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6 Ways to Promote Your Amazon Kindle eBook Effectively

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After writing and self-publishing 100 plus eBooks for Amazon I want to share my eBook promoting tips with you.

As you may know by now, bloggers can establish a steady passive income stream through self-publishing eBooks to Amazon Kindle.

Super branding opportunity too.

If you have an eBook – or 100 – in your library folks tend to do a double take.

Authority builder.

Amazon bends over backwards to promote authors.

But you need to do a little legwork to spread the word too.

In a high energy, abundant fashion of course.

Because desperately pitching your eBook without a sound strategy will scare off sales.

 

Hey You! Come to SPA!

 

When my wife Kelli and I lived in Hoi An, Vietnam, we spotted a young, sweet but kinda desperate woman screaming at us as we rode by on motorbike.

Every day she would yell:

“Hey you! Come to spa!”,

to pitch her massage business.

She did land a client in Kelli but mainly because the place was close to the house we rented.

5 more blocks into the center of town and we’d have smiled but ignored her.

Only because:  desperation repels and confidence attracts.

Keep this story in mind as you write, self-publish and promote eBooks.

It’s an energy game, my blogging and author buddies.

Be a confident, relatively detached, prospering Amazon Kindle author by following these 6 tips.

 

1: Free Giveaway

 

Every Friday I give away one of my Blogging From Paradise eBooks for free.

Sure this increases downloads, which boosts my Amazon rank, but I figure it’s an abundant act.

I’m an energy guy.

Meaning, if you give off abundant energy, thou shall tune into abundance.

If you are generous, people will be generous with you (increased shares, downloads, sales, etc).

This may be the easiest way to promote your Amazon Kindle eBook.

 

2: Create a Branded Cover

 

I brand every cover with a Blogging From Paradise logo and picture from some tropical paradise I’ve visited.

This authentic approach directs readers/buyers back to my blog, strengthening my brand and directing readers to my sales funnel.

Brand every eBook cover.

These are some of my branded book covers in Bali.

 

13055636_10209395961436458_4321817312390104416_o-1

 

Be clear.

Only the brain dead wouldn’t know that a Blogging From Paradise eBook was written by the Blogging From Paradise Guy (aka Ryan Biddulph, in most circles).

Feel free to go another route (create an unbranded cover, etc).

I am just ruthless about branding.

Sure as heck hasn’t hurt me.

 

3: Build Your Own AStore

 

Brilliant!

I found the concept of astore’s on Amazon a few days ago.

I immediately built my own store.

Note; this one works well if you have 5 or 10 eBooks to promote.

Here I chat about the easiest way to promote your eBooks (tip #1) and mention creating an astore on Amazon.

I broke down how to build a Blogging From Paradise astore here.

Here’s what you do differently: instead of typing in “Blogging From Paradise” on the search step type in “Your Name” (using your name) to add eBooks under your name.

 

4: Promote Early and Often

 

I promote my eBooks early.

And often.

Meaning I promote some of my 126 eBooks daily.

I promote the Kindles (and 2 on Selz) through:

  • My blog
  • My blog posts
  • Twitter
  • Facebook
  • G Plus

I may not devote an entire post to promoting my eBooks daily but I link to 1 or more of my eBooks through all posts on Blogging From Paradise.

Just let people know what you have to offer so they become aware of what you have to offer.

 

5: Ask People to Buy it

 

Don’t dance around.

Don’t beat around the bush.

Ask people to buy your eBook.

Some folks never market their eBooks effectively because they never ask people to buy their eBooks.

I’m not bashful.

I ask people to buy my eBooks through virtually all of my blog posts.

My eBooks are valuable resources for my readers.

They gladly offer money to buy valued resources.

Note; ask confident, and clearly.

Check your energy as you ask.

Don’t desperately scream, cyber-style, like the spa girl.

 

6: Follow the Lead of Amazon Kindle Legends

 

Guys like Steve Scott know their Kindle stuff.

Follow them to pick golden nuggets from their brain boxes.

Successes simply share how to promote your Amazon Kindle eBook effectively.

I learned about the free eBook giveaway deal from Steve.

 

Your Turn

 

How do you promote your Amazon Kindle eBooks?

If you want to poke around my exclusive store on Amazon click this link: Blogging From Paradise Library.

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Successful Blogging: EXPERIENCE and Learn

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Do you know how people tell you to live and learn? Not the best advice. EXPERIENCE life and observe your lessons. THEN learn. Successful blogging is observing, learning then moving forward with those lessons firmly impressed on your mind. All that sweet blogging money only appears if you experience blogging by diving in, and blogging every single day for hours daily. After, you need to observe your experience. What did you learn? Take those lessons with you to succeed online. Living is useless unless you learn from experiences. EXPERIENCING blogging and learning from experiences separates successful bloggers from everybody else.

Let me explain…..

Me and my wife house sit in Brooklyn for 3 weeks now. The homeowners have a car. I need to move the car to find a new parking spot once weekly as alternate side of the street parking rules are in effect due to weekly street cleaning. The owners simply told me it’d be easy to find a spot early in the afternoon. Cool. But their advice did nothing to prepare me for the EXPERIENCE of actually trying to start the car, and find a new parking spot. I never used a key-less car before. I had no idea you need to press on the brake while pushing the start button because I had no experience doing so, and the owners did not give me instructions to do this. I know you place a key into ignition and turn it because that is my experience for 30 years as a driver. Anyway, 45 minutes later, I figured how to start the car. But wait! I had a new experience to…..experience. I had lessons to learn. Because after exiting the parking spot, I drove side streets for another 50 minutes before finding a spot. Frustrated and agitated, I learned a valuable lesson *from* my experience; change parking spots from one street side to another immediately after the street sweeper comes through. Cool.

But I had another lesson to learn. Traffic cops give tickets if you park on the alternate side before 1 PM; even if the street cleaner plowed through. Being burned by yesterday, I drove around for 90 minutes today to ensure I’d have an entire city block of open parking to choose from. OK; I also illegally parked on that open block for about 45 of those minutes. Why? Yesterday’s agitating experience told me it’s wiser and less time consuming to circle for 90 minutes to guarantee I get easy parking. Wait! I learned another lesson based on today’s experience. Never leave your parking spot at 11:30 AM when street cleaners move thru because you’ve 90 minutes to kill before legally parking on the alternate side. I asked a traffic cop. He offered the answer. More experience. Next week, I hop in the car only if the alternate side seems to fill up fast but based on prior experience, this only happens at about 12:50 PM, 10 minutes before the expiry time.

Blessed experience wins again. Life-wise. Blogging-wise. Seize it. Capitalize on it. Succeed. Blogging is no spectator sport.

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8 Tips to Gain the Trust of Your Blogging Audience

 

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1 Blogging Lesson I Learned from Parking a Car in NYC

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Alternate side of the street parking day here in NYC. This means you need to move your car to the other side of the street for street cleaning. Cool. I heard it on the radio many times. First time I had to experience it in person, though. We house sit for a couple in Brooklyn. This couple owns a car. Cool. But the car did not start for a good hour because I did not know one steps on brakes while pressing key-less start buttons. Oh well. But after that, I drove around for 45 minutes looking for a new spot on the other side of the road because you get a nice ticket otherwise. No spots availed themselves for 45 minutes. I spoke to my wife. She told me cars need be parked 15 feet from fire hydrants. I was 5 feet away. Shoot. On returning to the car, a bus moved in front of me. I slid in to a parking spot. Phew. Relief.

What lesson did I learn? No matter how calm you THINK you are, agitation arises in you. Unless you’re enlightened. Alas I am not. I am a regular guy. Calm? Yep. But I routinely find events feeling uncomfortable to navigate. Sometimes, aka rarely, I experience events triggering deeper fears. Today was one such event. I did not flip out, scream, panic or throw a tantrum. I did however feel super agitated about needing to spend almost 2 hours driving around NYC and trying to start a key-less car because 2 hours are precious to me. I hate wasting time. Inefficient actions disgust me. BUT perfect place, perfect time. I needed this experience to trigger fears for feeling, hugging and clearing, to make me even more calm. No matter how much growth and success you experience, leveling up introduces you to new fears. Deeper fears. More unpleasant fears.

With deeper fears comes greater responsibility and even more success. I suspect if I do become a billionaire blogger how I’ll keep nudging into unpleasant-feeling fears along the way. But inspiring millions and making billions? Worth it. I am humble enough to know my calm demeanor a good 95% of the time may-does evolve into agitation some 5% of the time. Maybe less. Progress has been attained. Because I have not genuinely screamed at someone in about 1 year and I have been agitated like today about 5 times over the past year. I am calm most of the time. Agitation arises rarely because I am human and apt to be afraid of stuff. Sue me, LOL.

Be with fears as you grow. Energies arise. Anger. Terror. Horror at the future. Blanket disgust. Never resist these energies. I stumble across non-enlightened folks who hold self to enlightened standards. No way guys. Never be surprised at your getting angry or upset because only enlightened souls and repressed people never anger or feel agitated. Burying fear stifles your growth. Hugging fear accelerates your growth. You know I hug my fears. NYC parking agitation still subsiding now.

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Creating the Mindset of a Successful Blogger

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5 Greatest Landing Page Optimization Tools For Your Blog

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Landing pages can steal people’s attention. And if you play your cards right, these pages hold the ticket to attracting more customers.

However, let’s be clear:

Landing pages are double-edged swords. While they can help you, they can also harm you — unless you’ve optimized them accordingly.

So if you know your landing page needs work, why not get around it?

Well, there are plenty reasons for this, and there are also many landing page plugins that can help to further critique your LPs as well.

As you go through this article, you’ll find five landing page optimization tools for your blog. With them, you can revamp your landing page then have it increase conversions and your blog’s income.

Unbounce

Unbounce - landing page optimization tools

Optimizing landing pages is not possible if you haven’t built them yet. So to construct great landing pages, the tool for you is Unbounce.

And Effin Amazing, a Florida-based agency that specializes in analytics and growth, will tell you all about the tool’s power.

When one of its clients, Chupa Mobile, asked for help generating new leads, Effin Amazing used Unbounce. The team’s idea for its client involved a lead nurturing strategy and a content calendar. That and Effin Amazing wanted to get it done as quickly as possible.

True, it was a rather ambitious plan. However, it was realistic. And get this:

The marketing agency reached its goal. Chupa Mobile was satisfied with its landing page. It also began generating dozens of new leads. Plus, it also walked away with a 44% increase in conversions.

Crazy Egg

Electronic Arts is a successful media company that knows that Crazy Egg lets you set up an A/B test in minutes. It also knows that the tool features Visitor Insights and Heatmaps. Both of which provide information about user behavior on landing pages. So before launching SimCity 5 in 2013, it set up an A/B testing process to maximize revenue.

Crazy Egg

For the control version of its landing page, it merely focuses on promoting the simulation game. While on the other version, the company offers a 20% discount.

Here’s the control version of its landing page:

Crazy Egg - SimCity5Control

Here’s the variation:

Crazy Egg - SimCity5Variation

After a while, the media company discovered that its landing page’s variation was a hit. Compared to the version that brings an incentive into the table, the landing page design without a 20% discount performed 43.4% better.

Google Analytics

Google Analytics

If you combine Google Analytics and Google Adwords, a powerful tool is in your hands. You can use it to track landing page performance to haul in leads even after they exit your site.

To demonstrate the power of Analytics, let’s explore Marketo’s conversion increase that happened after using the tool.

So here’s the story:

As a go-to company for many B2B and B2C folks when it comes to marketing and automation, Marketo’s goal is to help its clients improve conversions. And to reach that goal, the plan was to use Analytics and real-time personalization.

So it took its clients’ website data such as industry vertical and top products. Then it merged all of it with the user behavior data it got from Google Analytics.

Because of what the analytics tool reveals, Marketo provided audiences with relevant data. From what it gathered, it also created topnotch remarketing campaigns. The fruits of the marketing company’s labor? A 10x conversion rate improvement for its clients!

Thrive Architect

Thrive Architect

Thrive Architect is a WordPress page builder. And if you’re searching for a tool that can help you create visually impressive, high-converting landing pages, it’s the tool you need.

Take it from Louise Hendon. She is a solopreneur who uses Thrive Architect to whip up topnotch landing pages for Nourishing Brands. That’s why, over the years, she succeeded in building a sizeable six-figure business.

An upside is this:

Thrive Architect features a drag-and-drop interface that lets you build your page quickly. If you want detailed instructions on how to use the page builder, this article from ProfitBlitz will come to your rescue.

Pingdom

Pingdom

Did you know that Refinery29, a globally recognized brand for smart, creative women, uses Pingdom? And because the tool provides insights about how to increase page loading speed, the brand welcomes 36 million monthly visits.

So if your landing page loads slowly, Pingdom can help you. The tool works by taking your site out for a spin and pointing you to the root of the problem.

The excellent news is Pingdom is free and easy-to-use. All you must do is paste your site’s URL where the tool specifies, and you’re good to go.

To see it work in action, let’s check the page loading speed of a random site. For this, let’s go with Goliath National Bank’s website. So let’s paste its URL on the appropriate field and click START TEST.

Pingdom - Example

After the tool is done with the analysis, scroll down the same page to see the results.

Pingdom - Results

And if you scroll down some more, you’ll find suggestions on how to improve page performance. If you want a detailed explanation on how to improve page performance, expand the suggestion.

Pingdom - How to Improve Page Performance

Final Thoughts

Put yourself in a potential customer’s shoes and think of a landing page as a gateway to something unknown. Now, if someone herded you toward this gateway, would you want to see what’s on the other side of the fence if the entry point is dreary?

Chances are, you won’t. By the looks of it, choosing to pursue the dark path won’t lead to anywhere promising.

Remember, creating landing pages and creating landing pages that convert are two different things. So as you build your landing pages, make sure to implement nothing but the best landing page optimization practices.

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