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9 Ways To Increase The Exposure Of Your Content

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Let me guess… You just published a high-quality content and are trying to figure out how to get more traffic to it?

Let’s talk about how you can increase the reach of your content by over 500%.

According to eMarketer, 60% of marketers create at least one piece of content each week. But how many of these contents see the limelight?

Very few.

You can’t publish a piece of content and expect the world to see it when you consider the fact that over 2 million blog posts are published daily.

So how can you maximize the exposure of your content?

How can you ensure that your content gets links, shares, leads and sales?

1. Syndicate Your Content

James Clear used content syndication to take his blog from zero to 250,000 unique visitors per month. All in less than 2 years.

Content syndication works like this:

  • You publish a post on your blog
  • Then you republish it on an established site in your niche or sub-niche

For example, James Clear published Lessons on Success and Deliberate Practice from Mozart, Picasso, and Kobe Bryant on his blog.

Then, he tweaked the article a bit and republished it on Lifehacker.

Content syndication is a very powerful promotion strategy that makes your content works harder for you.

2. Do A Pre-Outreach For Your Content

In an AMA chat on Inbound.org, Brian Dean (the founder of Backlinko) confessed to emailing at least 100 people before his post goes live.

And it works for him.

Today, most of his posts rank on the first pages of Google for their target keywords.

Alex Turnbull used pre-outreach to get 1,000+ subscribers from a single blog post in 24 hours.

Turnbull created an influencers list four weeks before launch. He reached out to those influencers and tell them about his first blog post. 83% of the influencers he contacted shared his post.

Doing influencers pre-outreach can increase the exposure of your content.

Influencers hold the key to the readership kingdom. Just a single tweet from an influencer like Jeff Bullas could send massive visits to your blog post.

3. Boost Your Content With Paid Promotion

Most viral posts have thousands of social shares. You may not be aware that most of them were pushed with paid promotion on Facebook and Twitter.

For example, Viral Nova averages 100 million visits per month and was sold for $100 million. This is a business that was being run by just 3 people.

The secret to their traffic is Facebook ads. They create a blog post and push it through advertising on Facebook.

You’ll often see contents with thousands of shares on ViralNova. It’s because they promote their posts with Facebook ads.

Facebook advertising is an effective way to promote your blog post to the right audience.

4. Repurpose Your Content Into Different Formats

Repurposing your content is a new way to breed new life into it. Your content will be exposed to a new set of audience.

There are many ways to repurpose contents:

  • Webinars
  • Combine a set of blog posts and turn them into an ebook
  • Slideshare presentations
  • YouTube Videos
  • Podcasts
  • Infographics

If you’ve written a nice blog post, you can turn it into a video. Doing this will enable you to reach video lovers who might not read your blog post. The same thing applies to other content formats like webinars, podcasts and infographics.

5. Republish Your Content On Medium

Medium is a great community that can expose your contents to a passionate group of people who would share it with their networks.

Benji Hyam said that republishing his blog post on Medium generated 10k views in 4 days.

Smart bloggers are using Medium to get into authority publications like The Huffington Post, Business Insider, Forbes and Entrepreneur.

If your content is successful on Medium, you can just reach out to these publications and ask if they can republish your post.

These authority sites are always looking for contents that have been successful on Medium. They believe that if your content is successful on Medium, then there’s a great chance that their audience would like it. It’s a win-win deal for both parties.

6. Use Your Content To Answer Questions On Quora

Quora is a question and answer platform like Yahoo Answers and Stack Exchange. But it has a better community feature than both.

Quora is full of passionate people just like you. It’s a place where President Barack Obama can directly answer people’s questions.

Quora is a nice place to build up your profile and communicate with your target audience.

Many of your ideal customers are posting their questions on Quora. Quora lets you answer these questions and you can even use your blog post as answers. Just copy and paste and link back to your blog. Doing this will enable you to drive traffic and leads back to your blog.

7. Start Guest Blogging To Promote Your Post

Guest blogging is a powerful marketing strategy that helped Buffer acquired its first 100,000 users. It also helped Danny Ivy turned his blog into a 7-figure business.

Guest blogging is a nice way to build a business.

But what about using it to promote a blog post?

Matthew Barby used guest blogging to promote a content he published on his blog. As a result, the post got 247 backlinks from 91 domains. This helped the post ranks for highly competitive keywords on search engines.

You can use guest blogging to boost the backlinks to your blog post. As you know, links remain the number one ranking factor on Google.

8. Contact People Who Had Shared Similar Contents

Nothing beats direct outreach with people who had shared similar contents before.

As you know, Google and Bing uses social shares in their search algorithms.

Some people care a lot about the topic you’ve written about. Why not reach out to them telling them about your content?

It’s much easier to get someone to share your article than it takes them to link to your blog post. They can quickly login into their Twitter or Facebook account and share your link with their network. This exposes your content to more people which would lead to more shares, then links.

If people are sharing your contents, naturally, links will begin to follow.

9. Get Your Content Featured In Weekly And Monthly Roundups

Weekly and Monthly Link roundups are a great place to get links while exposing your content to a new group of people.

For example, Ana Hoffman publishes weekly roundups on her blog, the Traffic Generation Cafe. This is a great place to get links assuming you’re in the marketing niche.

Getting featured in a link roundup helps you establish yourself as an expert in your niche. The more you’re getting featured in roundups, the more people would start to pay attention to your blog.

Michael Akinlaby is a Freelance Writer and SEO Consultant. He's the founder of RankRain, a marketing agency that specializes in Content Marketing and Search Engine Optimization.

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Blogging

Listen to Pro Bloggers

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I received a pitch from a stranger a few days ago. The entrepreneur offered me free file space – I think; I forget, among the thousands of pitches I get – in response for a review. I think. Genuinely, I do not remember. Why? Thousands and thousands of strangers try to pitch me stuff or ideas. Strangers want valued space on Blogging From Paradise. But strangers have nothing of value to offer me. So I ignore their pitches. If I am not too busy, I offer help, so these folks experience more success and make more money. Alas, my pro blogging advice often falls on deaf ears. Because if you program yourself mentally to fail, you WILL fail by ignoring successful advice. Guaranteed. Every time.

Look at the featured image for this post. Said pitcher offered me free storage or something. Never heard of her. Never heard of her site. I know she is awesome. Site solid, too. Nothing personal. But the second I see a cold pitch, I lose trust in the individual and in their business. If business were TRULY booming, ALL business would flow to you and you ain’t cold pitching strangers. Real talk. Anyway, I suggested she buy my eBook:

13 Tips to Make Your Blogger Outreach Campaign Sizzle

because she obviously struggles, following the amateur blogger approach of blindly cold pitching strangers. Of course she has no interest in buying and reading my eBook. Successful advice evades bloggers who think, feel and act like unsuccessful bloggers. I believe she is awesome. But I share this real world experience to teach, to inspire and to wake up bloggers with the truth. Listen to pro bloggers. Pay close attention to pro blogger advice. We teach you how to blog the right way. We teach you how to succeed. If this person bought my eBook, read it, and followed my advice, she would place her guest post and business links on hundreds of respected blogs, over years. She would gain serious trust. She would make a bunch of money for her business. But alas! Since she ignore my successful advice she will keep following her failing advice, and, will fail, cold pitching strangers, never building strong bonds with pros, burning out, and failing.

Blindness

Are you completely blind to pro blogger advice? Observe your blogging career. Do you struggle? Struggling bloggers blind themselves to pro advice because fear clouds your mind. I advise new, struggling bloggers routinely. Being filled with fear, most foolishly question my advice. Why? Obviously, you are a new, inexperienced, struggling blogger. Your strategy sucks. Now it’s time to follow a new, successful strategy. Pro bloggers succeed. Pro bloggers teach you successful strategies to succeed. Listen to them. Buy their eBooks. Follow their advice. Position yourself to succeed.

I am not right. Struggling bloggers are not wrong. But I know what works and teach what works. Do not be a fool; if a pro teaches you what works, buy the eBook. I instantly saw the thousands of hours and years of struggle this entrepreneur faces because she has zero interest in spending $7 to get excellent blogging advice. Ego errs because ego sees illusion. Ignore it. Be humble. Listen to pro bloggers. Succeed.

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Blogging

Cheapies Never Go Far in Blogging

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Someone wrote me a few moments ago. I quoted my sponsored post price. He replied asking for my best price. I told him all prices are final. Literally, I told him kindly but clearly to take it or leave it. He replied, asking me to accept his offer for $10, which is absurdly lower than my $11 sponsored post rate. I am joking; just seeing if you pay attention LOL 🙂 Anyway, his $10 offer is MUCH lower than my sponsored post fixed price. PLUS I already told him twice my fixed price, and to take the price or to leave the price. I *also* mentioned how all prices are final. Of course, I immediately labeled his email “spam” so all future emails, barterings and silly cheap-ness flow directly to my spam folder. I will never see him or his emails again. Nothing personal. But I have no time or energy for cheapies because if you are so filled with the fear of poverty that you completely ignore my emails, I cannot respect you as a blogging business partner.

This is why cheapies never go far in blogging. Imagine this lost blogging soul. He ignores my emails to ask for a ridiculous price on a sponsored post. I label his email “spam”. After 10 or 20 more pro bloggers label his email as “spam”, every single email he sends to bloggers winds up in the blogger’s spam folder. Almost all bloggers never check their spam. Most delete all spam emails without checking the emails. Imagine sending 500 emails to spam folders daily? That marks 499 to 500 emails no blogger will ever see, only to be deleted immediately.

Pay Up to Play Up

Moving up in blogging circles requires you to invest more money into your blog. From paying for your domain and hosting, to paying for your theme, to paying for your blogging education, to investing in sponsored posts advertising your business, the bigger money and greater traffic awaits in higher blogging circles, where money flows freely. Prospering people who buy your products and services without hesitating meet you through friends in higher blogging circles. Same thing happens offline. Jeff Bezos does not do business with someone who cannot afford my $7 eBooks. He does business with serious entrepreneurs who freely invest money in mutually beneficial ventures. Life works that way. Birds of a blogging feather flock together. Imagine if the $10 sponsored post cheapie paid my full price instead? I place the post, his business gets greater exposure in front of prospering eyes and he nets more sales and profits. He makes $100, or $1000 or more, earning more money to boost his sponsored post budget and to move him out of poverty. But the mental illness of poverty prevents him from seeing beyond “I HAVE NO MONEY! I NEED TO ***ONLY*** PAY $10 FOR EVERY SPONSORED POST I PLACE!!!”

He may place a few $10 sponsored post on terrible quality blogs with broke readerships. Truthfully, he should just donate the $10 to bloggers who place his sponsored post for $10 because said bloggers have either 5 daily readers or readers who cannot afford to spend $1, let alone, $100 or $1,000…or perhaps, both. Yikes. Pay up. Play up.

eBook

Multiply your blogging success. Buy my eBook:

10 Reasons Why Fijian Fruit Bats Would Be Absurdly Successful Bloggers

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Blogging

How Much Confidence Do You REALLY Have in Your Blog?

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Watch this video I recorded in Brooklyn Heights today:

Sweet view, eh? I made a powerful point too. Bloggers sometimes boast of their confidence and clarity. Puffing themselves up, they believe deeply in themselves and in their blog. Critics? Who cares? These dynamos seem unstoppable. Belief! Success is on the way, right? Awesome. Then, after mentioning their blog in front of a parent or sibling or cousin, their loved ones make fun of “blogging”, telling these idiots to “get a real job”. OUCH! Like a balloon being popped, your loved ones took a pin to your ego, deflating you. AND showing how you genuinely have little confidence in your blog. Turns out, you feel filled with doubt and pure uncertainty about your blog AND in yourself, blogging-wise. This is a good thing. Critics trigger and unearth deep fears you need to face, feel and release, to reach the next stage of your blogging career. So…how much confidence do you REALLY have in your blog? Talk about your blog to friends and family members, or to strangers. You will find out. Fast. Because these folks are non-targeted and often highly NOT interested in blogging.

I recall mentioning my blog to my fam about 10 years ago. Before doing this, I believed I felt super confident about my blog and self. I BELIEVED in myself! Wild-eyed, ignorant, deluded newbie blogging excitement covered up the fact I doubted myself and my blogging abilities, horribly. After that little chat – even though no family member seemed terribly critical – I felt like crap. Awkward, and lost, my family’s questions triggered deep fears in me. I doubted myself. I doubted my blog. In truth, I had no idea what I was doing because I refused to learn from pros. Bad idea. Naturally, I gained confidence after this session – eventually – because I faced and felt doubts eating into my blogging confidence.

The quickest way to gain blogging confidence is to discuss your blog and what you do with anybody on earth, from friends, to fam, to strangers. Never try to convince or influence or convert folks, because doing so shows your lack of confidence. Let people live their lives and make their choices. Your job is to see how shy or clear you feel discussing your blog. Shy bloggers feeling awkward chatting blogging with folks simply feel filled with fear. Blogging fears need to go for you to succeed. Speak about blogging in public. Broadcast live in a public spot. Record videos in busy spots with heavy foot traffic, as I did above, in Brooklyn. Face, feel and release self-conscious fears that need to go for you to reach the next stage of blogging growth.

One way to be a smarter and richer blogger is by facing your blogging fears routinely. Speaking to or in front of fam or strangers about your blog certainly unearths some of those deep fears. Do it. See where you are at, confidence-wise. Being straight with yourself is hands down one of the quickest ways to accelerate your blogging success. Relax, share your blogging exploits and honestly assess how you feel, to increase your blogging success.

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