Many consumers have abandoned blogging in favor of communicating in short bursts on social media sites. For businesses and marketers, however, blogging is more important than ever, giving them the chance to increase search engine visibility and provide interesting information to potential customers.
With the right touches, a businesses blog can drive traffic to its social media platforms. This increases the number of followers, giving brands a bigger built-in audience for any announcements they need to make.
In addition to each of the methods laid out below, it’s important to also read through some of the top resources and blogs that can be found online. A perfect example of this can be seen in the Grow Your Business Hacking Tips article from Albacross. Not only is loaded with great information and stats, it also has some nice references and visuals to complement their content as well.
Here are six great ways brands can use their blogs to generate social media followers.
Become an Authority
One way to boost your brand’s exposure is through becoming a thought leader in your industry. Thought leaders become respected for the level of expertise in their fields, whether they run a Wall Street investment firm or a veterinary clinic. Once you’re a thought leader, your posts will be read and shared, especially if you’re offering in-demand information. Your blog gives you the chance to go beyond the limitations of social media updates, but through your blog, you can also invite your readers to sign up to follow you on Twitter or Facebook to get more tips.
When your readers want to share one of your insightful blog posts on social media, is there an easy way? It’s so simple to add share and follow buttons on Blogger and WordPress, there’s no reason to leave it off. Once you have these buttons in place, your customers will continually be reminded that you have a social media presence with every blog they read.
Share Blog Posts
While you’re asking your readers to share your posts on social media, don’t forget to share them yourself. When you post something particularly insightful, your followers are likely to share it with their own followers, which will then bring new attention to your social media profile. This will in turn bring you new followers, as well as possibly leading to a sale and new blog readers.
If you’ve built a readership for your business blog, you’ve likely noticed many of those readers already know about your brand. The goal is to introduce new people to your content. Contact colleagues and offer an exchange where they host you one month in exchange for a later post from you. In each instance, tweet the link to your followers in the hopes your guest blog exchange partner will share the post and bring even more readers to the post.
Include a Call to Action
If you want your blog readers to follow you on social media, one of the best ways to accomplish that is to simply ask. Just as you would end a blog with a call to buy your new product or check out your website, you can ask readers to follow you on one of your social media sites. To increase follows, have a special reason they should follow you, such as a contest or other incentive.
As you’re trying to establish thought leadership in your industry, don’t underestimate the power of quoting other experts on your blog topics. When you add these quotes, you can tag the person while sharing the article online. This tag will then prompt them to share the link with their own online followers, giving you additional exposure. This is also a great way to network within your industry, since your colleagues will likely be flattered to be asked to offer an opinion on various topics.
A business’s blog is a great way to boost search engine visibility and establish itself as a thought leader. It can also drive sales and social media follows when handled correctly. The first step is to create interesting social media updates and blog posts that make customers want to learn more. Then businesses will be able to integrate those profiles and encourage customers to move between the different platforms to learn more about that brand.
3 Ways the Sony Xperia 1 Mobile Device Can Make You a Better Blogger
How many times have you already looked at your mobile device or cell phone today? It’s probably already been close to 50+ if it’s early in the day. By the end of the day you will likely have already picked it up and looked at it more than a hundred times!
With all of this in mind, it’s crazy how much we are all using mobile devices to do more than just make phone calls and access emails.
For site owners and bloggers, cell phones can make a huge difference in the type of content we create, and may even allow us to run our businesses from anywhere.
As new technology and devices are coming out all the time, today seemed like a great opportunity to take a look at the Sony Xperia 1, which is loaded with all of the latest technology, tools, features, and security settings to make running your business and brand from anywhere easy.
1 – Access Everything From Anywhere
No matter if you are running a website, a blog or even an online business, you need to make sure your mobile device is not only fast running and loaded with all of the latest tech trends and features — but also so it’s running on a super fast wireless platform and operating system as well.
This is all possible through the use of a Sony Xperia 1, as it has one of the most powerful processors and operating systems out there, while also being associated with all of the top brand name mobile carriers and also having 4G LTE speed.
- Qualcomm Snapdragon 855 processor
The octa-core processor and 6GB of RAM deliver outstanding overall performance for opening and running applications, flipping through menus and more.
- Android 9.0 Pie OS
Adapts to you and the way you use your phone, learning your preferences as you go. Your experience gets better over time, and it keeps things running smoother and longer.
- Compatible with GSM carriers, including AT&T, T-Mobile, and Verizon
It also works with GSM SIM kits, including Cricket Wireless, Tracfone, Net10, H2O, AT&T Prepaid, and Simple Mobile.*
- 4G LTE speed
This Sony Xperia cell phone provides fast web connection for downloading apps, streaming content, and staying connected on social media.
2 – Take Better Photos and Videos
If you want to be a successful blogger or someone worth following on social media, you are going to need some great visuals, photos and videos to grab the attention of others. In today’s day and age, there is no excuse for not having the highest of quality images or content. With the Sony Xperia 1, creating such type of high quality content has never been easier.
Take a look at the following benefits and features of the device when it comes to video and images.
- 6.5″ 4K HDR OLED touch screen with 3840 x 1644 resolution
The extra-large screen is matched with a slim body to comfortably fit in your hand. The 21:9 extended display ensures easier multitasking and immersive viewing. Gorilla Glass 6 resists shocks and scratches.
- 12.0MP triple-lens camera system
Offers 21:9 cinema ratio, 4K HDR movie recording, and 2x optical zoom to capture details without losing quality. Also includes an 8.0MP front-facing camera for self-portraits and videos.
- Motion Eye
Lets you capture slow-motion videos at up to 960 frames per second for staggering films.
- BIONZ X image processing engine
Powerful digital image processing produces even more vivid colors and ensure contrasts are high.
- Optical SteadyShot image stabilization
Keep your images free from motion blur with SteadyShot image stabilization.
3 – Cool Features and Extra Security
For anyone that is already using their mobile device to run their websites or online business, then you will already understand and appreciate the need for cool features and heavy a secure device that others can’t hack into. These are all elements that you will find in the Sony Xperia 1, as it’s loaded with the latest technology, features and fingerprint security settings.
You can take a look at each of these highlights in full detail below.
- 128GB internal memory plus microSD slot
This cell phone provides plenty of storage space for your contacts, music, apps and more. Expand your storage by up to 512GB by adding a microSD card (sold separately).
- Sony’s audio expertise always by your side
Hear music as the artist intended with high-resolution audio. DSEE HX™ improves the quality of low-resolution music files. The smart amplifier delivers a loud, rich sound through the speaker.
- Your fingerprint keeps your phone secure
Hold your finger on the fingerprint sensor to unlock your phone.
- IP68 rating
The phone is protected from dust and can also withstand being submerged in 4.92′ of static water for up to 30 minutes.
Running Your Site and Business from the Palm of Your Hands
When it comes to your mobile device, it’s no longer just about making phone calls and accessing the internet — it’s now about being able to do everything from anywhere.
This is exactly what site owners, bloggers and business owners are looking to accomplish when choosing a new mobile device or looking to make the upgrade to a new brand or technology.
If this happens to be the situation you are currently in, be sure to read through each of the tech specs and highlights mentioned above to learn more about the Sony Xperia 1.
Advanced Blogging Tip: Have a Poor Link Memory
I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.
Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.
I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.
I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.
Which road do you prefer to take?
How to Get Over the Fear Nobody Will Buy Your Product
Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.
Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.
I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.
I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.
All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.
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