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6 Ways To Keep Your Blog Readers Coming Back

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Getting people to read your blog is hard work. There are millions of blogs out there, so readers have an enormous choice. This means that when someone visits your blog for the first time, you need to do everything possible to make sure they come back. It isn’t rocket science – but you need to know what you’re doing. The trick to making your blog “sticky” is to give your readers compelling reasons to come back again and again. Successful bloggers know how to do this – and you can too by following these six great strategies.

Getting Traffic without Search Engines

Great Content

This one is obvious. Readers follow blogs because the content is great. However, producing great content week in week out isn’t as easy as many people think. Some days it’s difficult to find inspiration, so you end up writing boring blog posts or rewriting old ones just to create more content. This is guaranteed to drive readers away.

One good approach to creating content is to plan ahead – sit down for a few hours and come up with a set of topics to write about over the next month. If you do this, you’ll be surprised how easy it is to get the creative juices flowing – and you’ll never be stuck for something to write about on the day.

Also, there’s nothing wrong with scouring the web for interesting things to post. For instance, if you find an infographic or video that would interest your readers, share it with them. As long as it’s relevant and you give credit to the source, your readers will thank you.

Share Your Personal Thoughts

People don’t just read your blog for information – if that’s all they wanted, they could buy a magazine. They want to connect with you on a personal level and feel that they know you. There’s no better way of creating this connection than by sharing personal experiences. If you do this, your readers will see you as a human being – they’ll feel empathy because they can see themselves in the same situation. Don’t be afraid to talk about your goals, passions and fears – this will strengthen the relationship even further. Above all, be honest at all times – if readers trust you, then they’ll want to know what you have to say.

Build A Community

A blog isn’t a one-way street. You need to have a conversation with your readers. There are too many blogs out there that shut off reader comments, killing any chance of building a community where people feel that they belong. Make it easy for your readers to share their thoughts with you – and with other readers. Respond quickly to them – and don’t just answer their questions. Ask their opinions, and find out what they would like to see on your blog. Have friendly debates, and don’t assume you’re the only expert in the room. If you do this, people will come back to keep the conversation going – and you’ll get great content for free as well.

Create A Series

Think about your favorite television program. Why do you watch it every week? The chances are that it’s because you want to find out what happens next. You can do exactly the same with your blog. Write a series of blog posts about a particular subject, and tell people in advance what the next post is going to be about. Mix this up with other content, and people will come back to read the next installment – and get caught up on your other posts at the same time.

Post High-Quality Product Reviews

Your readers value your opinions – or they should do. They want to know what you think about things, including whether or not they should buy particular products. If you write great product reviews, you can turn your blog into a reader magnet. But you need to put in the effort to do this – if you just rewrite existing reviews, you’re not adding any value.

The best approach is to get in touch with manufacturers and ask for product samples that you can review. Sites such as Tomoson are a good place to find manufacturers who want to do this. Once you have a sample, try it out. For instance, suppose you’re reviewing a hiking jacket. Don’t just read the label and say the fabric is waterproof. Put the jacket on and go for a walk in a rainstorm. Did any rain come in through the zipper? Could you move easily, or did you feel like you were in a straitjacket? Does the jacket breathe easily, or did you end up in a pool of sweat when you wore it? If you talk about your real experience with the product, you’ll keep your readers waiting eagerly for your next product review.

Invite Other Experts

Don’t be afraid to open up your blog to other experts. Your readers want good content and advice, no matter where it comes from. When you invite other knowledgeable bloggers to post guest articles, you’re giving your readers another point of view – and another reason to come back. When you do invite a guest blogger, the chances are that they’ll ask you to post something on their blog in return – which is a great way of reaching new readers. Keep in mind that you’re not really competing – if both blogs have unique and interesting content, then readers will follow both.

You should also interview industry experts who may not be bloggers at all. For instance, if you run a snowboarding blog, then an interview with a snowboard designer is going to fascinate your readers. You can write up the interview in a blog post – but why not make a video instead, post the video on YouTube and embed the video on your blog? Best of all, this will be a way of attracting a whole new set of readers who originally find the video via YouTube.

This article was written by Jeff Foster, who is the co-founder and CEO at Tomoson, the influencer marketplace. The platform allows bloggers and social media influencers to get paid for posting sponsored content, and lets businesses connect with targeted, niche audiences.

My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

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5 Biggest Blogging Mistakes That Even Experts Make

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biggest blogging mistakes

Are you not getting the desired results for your blog?

Well, don’t worry too much. The best bloggers, after all, have made lots of mistakes along the way — and sometimes, they’re still making them!

Then again, just because they’ve made mistakes doesn’t mean you need to make them as well. What you can do at this point is beware of what these mistakes are.

So in this article, let’s look at the five biggest blogging mistakes that even experts make. This way, you can learn from other people’s mistakes. And hopefully, you can do better.

Striving for Perfection

In blogging, you’ll find yourself continually rewriting and updating old posts. It’s mostly because new information has resurfaced. And sometimes, it’s also because you stumbled upon errors in your posts.

Either way, that’s okay. It’s understandable to be scared of making a mistake. But you know what? It’s not the end of the world.

Wanting matters to go flawlessly during the first go is good. It means you want to start on the right foot.

But you have to give it up. And focus on getting something out there.

Just be active. Take it from 70% of bloggers who make over $50,000 a year.

Remember, it’s better to get something done even if it’s rough on the edges. Just understand and accept that the need for perfection can slow you down. And it may also prevent you from moving forward at all.

Choosing Profit over Passion

Focus on a blog topic you feel strongly about. And don’t just do it for the money.

That way, you can keep the discussions coming. At the same time, you can still hold on to that sparkle in you.

Let’s set things straight, though:

Getting compensated for your writing is excellent. But if you’re playing for the long haul, it’s a different story.

Once you realize you’re writing about a topic that bores you, earning money won’t matter. And over time, you won’t have the heart to continue blogging.

So write about something you’re passionate about. Don’t fret about the money. If you focus on your passion, the money will come rolling in as you go.

Suffering from “Shiny Object Syndrome”

shiny object syndrome - biggest blogging mistakes

Do you turn to the allure of another project instead of completing the one you’re currently working on? Then it looks like you’re suffering from the Shiny Object Syndrome (SOS).

It’s a disease of distraction. And it’s out to get those with high motivation such as entrepreneurs and those with similar mindsets.

If you have SOS, you tend to crave new things. And while craving for the latest developments is good for business, it can work against this goal.

You know how a small child chases after a shiny object? And you know how he immediately loses interest in it the moment he catches it? Then he would drop it like a hot potato and begin chasing after a new shiny object.

Well, that’s the entrepreneurial equivalent of the disease. And if you go by with it as you venture into blogging, you’re not going to walk away with the best results. What you should do instead is to focus on your current task.

Going for Cheap Tools

There’s nothing wrong with using free tools to help you get started with your blog. But they will bite you in the ass if you depend on them too much.

Remember, blogging is an investment. And eventually, you have to shell out cash for tools that will help your blog in the long run.

For instance, you need to set up your blog on the right web host. The decision of which host to choose when setting up your blog is essential. Your choice can make or break your blog’s success.

So don’t base your decision on a host’s cost. Instead, focus on the resources that this host can provide.

Skimping on Guest Posts

Think that you should always publish your best content on your blog? Well, you need to rethink it.

The thing is, publishing top-notch articles as guest posts is a “more crowded” way to go. The visitors on the site where you submitted your post can see your work. As a result, it raises your visibility and exposure. And because it can further increase your online reach, you would want that.

Plus, you can build your readership this way. If your submitted post is beloved by a site’s many visitors, you can begin counting them as your fans.

Final Thoughts

Making mistakes is terrible. But it would help if you got over them. What’s important is how you deal with your mistakes.

The way I see it, you shouldn’t let your fear of making a mistake get the best of you. Instead of giving in to anxieties, you should do something about the problem. If you sit there, nothing will happen. But if you get up, something good and promising just might come knocking on your door.

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Blogging for a Living: Mindset Considerations

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Blogging for a living seems fun and freeing. I agree.

I blogged for a bit as a pro. Living this lifestyle of working when, how and where you want to work feels awesome. But mindset plays a chief role in becoming a professional blogger. Few aspiring bloggers know this. I believe successful blogging is between the ears. How you choose to think, feel and act determines your blogging success or failure. Before you decide to blog for a living keep these considerations in mind.

Big Shifts Needed

I made a huge shift from scarcity to abundance to blog full time. You likely need to make the same shift because most folks grow up conditioned with feelings of poverty, scarcity, lack and limitation. Prepare for uncomfortable bumps in the blogging road during early days. Although you desire success and work hard, owning, facing, feeling and releasing fear-pain to develop your abundance consciousness feels highly unpleasant in moments. Be ready to make a huge mindset shift in order to blog full time.

Manage Your Energy Daily

Spend 30 minutes or more managing your energy to vibe from abundance, love, peace, generosity and trust. Pro bloggers vibe stable to become pro bloggers. Manage your energy to maintain a stable, calm vibe. I meditate, do Kriya yoga, do yin yoga and exercise daily. Do whatever vibes with you. Begin meditating with 5 minute sessions to slowly build up your habit. Expand your awareness. Manage your energy daily.

Be Aware of Your Thoughts and Feelings

Hands down, this is the most uncomfortable mental consideration to make because people plow through life on auto pilot. Most bloggers have no idea how they think and feel. Fewer understand how their thinking and feeling affects their blogging campaign or life in general. Blogging seems difficult but discomfort seems to be the culprit. Become hyper aware of your thoughts and feelings. Observe the difference between discomfort and true difficulties. I feel discomfort now because I have 3 hours to get my work done. We meet with friends tonight for dinner. But completing work in 3 hours seems not difficult to me, although finishing the task tests my limits, feeling quite uncomfortable.

Blogging for a living requires intense mental due diligence. Some people seem born with an expanded awareness. Other folks grow up around success conscious people. But the majority needs to practice being aware of their thoughts and feelings to succeed because until you own, feel and release destructive thought and feeling patterns you have a tough time making any headway with your blogging campaign. Being a successful business owner requires complete honesty with self. Example; 2 minutes ago, after enjoying a quick bowl of cereal, I found myself lost in a 5 minute YouTube basketball loop. I scanned a few videos to enjoy. But being honest with myself alerted me to my error; I have less than 3 hours to get my work done, so why do I waste time scanning YouTube basketball videos? Being honest and flat out straight with myself brought me back to here to write this post.

Nobody said this blogging journey guarantees an easy ride, but the fun and freedom of blogging for a living seems worth the mental discomfort.

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Do you want to travel the world? Buy my eBook:

How to Retire to a Life of Island Hopping (Part 2)

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1 Often Ignored Factor for Blogging Success

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Successful blogging expands on a foundation of trust.

People must trust you before they hire you or buy your stuff. Bloggers must trust you before they give you admin rights to guest post on their blog. Zac Johnson gave me publishing rights 4 years ago. Over 1000 guest posts ago, he trusted me enough to offer me log in credentials and the right to publish posts on his blog. Did earning that trust occur easily for me. No; of course not. Hundreds to thousands of hours of blogging factor in to gaining both skills and exposure enough to land publishing rights on perhaps the top blogging tips blog on earth. But did earning his trust seem worth it? Yes, of course. I circle the globe as a pro blogger, living a life of fun and freedom. Publishing guest posts here factored into my globe trotting lifestyle.

New bloggers often mean well but seem deluded. Newbies believe they can guest post anywhere, land clients any time and attract eBook customers within days or weeks of buying their domain and hosting. Impossible. Why? Newbie bloggers seem highly unskilled and lack massive exposure. Makes perfect sense. If you have 40 hours of blogging practice under your belt, how can you earn any reader’s, customer’s or client’s trust? You cannot because you have no clue what you are doing yet, possessing few skills and virtually no exposure. Do not worry, newbie bloggers; put in the generous effort and time, and you will gain skills and exposure enough to be trusted, and with trust comes increasing traffic and increasing blogging profits.

Trust Example

My friend Eric Cole just bought one of my eBooks along with an eBook from rockstar entrepreneur Chris Brogan:

Eric bought our eBooks because he trusts us. He trusts us because we both put in tens of thousands of hours practicing, creating and connecting, giving much of our lives to serving people and building our businesses. Note; Chris has been at this game far longer than I. We practiced, gain skills and exposure, popped up on the blogging radar screen, and more awesome folks notice us.

I did not kill myself by working myself to death, to gain trust and to earn credibility, but I had to follow my fun – blogging passionately – and nudge into fears to do enough creating and connecting to the point where I became skilled and known enough to earn credibility. This is the eBook of mine Eric bought:

How to Find Your Writing Voice

At one point, this was the highest rated eBook in its category, with 59 reviews, almost all 5 star reviews. Why did Eric buy it? Why did it become the highest rated eBook in its category on all of Amazon? I spent thousands of hours writing, gained skills and exposure, earned trust and success flowed to me. No way could I write this eBook 2 weeks into my blogging career. No skills! No exposure! No trust! How could I teach people how to find your writing voice? I could only write 300 words back then before crying in frustration, LOL 🙂 If I could only write 300 unclear, not too confident, words, nobody trusted my writing or blogging skills. Every single blogger you meet struggles through a similar journey as a newbie.

Never overlook the trust factor. Practice your butt off. Create and connect for thousands of hours. Trust will come. Credibility will knock on your cyber door. Steadily earning the trust of more folks accelerates your blogging success and oh yeah, it’s definitely worth it.

 

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