What are you doing on your off time around the holidays? If you are like me, sitting in your pajamas, slippers and robe, drinking hot coffee, and browsing your favorite websites and blogs to catch up on stuff you didn’t have time for during the busy workdays and weekends. Chances are, your readers are doing the same thing.
The holidays are the perfect time to catch them when they aren’t busy, and trap them down a rabbit hole (we have all been in those ourselves). Plus, you are probably catching them in a good and relaxed mood. The holidays have a certain feeling to them, and you can capitalize on emotion and use it to associate those feelings with your brand.
Here are some tools and tips for making the most out of your content during the holiday season.
Tools To Get You Moving
Serpstat: Find Awesome Holiday Content Ideas
Content starts with keyword research, holiday content is no different! Use Serpstat to find best keywords to create your content around. Try their “Content Marketing” tab to get an idea on how to improve your content. Or find out what your competitors were doing over the holidays last year and how it worked out for them.
Coschedule: Plan Your Holiday Calendar
I always loved my tried and true Google Spreadsheets for my editorial calendar, and I was resistant to using anything else. But then I found Coschedule, and it pretty much changed my life. You use an actual calendar on your WP dashboard to plan, assign, create and schedule or publish content. Plus, it is connected to your social profiles for automatic updating, and you can republish there as needed in different day slots.
When planning your holiday content, I would highly recommend Coschedule as a much simpler way to do it. Especially if you run a team, or have guest posters or guest editors who may have to step in if there is a problem. They can just look at the calendar and get a look at how things are planned, without you holding their hand.
Headline Analyzer: Analyze Your Festive Headlines
What is the point of posting holiday content if no one is going to see it? You will be able to analyze your headlines to find out what is and isn’t working, then get recommendations for a better title. The better your headline, the more attention it will get.
Websites like Upworthy, which produce some of the most viral content on the web credit a great deal of their success to awesome headlines that attract attention. So you can see the benefits you may experience.
Holiday Revenue Calculator: Estimate Your Revenue
Sometimes all you need is an audit of your past efforts, especially if you are reliant on multiple streams for promotion (ads, clickbait, emails, social, etc). I really love this tool because it takes all of your information from the year before, then it calculates how much you could potentially make this year if you made some positive changes to your campaigns.
You have to be honest in your answers, because it bases everything on what data you give. So if you said you did ok in your content marketing campaign, for example, and the truth is you did poorly, you won’t get an accurate result. Granted, this makes it fairly objective. But it is still useful, and can provide you with ideas you may have not had for improving your profitability.
Animoto: Create Festive Content
The holidays provide an awesome time to start making videos. It is set to a theme that is instantly relatable, with imagery that those viewing can recognize and appreciate within those tiny few seconds. They are also very shareable on multiple platforms, and are especially popular on somewhat less accessible social platforms like Tumblr that you may not have managed to corner in the past.
Animoto offers awesome holiday themes for you to easily put your videos together: Create awesome content for your social media channels and for the blog!
Facebook Custom Audiences: Target Your Readers
Fashion retailer All Saints achieved a 12x increase in conversion value from its Custom Audience campaign.
Facebook has regularly updated and revamped their existing features to help provide a new ways for users to take advantage of them. One of their more exciting changes was introducing Custom Audiences. It allows advertising to better narrow their marketing focus on the platform, and retarget them from your site, through your Facebook page, and back to your site again.
It is pretty simple: create a pixel, create an audience, create an ad, add lookalikes. That’s all it takes! Which is fantastic around the holidays when people are going to be bouncing around your site, and more likely to go from the social page, to your site, and back and forth again. Plus a time to catch new audiences with your content.
Any tools you think should be added to this list? Let us know in the comments!