What are you doing on your off time around the holidays? If you are like me, sitting in your pajamas, slippers and robe, drinking hot coffee, and browsing your favorite websites and blogs to catch up on stuff you didn’t have time for during the busy workdays and weekends. Chances are, your readers are doing the same thing.
The holidays are the perfect time to catch them when they aren’t busy, and trap them down a rabbit hole (we have all been in those ourselves). Plus, you are probably catching them in a good and relaxed mood. The holidays have a certain feeling to them, and you can capitalize on emotion and use it to associate those feelings with your brand.
Here are some tools and tips for making the most out of your content during the holiday season.
Tools To Get You Moving
Serpstat: Find Awesome Holiday Content Ideas
Content starts with keyword research, holiday content is no different! Use Serpstat to find best keywords to create your content around. Try their “Content Marketing” tab to get an idea on how to improve your content. Or find out what your competitors were doing over the holidays last year and how it worked out for them.
Coschedule: Plan Your Holiday Calendar
I always loved my tried and true Google Spreadsheets for my editorial calendar, and I was resistant to using anything else. But then I found Coschedule, and it pretty much changed my life. You use an actual calendar on your WP dashboard to plan, assign, create and schedule or publish content. Plus, it is connected to your social profiles for automatic updating, and you can republish there as needed in different day slots.
When planning your holiday content, I would highly recommend Coschedule as a much simpler way to do it. Especially if you run a team, or have guest posters or guest editors who may have to step in if there is a problem. They can just look at the calendar and get a look at how things are planned, without you holding their hand.
Headline Analyzer: Analyze Your Festive Headlines
What is the point of posting holiday content if no one is going to see it? You will be able to analyze your headlines to find out what is and isn’t working, then get recommendations for a better title. The better your headline, the more attention it will get.
Websites like Upworthy, which produce some of the most viral content on the web credit a great deal of their success to awesome headlines that attract attention. So you can see the benefits you may experience.
Holiday Revenue Calculator: Estimate Your Revenue
Sometimes all you need is an audit of your past efforts, especially if you are reliant on multiple streams for promotion (ads, clickbait, emails, social, etc). I really love this tool because it takes all of your information from the year before, then it calculates how much you could potentially make this year if you made some positive changes to your campaigns.
You have to be honest in your answers, because it bases everything on what data you give. So if you said you did ok in your content marketing campaign, for example, and the truth is you did poorly, you won’t get an accurate result. Granted, this makes it fairly objective. But it is still useful, and can provide you with ideas you may have not had for improving your profitability.
Animoto: Create Festive Content
The holidays provide an awesome time to start making videos. It is set to a theme that is instantly relatable, with imagery that those viewing can recognize and appreciate within those tiny few seconds. They are also very shareable on multiple platforms, and are especially popular on somewhat less accessible social platforms like Tumblr that you may not have managed to corner in the past.
Animoto offers awesome holiday themes for you to easily put your videos together: Create awesome content for your social media channels and for the blog!
Facebook Custom Audiences: Target Your Readers
Fashion retailer All Saints achieved a 12x increase in conversion value from its Custom Audience campaign.
Facebook has regularly updated and revamped their existing features to help provide a new ways for users to take advantage of them. One of their more exciting changes was introducing Custom Audiences. It allows advertising to better narrow their marketing focus on the platform, and retarget them from your site, through your Facebook page, and back to your site again.
It is pretty simple: create a pixel, create an audience, create an ad, add lookalikes. That’s all it takes! Which is fantastic around the holidays when people are going to be bouncing around your site, and more likely to go from the social page, to your site, and back and forth again. Plus a time to catch new audiences with your content.
Any tools you think should be added to this list? Let us know in the comments!
What Is Your eBook Income Potential?
Have you bought my exciting eBook?
I help you retire to a life of travel through blogging by sharing my story. Buy it to live your dreams.
Let’s get right down to it guys. Your ebook income potential is whatever you put your mind to. Every cent you make in life begins in your consciousness. If you think and feel really really really rich, trust in the process and generously help people there is literally no limit to the amount of money you can make. Never base your income on someone else’s results because you have no idea what is in their mind and how they feel. This is a common new author mistake. They set the bar based on other people’s results. Bad idea. You never know what’s in another person’s mind so you never know what’s going into their income and you never know how brilliant YOU may be if you focus on yourself and never compare yourself to others.
Even if you see a super inspired person who lives their dreams, and they have pretty sweet results as far as ebook income, never base your potential on their results. They may make a ton of money every month in ebook sales but your journey may be to make a hundred times that amount of income. Never base Your Potential on somebody else’s results. Even if the person has knocked it out of the park as far as sales, you never want to base your life on someone else’s life.
Just look to inspired authors for inspiration. Never look at numbers on a screen. Sales are numbers on a screen. What do numbers mean? Nothing. What does money mean?. It is an illusion, a neutral means of exchange that doesn’t mean anything until your mind assigns some meaning to money.
If new authors ask me how much I make, they haven’t followed my blog for too long LOL. I never make income claims. This is because I would never want to cripple you and your potential. I am only human. Even if I made 2 billion dollars a month through ebooks, that’s still on the low side, because we are infinite beings capable of everything. Knowing this, I never want to hold back your potential and I never want you to base your life on my life because that would dishonor me and dishonor you too.
If you want to succeed as a new author, Follow Your Passion, trust in the process, genuinely help people, and keep making friends. Your sales increase as you help more people for free. It is that simple. That’s the recipe to my success. I never get caught up in sales and I barely check my metrics. I just have ten thousand more people to help today and that’s all that I know. This is how to live a movie worthy life, like I live, helping people all day long and having no concerns about sales or what you’re getting. When you get lost in the process with love, the money takes care of itself in a beautiful way.
Your ebook income earnings potential is unlimited. How is that for inspiration? That’s all you need to know. Me telling you about numbers will not inspire you because numbers are meaningless. Only serving human beings means the most. Being free means the most. Move away from goals and just carry an intent to live a free life through blogging and you will the happiest, healthiest and wealthiest you.
4 Common New Blogger Mistakes
Common new blogger mistakes often cripple blogging careers before entrepreneurs can gain any momentum.
I made my fair share of newbie boo boo’s in the beginning. Be real with yourself. Be straight with yourself. Newbies often have oodles of blind spots to face, own and release, in order to become successful. Excited, but scared new bloggers cannot see themselves in the light of truth but being shown errors helps you travel a straighter, more narrow blogging path.
Common New Blogger Mistakes
Own these mistakes and make the appropriate corrections to accelerate your new blogger success.
I received a sponsored post from a blogger a few minutes ago. Unfortunately, I quoted him the price over 1 month ago. My price rose ten fold since that time; discount for some bloggers, for a short time. This common error cripples many new bloggers; hesitating. He should have written and submitted the sponsored post in 12-24 hours to lock in his price, to get featured on my blog and to grow his business. Waiting 33 days to submit a sponsored post is an eternity in the blogging world.
Act now. Stop hesitating. Nudge into discomfort. Do not hesitate if you receive an opportunity. Act on it immediately to do as pro bloggers do.
2: No Bond Building
New bloggers commonly try to do everything on their own. Write a blog post. Publish. Share on social media. Sit there. Wait. Repeat the cycle tomorrow. Quickly, new bloggers understand that if you network with nobody, you write for nobody.
Build friendships with top bloggers. Comment genuinely on blogs. Promote top bloggers through your blog and through social media. Make friends. Show an interest in bloggers; not in what they can do for you. Make friends with these pros to better connect with these individuals, and to influence them to promote your blogging success.
3: Not Learning from Pros
Buy my eBook:
I teach you how to gain the trust of your audience, a key step for new bloggers to take. But alas, most new bloggers choose not to learn from pros, instead, winging it on their own. This is a recipe for disaster because if you have no idea how to blog – and you do not – you will have a 100% failure rate. Example; most newbies are filled with fear and doubt, so their readers cannot trust them, because they do not trust themselves. My eBook helps you to trust yourself so you move into actions that gain reader trust. Buy the eBook, avoid struggles by gaining reader trust and cut your blogging learning curve.
4: Not Blogging
Not blogging is common among new bloggers. Newbies sit on the sidelines, waiting for the right moment. Now is the right moment. Here and now, you can dive into your blogging journey, diving into the game. Sit with fear. Feel it. We all fear. But just feel fear, then, blog, anyway. Feel the fear and do it anyway to become a successful blogger; hit the ground running.
Blog. Free yourself. Commit. Think about why you want to blog. Dwell on fun and freedom.
Embrace the Journey
Expect the unexpected. Waves of different emotions assault your mind as a newbie blogger. Preparing for emergencies simply unearths different emergencies, unearthing deep fears and conditioning you to expect the unexpected. Relax. Be gentle with yourself. Own these common new blogger errors from a compassionate energy to smooth your new blogger journey considerably.
I still make little mistakes here and there as an experienced, veteran blogger but I forgive myself for being human. Do the same thing but also own your errors to free yourself of these struggling, failing energies.
4 Common Blogger Time Wasters
I wrote an eBook on how NOT to waste time online.
Buy it here:
Full time employees, busy moms and college students working part time often find blogging difficult, for there seems to be no time to blog. But there is time to blog the split second you stop wasting time on these incessant things, for minutes or even hours daily.
I do not buy minutes for my phone. At times, my wife buys minutes when she….just chooses to. I am not a doctor; nobody will die if they do not contact me via phone. I can read a map. I can speak to people offline. My phone is a time waster so I rarely use it. Guess what? Some people believe I am an elite level blogger….and I do not use my phone, barring using it at home, with an internet connection. Doesn’t that suggest you can succeed in blogging even if you do not have a phone with minutes? Turn off your phone or trash it or delete minutes for a few weeks. Observe your fear-attachment to technology and being connected. Save 1, 2 or 10 hours of time of needless phone checking and chatting, over a month.
Email. The ultimate time waster for most bloggers who check email 10 to 20 times daily or more. Unless you are a doctor or in emergency services, your blog is not a life and death business. Clients can wait. Really, they can. But most bloggers are so filled with fear, and too desperately attached to clients, that they check email 10 or 20 times daily, wasting time better spent writing a guest post or blog post. I check email 1-5 times daily. No more. My life reads like a movie because I am creating and connecting versus desperately checking my email, fearing loss.
3: Stat Checking
Oh my goodness; stat checking. Who signed up today? How many courses did I sell? How many eBooks did I sell? What are my metrics? Some bloggers check stats hourly. This is madness, because blogging is a year to year, not an hour to hour, endeavor. Nobody blogs well over an hour to hour basis, so why would you check stats hourly, or even, daily? I have blogged for 20,000 hours. AFTER 20,000 hours, some people believe I am one of the best bloggers on earth. Not because I stopped every hour to SEE IF I WAS DOING GOOD, DOING WELL. Successful blogging is like running a 26 mile marathon, enjoying the journey, and finishing. Failed blogging is like running a marathon and stopping every 200 feet to see if you finished, or, how you are doing. Insanity, and a huge time waster, too.
You will never get it perfect. Sorry. So stop wasting time on your 45th draft and just publish the post. We will love it. I promise. Perfectionism robs joy, steals happiness and snatches freedom from every blogger. Be at peace with publishing content. Edit a bit, but go live. Go public. Stop wasting time trying to make something perfect or flawless because critics find fault with anything, and, fans see past your imperfections.
There you have it, guys. Make sure you buy my eBook on the way out.
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