Running into the same stressful problems may make you want to quit blogging for good.
Even patient, positive bloggers feel frustrated ramming against similar obstacles daily.
Follow the fundamentals to address these all too common stumbling blocks.
You can experience the sense of relief you’ve been waiting for by address these 9 blogging problems.
1: Blogging Predominantly for Money
Blogging mainly for money is the quickest way to go broke through blogging.
You can’t connect with someone by shaking their hand if you have your hands in your pockets.
Successful bloggers establish strong connections with their readers.
Blog for fun. Blog to help like-minded people.
Stop thinking about paychecks and profits.
Focus on people.
Get clear on why you really want to blog.
Blog your passion. Follow your fun. Blog to solve your reader’s problems.
Review your blogging earnings through various income streams every 2 to 4 weeks to slowly detach more from money outcomes.
Make this shift from profits to people to build your blog on a strong foundation.
Some blogs look like a hodge podge of niches and jumbalaya of advertisements.
Scrap the crap.
Align your blog top down.
Check out Blogging From Paradise (my blog) ;
Every element you see aligns with retiring to a life of island hopping through smart blogging. All posts, pages, eBooks and menus relate to blogging from paradise.
Readers quickly understand what you have to offer if you craft a consistent message.
Ensure that every element on your blog aligns 100% with your ideal reader.
Who are you blogging for? See that 1 person clearly in your mind. Line up your blog domain name, title, tagline, posts, pages, ads and all elements with what that individual wants.
Do an alignment review every 2-3 months to speak a loud, clear message to your perfect reader.
Align and shine.
3: Resistance to Spending Money
Let go free blogging platforms like WordPress.com or Blogger. You may lose your content at any time if the host decides you violated the terms of service.
Spend $10 to $20 a month on a WordPress.org blog hosted by a dependable, reputable company.
Trash the cheesy-looking, free theme. Hire a web designer to craft an appealing theme for you.
Kelli Cooper at Life Made to Order invested in an eye-catching, bespoke theme for her blog to convey a professional brand image which has expanded her readership, coaching business and podcast.
Pay for premium courses and eBooks. Invest in your blogging career.
You don’t need to break the bank but spend some money to properly set up a professional-looking blog.
4: Resistance to Learning
Open your mind. Learn to set the foundation for earning.
Most failing bloggers try to earn a full time income without acquiring valuable knowledge.
Every serious, professional blogger is a full time student.
Learn about your blogging niche by studying relevant, authority blogs. Take notes after reading blog posts. Study techniques, strategies and systems for building a successful blog.
Follow the 5 Hour Rule embraced by billionaires like Oprah, Bill Gates and Warren Buffet.
Learn how to grow your email list. Study how to drive more traffic to your blog. Figure out how to write and submit guest posts successfully.
Be a sponge to knowledge to dissolve this insidious blogging problem.
5: Resistance to Implementation
Don’t learn and just sit on the sidelines. What you know is useless until you use it.
Ideas have a shelf-life; if you don’t act on blogging knowledge quickly its inspiration dies swiftly.
Put your new knowledge into practice by implementing what you’ve learned.
Write 500 words daily to improve your blogging skills. Create practical content designed to address your reader’s problems. Connect with influential bloggers through intelligent blog commenting and email.
Spend 1 hour or more daily practicing your skills in your blogging lab. Gain confidence, clarity and wisdom to blast this common blogging problem to smithereens.
6: Small List
If you have a small list it’s nearly impossible to grow your readership.
Most readers won’t see your new post in a timely fashion unless they sign up for an email subscription.
Solve this problem by using a pop up form and sidebar widget to grow your email list.
Neil Patel does a fine job using pop up forms, opt in boxes and subscribe buttons to grow a big email list.
Share a clear, tangible benefit to boost sign up rates. Consider offering a free eBook or video series to increase your subscriber base.
Think relevance. Make sure your offering eases the specific pain points of your ideal reader.
Give away something valuable to grow your email list quickly.
7: No Connections
You can’t blog from a cyber cave.
Stop being a blogging hermit.
Make connections by promoting other bloggers. Email successful bloggers asking if they need you to tweet or Facebook share a post.
Connected bloggers grow large, loyal readerships because they built friendships one at a time.
Use email, social media and blog comment fields to foster bonds.
8: Low Blogging Income
You don’t have a money problem.
You have a “lack” problem.
Stop holding back because you fear losing readers, or subscribers or money.
Publish long form, helpful blog posts. Become friends with successful bloggers from your niche by helping these folks in as many ways as possible.
Money responds to value. If you want to make money offer more value than most bloggers.
Pauline Cabrera at Twelve Skip shares how she made $21,000 through a single blog post through a free email giveaway.
She offers massive value and a slew of free resources through her blog to increase her blogging income.
Over deliver. Create free eBooks, free blogging courses and free webinars to gain the trust of your target audience.
Readers begin to know, like and trust generous bloggers who share their knowledge for free. As you gain trust you will make more money through blogging.
Go above and beyond to solve your blogging income problem.
9: Thin Blog Content
Thin, or short, value-less content scares off readers.
New and struggling veteran bloggers typically publish 200 to 500 word posts void of helpful links, images and videos.
Address this issue by publishing a resource each time you update your blog.
Zac Johnson at Blogging Dot Org (and this site’s owner) built a helpful, thorough resource through his collection of blog posts.
He includes the use of images, tutorials, links and InfoGraphics to help his blogging audience.
Write 800 to 2,000 word long, thorough resources. Optimize posts for SEO to drive targeted traffic to your blog.
Use images, videos and podcasts to spice up your blog posts.
Before you hit the “publish” button make sure you’re sharing a rich, valuable, inspired resource for your readers.
Do you suffer from any of these blogging problems?
7 Reasons Nobody is Reading Your Blog
Blogging is tough work. It’s not backbreaking labor like ditch digging, but it can be mentally and emotionally exhausting.
It may consume hours, days, weeks, and months of dedication before you see results. Even with a solid commitment of time and creative energy, results aren’t guaranteed. It’s not just about coming out with new content, it’s more about coming out with content that is of real value, will rank in Google, and that people are actually going to read and share.
Millions of blogs are humming along on the Internet, but only a fraction could be termed successful. If you have a blog and it has no significant readership to speak of, there are a few possible explanations.
1 – You Write About Things People Don’t Care About
“It’s easy when you first start blogging to act like your blog is an online journal. While your blog should be personalized, it should be focused on your reader,” copywriter Michael Leonard explains.
“People, for the most part, only care about themselves. As a content creator, it’s your responsibility to give the reader what they want.”
If you’re only writing about yourself, people will eventually tune out. The best thing you can do is to switch your focus to topics your audience is passionate about. Not sure what that might be? Go ahead and ask your existing readers for their input on topic selection.
2 – You Lack a Consistent Voice
Consistency is a huge facet of blogging success. People need to feel they’re encountering the same voice, style, and personality one post to the next. If there’s too much variety in style and content, you’ll fail to resonate with readers and eventually they’re apt to wander elsewhere.
3 – You Have No Social Media Presence
Blogging and social media go hand in hand these days. If you don’t have a social media presence, you’re missing out on the opportunity to expand your blog readership (and vice versa).
Instead of trying to be on every social media platform that exists, spend your time focusing on one or two platforms (such as Instagram or Facebook). By pouring all your energy into building up audiences on these channels, you’ll be much more likely to see a positive impact on your blog.
4 – You’ve Never Done SEO
SEO might be a bit technical for your taste, but it’s still essential. Without an SEO strategy, you won’t be able to capitalize on organic search traffic.
This will leave you 100 percent reliant on paid and/or social traffic … and that will damage your results and lower your chance of building a flourishing audience.
5 – You’ve Never Invested in Link Building
In order to satisfy Google’s algorithm and prove you have an authoritative website that’s worth turning up in the search rankings, you have to demonstrate that you’re a trusted source for content. One of the ways to do this is by developing a link-building strategy.
Link building is the process of acquiring backlinks from other authoritative websites to your own. Though you can do this manually, it’s far more efficient and cost-effective to hire a white-label link-building service like SEO.co.
This approach frees you to focus on the content side, without neglecting the optimization facet of the equation.
6 – You’re All Words and No Visuals
All words and no visuals is a recipe for supreme boredom. If you aren’t careful, it’ll destroy your audience and leave you with an echo chamber of a blog.
As tough as it may be to swallow, accept the fact that people will likely read only an average of 20 percent of the content on your page. In other words, the average person will ignore 80 percent of your blog content.
Much of this depends on the limited nature of the human attention span. The quickest way to get past this is to incorporate some visuals to provide some relief and boost engagement.
“Visual elements jump off the page,” Quick Sprout explains. “If someone is scanning through your blog post, they’ll likely stop at the images. They’ll skim the first few lines before and after the picture to digest your points of emphasis.”
You don’t have to change your entire blogging strategy, but it’s wise to give some attention to visuals. An occasional infographic or video will go a long way with your audience.
7 – You Don’t Post Enough
You don’t have to post a blog piece every day to be successful. But if you’re uploading only one every few weeks, you’re forfeiting your opportunity to engage an audience.
As a general rule, you should post at least three times a week. This means you’ll have to generate something once every two days (with an occasional lapse of an extra day or two). At that rate, you’re most apt to stay at the front of your readers’ minds without overwhelming them.
Develop Your Blogging Strategy
Publishing a random blog post here and another casual commentary there isn’t going to get you the results you desire … no matter how good the content might be. You need a defined strategy that delivers high value to a specific group of readers in a manner that’s consistent with your brand personality and objectives.
One would hope this article has opened your eyes to what that can look like moving forward.
Beware Trying to Profit Solely through these 2 Travel Blogging Income Streams
Sponsored post revenue.
Until you build a huge, loyal readership, who gobbles up your posts left and right, sponsors have little interest in advertising on your blog. Sponsors want maximum bang for their blogging buck. Advertisers want to get their business in front of as many interested, hungry eyes as possible. Imagine an advertiser paying for a television spot. Why? Businesses wish to receive massive exposure in front of hundreds of thousands to millions of interested people who will buy their product or service.
If this makes sense on television, why would you believe a sponsor would pay you money for the 10 people a day who read your new blog? Why would you believe advertisers would pay money for the 40 daily, un-targeted, non-engaged visitors to your blog? Advertisers have no interest spending money in a campaign that cannot work. Business owners do not pay bloggers to advertise their venture for 10 non targeted visitors daily. Why then do travel bloggers try to profit solely through both sponsored post and advertising channels if most get 10, 50 or maybe 100 visitors daily, to their blogs? Especially if said blogs lack engagement and targeting, you will not make a cent of ad revenue and sponsored revenue until you build a large, loyal following.
Building large, loyal followings takes time, energy and a certain generosity. Few bloggers put in the time and energy. Few bloggers generate significant sponsored post and ad revenue. But most travel bloggers see top travel bloggers raking in sponsored revenue, imitate the top pros, rely on these 2 income streams and struggle horribly to make income because sponsored post and ad revenue are only reliable, consistent income streams for bloggers with huge, targeted followings.
Try this Instead
Write and self-publish eBooks.
I wrote a travel blogger eBook to help you become a full time travel blogger. Although I do generate more and more sponsored post and advertising revenue, self-publishing eBooks allows consistent income to flow to me while I see more sponsored opportunities appear in my email inbox.
Convert the eBooks to audio books. Sell audio books to generate consistent income. Convert the eBooks to paperbacks. Sell the paperbacks to generate income. Create and sell online courses. Engage in affiliate marketing.
Most importantly, be generous and genuine. Help people freely in as many spots as possible. Be of service. Be helpful. Write and publish posts to your blog. Write and publish guest posts. Broadcast live videos on Facebook and YouTube. Publish a podcast. Being generous in many spots online boosts income because you gain the skills and exposure to become a known commodity in your blogging niche. Why do you think I guest post in so many spots daily? I love helping people and also know each post builds my skills and increases my exposure. The more folks know me, and the more folks who see I can write, income flows to me through all channels. But I never relied solely on sponsored post and ad revenue as a blogging tips and travel blogger because income does not flow through those channels until you build a large, loyal following. That takes time.
Diversify and Prosper
Diversify income streams. Be generous in helping people and in giving people options. Some of my readers prefer listening to audio books over reading eBooks. Some readers prefer reading eBooks over listening to audio books. I cater to their preferences and earn more income as my sponsored post and ad revenue grows.
Top 5 Social Media Marketing Tools To Grow Your Business
Social media has become an imperative part of our daily lives.
And marketers know that the best way to connect with their audiences is to go where they go. This indicates meeting and interacting with them on social channels.
Today 3.8 billion people or 45% of the global population use social media.
Below are some important statistics on the use of social media as of March, 2019.
As the use of social continues to skyrocket, so does the number of brands that use social media to get their voices heard in front of customers.
Before we move ahead and see what are some of the tools which can help you to grow your blog, let us look at a few stats.
However, we’re not all packed into a single social network. This is why businesses are segregating their attention. Remember that your audience is spread across multiple platforms.
This is the reason why businesses are splitting their focus across an ocean of social networks to keep in touch with prospects and fans.
Companies have been developing 3rd party tools and apps to assist marketers attune themselves to the challenge of engagement.
While the best social media scheduling and management tools are always changing depending on the social landscape, there are some evergreen tools that will dominate your social strategy.
Here goes the list………..
Buffer is one of the hottest scheduling tools that allows you to schedule posts across a range of social platforms. There are two options: either publish the same post on all platforms or tailor each post based on the type of platform.
Furthermore, you can use the Buffer Chrome extension to add your favorite piece of content to the Buffer queue. This results in a bit of creativity and fun to the entire process of aggregating content and sharing it. You don’t have to build a strategy on what you want to build in advance. Even then, your posts will be shared on the best times. The tool also gives you the freedom of tracking links to find out the most popular content among your readers.
Pricing: $15 a month
Sometimes when you sit down to create stellar content, you’re on fire. And at other times, it’s like pulling teeth and you’re simply thankful to have met a deadline. You cannot always guarantee success but a tool like Buzzsumo increases the odds.
Using Buzzsumo, you can find the most shared content on social media. Also, enter your own or your competitor’s domain and find what’s been socially shared. You can also use it to find the best performing keywords and trending topics which your audience might be interested in.
And if you have some funds to splash, get Buzzsumo Pro as it is a fantastic resource for competitor research.
Pricing: $99 per month
Building relationships involve identifying people who are creating relevant content and sharing it. When the same group of people notices you sharing their content, there are high chances that they’ll share yours too. The tool aggregates all the websites and blogs you follow into one place. It’s a terrific option to subscribing a whole lot of emails or checking every blog for new updates.
Within Feedly, you can use collections to organize all of the websites and blogs you follow. For instance, in your social media collection, you can follow some of the leading blogs and influencers who you know come up with terrific content.
You can log in to the software on a daily basis to check the latest articles from all your sources. Based on how the site or blog is set up, you can either read the entire post on the tool or just a part of it.
This helps you curate the best articles and share with your audience.
Pricing: $5 a month
Agorapulse is one of the best social media marketing tools on the internet.
The dashboard is pretty straightforward and simple. Switching through all your accounts is a cakewalk as they are clearly listed on the left-hand side. The entire features like inbox, publishing, monitoring and social media are located at the top of the dashboard and can be easily accessed.
One of the best features is the social media inbox since it makes it easy to check all your social media updates that require attention. It works similar to an email account.
In addition, Agorapulse also has a monitoring feature by the help of which you can see how many shares and mentions you have got across all your social media platforms. You can search for certain keywords on Twitter and monitor hashtags on Instagram.
Apart from this, Agorapulse has analytics feature too. With the help of this feature, you can see your audience engagement and important metrics. Also, with its CRM feature, you can find out who your most loyal fans and followers are. If you have a large number of followers, you can categorize them in custom tags as prospects, influencers and followers.
Price – $89 a month
The year 2018 saw a humungous growth and change in the ever-changing digital landscape. There was a massive shift from traditional content to video, which is only going to get bigger in the coming years.
Thankfully, the era of scheduling a social media campaign across each platform now things of the past. Sprout Social, an all-in-on social media management tool provides publishing, analytics, engagement, and team collaboration tools.
Instead of working and updating with each profile individually on your website, you can use the software as a one-stop location where you can manage everything linked with your social media marketing, which includes content curation, publishing, scheduling and much more.
The ultimate goal of the tool is to make it easy to manage your social profiles and find out which marketing actions you take are effective.
Pricing- $99 a month
There are a lot of outstanding tools out there, with new ones popping up time and again.
The key lies in discovering tools that ease your marketing efforts, and investing the time in getting to know them.
What are some of the social media marketing tools you’ve been using and how has been your experience with them?
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