Blogging is everywhere these days, and whether you’re keeping a lifestyle blog, a parenting journal, a crafting domain, or something different entirely, you’re bound to have noticed that all of the most successful sites have something in common – a strong brand identity and a sense of self.
While you may have assumed that branding is something reserved for big businesses and corporations, establishing yourself, and your blog’s identity as early as you can will stand you in good stead for whatever the future holds; whether you’re looking to entice readers, gather followers, or attract clients and sponsors, a brand identity will be your blog’s best way to win them all over – and then some.
The importance of brand identity in the online world
Let’s start by answering those first important questions; what is brand identity, and why does it matter to a humble blogger such as you? Your blog’s brand identity is a means of easily recognizing content as yours, and the very best way for you to convey your persona across the web. In addition, brand identity will help you create, and fulfill, readers’ expectations, and forge relationships with those you’re hoping to target. In short, a brand identity is vital if you want to engage with your readership and stand out from the crowd.
Perhaps you have one nagging thought; isn’t branding something that big business should be concerning themselves with? Well, yes, but when you come to think about it, isn’t a blog a way of selling yourself, and your abilities as a writer or creative type? Regardless of your reasons for starting your blog, or deciding to rebrand an existing domain, establishing its identity is the only way of staying true to your original aims.
So, why is effective branding so integral to a blog’s success? For starters, branding can help you build a reputation, stand out from similar blogs, define and project your own values, and attract readers, clients, or sponsors. A brand is tangible, something that people can relate to, and engage with. Indeed, the right brand identity can be the difference between success and failure in the blogging world – are you ready for people to see the real you behind the blog? Because, you see, blogs are so much more than words on a page, or thumbnail images; they have the ability to inform, inspire, act as a means to let of steam, and as a tutorial on almost any subject.
A strong brand identity will help you focus on those very first, tentative paragraphs, and ensure that you remain true to yourself, as well as creating a format and style that will be recognizable no matter where and when it’s viewed. More than anything, though, your blog’s brand identity is a way for you to say so much without uttering a word; just look at the site belonging to Tommie Copper compression clothing.
While not a blog per se, the compression clothing site instantly engages its customers with bright images, consistent text and tone, and a friendly and approachable nature across platforms. Anyone shopping for such items instantly knows that they’ve checked in with this particular brand. A strong identity will enhance your professionalism, build loyalty, create an impact, and demonstrate your commitment and pride in your work. Nothing says passion like a strong brand identity.
Branding your blog: Getting started
So you’ve created your domain name, have begun to load content, and are poised to choose the direction in which your blog is going, but your new venture is missing one thing; its brand. How are you going to ensure that readers easily recognize your content, and associate those images and words with your blog’s personality? By creating a brand identity, of course. Defining, fashioning, and maintaining a brand identity is vital if you hope to make anything of your new, or waning, blog, but be warned; the journey won’t be easy. Here are some top tips to help you on your way…
Research, research, research
Before you get started it’s time to think carefully about what your blog represents, what it’s trying to say, and how you want to convey that message. Who is your potential audience? What similar blogs are out there? Ultimately, how would you like your blog to be received and remembered? The answers to these questions will help you to define your brand, and to begin its creation.
Communication and consistency
The strongest brands are the most consistent; that is, the most memorable brands are easily recognizable because they never falter from their ideal. If you want your blog to be a true success ensure that your brand identity is consistent and that it can always be traced back to your web domain. You need your readership to recognize content as yours, after all.
Explore multiple platforms
The most successful blogs don’t limit themselves to a single domain name these days; multiple platforms and cross-channel exposure are everything. Social media sites, including Facebook, Twitter, and Instagram are all frequently associated with current blogs, and are the very best way for writers to engage with their audiences. In addition, social media platforms can aid brand identity, and help you to focus on the right direction; networking is invaluable to bloggers.
Colors and images
Branding is about so much more than images and color schemes, but they are important when it comes to creating something that readers will remember, and engage with. Think carefully about your theme, your blog’s focus, and the message you’re trying to convey: what colors best suit those elements? Will you choose a logo to accompany your blog and social media accounts? Where will you source your images? Blogging is about so much more than what you say – it’s how you say it, and the other features you choose.
Don’t be afraid to involve the professionals
It’s important to know this; if you want your blog to go the distance it is sometimes essential to introduce the talents of a branding team. No one knows the process like the professionals, after all. While it’s vital that your brand reflects your blog’s persona, and your own identity, it’s sometimes impossible to recognize where those strengths lie. A branding team would be able to stand on the outside and view your blog objectively: ideal if you need your blog to pop.
It’s very easy to assume that blogging begins and ends with content; surely keeping a blog is about posting images, videos, and written content, and very little else… isn’t it? However, if you truly want your blog to go anywhere – to inform, inspire, or entertain – it is absolutely vital that you put careful thought into creating a brand identity. The benefits of such a venture far outweigh the time it will take you to carefully craft that brand, and you should soon start to see increasing engagement as casual browsers become readers, and then keen followers. When you think about it, what have you got to lose?
What Is Your eBook Income Potential?
Have you bought my exciting eBook?
I help you retire to a life of travel through blogging by sharing my story. Buy it to live your dreams.
Let’s get right down to it guys. Your ebook income potential is whatever you put your mind to. Every cent you make in life begins in your consciousness. If you think and feel really really really rich, trust in the process and generously help people there is literally no limit to the amount of money you can make. Never base your income on someone else’s results because you have no idea what is in their mind and how they feel. This is a common new author mistake. They set the bar based on other people’s results. Bad idea. You never know what’s in another person’s mind so you never know what’s going into their income and you never know how brilliant YOU may be if you focus on yourself and never compare yourself to others.
Even if you see a super inspired person who lives their dreams, and they have pretty sweet results as far as ebook income, never base your potential on their results. They may make a ton of money every month in ebook sales but your journey may be to make a hundred times that amount of income. Never base Your Potential on somebody else’s results. Even if the person has knocked it out of the park as far as sales, you never want to base your life on someone else’s life.
Just look to inspired authors for inspiration. Never look at numbers on a screen. Sales are numbers on a screen. What do numbers mean? Nothing. What does money mean?. It is an illusion, a neutral means of exchange that doesn’t mean anything until your mind assigns some meaning to money.
If new authors ask me how much I make, they haven’t followed my blog for too long LOL. I never make income claims. This is because I would never want to cripple you and your potential. I am only human. Even if I made 2 billion dollars a month through ebooks, that’s still on the low side, because we are infinite beings capable of everything. Knowing this, I never want to hold back your potential and I never want you to base your life on my life because that would dishonor me and dishonor you too.
If you want to succeed as a new author, Follow Your Passion, trust in the process, genuinely help people, and keep making friends. Your sales increase as you help more people for free. It is that simple. That’s the recipe to my success. I never get caught up in sales and I barely check my metrics. I just have ten thousand more people to help today and that’s all that I know. This is how to live a movie worthy life, like I live, helping people all day long and having no concerns about sales or what you’re getting. When you get lost in the process with love, the money takes care of itself in a beautiful way.
Your ebook income earnings potential is unlimited. How is that for inspiration? That’s all you need to know. Me telling you about numbers will not inspire you because numbers are meaningless. Only serving human beings means the most. Being free means the most. Move away from goals and just carry an intent to live a free life through blogging and you will the happiest, healthiest and wealthiest you.
4 Common New Blogger Mistakes
Common new blogger mistakes often cripple blogging careers before entrepreneurs can gain any momentum.
I made my fair share of newbie boo boo’s in the beginning. Be real with yourself. Be straight with yourself. Newbies often have oodles of blind spots to face, own and release, in order to become successful. Excited, but scared new bloggers cannot see themselves in the light of truth but being shown errors helps you travel a straighter, more narrow blogging path.
Common New Blogger Mistakes
Own these mistakes and make the appropriate corrections to accelerate your new blogger success.
I received a sponsored post from a blogger a few minutes ago. Unfortunately, I quoted him the price over 1 month ago. My price rose ten fold since that time; discount for some bloggers, for a short time. This common error cripples many new bloggers; hesitating. He should have written and submitted the sponsored post in 12-24 hours to lock in his price, to get featured on my blog and to grow his business. Waiting 33 days to submit a sponsored post is an eternity in the blogging world.
Act now. Stop hesitating. Nudge into discomfort. Do not hesitate if you receive an opportunity. Act on it immediately to do as pro bloggers do.
2: No Bond Building
New bloggers commonly try to do everything on their own. Write a blog post. Publish. Share on social media. Sit there. Wait. Repeat the cycle tomorrow. Quickly, new bloggers understand that if you network with nobody, you write for nobody.
Build friendships with top bloggers. Comment genuinely on blogs. Promote top bloggers through your blog and through social media. Make friends. Show an interest in bloggers; not in what they can do for you. Make friends with these pros to better connect with these individuals, and to influence them to promote your blogging success.
3: Not Learning from Pros
Buy my eBook:
I teach you how to gain the trust of your audience, a key step for new bloggers to take. But alas, most new bloggers choose not to learn from pros, instead, winging it on their own. This is a recipe for disaster because if you have no idea how to blog – and you do not – you will have a 100% failure rate. Example; most newbies are filled with fear and doubt, so their readers cannot trust them, because they do not trust themselves. My eBook helps you to trust yourself so you move into actions that gain reader trust. Buy the eBook, avoid struggles by gaining reader trust and cut your blogging learning curve.
4: Not Blogging
Not blogging is common among new bloggers. Newbies sit on the sidelines, waiting for the right moment. Now is the right moment. Here and now, you can dive into your blogging journey, diving into the game. Sit with fear. Feel it. We all fear. But just feel fear, then, blog, anyway. Feel the fear and do it anyway to become a successful blogger; hit the ground running.
Blog. Free yourself. Commit. Think about why you want to blog. Dwell on fun and freedom.
Embrace the Journey
Expect the unexpected. Waves of different emotions assault your mind as a newbie blogger. Preparing for emergencies simply unearths different emergencies, unearthing deep fears and conditioning you to expect the unexpected. Relax. Be gentle with yourself. Own these common new blogger errors from a compassionate energy to smooth your new blogger journey considerably.
I still make little mistakes here and there as an experienced, veteran blogger but I forgive myself for being human. Do the same thing but also own your errors to free yourself of these struggling, failing energies.
4 Common Blogger Time Wasters
I wrote an eBook on how NOT to waste time online.
Buy it here:
Full time employees, busy moms and college students working part time often find blogging difficult, for there seems to be no time to blog. But there is time to blog the split second you stop wasting time on these incessant things, for minutes or even hours daily.
I do not buy minutes for my phone. At times, my wife buys minutes when she….just chooses to. I am not a doctor; nobody will die if they do not contact me via phone. I can read a map. I can speak to people offline. My phone is a time waster so I rarely use it. Guess what? Some people believe I am an elite level blogger….and I do not use my phone, barring using it at home, with an internet connection. Doesn’t that suggest you can succeed in blogging even if you do not have a phone with minutes? Turn off your phone or trash it or delete minutes for a few weeks. Observe your fear-attachment to technology and being connected. Save 1, 2 or 10 hours of time of needless phone checking and chatting, over a month.
Email. The ultimate time waster for most bloggers who check email 10 to 20 times daily or more. Unless you are a doctor or in emergency services, your blog is not a life and death business. Clients can wait. Really, they can. But most bloggers are so filled with fear, and too desperately attached to clients, that they check email 10 or 20 times daily, wasting time better spent writing a guest post or blog post. I check email 1-5 times daily. No more. My life reads like a movie because I am creating and connecting versus desperately checking my email, fearing loss.
3: Stat Checking
Oh my goodness; stat checking. Who signed up today? How many courses did I sell? How many eBooks did I sell? What are my metrics? Some bloggers check stats hourly. This is madness, because blogging is a year to year, not an hour to hour, endeavor. Nobody blogs well over an hour to hour basis, so why would you check stats hourly, or even, daily? I have blogged for 20,000 hours. AFTER 20,000 hours, some people believe I am one of the best bloggers on earth. Not because I stopped every hour to SEE IF I WAS DOING GOOD, DOING WELL. Successful blogging is like running a 26 mile marathon, enjoying the journey, and finishing. Failed blogging is like running a marathon and stopping every 200 feet to see if you finished, or, how you are doing. Insanity, and a huge time waster, too.
You will never get it perfect. Sorry. So stop wasting time on your 45th draft and just publish the post. We will love it. I promise. Perfectionism robs joy, steals happiness and snatches freedom from every blogger. Be at peace with publishing content. Edit a bit, but go live. Go public. Stop wasting time trying to make something perfect or flawless because critics find fault with anything, and, fans see past your imperfections.
There you have it, guys. Make sure you buy my eBook on the way out.
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