If you’re struggling to make money from your blog, you might want to consider leveraging a service-based income model.
So, instead of waiting to build a popular blog and then monetizing it by displaying ads, you take things to the next level by identifying services you can offer to others as a freelancer or consultant, and by clearly showcasing this service(s) on your website.
This approach is much more effective, perhaps the fastest way to make real money blogging, and you don’t need boatload of traffic to get results if you use it.
Two great examples to the effectiveness of this approach:
- Through a blog designed to attract clients for my services business, I started getting clients barely a month after starting it and I was making 4 figures monthly with an average of 600 visitors monthly to the blog.
- This lady is making four figures monthly with less than 100 visitors to her blog monthly, by focusing on directing her traffic to her services business.
Do I need to say more?
If your aim is to get clients to your services business through your blog, it is very important to consider the 6 tips below:
Also, to allow you to better implement the suggestions in this article, I have prepared a checklist that you can use to audit your blog to ensure you are on the right track. I’ll be sharing the link to download it at the end of this article.
1. Be Specific
You’ve probably heard the blogging advice “choose a niche” before?
When your blog is aimed at powering your services business, this advice can’t be more invaluable!
Whether you’re offering freelancing services, consulting services or some other type of service, you want to position yourself as an expert in your field, as this will significantly increase your chances of success. The best way to do this, is by defining your niche and ensuring you only blog about a core group of inter-related topics.
There’s always the temptation to write about a lot of different topics so as to be able to cover a lot of ground, but that’s a fallacy many bloggers easily fall into.
You have a higher chance of success, both in terms of blog growth and revenue to your services business through your blog, by focusing on a small niche.
Also, it is important to make sure this niche is connected to the service you offer, and that it is a niche your potential clients are in.
2. Clearly Outline Your Services
The next step is to make sure details about services you offer are not in any way obscure on your blog.
A lot of service professionals make this mistake; they maintain a very good blog, but there’s no reference to the services they offer or the fact that they can be hired on their blog. Don’t make this mistake.
Create a hire me/services page outlining and detailing the various services you can offer, the benefits clients get by hiring you and various ways they can reach out to you.
Make sure this page isn’t obscure on your blog; feature it prominently in your blog navigation bar, and pay attention to point 6 in this article for a tip to further promote this page.
3. Have a Defined Content Schedule
A blog is rarely effective in achieving its goals – whether that goal is to generate traffic, get subscribers, get clients, or increase sales – if it isn’t properly updated.
Don’t expect your blog to be very effective in sending clients to your services business when you have just 2 – 4 articles on it. That won’t work.
For guaranteed long-term results, you need to define and stick to a content schedule.
For example, you can decide you want to be updating the blog once or twice a week, but make sure you have a schedule; don’t publish 5 articles this week and then ignore the blog for the next 3 months.
This is especially important if your blog is new; define a content schedule and stick to it.
4. Identify Key Articles You Need to Regularly Create
While you’d have to write a lot of articles on your blog to grow it, you need to realize that some types of articles are more effective than others in attracting clients.
It is very important to identify these key articles, and focus on creating more of them.
Sometimes, you will publish an article and then realize that the article is very effective in getting traffic to your blog and clients to contact you. It is important to do more of these types of articles.
I have found 3 different types of articles to be effective in getting traffic and clients, and I’ll recommend doing more of these types of articles:
- The resource article: This features a list of resources people can use right away after reading your article. They don’t need to go through any other step, do any special Google search; they can’t start using the resources in the article right away. This article featuring 110 websites that pay writers is a good example. This list of blogs accepting guest posts is another example of a resource article that has resulted in five figures in freelance income for me.
- The ultimate guide: This is aimed at being a definitive guide to something. The article basically focuses on a subject people want to learn about in your niche, and it covers it with as much details as necessary; including screenshots, visuals, relevant examples and links to other resources that complement the article. This post is an example of an ultimate guide on guest blogging.
- Case studies: This is aimed at demonstrating your expertise with a particular thing, and showing potential clients what your process involves for successfully achieving a particular task. Case studies might not end up being as popular as the other two examples above, but they have massive potential for sending clients your way. This post by Neil Patel is a very good example of a case study. This is another case study showing how I got 1,200 subscribers in 2 months, and it is quickly becoming the second most popular article on my blog in no time.
So, amongst other types of articles, try to give the above articles some attention as well; doing them on a regular basis will not only increase your traffic but will actually result in clients for your services business.
5. Ensure Your Articles Effectively Reference Your Services
After creating a services page outlining the services you can offer to potential clients, the next step is to make sure you give this page maximum exposure.
One of the best ways to consistently and effectively promote your services is by referencing it in majority of the articles on your blog.
There are two ways to do this:
- Subtly; by occasionally hinting at your services, or subtly mentioning your services, and linking to your services page inside the body of your article.
- Explicitly; by clearly including a call to action below your article telling people about the services you offer and asking them to reach out to you.
Here’s a screenshot of what explicitly referencing your services in an article looks like:
Both examples are good, and I recommend a healthy combination of both.
If you run a personal development blog and offer counseling services, for example, you can easily update an article giving people life improvement tips with a call to action below the article to use your counseling services; this is explicitly referencing your services.
If you’re a freelance writer talking about the need for quality content, and you subtly hint at hiring an expert writer to solve clients’ content needs, and you link to your services page while doing that, you’re using the subtle approach.
6. Have a Clear Outreach System
The final step, which is just as important as every other step listed approach is outreach.
Even if you have a blog that is a massive resource, you won’t achieve much through it unless people are aware of it.
There are two key ways to go about letting people know about your blogs and they are:
- Paying to advertise your blog
- Leveraging successful platforms to freely promote your blog
The first option is definitely not available for most people, and it is not really recommended unless you have a system designed to maximize every dollar spent.
I’ve found option 2, however, to be very effective. Look for other successful blogs and publications that have the audience you want, and look for a way to get them to refer their audience to you.
A great way to do this is by offering to write high quality articles for them, in exchange for a link back to your blog in your bio. This process is called guest blogging, and there are several amazing contributions by expert Blogging Tips writers on guest blogging that you can get started with.
The above are 6 really important tips you should consider when building a service-based blog business. What other tips have worked really well for you that you want to add?
How Much Traffic Do You Need to Make Money Blogging?
But I do know this; if you ask this question you think like employees. Bad mindset for a blogger. Employees think putting in set amounts of work or reaching some specific goal results in receiving income. 100% of the time, this is NOT true as a professional or amateur blogger. Nobody has any idea how your traffic behaves. Is it targeted, or general? How did you attract your readers? Drilling deeper, it is impossible to surmise that a specific amount of traffic leads to some set amount of income.
Traffic and blogging income are only related in that, if you drive titanic amounts of targeted traffic to your blog, you will make some coin. But other than driving monstrous amounts of traffic – and any blogger asking this question is 10,000 to 20,000 hours away from this type of traffic – you need to understand that making money blogging is about generously helping people, building bonds, creating value, trusting in the process and developing your money mindset diligently, vibing abundance.
Do you want to make money blogging? Stop looking at traffic stats. Nobody pays you like an employer if you register 100 visitors daily to your blog. Stop thinking like an employee. Begin thinking like an entrepreneur. Help people generously. Make friends. Trust in the blogging process. Trust yourself. Think abundantly. Keep helping people. Develop your money mindset. Open multiple streams of income. Money will flow your way if you focus less on traffic stats and things, and more on generously helping human beings. Help people generously, patiently and persistently. Make money. This is the secret to successful blogging. But most bloggers fall lost in a world of stats and employee-level thinking, falsely believing generating a specific number of daily blog visitors results in some blogging employer paying them a set salary, a paycheck, for a goal achieved.
Do not fall prey to this common blogging mindset error in error. Money flows to you based on your generous service and based on your trust in the blogging process. Money can and will arrive but only after you relax, detach, help folks and give little or no thought to money, traffic and other blogging outcomes. The less you think about making money through your blog, the more you help people. The more you help people, the more money you eventually make. Successful blogging and making money is simply about helping tons of people for free to increase your blogging skills and exposure. Open multiple streams of income through which to prosper. Eventually, money flows to you.
Do not get distracted by ideas consistent with the blog post title question. Do not get caught up in blogging money and traffic outcomes. Stop looking for your blogging pay day and get busy helping people freely to learn the secret of effective blog monetizing. Money finds generous servants and money sprints away from bloggers routinely obsessed with making money. Sure you want to promote yourself at every turn. Goodness knows, I am always promoting my 100 plus eBooks and 2 blogging courses in all I do. Plus I promote my audio books and paperbacks, too. But my intent is mostly about helping as many bloggers as possible through guest posting, posting to my blog and via podcasting and broadcasting live. Prospering grows easier the more I help folks freely.
How to Develop Super Human Confidence in Your Blog
Baby steps, my Young Blogging Padawans.
New bloggers, baby step your way to being super human confident in your blog. Being wracked by doubt, with a little wild excitement mixed in, you cannot gain unreal confidence in your blog today. But slowly and steadily gaining clarity gives you the foundation upon which to become a highly successful blogger who feels bold, knowing your blog rocks.
I am about super human confident in my blog. I am developing the same level of confidence in my eBooks and courses, too. Why? Believing in my blog and premium offerings helps me to help more people and I also make more money too, which is neat, considering I live a worldly life.
Follow these tips.
1: Feel and Release Fears-Doubts Aligned with Your Blog
Before you become confident, you need to purge any lack of confidence. I know this feels bad but tis a necessary step to become super duper confident in your blog and in your premium offerings, too. Sit with doubts, those nasty traitors. Be with your fears about self, your writing ability and your blog presentation. Feel these unpleasant energies. Clear the energies. Proceed from a clearer, more confident, space. Confidence is borne of clearing a lack of confidence. Do messy energy work to become uber confident in your blog and in your blogging abilities.
2: Surround Yourself with Loving Bloggers
Loving, caring, compassionate bloggers see brilliance in you when you cannot seem to see it in yourself. Although all confidence issues flow inside-out, you need a network of supportive people around you who believe in you, versus being around haters or negative nellies. Never, ever, ever surround yourself with poverty conscious, failure conscious bloggers. Are you running a cyber charity? Are you a therapist? No! Negative people stuck in fear and failure throw negative cross currents into your being, shaking your already fragile confidence in your blog.
Hang with folks who believe in you and who believe in your blog. Pros share where and how you can improve but they always believe in someone who follows their dreams, and will instill that faith in you, and in your blog, too.
3: Write Your Butt Off and Publish Content Like the Dickens
Writing and publishing content is like breathing to me. I do not lose confidence in my ability to breathe because this is an automatic, auto-pilot, process. I just breathe without thinking about it. Ditto for writing and blogging. I wrote and blogged for 20,000 to 30,000 hours so now it is an automatic, easy process I have super human confidence in. I do not even think about it because I do it routinely, automatically, on a type of auto-pilot borne of making writing and blogging a habit.
If someone criticizes my blog, it is like someone criticizing my breathing; sounds weird, or funny, but it stirs me not, because I have equal confidence in each.
4: Do Energy Work
I do not play around; 3-4 hours of energy work daily allowed me to face, feel and release blog doubts, to become the clear, confident blogger I am today. Consider meditating, or doing yin yoga, or doing Kriya yoga, and power walking. Or do it all. I spend 3-4 hours doing each – collectively – daily, to expand my awareness so I can feel and clear doubts and so I can blog mainly from an abundant, generous, relaxed, detached vibe.
Be confident guys. Believe in your blog. Follow these 4 tips to succeed and to become super human confident in your blog.
Should You Search for New Blogging Niche Ideas?
Ask yourself that question and you will get an answer that best suits you.
I went with the blogging tips niche for people who want to circle the globe. But I did not go for this niche to be new, edgy or different. I had lived that life for many years. This made sense for me. I was being genuine, honest and as authentic as one can be. Perfect match. But if I chose a new niche from an energy solely of financial gain, being popular or some other fear-based driver, I would have fallen flat on my blogging face.
Why would you ask someone for new niche ideas? What is the energy or intent there? Do you want the fast track to success? Or are you in a creative space, wishing to do something different? I see searching for new blogging niches as being a waste of time considering the endless, established niches we already have at our disposal. Why waste time and energy searching for some niche if you have all the niches you need right before your cyber eyes? Toss in the fact that you need to research the niche inside-out if you have no prior knowledge and you invest a significant amount of time just to get the blog off of the ground. Makes no sense to me.
What do you love talking about? What is your biggest passion? Start there. Select that niche. You already have an ample supply of information in your noggin and the confidence to discuss the niche in clear, cogent fashion. Who cares if the niche is new or old? The blogging tips niche – my main niche – has been around for a few decades. Who cares? There is nothing new under the sun blogging-wise but thousands of new bloggers join our ranks daily. I also find that I seem to be converting people to blogging the more I persist in creating and connecting, keeping at this gig, being present, helping spread awareness about a pretty cool blogging niche, and, about a pretty cool way to help people and to free yourself.
Go with What You Know
When it comes to picking a blogging niche, go with what you know. Pick a niche inside of your blogging and knowledge wheelhouse because being armed with knowledge, experience, and a pulsating passion for discussing the niche makes you stand out from the blogging crowd in a major league way. I created this blogging course in under a day. Imagine that? 6 hours of recordings and oodles of blogging knowledge, packaged into a course that I created in under 24 hours. Imagine how much I needed to know about blogging and how confident and clear I had to be in myself, to ship in 24 hours? I go with what I know; sure doesn’t hurt me.
But when you pick a new blogging niche you have no knowledge of, it takes you 2 months to create and ship the course. Not good. There is the quick, and the dead, in the blogging world. We need be patient, persistent and generous to succeed online but in the same regard, adding years to your learning curve by deviating from what you know is a foolish blogging idea. Why? Go with what you know to prosper mightily over the long haul and to hit the ground running.
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