Connect with us

Blogging

7 Advanced Ways to Promote Your Blog Content

mm

Published

on

Content promotion is moving away from big-box social media channels to more focused platforms that hone in on a specific target audience.
To draw the attention of the movers and shakers in your niche or industry, you have to travel somewhere besides the familiar paths to promote your content.
It all starts with using the right tools in your content promotion toolbox. Here are seven ways you can promote your content that goes beyond basic social media engagement:
1. Sniply 
You can give context to links you share through Sniply and make them work for your content. Sniply allows you to tack a relevant message or call to action onto a link you share on Facebook, Youtube, Twitter or other major social media platforms.
If you are sharing content from another source, you can also include a link back to relevant content on your blog. It allows you to include sign up form for visitors to receive news and updates related to your blog.
Sniply has a cool feature where it lets you imbed viral content from Youtube or Vine and other popular visual content channels directly into your site. When people click on the embedded videos, it drives traffic back to you, so your blog benefits when it goes viral. This is big for beginning blogs that don’t have a lot of traction.
2. Outbrain 
When you read an article on high profile websites, you often come across a box at the bottom of the webpage containing a half-dozen images and links to other articles from around the web. Outbrain is responsible for bringing this targeted content to your attention.
Outbrain acts as a paid syndication service designed to connect content to interested audiences on high profile websites. It uses a per click distribution model. This means when your content receives a higher number of clicks, Outbrain will recommend your content on a higher number of websites. The cost per click is as low as $0.10 per article, so it offers an inexpensive option for getting many more eyeballs to see your content.
3. Subreddits 

Reddit is essentially the world’s biggest online bulletin board. Since there literally as many topics for discussion on Reddit as grains of sand at your local beach, subbreddits are useful for narrowing your target audience to a specific niche.
A subreddit is basically a niche within a content category. Self-improvement articles, for example, might be further divided into subreddits like fitness, philosophy, DIY and food. Content within these subreddits receives votes from members of the subreddit community.
A few good examples of niche subreddits:
College football: http://www.reddit.com/r/cfb
Reaction GIFs: http://www.reddit.com/r/reactiongifs
Movie News and discussion: http://www.reddit.com/r/movies
If you get positive votes, your content ranks higher in the subreddit and is seen by more people. The catch is you need to interact with others in the subreddit. If you are all about self-promotion, you can find yourself kicked out in a hurry. Troy Shanks at Blog Beast Network recommends spending 2-3 months of adding value to the conversation before dropping any self-promo.
4. Hootsuite 
Posting content links to social media platforms can be time consuming if you do it one at a time. That’s where a place like Hootsuite can be like a best friend for your content promotion efforts.
Hootsuite lets you manage accounts for more than 35 popular social networks in the same location. You can schedule when to publish links to content or specific messages to your social media followers. You have access to a wide range of analytics that track how your links are performing, so you can see what strategies work and which ones need to be changed.
The best feature is an app directory that gives you access to more than 100 popular social media apps from Instagram to Marketo, so you have a better idea on where to put the spotlight on your content.
5. Paper li
Large scale content promotion can be as simple as creating your own online newspaper. It only takes a few minutes and is totally free through Paper li. You can use Paper li to publish articles, photos and videos —created by you or others—relevant to your brand or industry.
Paper li processes more than 250 million social media posts per day and extracts more than 25 million articles from that slush pile of information. Our recent ipas2 post on Multiple Streams went viral because of the option paper.li gave us to put that piece in front of affiliate and network marketing audiences. It lets you select your sources, customize your newspaper with ads, videos and your own content and gives you access to promotional tools such as daily email digests and embedded news widgets for your blog.
6. Triberr 
Being part of a tribe isn’t just reserved for reality television. With Triberr, you can join a tribe of other bloggers to share content. Your reward is a promise of higher traffic and opportunities to earn income as a brand influencer.
Top Ten Reviews recently used Triberr to find niche specialists to cover some of their review pages…since they have over 1,000 of them. Triberr is free to use and works through 30 day influencer marketing campaigns. In this type of campaign, companies hire bloggers to promote and endorse their brand, products or services. It helps the company gain a foothold with certain target demographics. For the blogger, it is a great way to build their reputation and give their content added credibility as the ambassador of a popular brand.
7. Blog Aggregators 
Aggregators are landing pages that collect the best blog content from across the web. There are countless blog aggregators to choose from and each one offers different features and benefits for content promotion.
Blogorama functions as a free directory where your blog content can be grouped with other blogs covering the same niche or topics. Bloglines puts an emphasis on local news and groups blogs by city. You can vote on favorite blogs and the site lets you customize content feeds. AllTop is like a virtual magazine rack. It collects headlines from the latest stories on the top sites and blogs on the web. These headlines are grouped by topic into individual web pages.
Using a blog aggregator is most effective for timely content because it gets your content into the news feeds of people who are already interested in that topic.

My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

Continue Reading

Blogging

Advanced Blogging Tip: Have a Poor Link Memory

Published

on

I create oodles of content daily. One tip to being prolific is to have a poor link memory. I forget what I published content-wise and link-wise to keep publishing content frequently. Do you know how most bloggers publish one blog post, include a link to a product and/or service, and keep checking the post again and again, to see how the link performs as far as clicks and conversions and sales and profits and money? I never do that. I have no time and energy to check how my links perform because I have a terrible link memory. I am always on to the next piece of content to create and the next link to place and the next person to help because I have a poor link memory. I forget links. This works perfectly for me; makes me super duper prolific.

Most bloggers attach to and cling to particular business links. What happens if you attach to a link? You give attention and energy to checking the link again and again instead of creating more content from a generous, prolific energy. How can you appear to be all over your niche if you check links regularly throughout the day and if you are not creating helpful, new pieces of content? You cannot be super successful if you are not prolific and you cannot be super prolific unless you have a poor link memory. Be generous, abundant and detached by forgetting links you place in posts; especially links pointing to business opportunities.

I link to my blogging course quite a bit but never get attached to any one link or blog post or guest post through which I link to it. Why? I have more fish to fry. I have more content to create and more bloggers to bond with and more folks to help and more bloggers to connect with and heck, after converting 50 more of my eBooks to paperback, I will have over 200 products about on Amazon, under the Blogging From Paradise umbrella. That is a lot of products to promote! We need to have a poor link memory to forget the prior link we promoted so we can move forward and promote more links, more content and greater blogging success. Envision yourself having an abundant mindset. What happens if you do not feel like anything seems short, scarce or running out? Being prolific is what happens. Being generous is easier if you are not burdened by any link to promote, to review and to assess regularly. I am not opposed to scanning metrics if doing so feels good and relaxing but most bloggers never take the time to assess their genuine feelings when it comes to how they feel promoting links.

I do. I am ruthless in assessing, observing, embracing and moving along my energies because watching your energy is the key to blogging success. Blogging from abundance, relaxation and trust leads to success while blogging from fear, scarcity, tension and anxiety leads to failure.

Which road do you prefer to take?

Continue Reading

Blogging

How to Get Over the Fear Nobody Will Buy Your Product

Published

on

Ship. Publish.

Promote the heck out of the product. Unearth fears. Feel fears. See fears come true. Release fears. Sell your product. More and more folks buy your product only if you face, feel and release fears aligned with the product. If you hold the fears ya ain’t selling the product. Even if you publish a blogging product – like my blogging course – and sell it for a little bit you will not generate big sales until you fail enough to finally feel fears triggered by failure. Feeling fears clears fears which clears resistance which helps you inspire more people to buy the product.

Getting over this fear is messy. Do you enjoy feeling like a complete loser? Nope. Do you enjoy feeling like a complete fraud, or huckster, or embarrassed or ashamed? Nope. You hate trying so hard and then, no freaking people buy the course you promoted 10,000 times but doing so and feeling fears triggered simply makes it easy to promote the product, because feeling and getting over the fear makes you promote the product like you breathe. Being in that space, plenty of people see the product and more folks buy the product.

I promoted my blogging course to the tune of 8,000 page views before someone bought it. 8000 page views was nothing. I had to clear fear-resistance during the 8,000 page views to show the world how fun, freeing and inspired this course was. Fear cleared, more people bought it at 10 times the initial price versus the initial cheapy price. Raising the price ten fold? Yep; another fear for me to conquer. But I did it, and far more people bought it at $350 than at $36. See how funny fear works? You fear something, refuse to feel the fear, and struggle. But feeling the fear and doing it anyway leads to increasing success. Buy the course for a fun, entertaining, inspired blogging guide. Tis the season for celebration and joy and love and fun, helpful blogging courses.

I have no tips for nudging into fear save meditating and doing yoga frequently. Following each habit expands your awareness which helps you become intimately aware of your fears, so you can feel fears and release fears. Feels rough but this is part of the blogging journey if you want to get over the fear of selling your stuff. Hey; do you want to hurt people, mislead people or lie to people with your blogging product? No? Then just sell the thing already. Ship it. Publish it. Fear is so insidious. Fear makes you do what you do not want to do, if you trust fear. Fear causes you to tune into an alternate, illusory universe, where nothing is true and everything is lies, smoke and mirrors. Do you really want to take that road? I did not think so.

All I can do is be a cheerleader. You need to be the athlete on the court, not the fan on the sidelines. Get on the court. Publish your product. Promote your product. You will eventually face, feel and release all the fears you need to release to become a successful blogger and to sell your product successfully, too. Get in the game. People will buy your product when you get clear on it.

Continue Reading

Blogging

Pro Blogging Tip: Release Expectations

Published

on

Ouch.

Am I asking you to be a Blogging Buddha? Nope. Not really. No one save enlightened beings completely releases expectations but us mere mortals clinging some to a worldly life can largely release expectations, to become successful and to enjoy the blogging journey. 10 minutes ago, I checked my email. I received a few. I clearly make it difficult to get in touch with me through email because I want to give most attention and energy to building a passive income empire. Every second I spend in email, I could be spending creating content and building connections. Knowing this, it feels good to receive few emails because it helps me scale and move forward from an abundant energy.

Unfortunately, most bloggers have heavy expectations when it comes to receiving email. Bloggers expect a chock filled inbox, with all types of clients, Paypal payments and sponsored post deals. What happens if you get 3 emails daily, all responses to comments? Your expectations not being met levels you, depressing you, making you sad, sapping your energy. If you expect some sweet outcome and reality is not delivering you the outcome to fulfill the expectation, you eventually lose your blogging motivation and quit. Or you make the massive mistake of quitting after seeing your expectations fall short, then, you begin blogging again, quit again after expectations are unfulfilled, and you suffer through this vicious cycle until you fail and quit for good.

Release expectations. Begin blogging with an intent to live your dreams but let go the anchor of expectation because either you feel hopeless after not getting what you expected or you feel average when expectations line up or you feel super high and excited after exceeding expectations, leading to an imminent crash after your emotions settle down. Expectations are anchors, pulling you down, holding you back, preventing meteoric blogging growth. I expect little to nothing blogging-wise because my day is about having fun helping people to blog successfully. I cannot go wrong whether I sell a copy of my blogging course or not because I have no expectations; I just promote the course in a seeming billion places (coming soon) and leave things at that.

If anything, allow a little part of yourself to desire some expectation but make it tiny. Why? If the expectation does not come true quickly, you will keep blogging from an energetic, relaxed, abundant vibe, positioning yourself to succeed. Harboring wee expectations means you remain unstirred if the expectations do not manifest; no crushed, hopeless feeling. Meanwhile, most bloggers with grand, wild expectations often slam into tons of resistance because no spectacular dream comes through and manifest overnight. Living your dream life through blogging requires years and thousands upon thousands of hours of generous service.

Blog for an absolute love of blogging. Be passionate about the blogging process. Release largely on outcomes because weighing yourself down with expectations slows you down. Imagine desiring big blogging bucks only to see an empty inbox for the next 3 months? 90 plus days, zero dollars. After the 90th day, most bloggers quit blogging for good, because they came up so short on their expectations, being frustrated, disgusted, and tired of wasting their time.

Fall in love with the process – not outcomes – to fuel yourself for your blogging journey.

Continue Reading










Trending