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7 Tips to Make a Strong Impact on Visitors with Your Landing Page Headlines

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What constitutes the headline of your landing page? Since your headline is the first thing that visitors view on a landing page, it should always be crafted in a way that catches their eyes instantly and compels them to continue. If not aware enough, online marketers could easily choose a headline that’s just savvy jargon, clichéd or dubious. Thus, they will kill landing page conversions.

Rather than committing mistakes like many others, you need to come up with a headline that makes a strong impact on visitors and maximizes the rate of conversion on the landing page.

But how do you do that?

Well, you’ll need to abide by these seven tips.

#1. Make it Easily Understandable
One of the most important traits of an effective landing page headline is its clarity. As soon as visitors click an advertisement and arrive on your landing page, they want to know what they can expect. Therefore, you need to convey the message in a way that’s easy and clear to understand.

In fact, the headline that you choose should give visitors a clear idea of what the landing page is about in no more than 2-5 seconds.

#2. Make it Attractive
While delivering the message clearly is important, it should always look very appealing to the visitor. To make the headline extremely attractive, you need to make sure it mentions the major benefit of the product or service you are trying to market or sell.

#3. Make it Specific
After all, it’s the headline of the landing page. You need to deliver the message in the fewest words. The selection of words for the headline should be done very carefully. Cut down any extra or vague words.

Focus on specificity.

#4. Make it Relevant
One of the most important things that you need to achieve with your landing page headlines is relevance. That means the message delivered via the headline should be relevant to the person who’s reading it.

#5. Make it Credible
Today’s visitors are more knowledgeable than ever. They can quickly see through if you try to fake it. That is why creating trust or credibility is a big challenge that you need to face with your headline. If you make bizarre or freaky claims, you will successfully drive visitors away.

People will convert only when you are able to earn their trust. So, always keep the credibility factor at the top of your mind.

#6. Make it Unique or Exclusive
If you are trying to sell a product or service, you need to identify the USP or the unique selling proposition. Once you know you have to offer something that only you (and none of your competitions) can offer, you should include that into the headline you create. This is what makes your landing page headline unique, valuable and stand out.

#7. Make it Well-Formatted
Apart from everything else that you do to come up with powerful headlines for your landing page, you need to make sure it’s formatted really well. The better formatting you do, the more easily will your visitors notice the headline. For example, you should center-align the headlines, make them bold and use the ‘Title Case’ among others.

When you are looking to give your landing page an effective, highly converting headline, the best idea is to write down at least a few of them while focusing on the core message. Then you can narrow down the list, adjust, improve and choose the one that you think will make the most impact on visitors.

Does your landing page begin with an effective headline? Please don’t hesitate to leave a comment.

Obaidul is a professional SEO, freelance writer, guest blogger and online marketer. Owner of HelloBloggerz.com, he works with a wide range of clients from all across the globe and helps them expand the online reach of their businesses. Music is like oxygen to him. He can be reached via Google+ or Twitter.

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1 Often Ignored Factor for Blogging Success

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Successful blogging expands on a foundation of trust.

People must trust you before they hire you or buy your stuff. Bloggers must trust you before they give you admin rights to guest post on their blog. Zac Johnson gave me publishing rights 4 years ago. Over 1000 guest posts ago, he trusted me enough to offer me log in credentials and the right to publish posts on his blog. Did earning that trust occur easily for me. No; of course not. Hundreds to thousands of hours of blogging factor in to gaining both skills and exposure enough to land publishing rights on perhaps the top blogging tips blog on earth. But did earning his trust seem worth it? Yes, of course. I circle the globe as a pro blogger, living a life of fun and freedom. Publishing guest posts here factored into my globe trotting lifestyle.

New bloggers often mean well but seem deluded. Newbies believe they can guest post anywhere, land clients any time and attract eBook customers within days or weeks of buying their domain and hosting. Impossible. Why? Newbie bloggers seem highly unskilled and lack massive exposure. Makes perfect sense. If you have 40 hours of blogging practice under your belt, how can you earn any reader’s, customer’s or client’s trust? You cannot because you have no clue what you are doing yet, possessing few skills and virtually no exposure. Do not worry, newbie bloggers; put in the generous effort and time, and you will gain skills and exposure enough to be trusted, and with trust comes increasing traffic and increasing blogging profits.

Trust Example

My friend Eric Cole just bought one of my eBooks along with an eBook from rockstar entrepreneur Chris Brogan:

Eric bought our eBooks because he trusts us. He trusts us because we both put in tens of thousands of hours practicing, creating and connecting, giving much of our lives to serving people and building our businesses. Note; Chris has been at this game far longer than I. We practiced, gain skills and exposure, popped up on the blogging radar screen, and more awesome folks notice us.

I did not kill myself by working myself to death, to gain trust and to earn credibility, but I had to follow my fun – blogging passionately – and nudge into fears to do enough creating and connecting to the point where I became skilled and known enough to earn credibility. This is the eBook of mine Eric bought:

How to Find Your Writing Voice

At one point, this was the highest rated eBook in its category, with 59 reviews, almost all 5 star reviews. Why did Eric buy it? Why did it become the highest rated eBook in its category on all of Amazon? I spent thousands of hours writing, gained skills and exposure, earned trust and success flowed to me. No way could I write this eBook 2 weeks into my blogging career. No skills! No exposure! No trust! How could I teach people how to find your writing voice? I could only write 300 words back then before crying in frustration, LOL 🙂 If I could only write 300 unclear, not too confident, words, nobody trusted my writing or blogging skills. Every single blogger you meet struggles through a similar journey as a newbie.

Never overlook the trust factor. Practice your butt off. Create and connect for thousands of hours. Trust will come. Credibility will knock on your cyber door. Steadily earning the trust of more folks accelerates your blogging success and oh yeah, it’s definitely worth it.

 

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How to Deal with the Overwhelm of Blogging Success

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I am no blogging billionaire. Currently.

But some days, as success builds, I feel overwhelmed. How do you devote time and energy to blogging and live a rich life offline too? Do you feel overwhelmed by slow, steadily increasing blogging success? Even though experiencing success feels good, the increased responsibility may feel daunting. I love my gig. But in moments, I fear being up until 1 AM to complete my work day.

Follow these tips to deal with the overwhelm of blogging success.

1: Address the Overwhelmed Feeling as Being Fear

Feeling overwhelmed is fear, plain and simple. Feel the fear. Fear passes. Overwhelm vanishes.

All successful business owners need face, feel and release fears to accelerate their growth. Every successful blogger faces, feels and releases overwhelmed emotions to proceed from a calm, abundant energy. Face your fears. Feel and release overwhelm to proceed from a calm, peaceful energy.

2: Trade Overwhelm for Gratitude

Change your perspective. Trade the overwhelmed feeling for a feeling of genuine gratitude for money flowing freely to you. Even if you love your gig, taking on increased responsibility feels uncomfortable sometimes. But receiving more and more money for your increased responsibility frees you from financial stresses like worrying about paying bills. Dwell on gratitude. Overwhelm dies quickly in an appreciative environment. Making more money and largely enjoying the ride feels fun, good and freeing. Remember this any time overwhelmed, swamped emotions flood your mind.

3: Ask for Help

Hire someone to help with specific blogging tasks. Outsource. Hand off certain tasks to free up your schedule. Reduce overwhelm by hiring someone to help you or by coming to a mutually beneficial agreement which lessens your blogging load. Hire experts to help you in your business. Outsource intelligently to relax, to leverage and to let go the feeling of being completely burned out with your blogging business duties.

 4: Simplify Your Interactions

A few folks pitched me sponsored post opportunities today. I responded with 2 sentences. I used approximately 9 words and 8 seconds to respond to each email. Release overwhelm by simplifying interactions. Seven figure bloggers sometimes respond only to 1 or 2 sentence emails. Pros often respond with 1-2 words. Otherwise, pros become completely overwhelmed with the sheer volume of business opportunities flowing to their inbox daily. Use a few words to make your point and to dissolve the swamped feeling plaguing successful bloggers.

5: Reduce Interactions

Iconic, fictitious trader Gordon Gekko said in the movie Wall Street: “100 deals cross my desk every day. I choose one.”

As the sponsored post pitches, partnership pitches and overall work volume builds, you need to physically respond to only a small handful of engagements daily to leverage, to keep increasing your traffic and to keep increasing your blogging profits. No highly successful bloggers responds to 1000 plus interactions daily through email, Twitter and Facebook because you need to give most of your time, attention and energy to creating content and building bonds versus desperately trying to respond to every retweet, at least if you want your blogging business to keep growing.

Surrender. After responding to a handful of emails and retweets, let everything else go, to focus your attention and energy on what brings the greatest scale, what benefits the most people and what benefits your blogging business. Tony Robbins gives most of his attention and energy to inspiring millions through live seminars, through doing TV interviews and by writing books; he ain’t responding individually to 5000 emails daily. Be 100% committed to your blog and business growth by giving your time and energy to what matters most.

eBook

Do you need a nudge to become an author? Buy my eBook:

How I Published 10 eBooks in 4 Months and How You Can Too

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Blogging

How About Helping Versus Pitching Top Bloggers?

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I often get pitched guest post ideas from bloggers I do not know. Although I appreciate the offer I never take up these folks on their offer because I do not know them, their brand or anything they do. No way do I have the time to actually research the individual; I am a busy bee. Another email bites the dust. I either ignore the email or note guest posting closed long ago on my blog, then include a link to one of my eBooks, like this branding eBook.

Who guest posts on my blog?  People who generously helped me, asked for nothing, expected nothing and relaxed. Relaxing is key. Bloggers who help me from a chill vibe often befriend me if they practice writing to hone their blogging skills. From there, opportunities multiply fast.  Sweet backlinks on top blogs often flow your way. Traffic and profits increases slowly, steadily expand over time. Blogging buddies supply you with blog post ideas through their questions and problems.  Everything grows because you helped top bloggers versus pitching them aka asking them for help. Even if you pitch a valuable guest post idea, the guest post idea serves no value unless you publish the guest post on a trusted, authority blog boasting a huge, loyal readership. Pitches seem worthless until content and links actually appear on top blogs, going live and public, for the world to see.

I often advise helping bloggers freely for months before considering any ask or pitch. Most times, blogging buddies invite you to guest post on their blogs. Blogging success flows to generous people because you get what you give. This is one of the advantages of blogging. Give freely, relax, trust in the process and receive easily.  Place your needs to the side. Take care of your fellow blogger. Help them out via a retweet, Facebook Share or perhaps by promoting the blogger on your blog. Nobody needs to struggle blogging. Nobody needs to spend 4 hours daily sending blind pitches to blogging strangers. How about this? Spend those 4 hours patiently, persistently and generously helping people in your blogging niche. Help fellow bloggers to earn their trust. Assist fellow bloggers to befriend fellow bloggers. The split second you earn the trust of any blogger, you plant seeds for a beautiful, thriving, warm friendship. Gaining the trust of fellow bloggers inspires traffic and profits to flow to you. Forget the concept of pitching. I pitched 2 people during my 6 years of running Blogging From Paradise. One blogger pitch served as an experiment with an established, pro blogger and the other pitch served as the direct way to guest post for a 2 million member blogging community.

My 13,500 plus backlinks on Blogging From Paradise flowed to me after I pitched only 2 souls. Imagine that for a second. Observe the raw power of making friends, helping people, expecting nothing and being generous. Capitalize on the passive element of befriending bloggers through generous service. Tonight I will spend 90 minutes walking around my neighborhood. During that hour and a half, my blogging buddies will promote my blog and spread my word. Ditto for my 8 hours of sleep tonight; my blogging buddies grow my traffic and profits around the clock, adding an immensely powerful, passive element to my blogging campaign.

Being generous has some serious perks.

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