If you’re a dedicated blogger, you probably have a lot on your plate. You have to generate content, grow your followers and email list, form valuable partnerships, promote your blog, and so much more – all before breakfast. There’s no rest for the weary when it comes to blogging, so crucial components of your blog can easily fall by the wayside.
One of these crucial components, perhaps the most crucial of them all, is design. Sure, you probably know that your blog should look good, but have you thought beyond simple aesthetics? Design is an important aspect of so many parts of our lives – mobile, eCommerce, and more – yet we often forget about the importance of implementing quality UX design in blogs.
But failing to consider UX design can mean huge headaches for your valued readers. No one who runs an eCommerce website would dream of letting UX design fall by the wayside, so why do so many bloggers ignore this critical piece of the blog success puzzle? Perhaps, they are unaware of the problem or the mistakes that result from poor UX design. So in the name of improving the internet for readers and bloggers everywhere, here are eight mistakes that too many bloggers are making, due to a lack of focus on UX design:
1. Ignoring the importance of white space
Many bloggers feel a strong pressure to fill the page with endless information and entertainment to keep their readers amused and on their site. However, this often results in a cluttered blog that leaves little room for the reader to breath. Instead, identify your most important elements and surround them with appropriate white space so you don’t overwhelm your readers.
2. Poor navigation
Navigation can be one of the hardest parts of web design, for designers of any level. To achieve great navigation, you have to think about how the pages flow together, what should be included on the same page or separated, and how everything should be labeled. Depending on your blog, you probably have a number of different areas or specializations that need to fit together seamlessly, so don’t ignore the importance of good navigation. Spend some time browsing UX portfolios from experienced designers to see what you might be able to implement in your blog to make navigation easier for your readers.
3. Overloaded and cluttered sidebars
Again, you don’t want too much on your site to distract readers from the reason they are there, which is reading your content. When your sidebars are overloaded and cluttered, it can result in poor navigation, as discussed above, and just general confusion. Visual clutter, whether it’s in sidebars or other areas of your website, negatively affects your readers focus by increasing their cognitive load. It’s science: keep your sidebars simple.
4. Your links don’t look like links
If your readers can’t tell which text contains a link, then they’re going to miss out on the relevant background and additional reading that your links provide. Simply adding CTA color is one of the easiest ways to fix this mistake and alert readers on the location of links.
5. Poor readability and legibility
Successful blogging can only come if your readers understand your content, so readability and legibility are huge factors to consider. This means a lot more than simply using a legible font, however. In order to ensure readability, bloggers should also stay away from using too many different fonts and colors throughout their site. Instead, focus on giving readers a uniform and coordinated experience. Establish your blog’s color pallette, pick no more than three fonts to use throughout the entire site, and don’t stray from these elements. Finally, make sure the sizing of all the elements on your site works across platforms. In a mobile first era, you don’t want to have content that is easily legible on a desktop but not a mobile device or vice versa.
6. Unorganized content layout
Don’t worry, we’re not trying to get you to forget about content completely, since that’s obviously what drives traffic to your blog. But while you should definitely be focused on providing readers with quality content, you should also focus on structuring that content accordingly. Many readers just scan the page without really taking in its substance before deciding whether or not to read, so make sure to use headings, sub-headings, bullets, keywords, paragraphs, blockquotes, and more to guide your reader to the most important parts of your posts, and don’t forget to name every page.
7. Inconsistent interface design
As a blogger, you’re probably a creative person, but at a certain point creativity can become excessive. You absolutely do not need to create different designs for every web page or section of your blog. This will only confuse and annoy your readers, no matter how amazing the designs are. Instead, use a standard, consistent template for every page that links back to all of the important sections of your site, and don’t be afraid to keep things simple.
8. The wall of text
Many blogs revolve around written content, but that doesn’t mean that your layout should accost readers with a giant wall of text. Even if readers come to your blog specifically for your written content, that’s not all they want to see. Break up your text with images, videos, or animations – anything to engage your reader all the way to the end of your posts. Giant walls of text are both intimidating and unattractive to look at, so don’t force them on your readers.
If you feel out of your depths when it comes to incorporating strong UX design techniques into your blog, just remember that simplicity is the name of the game. As long as you keep these nine mistakes to avoid in mind and prioritize simplicity, your readers will find the design of your blog’s website, as well as its content, utterly delightful.
What Is Your Blog Post Publishing Frequency and Why?
From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.
I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.
Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.
You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.
But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.
On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.
Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.
Optimal Blog Post Frequency
Follow your fun and relaxation.
What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.
I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.
Making Money and Frequency
In my eBook:
I break down how you find buyers for your business online.
Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.
Do the inner work and the outer results expand freely and easily over time.
Blogging Income Tip: How Do You Feel about Money?
As I promote my eBook:
I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.
Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.
How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.
I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.
Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.
Expect to do the same if you want to live your dreams through blogging.
What Few Bloggers Understand
I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?
But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.
Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.
Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.
Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.
Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.
Do you want to make money blogging?
Buy my eBook:
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