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6 Tools For Boosting Content Marketing Results Over The Holidays

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What are you doing on your off time around the holidays? If you are like me, sitting in your pajamas, slippers and robe, drinking hot coffee, and browsing your favorite websites and blogs to catch up on stuff you didn’t have time for during the busy workdays and weekends. Chances are, your readers are doing the same thing.

The holidays are the perfect time to catch them when they aren’t busy, and trap them down a rabbit hole (we have all been in those ourselves). Plus, you are probably catching them in a good and relaxed mood. The holidays have a certain feeling to them, and you can capitalize on emotion and use it to associate those feelings with your brand.

Here are some tools and tips for making the most out of your content during the holiday season.

Tools To Get You Moving

Serpstat: Find Awesome Holiday Content Ideas

Serpstat

Content starts with keyword research, holiday content is no different! Use Serpstat to find best keywords to create your content around. Try their “Content Marketing” tab to get an idea on how to improve your content. Or find out what your competitors were doing over the holidays last year and how it worked out for them.

Coschedule: Plan Your Holiday Calendar

Coschedule

I always loved my tried and true Google Spreadsheets for my editorial calendar, and I was resistant to using anything else. But then I found Coschedule, and it pretty much changed my life. You use an actual calendar on your WP dashboard to plan, assign, create and schedule or publish content. Plus, it is connected to your social profiles for automatic updating, and you can republish there as needed in different day slots.

When planning your holiday content, I would highly recommend Coschedule as a much simpler way to do it. Especially if you run a team, or have guest posters or guest editors who may have to step in if there is a problem. They can just look at the calendar and get a look at how things are planned, without you holding their hand.

Headline Analyzer: Analyze Your Festive Headlines

Headline Analyzer

What is the point of posting holiday content if no one is going to see it? You will be able to analyze your headlines to find out what is and isn’t working, then get recommendations for a better title. The better your headline, the more attention it will get.

Websites like Upworthy, which produce some of the most viral content on the web credit a great deal of their success to awesome headlines that attract attention. So you can see the benefits you may experience.

Holiday Revenue Calculator: Estimate Your Revenue

Sometimes all you need is an audit of your past efforts, especially if you are reliant on multiple streams for promotion (ads, clickbait, emails, social, etc). I really love this tool because it takes all of your information from the year before, then it calculates how much you could potentially make this year if you made some positive changes to your campaigns.

You have to be honest in your answers, because it bases everything on what data you give. So if you said you did ok in your content marketing campaign, for example, and the truth is you did poorly, you won’t get an accurate result. Granted, this makes it fairly objective. But it is still useful, and can provide you with ideas you may have not had for improving your profitability.

Animoto: Create Festive Content

Animoto

The holidays provide an awesome time to start making videos. It is set to a theme that is instantly relatable, with imagery that those viewing can recognize and appreciate within those tiny few seconds. They are also very shareable on multiple platforms, and are especially popular on somewhat less accessible social platforms like Tumblr that you may not have managed to corner in the past.

Animoto offers awesome holiday themes for you to easily put your videos together: Create awesome content for your social media channels and for the blog!

Facebook Custom Audiences: Target Your Readers

Fashion retailer All Saints achieved a 12x increase in conversion value from its Custom Audience campaign.

Facebook has regularly updated and revamped their existing features to help provide a new ways for users to take advantage of them. One of their more exciting changes was introducing Custom Audiences. It allows advertising to better narrow their marketing focus on the platform, and retarget them from your site, through your Facebook page, and back to your site again.

It is pretty simple: create a pixel, create an audience, create an ad, add lookalikes. That’s all it takes! Which is fantastic around the holidays when people are going to be bouncing around your site, and more likely to go from the social page, to your site, and back and forth again. Plus a time to catch new audiences with your content.

Any tools you think should be added to this list? Let us know in the comments!

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Do You Get Lost in Blogging Busywork?

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My prime business intent going forward is to get my 124 ebooks in 1 billion places. That’s it. I will promote other opportunities of course and prosper through multiple channels but it is a billion with my 124. Hold me to that. Wait a second. You won’t have to hold me to that. I’m pretty good about being accountable to myself.

Anyway, it’s been fascinating to see moments of my mind attempting to pull me to blogging busy work. You know exactly what I mean. For me, my day is largely about promoting my ebooks through Twitter, Facebook, blog posts, guest posts, Live broadcasts on Facebook, my podcast, and videos on Twitter as well. Other than promoting a few other opportunities, I do not intend to do anything else. But of course my mind tries to pull me toward blogging busy work at times. How does my sidebar look? Is my sidebar converting enough? What about blog comments? Should I open comments on specific old blog posts? Each question indicates some type of busy work that is not genuinely important or business building for your blog. Of course, most bloggers spend a fair chunk of their days on busy work and wonder why they struggle and fail so horribly. If you spend most of your time doing what does not matter, you will fail. But if you spend most of your time doing what does matter, creating and connecting and opening multiple streams of income, you will succeed. Blogging is that simple.

But blogging is not comfortable at all because even though we intellectually know to avoid busy work, our fears pull us in towards the silly activities. Some bloggers spend weeks or months or even years doing stuff that ultimately does not matter. Why spend hours on your blog design when it’s the content you create and the connections you build that lead to your greatest blogging success? You have to be honest with yourself when it comes to blogging. Being straight with yourself makes the difference between success and failure.

I usually catch myself within seconds to minutes of being engaged in busy work that does not really make a difference. I scan my email in seconds. I am down to that number now. But I recall my struggling days when I would be in my email for 20 minutes or an hour or longer every day. I tried to read every word of every email. I tried to engage every silly sponsored post pitch. Huge mistakes. I wasted so much time on what didn’t matter. You know what matters? Creating helpful content and building genuine connections with human beings by helping other bloggers. Do these things and you position yourself to succeed. Add income streams and you position yourself to become a full-time blogger, just like I discuss in this eBook.

Blogging is simple but uncomfortable. Creating and connecting feels uncomfortable when your fear pulls you toward busy work. Ego is like that. The mind is like that. It makes a mountain out of a molehill by pulling you away from core, business building blogging activities towards stuff that waste your time. I have never looked at a heat map in my blogging life yet I’ve circled the globe for the past eight years as a professional blogger. Feel free to spend a few moments checking out heat maps but when moments become hours, you’re messing up. You’re too engaged in blogging busy work. Help people freely and generously. Trust in the process. Open multiple streams of income. Promote your core opportunity the most, like me promoting my 124 ebooks. Success will find you.

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Blogging

Do You Reject or Accept Opportunities for Growth?

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I just wrote and self published this ebook in a little over 24 hours:

7 Things that Inspired Me to Go from Scared Security Guard to Smiling Island Hopper

 not bad, eh? I asked my readers for ebook ideas.  I received answers. I wrote the ebook. I really hustled on this one. I’ve already generated a quick sale. How? I accept opportunities for growth immediately. Do you feel the same way? Or do you reject opportunities for blogging growth? Be honest with yourself. This is not a comfortable process for bloggers to follow because your ego may sting a little bit.

 Blogging struggle is borne of rejecting opportunities for growth. Blogging success is born of accepting opportunities for blogging growth immediately. I opened another income stream within 24 hours based on seizing an opportunity immediately. No hesitating. No hemming and hawing. No delaying. Other than sleeping for a handful of hours I did nothing else other than write the ebook, proofread the ebook, add photos and publish the sucker during that 24-hour stretch. Oh yeah. I also did some networking and content creating and yes, I promoted a handful of my 123 books. But I wrote ebook number 124 during that time frame too. Why? I love blogging. I love freedom. I love seizing opportunities for blogging growth.

 Emerson said all life is an experiment and the more experiments you make the better. This wise man knew the secret to success. Seize the moment and squeeze all you can out of the moment by accepting opportunities for blogging growth fast. If a reader nudges you to write an ebook, write the darn ebook. Do not delay. Unless you despise writing, and you probably don’t because you blog, write the ebook, help the reader and make money. If one reader has that issue than 50 million readers have that issue. We are all human beings with pretty similar problems when you break everything down.

 How quickly do you reject opportunities for growth because you fear something or someone?  My most lucrative freelance writing client basically had to beg me to work for him. I so deeply feared I would not be worth the money he was paying me and I also feared his criticism, even though he was such a nice, warm, genuine dude. After he would not accept me saying no, I accepted the job and made a pretty penny over the course of our relationship. I learned my lesson. Now I gobble up opportunities for growth so quickly it’ll make your head spin.

 I could go to bed right now to take a quick nap. I just worked for the long stretch to write the e-book and release it. But I gobble up this opportunity to write a guest post. Again guys, I accept opportunities for growth and grow like a stinking blogging weed.

 Do not ignore opportunities because you fear seizing blogging opportunities because ignorance leads to struggle, failure and quitting. Seize the moment. Seize opportunities for blogging growth. Write the guest post. Broadcast live on Facebook. Upload a video to Twitter. Write the ebook. Convert it to audiobook. Create a course. How do you think I retired to a life of island hopping? I did not sit on the sidelines folks, waiting and waiting and waiting for opportunities. I seized opportunities for growth quickly and more opportunities flowed my way. Opportunities seized, multiply fast. Opportunities rejected disappear immediately.

Seize the blogging moment! 

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Blogging

No Blogger Can Force Clients Customers or Readers to Learn and Succeed

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Sometimes you just need to get right to the point with blog post titles. This is one such title and blog post. After answering questions for readers recently I made a realization. Honestly, I’ve had this realization in mind for many years. I guess I never chose to write about it. But today I will cover the topic. You cannot force a reader, client or customer to learn and succeed. This is just not possible. You cannot will someone to see what they are not prepared to see or do what they are not prepared to do.

Sometimes, coaches struggle horribly because they base their success or failure on the success or failure of clients. This is lunacy. You can show a horse the way but you cannot force the horse to drink, right? Ditto for human beings. You can coach someone but you cannot force them to do what you advised them to do. That is 100% in their hands. In truth, the best blogging coaches, ebook writers and consultants are at peace with doing their best job and leaving it at that.

I regularly answer questions for free, offering experience, helpful advice for new or struggling bloggers. Said newer struggling bloggers return within a few seconds with more questions, trying to find a different way to succeed, trying to find the quick shortcuts that lead to guaranteed failure. I release these people. Although I have compassion for fear-filled new and struggling bloggers, it is not my job to convince them of my 30000 hours of blogging experience. Either they’re smart and listen, humbling themselves and their ego. Or they make the foolish decision of trusting their fears over my 30000 hours of blogging experience. Either way, I have nothing to do with their outcomes. They choose to listen or to ignore me. I’m cool with that.

Alonzo Pichardo and I spoke about this at length on his podcast; listening to pros and trusting their experience over your fears and lack of experience.

Be clear with the fact that most humans live predominately from fear so until they change their programming through a personal decision they will ignore good advice and follow bad advice. Self-fulfilling prophecy. In the same regard, you can trigger emotions in someone that allows them to follow your successful advice. Someone may open up and learn from you if it’s their time to open up. Totally their personal decision that has nothing to do with you. This is why I never get full of myself. I understand everybody’s life is their choice. I can show the way. You choose to follow or ignore. Nothing to do with me.

Stop wasting your energy trying to convince, manipulate or flat-out force clients and customers to do what you advise them to do. Offer your advice. Detach. Some folks will follow your advice and succeed with their blogs. Other folks will ignore your advice and continue to fail. You did what you could but now it’s up to them to use your knowledge and experience for their benefit. Keep helping people. Keep meeting new people. Don’t get attached to clients or customers. Offer tips and leave it at that. Every human being is fully accountable for themselves. You are a blogger, not a babysitter. You inspire but you’re not a savior. You can try but you can’t force people to do anything. Be at peace with this truth and you will become more successful than you ever dreamed. Most bloggers never succeed wildly because they never scale, being heavily attached to a few clients or customers. Highly successful, happy, free bloggers keep meeting and helping new people and allowing those people to find their own way. I am responsible for no one but myself. This is how I’ve lived the life of my dreams.

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Do you want to live a movie-worthy life of travel like me?

Buy my eBook:

Law of Attraction Series: How I Manifested a 4 Year Trip through the Tropics

PS…the featured image is me in New Zealand and the hut above is where me and my wife lived deep in the jungles of Costa Rica.

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