Infographics are a great way to increase your traffic to your website through your blog. If you do not have a blog, you should consider getting one. Your blog is an essential part of your online marketing strategy, just like your website and social media pages are.
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Once you have a blog, you will want to create an infographic. If you already work with infographics, you understand the value of having this tool to help you increase traffic and get valuable leads that will lead to increase revenue for your business.
We researched this topic for you and came up with some ideas on our own as to how you can use infographics to increase your traffic.
Remember that what you want is targeted traffic; not just ordinary traffic. In other words, you need quality leads that bring in the people that are most interested in your product line or services. Having increased traffic that is generic and not specific to your niche area is wasted.
You need to make the most of your ROI (return on investment) and your time by focusing on targeted traffic to reach your intended audience.
7 Actionable Tips Bloggers Can Increase Targeted Traffic with Infographics
Below are seven different techniques that you may try to increase your targeted traffic with your infographics.
Get your graphic listed in searches
One way that having an infographic on your blog will increase your targeted traffic is that it gets you listed in another way. When you create an infographic, Google automatically lists this as a picture or image file. People searching for specific information in a given area are allowed to choose to search for “images only” or images as well as video, text, and other content.
By putting an infographic to work for you on your blog or website, you will get leads from people you would not ordinarily get through graphics listings. To give your infographic a boost, be sure to submit to these free directories. Each of them a free to use and provide their audience with hundreds of new infographic designs on a monthly basis.
Reach More People with Stunning Visual Content
According to Top Marketing Schools.com, having an infographic on your page increases your potential audience by up to 15 million people! Granted, you are not going to get that many to see your infographic, but that is your potential audience. Think about the number of people in that group who just might like what you have to offer.
Even if you could only corner a portion of that amount of traffic, you could see your sales and revenue skyrocket. Focus on making your infographics stunning and unique to increase your chances of more views.
Share your infographic with social media
You don’t want to forget your social media audience when you create your infographic. Social media is still one of the best possible ways to get your message out there in large numbers and encourage others to share your message. An infographic is easily shareable across many different social media platforms. So make sure that you share your message this way and promote your infographic on Facebook, Twitter, and Instagram. Since an infographic is already in picture format, it is compatible with Instagram as well as the other platforms.
Use these working social sharing tips and methods to help with the process of getting others to easily share your infographic once people see them live on your site.
Include good data and back it with research
One way you can increase traffic with your infographics is to create excellent infographics, to begin with. Make sure your data is sound, up-to-date, and relevant to your key audience. If you are featuring content on your blog about how to save money, then make an infographic with a money tree as a main image and then research ways to save money that is backed by statistics and facts.
By using both the visual element of the graphic and the sound data and information that is based on sound research, you will please your target audience who are looking for information they can trust.
This also increases your level of credibility in the eyes of your customers and potential customers. And that is priceless when it comes to online sales.
Create unique headings and titles
Another way to increase blog traffic through your infographics is to create a unique and interesting title and heading. For example, this graphic which focuses on design plays off the “Star Wars theme.” It has lettering that resembles the original Star Wars logo that is associated with the movie. The title reads, “Star Wars: Design with the Force.” This makes the infographic appeal more to people who remember both the original Star Wars series and the recent remake. Using a play on words from popular movies, music, and culture can go a long way toward increasing your audience base.
Include coupon codes or other perks
If you want to make an impact with your infographics within your blog and send people reeling to your site, how about including a coupon or discount code at the bottom of your infographic? We recommend putting it at the bottom because that will usually result in people reading through your entire infographic before seeing the code. You may want to mention earlier in the infographic that there is a code at the bottom so that you get people who may not read all the way through.
However, by focusing the graphic on visuals and not text, including valid and interesting data that your key audience will respond to, and promise a discount at the end, you will create an interest in your brand that may keep people coming back.
After all, everyone loves a sale, and if they think they are getting something just for reading your infographic, you can bet they’ll return to see when you will do this again!
Gamify your infographic
Do you have a game or a fun page for kids or others that you could include? Or maybe you just want to spruce up your infographic to make it more engaging for your audience. Whatever the case, by putting a game such as a link to a mobile app, game page, or another perk, you can increase the engagement level on your infographic.
Try these seven tips to increase interest and targeted traffic to your blog!
Blogging Is Not What You Are Doing But What You Are Being
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Think this one through.
Blogging is what you are being. Not doing.
Blogging is not mindlessly doing stuff. Oh shoot. You realized something, didn’t you? Blogging is not building an email list. Email lists do not give you success. Nope. Clear, confident, detached bloggers who have fun building email lists and who trust in the blogging process grow big, responsive, profitable lists….over time. What does this mean?
“Over time” means you do not panic, flip out or bail on blogging, if you calmly build a list and have fun doing it, for a long time, and see the appearances of little or no growth. This is BEING a successful blogger; having fun, trusting, being patient, taking the simple, easy route, even if it feels uncomfortable after blogging and list building for a bit and seeing the illusion of scant results.
Most Bloggers Fail Because They Screw It Up
Most bloggers buy into a lie; doing specific things makes you successful. Nope. If this were the case, everybody who builds a list would be billionaires. Because they built a list, lists breed success, right? Nope. Even if you follow steps robotic-like, your energy, your emotions, your feelings, all make up your BEING. The 6 and 7 and 8 figure earners who happily take this journey are being the 6, 7 and 8 figure earners energetically, calm and confident, after having fun creating content and connecting, and seeing $4 in blogging profits after 6 months of being the person. Every other blogger panics after 1 day, 1 week or 1 month, stop being the millionaire success, do dumb stuff, begin being a broke person, and see struggle and failure until they decide to be the successful blogger again.
The Core Elements of Being a Success
- for fun
- taking the easy but uncomfortable path; do what feels natural to you, even when you slam into fear of wasting your time, fear of being criticized, fear of mental blocks, etc
- with a complete trust in yourself
- with a complete trust in the blogging process
- with a complete trust in sound, proven advice from successful bloggers
Very few bloggers be these energies persistently. Very few bloggers happily earn a pretty penny over time. Few bloggers be success. Most bloggers try to do their way to success but since they act without giving any thought to their intent, their driver, their energy, almost all of these bloggers are being broke, poor, struggling and failing.
Blogging is not robotic. If blogging was robotic, every blogger who did specific things in a certain way would succeed. But this is not true. Blogging is energy. Top bloggers use all types of different approaches to reach the top. This indicates blogging is primarily energy, your energy coloring your actions and results.
Imagine if you feel like a failure. I advise you to write a guest post for me. You tell me you are lazy, have no ideas, cannot do it, need to take a few months off, etc. I offer you an opportunity to promote your success but since you are BEING a failure and feeling like a failure you are blind to the DOINGs (generous guest posting) of a successful blogger. See what I mean? Plus, if you seize the guest posting opportunity while feeling like a complete failure, either the post quality stinks or you write a masterpiece by the odd chance, that nobody reads. Nobody read it because you are feeling/being a failure, so, you see failure results.
100% of the time, blogging is energy. Being a success means blogging your fun, doing what feels easy and natural to you, trusting in self and the process, and feeling uncomfortable along the way.
Why Does Blogging Seem Hard?
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The question of blogging questions.
Why does blogging seem hard?
Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.
Human beings label their feelings with emotions. THIS is why blogging seems hard.
Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.
But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.
Real World Example
A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.
Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.
But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.
Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated. Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.
Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.
Tip for Feeling Fear
Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.
Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.
Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.
Do You Need to Respond to ALL Comments?
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One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.
Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.
Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.
Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.
Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.
Think Scale Not Small Time
WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.
One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.
Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.
You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.
People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.
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