What are you doing on your off time around the holidays? If you are like me, sitting in your pajamas, slippers and robe, drinking hot coffee, and browsing your favorite websites and blogs to catch up on stuff you didn’t have time for during the busy workdays and weekends. Chances are, your readers are doing the same thing.
The holidays are the perfect time to catch them when they aren’t busy, and trap them down a rabbit hole (we have all been in those ourselves). Plus, you are probably catching them in a good and relaxed mood. The holidays have a certain feeling to them, and you can capitalize on emotion and use it to associate those feelings with your brand.
Here are some tools and tips for making the most out of your content during the holiday season.
Tools To Get You Moving
Serpstat: Find Awesome Holiday Content Ideas
Content starts with keyword research, holiday content is no different! Use Serpstat to find best keywords to create your content around. Try their “Content Marketing” tab to get an idea on how to improve your content. Or find out what your competitors were doing over the holidays last year and how it worked out for them.
Coschedule: Plan Your Holiday Calendar
I always loved my tried and true Google Spreadsheets for my editorial calendar, and I was resistant to using anything else. But then I found Coschedule, and it pretty much changed my life. You use an actual calendar on your WP dashboard to plan, assign, create and schedule or publish content. Plus, it is connected to your social profiles for automatic updating, and you can republish there as needed in different day slots.
When planning your holiday content, I would highly recommend Coschedule as a much simpler way to do it. Especially if you run a team, or have guest posters or guest editors who may have to step in if there is a problem. They can just look at the calendar and get a look at how things are planned, without you holding their hand.
Headline Analyzer: Analyze Your Festive Headlines
What is the point of posting holiday content if no one is going to see it? You will be able to analyze your headlines to find out what is and isn’t working, then get recommendations for a better title. The better your headline, the more attention it will get.
Websites like Upworthy, which produce some of the most viral content on the web credit a great deal of their success to awesome headlines that attract attention. So you can see the benefits you may experience.
Holiday Revenue Calculator: Estimate Your Revenue
Sometimes all you need is an audit of your past efforts, especially if you are reliant on multiple streams for promotion (ads, clickbait, emails, social, etc). I really love this tool because it takes all of your information from the year before, then it calculates how much you could potentially make this year if you made some positive changes to your campaigns.
You have to be honest in your answers, because it bases everything on what data you give. So if you said you did ok in your content marketing campaign, for example, and the truth is you did poorly, you won’t get an accurate result. Granted, this makes it fairly objective. But it is still useful, and can provide you with ideas you may have not had for improving your profitability.
Animoto: Create Festive Content
The holidays provide an awesome time to start making videos. It is set to a theme that is instantly relatable, with imagery that those viewing can recognize and appreciate within those tiny few seconds. They are also very shareable on multiple platforms, and are especially popular on somewhat less accessible social platforms like Tumblr that you may not have managed to corner in the past.
Animoto offers awesome holiday themes for you to easily put your videos together: Create awesome content for your social media channels and for the blog!
Facebook Custom Audiences: Target Your Readers
Fashion retailer All Saints achieved a 12x increase in conversion value from its Custom Audience campaign.
Facebook has regularly updated and revamped their existing features to help provide a new ways for users to take advantage of them. One of their more exciting changes was introducing Custom Audiences. It allows advertising to better narrow their marketing focus on the platform, and retarget them from your site, through your Facebook page, and back to your site again.
It is pretty simple: create a pixel, create an audience, create an ad, add lookalikes. That’s all it takes! Which is fantastic around the holidays when people are going to be bouncing around your site, and more likely to go from the social page, to your site, and back and forth again. Plus a time to catch new audiences with your content.
Any tools you think should be added to this list? Let us know in the comments!
Advanced Blogging Tip: Have a Poor Link Memory
I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.
Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.
I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.
I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.
Which road do you prefer to take?
How to Get Over the Fear Nobody Will Buy Your Product
Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.
Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.
I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.
I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.
All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.
Pro Blogging Tip: Release Expectations
Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.
Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.
Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.
If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.
Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.
Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.
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