As someone who has been blogging for over seven years now and having written thousands of articles, I can confidently say that blogging has completely changed the way content is created on the internet. Whether you are an individual, brand, business or just someone who is trying to figure it out all, starting a blog is one of the best things you can do for yourself.
Recently I was approached by Act-On, an account based marketing solution for businesses and entrepreneurs to provide them with a few tips on how businesses and brands can using blogging to improve their productivity and profits across the board. An ebook will be released in the next week with my recommended tips, but I also wanted to break down seven reasons why blogging is a great investment for every brand and business out there. Since it can take some time to see the actual effects and ROI from blogging, there is simply no better time to get started, than today.
1 – Own Your Content and Your Brand
On the internet, nothing is more important than content and one of the best ways to create it is through a website or blog of your own. Since most brands already have a website, adding a WordPress blog is no problem at all. With a few simple clicks of a button (depending on your web host), you can go live with a blog of your own in minutes.
When creating content for your site, not only are just adding a new article to your blog, you are actually growing your site as a whole, it’s outreach, impact and much more — all of which will be covered in the following data points.
Best of all, it’s something that you will be building over time and will have complete ownership over.
2 – Easily Create and Share Content Online
Blogging and WordPress not only changed the way content is created online, it also changed how content is shared. Through the use of WordPress plugins, it’s now easier than ever to add social sharing buttons to your site, which allows your audience to share your content with a click of a button.
It’s this kind of “free” social sharing and promotion that leads back to more business and awareness for your brand.
3 – Start a Two-Way Conversation
In the early days of the internet, content creation was a completely one-sided event. People would visit your site, read the content and then leave. Now’s it’s all about engagement!
In addition to social sharing, site visitors can now come to your blog and leave comments of their own. One of the most impactful ways to have a successful blog, is to respond to all comments and keeping the conversation going.
4 – Track Links, Mentions, and Content Shares
WordPress is more than a platform for creating content, it’s actually a full Content Management Solution. With so many tools and Plugins in place, you can track all aspects of your site and how it’s being used.
One such area that is heavily focused on is the outreach, linking and social shares going to and from your site. This is something most traditional HTML-based websites never had the capabilities for. Instead, site owners would need to use an outside solution.
In short, WordPress makes blogging easy for businesses and brands of all sizes because they don’t need to learn how to do something new or ever touch a line of code.
5 – Increase Search Results and Rankings
As important as content is, without the right backlinks and visitors coming to your site, you are then just left with content that no one reads. This is another area where WordPress-powered blogs can greatly help brands increase their exposure.
Through plugins like Yoast SEO, site owners can create better content titles and descriptions for the search results while also using keywords in their permalinks. Throw in the ability to easily share blog content and this is all creating the perfect storm for higher rankings in the search results. The better (and longer) the content you create, not only can your site start ranking higher, it can also start ranking for more long tail keywords as well.
6 – Become the Authority within Your Niche
The goal for most professionals, brands and businesses is to be their authority in their niche — basically the most trusted source for information or offering the best product/service in their market.
Blogging is a great way to accomplish this, as you can continually come out with new content that covers all angles of your business. Not only will this help your site rank more often in the search results, it can also help you find new audiences that you can provide value to as well. A good example of this would be if you created the perfect wood cutting board. Write about everything you could possibly think of that your audience might ask when looking to buy a new cutting board. The end result would be people finding your content online, then likely buying through your site since you provided them with the best information.
There are plenty of ways to build up your authority through blogging, but the value of your content is usually the most important.
7 – Build a Brand that Your Audience Trusts
At the end of the day, blogging is all about creating content for your audience and providing value. People are using the internet for three things; to buy something, be entertained or to find answers. If you cater your content to any of these three needs, you will find success with a blog of your own.
Your Competitors are Blogging. Why aren’t You?
With over a billion active sites on the internet and a good portion of them being WordPress blogs, that means your competition is blogging! There is simply no reason for your brand or business to not be benefiting from a blog of your own. It’s simply one of the most effective ways to create content, reach new audiences and improve brand awareness without needing a big budget.