I love infographics. Not just from a marketing stand point, but really from all angles. I love the visuals, the engaging content and the ability to making boring data come to life. Another reason why I love infographics is that they are extremely effective and still not used as often as they should be — which means there is still a world of opportunity out there for anyone who takes advantage of it.
One of the best reasons to create an infographic for your audience, is that they will likely start doing the marketing and social sharing for you. This is the real value in infographics, people just love to read and share them with their audiences.
Just the other day a new infographic article was published to the blog on how to reduce website loading time. Granted, it’s an important topic, but not one of the most fun and interesting things to read on. However, in infographic form the content is a million times more interesting and engaging to digest!
As amazing as infographics are, one method that works extremely well but is being used even less, is turning existing infographics into animated video. In this article we are going to highlight seven of the best reasons for taking your best infographics (or new ones in the works) and releasing them to the world in video form for the whole world to see.
7 Reasons Your Audience Will Love Video Infographics
We all know the value of infographics and how much your audience probably already loves them. However, the internet is quickly changing and people want content that’s immediate, fast paced and not static. What does that mean? Simply put… give them video!
1.) Bring Your Infographic Data to Life
Focusing all of your content creation efforts on just text and images will only get you so far. Infographics combine the two to make a whole new way to deliver engaging information to your audience… now infographic videos are taking it to a whole new level.
As great as infographics are for relaying your information to an audience, how much more effective would they be if they were moving, highlighting one data point at a time and also providing music or voice overs in the process?
The answer… extremely effective!
Take a look at the infographic video below, based off the original infographic seen here.
What would your infographic look like if you brought it to life through animated video?
2.) Embed Your Videos within Site Content
Infographics have become a brand marketers best friend because they make the process of outreach and link building so much easier. When you have a great infographic, big name sites and brands within your niche will gladly post it to their site and share it on social media.
Now consider everything mentioned above, but now think of how well this same process would perform with animated videos. Just like you can embed an infographic within your content, you can do the same with video as well. In fact, YouTube automatically provides social sharing and embed codes for their users to share and post videos on their own sites and social profiles.
If you’ve already found success with infographic outreach, why not convert your next infographic into an animated video and see how it performs?
3.) Let YouTube Do the Marketing for You
YouTube is a beast… the amount of data and video impressions being served through the site on a daily basis is just overwhelming. On top of that, YouTube is basically doing all of the advertising for you!
Billions of searches are made on YouTube and Google daily. Since Google owns YouTube, they love to rank video content within their search results as well. Double your chances for ranking at the top of Google/YouTube by adding video infographics into the mix.
Want a good example of this? Pokemon Go is all the talk right now. If you Google “how to play pokemon go” (which is getting a ton of search traffic), you will see a YouTube video ranking right on the first page!
We are all trying to rank for something in search results. Increase your chances of ranking on the main page of Google with some creative and engaging video of your own.
4.) Deliver Your Content through Social Media and Mobile
How many times have you looked at an infographic through your mobile device? Probably not too often, as the content would likely be too small and hard to read. Guess what… a video solves that issue!
Social media and video usage through mobile devices is exploding right now. In fact, video through Facebook is growing at an astounding rate and quickly hitting the same levels we are seeing on YouTube. Just take a look at this BusinessInsider report on the comparisons between Facebook, YouTube and other social platforms when it comes to video growth and usage.
Your audience is already using social media and mobile devices, now give them the same quality infographic content they love and enjoy, but with engaging video!
5.) Infographic to Video Conversion is Cost Effective
One of the most time consuming parts of creating an infographic is the actual research and data process. We all have good ideas for infographics, but actually finding the right data and legitimate sources to back it up is where the bulk of the work is. Once all of this data is in place, you can hand it off to a design team to complete the process.
With all of this in mind, the majority of work is already done if you wanted to turn an existing infographic into an animated video. All of the data research and visuals are already done. The only thing you need now is to find a designer (maybe even the same one that created the infographic), to turn it into a video.
With half the work already done, this not only means it will take you less time to convert your infographic into video, it will likely cost you less money in the process.
How to Convert Your Infographics into Animated Video
As you can see, I’ve only scratched the surface on the many benefits of converting your existing infographics into live video. I’m always looking for new and exciting ways to create exciting for my audiences and staying ahead of the curve is key.
When it comes time to create your infographic or turning it into an engaging video, you have a few different options. You can use premium services like Piktochart to create it yourself, or even do a talking head video where you actually walk through the infographic and basically cover all the data points yourself. There are other software solutions and tools out there to create animated videos as well, but each come with their own learning curve.
Personally, when it comes to design work, I like to leave it to the professionals as I don’t have the time or focus to try and master something completely new. If you’d like to learn more about video infographics or want a good reference, I highly recommend taking at look at InfographicDesignTeam.com (for infographics) and AnimatedVideo.com (for video infographics).
Either way, feel free to leave a comment with your latest infographic experiences and if you’ve ever tried converting them into animated video.
4 Uncommon Design Tricks That Improve User Experience 100%
Everyone’s concerned about improving conversion rates. The general consensus is that user experience is the place to start.
There are several ways to improve user experience on your blog. Most strategies center on tweaking the design of your website, but sometimes it’s how you organize your navigation. You’ve probably made basic changes like switching to WordPress or alphabetizing your drop-down menu’s items.
Here are some strategies you may not have tried:
1 – Color-code your menus with matching page color schemes
If you’re like most bloggers, you probably created a workable color scheme for your site and called it a day. If you want to improve user experience, that’s not enough. Consider coordinating the colors between your main menu links and each of your pages.
In an article describing why color-coded, hand-written notes improve efficiency of thought, blogger Kevin Purdy reveals that “color improves recall time for graphs and charts, and can be a very effective performance factor if not overdone.” The article also summarizes the work of Michael Tipper, a speaker and consultant on mind mapping and organizational software. Tipper says that color-coding the branches of a mind map stimulates the creative side of your brain, and visually separates distinct themes (which improves recall).
This same idea can be applied to your website for optimal results. Improve user experience by color-coding your main menu with a matching color scheme for each page you link. For instance, Pioneer Seeds implements color coordination extremely well. From one side to the other, all mega menu drop-downs have a unique background color that matches the color scheme of the pages listed within that particular section. There are no complicated color schemes. Each page presents one solid color.
The continuity of matching colors feels good, it’s easy on the eyes, and it helps people keep track of what section they’re viewing.
2 – Hire a design agency to create a custom design from scratch
The era of templates is here to stay, but not without consequence. Templates are easy and cheap (sometimes free), but they lack the flexibility you need to create an impactful and smooth user experience.
For example, most templates feature a gigantic header that encourages you to create an enormous header you don’t need. The most popular templates today force users to scroll endlessly through horizontal sections containing nothing but large icons with a few words underneath. You can change a template, but not without effort and the frustration of having to settle for “good enough.” This is especially useful for anyone trying to making their mobile site look similar to their desktop experience. This is best accomplished when having a fully responsive theme in place for all platforms.
A design agency can give you exactly what you want from the beginning. When your website design is created from scratch, you don’t have to spend hours tweaking a template only to find out your final tweak – the one that matters most – isn’t going to work.
Men With Pens is a well-known design agency that has created custom WordPress themes for years. They specialize in design, and know exactly how to create a better user experience. Their website embodies their expertise in user experience.
Check out their tips for bloggers and see if you notice anything unique about the page design. The design fills the entire page, and the graphics extend outside the lines and boxes. When you land on the page, you’re engaged right away. Capturing a visitor’s attention is your first priority to improve user experience. If you don’t have a user’s attention, they won’t have an experience at all.
3 – Simplicity
Simplicity never goes out of style. Simplicity in design embraces the approach that “less is more.” It’s a cliché, but it’s true.
Nobody knows simplicity better than Steve Pavlina. He’s been publishing articles on his personal blog for over a decade, and until recently, his site was as plain as plain can be. He recently switched to WordPress, but managed to maintain the simplicity responsible for his success.
Simple designs are easier to read, navigate, and interact with. Less menu items, less distractions on the home page, and minimal or no sidebars is what simplicity is all about. A simple design draws attention to what’s important.
4 – Create a unique design for mobile
Don’t just optimize your website for mobile users. Create a custom design for mobile users based on your original design. When you optimize your existing design for mobile, you often sacrifice important aspects of your desktop design. Using code, you can program your site to display a different design based on a user’s device.
Statistics show that 83% of people say a seamless experience across all devices is important. By creating a custom mobile theme based on your existing theme, you give mobile users that seamless experience. It’s the best of both worlds. Just be sure to include all of your navigation links. Some people suggest limiting selections for mobile users, but that will crush the seamless experience.
How to Best Prepare Your Site for Design Success!
User experience can be improved not just by tweaking your design, but by applying principles of color, navigation, and organization. Instead of chasing the latest revelation in conversion gimmicks, invest your time and money in fact-based strategies that improve user experience. Shift your focus away from the minutia of testing every tiny design element, and toward creating a psychologically-sound foundation for your users.
Fotor Photo Editor – The Perfect Graphic Design Tool for Bloggers
As bloggers and content creators, it’s important to always have visual content built within our best articles and site designs. Infographics, clip art, stock photos and more… but customized and original images will always grab the most attention.
When it comes to actually creating such visuals, you will have many different options to choose from. Whether you are looking for a free application, one that is browser-based, or even if it’s a premium software you need to download and pay for — it’s important to know what’s out there.
Today we are going to be looking at Fotor photo editor which is a free and powerful tool that lets anyone get started with their own graphic design in just a few short minutes.
This tool allows anyone to start using it through a web browser or even with their mobile application. Whether you need to edit a photo, make a collage, or create a custom and original design, it can all be done through the power of Fotor.
The most popular features of this tool are it’s one click filters and fixes that allowed anyone to make their images pop and stand out like never before.
Let’s take a look at some of the many benefits to using Fotor photo editor for your website, blog, or just everyday life.
With most people looking to customize their mobile screenshots on photos with a few simple click of a button, and this is exactly what fotor photo editor will allow you to do. It will also allow you to create custom YouTube banners that can be used to liven up your channel as well.
You can see a few of these examples in the screenshot below.
When comparing Fotor to other graphic design applications like Photoshop, you are going to find many similarities, but it’s also important to note that premium applications like Photoshop are much more advanced, but also more costly in the process. The software is free to use, you can upgrade to Fotor Pro and find even more upgrade and options available.
What makes this design application and tool great for site owners and bloggers, is that it has a unique set of design tools and features — which are what most content creators are looking. In short, it provides users with what they need, while not overwhelming them in the process.
Fotor also offers a nice selection of design templates to choose from, which makes the process of creating new and original content even easier. These template designs scale across the many different design themes, sizes, and concepts on the site.
In addition to everything else mentioned, there is also a nice collection of resources, guides, and tutorials that can be found on their site blog. Such resources will provide users what the information and walk-through processes to get the most out of Fotor.
If you are currently looking for a new design editor to improve the look and feel of visual content on your site, be sure to give Fotor a try.
4 Essential Elements of Web Design (No.3 Will Shock You!)
If you’re a small business owner take note of these four elements of web design. They’re essential for boosting your online presence. Click here for more info!
Have you ever wondered why most business websites tend to look the same? It’s like you’ve seen one and you’ve seen them all.
The truth is a lot of business owners prefer the easy route. That means going for a website builder, which offers templated designs.
If you want something different, you’ll have to go custom. But that takes a lot of time. Plus, you’ll have to look for a skilled designer/developer.
Whatever route you choose, you need to understand the elements of web design. After all, it’s your website. If you choose to hire a pro, you need to know what to ask for.
And if you opt to DIY it, then you can steer clear of cringe-worthy web design. That said, here are 4 web design elements that will help boost your online presence.
1. User Journey
You can scroll through countless website design guides and you’ll never see one that says, “ignore what users think.”
Consider mobile apps. Would you download something that’s hard to use and has a lot of annoying ads?
When you design your website, put yourself in your visitors’ shoes. Is your website hard to navigate? Does it load fast?
But how do you know if your user interface is good? Aside from consistency, it has to be simple, intuitive, responsive, and flexible.
This is why it’s good to test different designs first before committing to one. It saves time and eliminates the need for major changes later on.
Designing for the web doesn’t stop when you have a “pretty” website. Sure, your target customers will appreciate nifty graphics and all. But if your content doesn’t offer value, users will leave your website.
Now, this doesn’t mean huge blocks of text that will drown your visitors with information. Opt for conciseness. Give your target audience content that’s easy to digest so they can process it better.
Depending on what CMS you are using, content creation is usually the easy part. This is especially the case when using platforms like Weebly, WordPress or Wix. Since most of these platforms are drag and drop, it’s simply a matter of getting familiar with each platform, and knowing how to create great content. There are no programming or design skills required.
Did you just check the title again? If yes, you may be wondering why this would be shocking. Shouldn’t this be part of any website designing guide?
The thing is there are plenty of websites that use low contrast for text because it’s trendy. But you have to take into account users who have vision problems.
There has to be enough contrast between text and background. And you also need to choose your colors well. You don’t want to alienate color-blind and blind users who use assistive technologies.
Some people approach website design as a separate entity from search engine optimization. But there’s a way to be strategic about the process so that design elements improve the SEO of your site.
The easiest way would be to outsource to an all-in-one design company such as https://www.databerry.com/. When they build your site, they also take care of the backend coding stuff. This ensures your title tags, meta tags, etc work for better search ranking.
Want to Know More About the Elements of Web Design?
Knowing the elements of web design is your first step to a website that looks and functions well. But getting them all right takes a bit of trial and error.
For more web design tips, don’t forget to check out our other blog posts.
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