the URL of the page you want to analyze. You can also assign the target keyword of the page for the tool to produce a more precise SEO score.

blogpatcher analyse a page

Click on the factor that you want to look deeper into to show you issues that you must resolve soon.

blogpatcher page analysis

On each section are subfactors that you need to work on to improve your SEO score. Each subfactor shows you how to fix each. This way, you don’t have to blindly resolve the problems of the pages.

In relation to keyword optimization, Blogpatcher shows the keyword frequency and the LSI keywords.

The former shows you the different page elements where you should enter your keyword and whether you’re “stuffing” the page with too many keywords.

The latter provides LSI keyword suggestions that you need to include in the page to increase its search ranking for your target keyword.

bogpatcher lsi keywords

The results draw from the top 10 pages from organic search for your keyword. BlogPatcher then analyzes the most common keywords used in all 10 pages and suggests that you use them as well.

After applying the changes to all factors, you need to run another page analysis to see if your SEO score improves.

The higher the score, the better your chances of ranking high on Google search for your keyword!

Ultimately, Blogpatcher removes the guesswork from on-page SEO by simply clicking on the “How to fix” link on each subfactor.

blogpatcher related search phrases

The tool gives smart solutions on how to solve SEO errors and practical advice to new topics, keywords, and content.

Most importantly, Blogpatcher is not heavy on the budget. You can sign up for a free account and limited features and credits to test the tool out for size.

You can move onto the paid option of $39.95/month or $33.95/month for 12-month payment. This option provides more features and credits to help you ramp up your keyword optimization campaign for all your pages.

Conclusion

Keyword optimization is necessary for bloggers because it makes your site rank higher, gets more visitors, and better conversions. You’ll also outcompete your competitors more easily because you’re using keywords that attract readers who need and want your content.

You can bring your blog to greater heights by knowing what keyword optimization is, and following SEO’s best practices.

At best, you can simply sign up for a Blogpatcher account and simply take heed of the advice for each SEO factor.

Either way, you need to work on this now to gain an advantage over your competitors and rake in the most traffic from search engines!

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