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9 Tools to Monitor and Use Social Media Trends

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There are a number of reasons to follow hot trends on Twitter and Instagram. Of course, some of them are for monitoring hot content, or marketing. But it can also be fun on a personal level to get the latest on what people are talking about all over the world.

You might also find it is an interesting place to get the latest news, and to see what people think about current events happening anywhere.

Tools To Keep You Connected

If you want to better monitor trends, Twitter is your best bet. It’s fast, real-time and open. Also, the 140-character limit and the successful adoption of visual content (images, animated GIFs and auto-playing videos), make Twitter feeds highly productive and effective in terms of the amount of the information you can grasp within a short amount of time.

You can start by trying out a couple of useful Twitter monitoring and hashtag analytics tools for the job.

Twitter Trends

Twitter trends

Twitter’s own “Trends” section has been largely improved over the years. You can see what people are talking about on Twitter and, on top of that, which of your friends are engaging with each of the trends.

Trends are localized, so you’ll see some local trends which other people around the world won’t see but you’ll see most of the bigger global trends too.

If you are in a good habit of planning your daily Twitter feed, go to Twitter’s home page each time to see which of the trends you’d like to cover. This is most likely to increase your Twitter visibility big time.

Hashtagify

Hashtagify

Hashtagify is one of my favorite tools visualizing hashtag relationships and allowing you to understand any trend better.

Besides, its “Popular hashtags” section is a great way to monitor trending hashtags and see how fast they have been gaining popularity. You can also subscribe to email updates to get daily, weekly or monthly updates about the top hashtags. Just to choose your frequency and opt in with your email.

Hashtags.org

hashtags.org

Want to know what is trending by location? That is one of many ways that you are able to see the trending topics of the day on Hashtags.org

Click straight to “Popular Hashtags” tab to see which hashtags you’d want to use today or this week. Click any hashtag to see its historic trending graph (tweets per hour) to estimate your exposure. You’ll even see which influential Twitter users were using the hashtags and see the recent tweets for some context.

If you happen to know why something is trending, you can contribute a small explanation for others lower on the page.

Drumup

Drumup

This is an entire Twitter interface program that lets you follow trends and buzzing topics, while sending through your Twitter, Facebook and Linkedin accounts.

All of the stats are done in real time, which is a nice touch, as most do trending topics over the course of a certain amount of time. What it does is finding popular URLs based on your interests and letting you easily schedule it into your Twitter feed.

TrendsMap

trendsmap

While there is limited functionality with this one, the program itself is really cool. It is a large world map that you can scroll, and you can click on regions to find trending topics.

There are a list of keywords currently buzzing at the bottom, which you can click to get a look at the location and then track down the source. It is multi-lingual, easy to use and looks good. So it hits all the buttons for a simple trend tracker, without any other features.

TweetDeck

Tweetdeck

A complete real time browser program, TweetDeck is the most popular Twitter tool on the web. It has plenty of features, and is compatible with Windows and Mac desktops, Android, iPhone and Blackberry.

You can put in the trends or subjects you want to follow and get regular updates, as well as check what the most popular tweets and topics of the moment are.

Foller.me

foller.me

Foller.me lets you track your own hashtag usage and shows which topics and hashtags you tend to include in your tweets and how often. It’s a solid Twitter profile analytics tool

Twitonomy

Twitonomy

Twitonomy is a neat Twitter analytics tool allowing you to see your personal profile stats as well as letting you search any hashtag. Its hashtag analytics feature is paid but you can still see most influential Twitter users tweeting the hashtag as well as get some sample historic graphs.

Become Part of the Trend

Tagboard

tagboard

Tagboard uses hashtags to search for and collect public social media within seconds of being posted to networks like Twitter, Instagram, and Facebook. Search a hashtag, then get a visual look at how that hashtag is being used on social media.

Quickly pull user generated content, and your own branded social content, into one place and then decide how you want to use it. It’s a great tool for conference organizers to add some social media context and encourage more social media engagement from participants and speakers.

This is a fantastic way to monitor the most heavily trending tags on the platform. But it is also a means to see what hashtags are being poorly represented. You can corner a keyword by checking out its competition.

Conclusion

Using social media trends is a great way to take advantage of social media proof (if you are wondering what it is, Kristina Trood of ResultsFirst explained it very well here). It’s also a great way to build engagement and following. DirJournal also provides a good list of resources to read on the topic.

If you want to follow social media trends and look at the latest hot topics currently trending, it is easy to do. Any one of the tools above can simplify the process and make it much easier to take a look at what is going on online. Plus, they are mostly free, so you don’t have to worry about going over your app budget to get them.

What are some tools you find useful for navigating social media trends?

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YouTube vs Blogging: How to Determine Which One is Best For You

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Content marketing of all types is only continuing to grow in popularity, and if you haven’t started jumping on the content bandwagon yet, it’s time. The major issue that most people have is where to start making their content. 

When it comes to starting your content marketing efforts, there are two major mediums you should look into using when you are starting off: blogs and videos. These are the two easiest places to start that show the highest engagement, but which one do you choose? 

Let’s take a look at the differences with video content and blogging, to figure out which one you should jump into first. 

Video Content on YouTube

Making video content is a great place to start your content creation, but there is a catch. Making high-quality video can be expensive and time-consuming. Most of the expense comes upfront in the form of buying a quality camera and editing software. If you already have those, congratulations, the bar of entry just dropped. Video is a great way to connect with your viewers in one of the most personal formats available online. On top of that, video is one of those mediums that keeps growing year after year. 

However, if the idea of getting in front of the camera and being the face and sound of your brand, there are plenty of other alternatives as well. For example, explainer videos works extremely well on both YouTube, social media, and as blog content. And what’s even better, is that there are plenty of low cost and reliable drag and drop solutions out there for creating your own short black and white videos in just a few minutes time.

No matter what type of videos you want to create, the growth of video keeps going up because of the rise in smartphone use. These little devices make it easier for people to connect with the internet because the access is in their pocket. 

When you start making videos, you want to create a video production timeline. This includes everything from finding the right people to the video storyboard and production to final edits. 

Formatting Your Video Content

There is a great format that big agencies and companies use to create their videos, and if you plan to make video content, you should use this format too.

The best video format looks like this:

  • The Hook (10 seconds of something later in the video to interest viewers)
    • This can also be replaced with an introduction.
  • An Intro (A recurring introduction you use for all your videos)
  • Pose a Problem (show a general problem that many people have that your product or services fixes)
  • Show the Solution (show how your product or service takes care of the problem)
  • Ask for Action (tell them how to take the next steps in case they are already sold)
  • Destroy Doubt with Testimonials (take the time to fill in holes that people might see in the pitch. This can be done with testimonials, footage of the item being used in different ways, or explaining further detail about the potential you are offering)
  • Sign of by Asking for More Action (again tell them where to go or what to do)

If you format your videos in the manner, you are more likely to develop an interest in engagement from your customer. If your goal is to create one of the most viewed YouTube videos this year, you should really look into this format. Think about it, if you have ever seen an infomercial, you have seen this format, and it’s proven to work with the test of time.

Blogging

Blogging is another great place to start, and it has one major advantage over video, the cost of entry. If you can write, you can blog. All it takes is a place to showcase those blogs, and that is ultimately cheaper than any camera you can buy for video production. 

The only major downside to blogging is not having the knowledge or knowhow to make those posts rank organically. The biggest things you can learn to help your blogging succeed are keyword research, blog style, keeping it simple. 

Keyword Research

There are specific keywords that relate to your post that will give your blog more potential to pull organic traffic. Basically, if the term is highly searched and you use it in your post, you have the opportunity to rank for that term as the search engine bots index your page. This can also be done for your video titles. 

Blog Style

Style is important when you are trying to set up a successful blog post. If you just write a block of content and post it online, it might be hard for search engine bots to determine it’s meaning and value. You want to break up your content with headings that describe the sections readers are about to read.

If you are wondering what that looks like, you can look at this post. If you really want to know what it takes to have the best setup possible for a post, you want to look into something like HubSpot’s inbound marketing course. This course will take you through the requirements and styles of great content, and it gives you a great framework to build your blog posts with. The best part of this course is the price: free.

Keeping it Simple

Remember, you are being ranked by robots, and although they can do some amazing things with the information they are given, robots perform better with simple tasks. That means keeping your writing simple will help the bots rank your content easier. If you can explain the topic the best with the easiest to understand terminology, you are likely to rank higher than using complex sentence structures and words. The rule of thumb you should shoot for is writing at a 5th-grade level when possible. 

If You Can, Do Both YouTube and Blog Content

If you are wondering which is better than the other, there is no right answer when it comes to creating quality content for your audience.

The only truly right answer is that doing both together will create a better user experience than one or the other. When you put the power of video with the organic rankings of keywords in blog content, you get a more developed piece of content that has a higher potential to net you rankings in the search engine results.

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14 Social Media Tips For Attracting Gen Z Audiences in 2019

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As the workforce and consumer market’s next up-and-coming demographic, Gen Z is an attractive target audience for many businesses. Depending on your company, you may want to consider this audience in your social media efforts to engage prospective customers and employees. However, it’s important to remember that each generation has their own unique preferences — what worked in attracting millennials, for instance, won’t necessarily work for Gen Z.

To help you target Generation Z on social media, we asked a panel of Young Entrepreneur Council members for some tips they’ve used to successful appeal to this audience. Here is what they advise:

1. Personalization

I think that personalization is one of the best ways to appeal to Gen Z on social media. Studies show that more people want to see personalized content and advertisements than ever before, starting with Gen Z. We can use this love of personalized experiences to create content playlists and advertisements that appeal to this crowd.

Blair Williams, MemberPress

2. Influencer Marketing

Studies have shown that the Gen Z audience relates more to influencers than celebrities, so influencer marketing on social media is a great way to connect with them. When they see someone that they can relate to using a product, they’re more likely to buy that product too. Influencer marketing is a form of social proof that the Gen Z audience can trust.

Stephanie Wells, Formidable Forms

3. Chatbots

One of the best ways to generate leads for your business, especially with the Gen Z crowd, is by having a chatbot available on your social media account to answer any questions. Live chat reps are good for some tasks, but if a customer has a common inquiry, you could implement a chatbot to help resolve these questions or concerns in seconds.

Syed Balkhi, WPBeginner

4. Instagram Stories

Instagram Stories are widely popular with the Gen Z audience. Instagram Stories are great because they’re short and engaging, which is perfect for an audience with a shorter attention span. With so much content on the internet, it’s important to get information across quickly and in an entertaining way.

John Turner, SeedProd LLC

5. Answer Their Questions

Gen Z prefers to engage with businesses on a more personal level, so taking time to answer their hard-pressed questions when other brands ignore them can set you apart from the rest. Try to solve their pain points and figure out what they need help with so they look to you as an expert and appreciate what you can give them.

Jared Atchison, WPForms

6. Video Content

Blog content is great and capable of getting millions of views, but Gen Z seems to prefer video content over traditional text. I like to mix it up by creating a blog post, then creating a short video version of the article for people who prefer this format.

David Henzel, LTVPlus

7. Leverage FOMO

People, especially in the younger crowd, hate to feel like they’re missing out on anything important going on. That’s why using FOMO, or fear of missing out, is such an effective method to get their attention on social media. Make it sound urgent that they take some sort of action beneficial to your business. – Thomas Griffin, OptinMonster

8. Focus Your Efforts

Facebook is trending towards the millennial and older group, while Tik Tok, Snapchat and even Instagram are much more appealing to Generation Z. Make sure you focus your efforts on the channels in which your audience exist, then produce content that resonates with them. Short videos, in particular, are very powerful for interacting with this audience.

Andy Karuza, Relm Wellness

9. Value-Driven Content

When communicating with Gen Z through my social platforms, I focus on providing some form of value in the content that I share. There is no audience as tech-savvy or as fluent and comfortable with different online platforms as Gen Z, and in turn, they will not be impressed by or respond to something that is not of value to them. Providing value allows you to cut through the clutter and resonate.

Adam Mendler, The Veloz Group

10. Mobile Experiences

Go mobile, because that’s where the Gen Z audience is. Smartphones are what they live by. This can supersede other strategies that might seem effective because, in the interests of the demographics, you have to go to the device where they’re at the most. On that note, your website should be perfectly optimized to mobile.

Andrew Schrage, Money Crashers Personal Finance

11. No Filters

If you’ve been following Gen Z on Instagram and other social media, you might have noticed that they don’t spend nearly as much time as, say, millennials to make their feed look polished. Many of them specifically bypass Snapseed and post straight from their phone. The “realness” of this world is what really attracts young people from this generation, so just be real and capitalize on imperfection.

Solomon Thimothy, OneIMS

12. Images and Memes

The younger generation has a short attention span. Get your message across quickly by using images and memes. Avoid any marketing message that takes more than 10 seconds to initially consume.

Brian Greenberg, True Blue Life Insurance

13. Behind-the-Scenes Content

Gen Z is a more self-aware generation. They use social media for entertainment as well as learning. Using video content to give them behind-the-scenes glimpses into the brand, creating how-to videos and using social media for telling compelling stories is the best method to boost engagement. They don’t want to be sold to, so brands need to forge organic connections through their content.

Rahul Varshneya, ResumeSeed

14. Corporate Social Responsibility

Use a social cause to drive your brand and product mission forward. Create social media campaigns and profiles that are associated with improving life. The majority of Gen Z care deeply about making an impact and they want to be aligned with brands and products that do just that. Do this in an engaging way, like through Instagram story, to build a more personal connection this generation craves.

Jared Weitz, United Capital Source Inc.

Social Media is the Path to Generation Z

In addition to the many tips and marketing methods listed above, it’s also important to have an effective content creation and marketing strategy in place.

To learn more about what’s working best for bloggers, brands and content marketers on social media, click here for more tips and actionable methods you can start implementing today.

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#1 YouTube Banner Template: How to Create a Custom Banner for Free

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The world’s population watches almost 5 billion YouTube videos every single day. That means YouTube is a massive market that you’re most likely not utilizing.

But don’t worry, it doesn’t take much to get a professional footprint on YouTube. When you’re getting started, one of the most important features to focus on is your YouTube banner.

We’ll go into everything you need to know about creating a YouTube banner. Towards the end, we’ll recommend a few YouTube banner templates to get you started.

What is a YouTube Banner?

When you click on any given YouTube user’s name, YouTube brings you to that user’s channel. Here you can see all their videos and playlists. At the top of the screen is a banner with the YouTuber’s brand. This is a YouTube banner.

Click around on a few different users you follow to get a good idea about the different banners on the market. See what draws your eye and what you do and do not like.

If you’d like to find more tips on how to effectively create and use your YouTube profile page and videos for branding, be sure to check out these quick tips.

What are the Banner Specifications?

When you’re designing your banner, it’s important you follow the right specifications. People are watching YouTube on their phones, tablets, laptops, and even their TV’s. You need to make sure your banner renders properly on all these different screen sizes. You can make sure you get it right by following the specifications.

According to Google, your banner should meet the following specifications:

  • Recommended: 2560 x 1440 px
  • Minimum for upload: 2048 x 1152 px
  • Minimum “safe area” where text and logos are ensured not to be cut off: 1546 x 423 px
  • Maximum width: 2560 x 423 px
  • File size: 4MB or smaller

What Should I Include in My Banner?

Your banner is a representation of your brand. It should intrigue viewers, and give them a snapshot of what to expect from your channel. Make sure to include your brand name.

Here are the Best YouTube Banner Templates

There are several places you can get a high-quality YouTube banner template for free. Here are a few of our favorites.

Google

Google has its own template designs for YouTube. Makes sense, after all, they do own YouTube.

Adobe

Adobe is perhaps the best YouTube banner maker app available on the market. They let you create a design for free in minutes with no previous experience.

Canva

Canva offers several different template designs. They have available stock photography you can use, or you can use your own images.

It’s Easy and Vital To Get A Quality YouTube Banner

We’ve covered all the basics you need to know to get a quality YouTube banner. We’ve also listed some of the best places to get a YouTube banner template.

Getting a YouTube banner is an important start in a quality YouTube channel, but it’s only the start. Now you have a professional YouTube appearance!

The banner is vital for a professional appearance. But that alone isn’t enough. Regularly post quality videos to build traction for your YouTube presence.

I make over six figures every month and so can you. Sign up below to get instant access to my exact blogging strategy!

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