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6 Tips to Consider When Building a Service-Based Blog Business

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get clients from your blog

If you’re struggling to make money from your blog, you might want to consider leveraging a service-based income model.

So, instead of waiting to build a popular blog and then monetizing it by displaying ads, you take things to the next level by identifying services you can offer to others as a freelancer or consultant, and by clearly showcasing this service(s) on your website.get clients from your blog

This approach is much more effective, perhaps the fastest way to make real money blogging, and you don’t need boatload of traffic to get results if you use it.

Two great examples to the effectiveness of this approach:

  • Through a blog designed to attract clients for my services business, I started getting clients barely a month after starting it and I was making 4 figures monthly with an average of 600 visitors monthly to the blog.
  • This lady is making four figures monthly with less than 100 visitors to her blog monthly, by focusing on directing her traffic to her services business.

Do I need to say more?

If your aim is to get clients to your services business through your blog, it is very important to consider the 6 tips below:

Also, to allow you to better implement the suggestions in this article, I have prepared a checklist that you can use to audit your blog to ensure you are on the right track. I’ll be sharing the link to download it at the end of this article.

1. Be Specific

You’ve probably heard the blogging advice “choose a niche” before?

When your blog is aimed at powering your services business, this advice can’t be more invaluable!

Whether you’re offering freelancing services, consulting services or some other type of service, you want to position yourself as an expert in your field, as this will significantly increase your chances of success. The best way to do this, is by defining your niche and ensuring you only blog about a core group of inter-related topics.

There’s always the temptation to write about a lot of different topics so as to be able to cover a lot of ground, but that’s a fallacy many bloggers easily fall into.

You have a higher chance of success, both in terms of blog growth and revenue to your services business through your blog, by focusing on a small niche.

Also, it is important to make sure this niche is connected to the service you offer, and that it is a niche your potential clients are in.

2. Clearly Outline Your Services

The next step is to make sure details about services you offer are not in any way obscure on your blog.

A lot of service professionals make this mistake; they maintain a very good blog, but there’s no reference to the services they offer or the fact that they can be hired on their blog. Don’t make this mistake.

Create a hire me/services page outlining and detailing the various services you can offer, the benefits clients get by hiring you and various ways they can reach out to you.

Make sure this page isn’t obscure on your blog; feature it prominently in your blog navigation bar, and pay attention to point 6 in this article for a tip to further promote this page.

3. Have a Defined Content Schedule

A blog is rarely effective in achieving its goals – whether that goal is to generate traffic, get subscribers, get clients, or increase sales – if it isn’t properly updated.

Don’t expect your blog to be very effective in sending clients to your services business when you have just 2 – 4 articles on it. That won’t work.

For guaranteed long-term results, you need to define and stick to a content schedule.

For example, you can decide you want to be updating the blog once or twice a week, but make sure you have a schedule; don’t publish 5 articles this week and then ignore the blog for the next 3 months.

This is especially important if your blog is new; define a content schedule and stick to it.

4. Identify Key Articles You Need to Regularly Create

While you’d have to write a lot of articles on your blog to grow it, you need to realize that some types of articles are more effective than others in attracting clients.

It is very important to identify these key articles, and focus on creating more of them.

Sometimes, you will publish an article and then realize that the article is very effective in getting traffic to your blog and clients to contact you. It is important to do more of these types of articles.

I have found 3 different types of articles to be effective in getting traffic and clients, and I’ll recommend doing more of these types of articles:

  • The resource article: This features a list of resources people can use right away after reading your article. They don’t need to go through any other step, do any special Google search; they can’t start using the resources in the article right away. This article featuring 110 websites that pay writers is a good example. This list of blogs accepting guest posts is another example of a resource article that has resulted in five figures in freelance income for me.
  • The ultimate guide: This is aimed at being a definitive guide to something. The article basically focuses on a subject people want to learn about in your niche, and it covers it with as much details as necessary; including screenshots, visuals, relevant examples and links to other resources that complement the article. This post is an example of an ultimate guide on guest blogging.
  • Case studies: This is aimed at demonstrating your expertise with a particular thing, and showing potential clients what your process involves for successfully achieving a particular task. Case studies might not end up being as popular as the other two examples above, but they have massive potential for sending clients your way. This post by Neil Patel is a very good example of a case study. This is another case study showing how I got 1,200 subscribers in 2 months, and it is quickly becoming the second most popular article on my blog in no time.

So, amongst other types of articles, try to give the above articles some attention as well; doing them on a regular basis will not only increase your traffic but will actually result in clients for your services business.

5. Ensure Your Articles Effectively Reference Your Services

After creating a services page outlining the services you can offer to potential clients, the next step is to make sure you give this page maximum exposure.

One of the best ways to consistently and effectively promote your services is by referencing it in majority of the articles on your blog.

There are two ways to do this:

  • Subtly; by occasionally hinting at your services, or subtly mentioning your services, and linking to your services page inside the body of your article.
  • Explicitly; by clearly including a call to action below your article telling people about the services you offer and asking them to reach out to you.

Here’s a screenshot of what explicitly referencing your services in an article looks like:

 

direct mention of services

Both examples are good, and I recommend a healthy combination of both.

If you run a personal development blog and offer counseling services, for example, you can easily update an article giving people life improvement tips with a call to action below the article to use your counseling services; this is explicitly referencing your services.

If you’re a freelance writer talking about the need for quality content, and you subtly hint at hiring an expert writer to solve clients’ content needs, and you link to your services page while doing that, you’re using the subtle approach.

6. Have a Clear Outreach System

The final step, which is just as important as every other step listed approach is outreach.

Even if you have a blog that is a massive resource, you won’t achieve much through it unless people are aware of it.

There are two key ways to go about letting people know about your blogs and they are:

  • Paying to advertise your blog
  • Leveraging successful platforms to freely promote your blog

The first option is definitely not available for most people, and it is not really recommended unless you have a system designed to maximize every dollar spent.

I’ve found option 2, however, to be very effective. Look for other successful blogs and publications that have the audience you want, and look for a way to get them to refer their audience to you.

A great way to do this is by offering to write high quality articles for them, in exchange for a link back to your blog in your bio. This process is called guest blogging, and there are several amazing contributions by expert Blogging Tips writers on guest blogging that you can get started with.

Conclusion

The above are 6 really important tips you should consider when building a service-based blog business. What other tips have worked really well for you that you want to add?

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Bamidele Onibalusi is a successful entrepreneur and freelance consultant who has been featured in Forbes, Huffington Post and Digital Journal amongst others. He shares practical business ideas that work on his blog at Effective Business Ideas. Follow him on twitter - @youngprepro.

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Blogging

Blogging Is Not What You Are Doing But What You Are Being

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Phew!

Think this one through.

Blogging is what you are being. Not doing.

Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?

“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.

Most Bloggers Fail Because They Screw It Up

Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.

The Core Elements of Being a Success

Blog mainly:

  • for fun
  • taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
  • with a complete trust in yourself
  • with a complete trust in the blogging process
  • with a complete trust in sound, proven advice from successful bloggers

Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.

Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.

Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.

100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.

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Blogging

Why Does Blogging Seem Hard?

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Aha!

The question of blogging questions.

Why does blogging seem hard?

Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.

Human beings label their feelings with emotions. THIS is why blogging seems hard.

Why?

Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.

But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.

Real World Example

A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.

Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.

But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.

Solution

Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated.  Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.

Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.

Tip for Feeling Fear

Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.

Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.

Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.

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Blogging

Do You Need to Respond to ALL Comments?

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No.

One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.

Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.

Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.

Example

Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.

Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.

Think Scale Not Small Time

WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.

One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.

Titans scale.

Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.

You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.

People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.

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