What are you doing on your off time around the holidays? If you are like me, sitting in your pajamas, slippers and robe, drinking hot coffee, and browsing your favorite websites and blogs to catch up on stuff you didn’t have time for during the busy workdays and weekends. Chances are, your readers are doing the same thing.
The holidays are the perfect time to catch them when they aren’t busy, and trap them down a rabbit hole (we have all been in those ourselves). Plus, you are probably catching them in a good and relaxed mood. The holidays have a certain feeling to them, and you can capitalize on emotion and use it to associate those feelings with your brand.
Here are some tools and tips for making the most out of your content during the holiday season.
Tools To Get You Moving
Serpstat: Find Awesome Holiday Content Ideas
Content starts with keyword research, holiday content is no different! Use Serpstat to find best keywords to create your content around. Try their “Content Marketing” tab to get an idea on how to improve your content. Or find out what your competitors were doing over the holidays last year and how it worked out for them.
Coschedule: Plan Your Holiday Calendar
I always loved my tried and true Google Spreadsheets for my editorial calendar, and I was resistant to using anything else. But then I found Coschedule, and it pretty much changed my life. You use an actual calendar on your WP dashboard to plan, assign, create and schedule or publish content. Plus, it is connected to your social profiles for automatic updating, and you can republish there as needed in different day slots.
When planning your holiday content, I would highly recommend Coschedule as a much simpler way to do it. Especially if you run a team, or have guest posters or guest editors who may have to step in if there is a problem. They can just look at the calendar and get a look at how things are planned, without you holding their hand.
Headline Analyzer: Analyze Your Festive Headlines
What is the point of posting holiday content if no one is going to see it? You will be able to analyze your headlines to find out what is and isn’t working, then get recommendations for a better title. The better your headline, the more attention it will get.
Websites like Upworthy, which produce some of the most viral content on the web credit a great deal of their success to awesome headlines that attract attention. So you can see the benefits you may experience.
Holiday Revenue Calculator: Estimate Your Revenue
Sometimes all you need is an audit of your past efforts, especially if you are reliant on multiple streams for promotion (ads, clickbait, emails, social, etc). I really love this tool because it takes all of your information from the year before, then it calculates how much you could potentially make this year if you made some positive changes to your campaigns.
You have to be honest in your answers, because it bases everything on what data you give. So if you said you did ok in your content marketing campaign, for example, and the truth is you did poorly, you won’t get an accurate result. Granted, this makes it fairly objective. But it is still useful, and can provide you with ideas you may have not had for improving your profitability.
Animoto: Create Festive Content
The holidays provide an awesome time to start making videos. It is set to a theme that is instantly relatable, with imagery that those viewing can recognize and appreciate within those tiny few seconds. They are also very shareable on multiple platforms, and are especially popular on somewhat less accessible social platforms like Tumblr that you may not have managed to corner in the past.
Animoto offers awesome holiday themes for you to easily put your videos together: Create awesome content for your social media channels and for the blog!
Facebook Custom Audiences: Target Your Readers
Fashion retailer All Saints achieved a 12x increase in conversion value from its Custom Audience campaign.
Facebook has regularly updated and revamped their existing features to help provide a new ways for users to take advantage of them. One of their more exciting changes was introducing Custom Audiences. It allows advertising to better narrow their marketing focus on the platform, and retarget them from your site, through your Facebook page, and back to your site again.
It is pretty simple: create a pixel, create an audience, create an ad, add lookalikes. That’s all it takes! Which is fantastic around the holidays when people are going to be bouncing around your site, and more likely to go from the social page, to your site, and back and forth again. Plus a time to catch new audiences with your content.
Any tools you think should be added to this list? Let us know in the comments!
When Is It Too Late to Start Blogging?
Ego sometimes clings to limiting ideas. One such idea is the notion that starting a blog at some specific age proves to be futile because of it being too late. I recall hearing Gary Vaynerchuk professing how people in their early 20’s ask him if it is too late to begin a business. Do you see why ego deludes you? Fear manifests as all types of crippling beliefs holding you back. Someone clinging to fear, being 21 years old, asks if being 21 is too old for starting a business. Why? Some 21 year olds observe 14 year olds who create million dollar ventures. Or some 21 year olds see fellow 21 year olds who already became millionaires, when the limited-thinking 21 year old simply has never been an entrepreneur. Guess what? It is never late to begin blogging. It is never too late to begin blogging. I recall a 73 year old new to blogging who bought 4 of my eBooks after I wrote a guest post on Build Your Own Blog. He began blogging at 73 years old. Imagine that? Yet 21 year olds some 50 years his minor fear being 21 is too old for beginning a successful venture.
Fear makes you think silly things. Be beyond fear. Feel fear. Release fear. Move in a direction of possibilities. Move toward opportunities. Now is the time to begin blogging whether you are 21 or 101. Now is the time to begin. Seize the moment. Do you plan to be around for a bit? Blog. Begin blogging. It is never too late to start blogging because you and I sit in the perfect place at the perfect time for our individual journeys. I began blogging in my mid 30’s. 35 years old, to be exact. Being a 35 year old beginner blogger never crossed my mind as being too old because I did not cling to the fear fueling that too old, aged, limiting belief. I saw actual 12 year olds blogging during my newbie blogging days. Who cares that a kid 20 years my junior began blogging? I had 20 more years LIFE experience than he. Possessing 20 more years life experience puts you at a tremendous advantage when it comes to learning the in’s and out’s of blogging the right way. Heck; the 73 year old new blogger may have zero blogging experience but 73 years of life experience. What seems more important at that point in your life? Does knowing how to format a blog post at 73 count more than the fearlessness, serenity and peace you acquired from facing 73 years worth of fears? Dude begins blogging with the mindset of a Blogging Yoda, for all he faced and for all the experience he has. Does THAT sound like it’s too late for blogging?
The only thing I would say is to begin blogging now because blogging experience is your best ally. Do not wait on the sidelines. Even though you can begin blogging at any age, why wait until you turn 45 when you can begin blogging now, at age 40? Why hesitate? Experience benefits you tremendously. Whether you start blogging at 13 or 73, experience earned and learned from, accelerates your blogging success. But you need to see the journey through and you need to begin blogging now. Go ahead. Blog. It’s not too late!
Do you fear deleting your worn out, failing blog to start over? Buy my eBook:
A Simple Guide to Collecting Feedback from Your Blog Users
Poor feedback from your readers and customers can spread like wildfire. So sometimes it’s best to go to the route of a problem and fix it before you lose your readers or hear them discuss your site around the web.
By making it easy for people to share their feedback about your website or service you’re providing, you can find out what your site users really think, improve your work and then watch your subscribers and conversions grow.
Prevent the trouble
Before going into much detail on how to collect and address your readers’ feedback, let’s start with the most important aspect of that: Prevention.
Whether you are starting a new blog or setting up a site to promote affiliate products, you can avoid a lot of problems by monitoring your competitors or the brands you are going to advertise on your site.
Let’s say you are going to resell a hosting service, and you may even like it yourself. But have you ever thought of unhappy customers of that brand? How likely are they to accuse you of promoting a poor service? Do a quick Google search and read though the customer review to understand common problems their customers are dealing with.
Run a quick question research to get a better idea of what their customers are dealing with and whether you can answer those questions. Text Optimizer is a great tool for that as it goes right to Google to extract data around any search query. Its question research feature will give you a good idea of the type of struggles your readers may be dealing with:
Don’t ignore the numbers
An easy and simple way of honing in on the problems of your site is to keep an eye on the numbers that your blog provides you with.
Web analytics will very clearly show you what pages on your site bring in the clicks and views, and which ones drive your customers away. You will also see what is and isn’t working and what requires your attention.
Get techy with it
If web analytics isn’t giving you all the answers, think about investing in some technology that goes straight to the source and tells you what’s going on in the background of your site.
Exit-intent technology is perfect for collecting customer feedback in terms of statistics so you can see exactly how many people are leaving your site.
Alter is a great option to use here as it uses Artificial Intelligence to personalize exit-intent popups and keep your blog readers on your site.
Alter needs 1 minute to install and no time customizing it (unless you really want to play with the features). The tool will analyze your blog visitors’ behavior and learn to engage each of them in a most effective way. It is also completely free unless you have too much traffic coming in to analyze.
Survey your readers
Surveys are often the easiest way to get feedback from your readers. The fact that they can be embedded straight into your blog means that they are eye-catching and difficult to miss when positioned correctly. A quick search online can show you many different ways to create surveys that can be attached to your blog, from the simple to the majestic, depending on your budget. Here’s a good option to get you started.
The problem with surveys is that people often get bored of them halfway through and click off before completing, particularly when the questions seem to go on forever, or are too long. So keep them short and sweet. Make the questions open-ended when possible to ensure that the answers you’re getting are not only honest, but also creative. This will lead you to original insight you may never have thought of yourself – and this can be like gold dust when it comes to improving your site.
Incentivize those opinions
Having trouble getting people to complete your survey? Well then make it worth their while! The easiest way to get people to do what you want (especially if it means their taking time out of their day) is to incentivize them, make them want to do this for you.
Make sure to do this by providing them a free gift, template, or entrance in a giveaway upon their contacting you with feedback. The choice depends on you and what your website is about.
Pick an incentive that is relevant to your blog to make sure that it’s something your users will be interested in and watch the feedback coming in… Just make sure to follow through on your promise of incentives or that feedback might end up being entirely negative.
Chat your way to success
If you are looking for a far more personalized form of feedback from your users and want to make sure that they are aware of you being behind the website, you could use a live chat to have a two-way conversation. This will help get to the heart of their opinions and struggles.
Not only is live chat convenient and affordable to utilize, but it also bridges the gap between the reader and the blogger which can help form bonds and ultimately build community around your site.
This also means that if anyone is particularly angry or has a complaint, they’ll be dealing with someone polite, apologetic and enthusiastically wanting to improve their service. So you can win their hearts back. This is something an automatic email cannot always achieve.
If you’re concerned about where to put a live chat, remember to put it somewhere clear that your readers will be able to see it. There are many different forms of live chat software out there for you to choose from. Make sure the one you decide upon is simple to use and won’t intimidate anyone who plans to use it. Here are a few live chat plugins for WordPress blogs.
If you are into lead generation business, it is a good idea to use a CRM solution to collect and organize feedback as well as turn those readers into leads.
What happens after you get your feedback?
Gaining feedback on your site is only useful if you actually go ahead and do something with it! Don’t have an ego about your work and make sure to listen to what your readers are saying. They have no reason to lie to you, so if you listen to them, your business will definitely be improved, even if it stings at first to see negative feedback.
Make an effort to reach out to the people who shared feedback not only to thank them but also to ask them any more burning questions you may have – what led them to their opinion? What do they think will help improve the problems? Make them feel included in the development of your site. They could be a great (free!) resource for you to make the most of.
And finally, declare any positive feedback you get as loud and as proud as possible – highlight it on your website and social media. Show people why other people were impressed with you and why they would be too!
Do You Surround Yourself with the Wrong Type of Blogger?
Who do you hang out with blogging-wise? Who do you learn from blogging-wise? What bloggers do you seek for counsel? Who do you surround yourself with as far as blogging buddies? Blogging feels challenging sometimes. Surrounding yourself with the wrong type of blogger only increases these challenges in a major league way.
What bloggers do you connect with daily? Most bloggers struggle. Many bloggers have no idea what they are doing blogging-wise. But foolishly, the majority of bloggers surround themselves with failing, struggling bloggers. How can these bloggers teach you to overcome blogging obstacles? None of these folks knows how to overcome resistance. Guaranteed, none of these bloggers teaches you how to succeed because they only know how to struggle, fail, complain or make excuses. Stop surrounding yourself with bloggers who make excuses. Cease surrounding yourself with complaining bloggers. Quit hanging out with bloggers who fail because failures do not teach you, goad you and inspire you to succeed. Connect with successful bloggers. Learn from these pros. Follow their lead. Model your blogging campaign on their shining example. Naturally, you slowly evolve into the person influenced heavily by your blogging buddy network. Culture shapes your blogging path. Environment plays a chief role in your blogging direction. Successful bloggers surround themselves with successful bloggers. Failing bloggers who wish to succeed lose failing blogging buddies and surround themselves with successful bloggers.
Imagine you drive 4 people to your blog daily. Look at your blogger buddy network. Everyone sits in a similar boat, driving 4 to 20 people to their blogs daily. The only lesson you learn from these bloggers is how to drive 4 to 20 people to your blog daily. Do you aspire to boost your blog traffic to only 20 people daily? Of course, you have bigger dreams than that! Aim higher by socializing only with highly successful bloggers. Learn their ways. Follow their lead. Position yourself to succeed. Learn from the best by surrounding yourself only with the best bloggers. Release everybody else. Never look at this releasing process as being personal or emotionally charged. But do see your blogging freedom, success and happiness as being at stake. I released a few negative nellie blogging buddies over the years for their energetic vampire ways. Suckers need to go. So, you can replace energy vampires with people who give energy, love, support and inspiration to you. Think gain, not loss. Be honest about assessing your blogging buddy network, too. Doing so feels uncomfortable because awkwardness, guilt and other fear-filled energies arise as you assess who needs to stay, and who needs to go.
Be with uncomfortable emotions triggered during these blogger buddy pruning lessons. Your success, freedom, happiness and peace of mind is on the line! Did you ever think of it that way? Let go struggling, negative bloggers. Communicate with happy, free, successful bloggers. Allow these pros to create a positive influence around you. Sponge up their inspiration. Follow their shining example. Take their inspired lead. Learn how to free yourself through their empowerment, and un-learn the victim mentality taught to you by your departed, failing, former blogging buddies. Surround yourself only with blogging heroes. Your success is on the line. Of course, your happiness, freedom and peace of mind is on the line, too. Honestly assess who needs to go and find new, empowered, successful blogging buddies to follow, to learn from and to gain inspiration from.
Where do you find these folks? Start with successful bloggers you follow on Blogging Tips. Virtually all of these bloggers are full time pros. Network with these leaders. Help them generously. Ask for nothing. Allow friendships to take root.
Search Blogging Tips
Blogging3 years ago
6 Steps for How I Nabbed 6500 Comments on My Blog
Blogging1 year ago
113 Bloggers share their Favorite Email Marketing Tools
Reviews3 years ago
LeadNetwork Pays Big Bucks for Payday Loans
Blogging13 years ago
CoComment – The new way to track blog comments
Search Engine Optimisation3 years ago
7 SEO Analysis Tools Every Blogger Needs to Know
Blogging2 years ago
How to Start a Fashion Blog in 8 Simple Steps
Blogging10 years ago
In Search Of A Storytlr Replacement
Making Money1 year ago
Top Earning Blogs and How they Make Money Blogging [Infographic]