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A Blogger’s Guide to Using Instagram Influencers

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To become a successful blogger, you need to find different ways to grow your blog’s following. And there’s no better way of doing this than to promote your blog.

From content marketing to SEO, you can increase your reach and authority. You just have to choose the most suitable tactics for your brand.

One of the most effective ways to draw traffic to your blog is influencer marketing.

According to this St. Josephs Communications infographic, 67% of marketers believe that influencer marketing helps them reach out to a more targeted audience. In the same infographic, it also states that influencer marketing has the potential to generate 11x higher ROI than traditional forms of advertising like print and TV ads.

When it comes to social media platforms, Instagram proves to be one of the most potent for influencer marketing.

In fact, the platform is expected to host 32.3 million sponsored posts by 2019. And that only includes posts that have the hashtags #sponsored, #ad, #sp or #spon.

Given these figures, it would be foolish of you to not get help from Instagram influencers!

Therefore, below are five tips that you must follow to extend your blog’s reach, no matter what your niche is.

1. Don’t skimp on the research

One of the most important steps to running any type of marketing campaign is to do your research.

Explore your influencer options and reach out to those who are a good fit for your brand by looking at their core values, aesthetic style, and personality/tone.

Check out their profile and see

Look at the type of collaborations they have worked on in the past and see what kind of publicity it these sponsored posts have generated.

Some influencers buy automatic Instagram likes organically to boost engagement. Objectively speaking, there’s nothing with this approach as long as the influencer delivers the results.

You might also want to consider how often they post sponsored content. You wouldn’t want to work with an influencer who is all over the place.

2. Make first impressions count

Once you’ve narrowed down your influencer options, your next step is to make the initial contact.

Write a short pitch that clearly communicates what your brand stands for and how you’re interested to work with them.

You can introduce your brand via DM. But if you want to stand out, send them an email instead. This way, your proposal won’t get lost in the sheer number of DMs the influencer receives every day.

3. Compensate your influencers fairly

Even if your product or service has amazing benefits, that doesn’t mean that influencers will be clamoring to promote it for free.

Building up a following on social media takes effort on a consistent basis. Therefore, you need to make sure that you compensate your influencers fairly.

Also, creating a social media content strategy takes days – if not weeks. So you should be willing to pay your influencers what is due to them. You can even offer your influencers a commission for every sale they send your way.

Of course, you need to approach compensation with 20/20 hindsight.

Don’t promise an amount that you’re not confident with. At the same time, don’t expect the influencers to deliver beyond their capabilities.

You must make informed decisions to ensure that you’re getting your money’s worth.

4. Let go of some creative control

blogging influencer

You may have brilliant ideas for your brand content. But at some point, you need to let go of some creative control.

Keep in mind that influencers are masters in their niche, so they have the know-how to promote your brand to their audience. This reason is why you hired them in the first place.

If you’re going to micromanage how influencers present your brand on Instagram, then you shouldn’t have hired them in the first place!

The idea of influencer marketing is for them to do the dirty job for you. Interfering with their process won’t bode well for your business.

Therefore, it is very crucial to research on the influencer – the type of posts they publish, what other brands say about them, how professional they are – before hiring the,.

Of course, you have the freedom to share your style pegs or visual references. At the end of the day, however, you need to let your influencers do what they do best. And that is to use their creativity to promote your product and services without resorting to outright selling it.

5. Don’t forget the stories

Instagram stories are a great way to interact with followers. It helps tell a much complete brand story and can also show the product or service in action.

Most influencers know this and will be more than happy to give you a mention in their stories if you ask nicely.

To help you find the best Instagram influencers to hire, make sure that they do the following on their Stories:

  • Knows how to use stickers effectively – Stickers on social media aren’t simply just for making the posts cuter. A great influencer employs stickers to elicit a response or reaction from his or her followers.
  • Uses videos – Unlike images, videos allow influencers to create more layered storytelling for their audience. The best influencers use videos to leave their followers wanting more or connect with them on a more personal level.
  • Tracks and measures results – Some Instagram Stories are a hit or miss. Thanks to Insights, influencers can determine which Stories worked so they can engage more with their followers. If the influencer know his or her way around Insights, then you now have someone who will promote your brand!

Conclusion

Tapping into Instagram influencers teaches us a great lesson about growing an online brand.

Sure, it’s fun to generate more traffic and qualified leads to your blog with influencers promoting your content.

However, the most important thing about influencer marketing is that it’s all about building relationships.

Let’s face it: all successful brands and businesses are founded on relationships.

You are not only developing a connection with your audience through Instagram influencers. You are also fostering partnerships with high-level influencers in your field.

Without these connections, you won’t enjoy the level of success necessary to grow your blog. Therefore, you need to learn how to nurture your relationships from all levels to sustain your brand.

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Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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#1 YouTube Banner Template: How to Create a Custom Banner for Free

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The world’s population watches almost 5 billion YouTube videos every single day. That means YouTube is a massive market that you’re most likely not utilizing.

But don’t worry, it doesn’t take much to get a professional footprint on YouTube. When you’re getting started, one of the most important features to focus on is your YouTube banner.

We’ll go into everything you need to know about creating a YouTube banner. Towards the end, we’ll recommend a few YouTube banner templates to get you started.

What is a YouTube Banner?

When you click on any given YouTube user’s name, YouTube brings you to that user’s channel. Here you can see all their videos and playlists. At the top of the screen is a banner with the YouTuber’s brand. This is a YouTube banner.

Click around on a few different users you follow to get a good idea about the different banners on the market. See what draws your eye and what you do and do not like.

If you’d like to find more tips on how to effectively create and use your YouTube profile page and videos for branding, be sure to check out these quick tips.

What are the Banner Specifications?

When you’re designing your banner, it’s important you follow the right specifications. People are watching YouTube on their phones, tablets, laptops, and even their TV’s. You need to make sure your banner renders properly on all these different screen sizes. You can make sure you get it right by following the specifications.

According to Google, your banner should meet the following specifications:

  • Recommended: 2560 x 1440 px
  • Minimum for upload: 2048 x 1152 px
  • Minimum “safe area” where text and logos are ensured not to be cut off: 1546 x 423 px
  • Maximum width: 2560 x 423 px
  • File size: 4MB or smaller

What Should I Include in My Banner?

Your banner is a representation of your brand. It should intrigue viewers, and give them a snapshot of what to expect from your channel. Make sure to include your brand name.

Here are the Best YouTube Banner Templates

There are several places you can get a high-quality YouTube banner template for free. Here are a few of our favorites.

Google

Google has its own template designs for YouTube. Makes sense, after all, they do own YouTube.

Adobe

Adobe is perhaps the best YouTube banner maker app available on the market. They let you create a design for free in minutes with no previous experience.

Canva

Canva offers several different template designs. They have available stock photography you can use, or you can use your own images.

It’s Easy and Vital To Get A Quality YouTube Banner

We’ve covered all the basics you need to know to get a quality YouTube banner. We’ve also listed some of the best places to get a YouTube banner template.

Getting a YouTube banner is an important start in a quality YouTube channel, but it’s only the start. Now you have a professional YouTube appearance!

The banner is vital for a professional appearance. But that alone isn’t enough. Regularly post quality videos to build traction for your YouTube presence.

I make over six figures every month and so can you. Sign up below to get instant access to my exact blogging strategy!

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Instagram Checkout and the Move Toward Frictionless eCommerce

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The number of hurdles standing between online shoppers and completing transactions is dwindling. The path to purchase is getting smoother as retailers move toward frictionless ecommerce. Gone are the days where shoppers must visit an ecommerce website to buy a product, especially if they originally spot the product on a social media platform.

Nowadays, social shopping is capable of enabling people to reduce the number of steps to checkout by allowing them to buy without exiting social media. Instagram Checkout is the latest feature geared toward making it easier to complete deals. Here’s more on this announcement and its potential impact on the ecommerce industry as a whole.

First, What Is Frictionless Ecommerce?

When you hear the word friction, you probably think of resistance. This force can be useful, like using sandpaper to smooth down rough wood. Or this force can be a hindrance, like trying to slide a piece of heavy furniture across the floor. In ecommerce, friction is undesirable because it means shoppers are meeting resistance when they try to proceed through the sales funnel.

Frictionless ecommerce is something sellers are seeking out because it allows them to “integrate buying opportunities as simply and seamlessly as possible into consumers’ everyday activities and natural environments,” according to BLM Technologies.

One of these natural environments is social media, an activity in which many users are spending a larger chunk of each day. It only makes sense to try to sell to people there, rather than requiring them to visit a separate website each time they want to browse or buy.

The ethos behind frictionless ecommerce tells us reducing the number of steps it takes to buy products online will motivate more people to stick around for as long as it takes to convert. Less hassle translates into more sales and a better customer experience.

Of course, it’s still vitally important to set up a responsive, fully featured online store complete with secure checkout. After all, some people won’t use social shopping. Today, leading platforms like Shopify offer free ecommerce website builders to help retailers run their stores. Branching out into frictionless ecommerce in the form of social shopping will help merchants capture even more sales by offering shoppers flexible options.

Building a Trusted Brand and Following Will Still Apply

As you can imagine, with more than a billion active users on the Instagram platform, it’s going to get quite competitive when it comes to ecommerce advertising. With that being said, this is where traditional authentic and organic followers and engagement will come into play.

We recently talked about the power and effectiveness of using a tool like Kicksta to automate the audience targeting and engagement process. For ecommerce and online stores, this is one of the best ways to put your Instagram marketing efforts on auto-pilot, which also reaching new audiences daily.

This also leads to better paid advertising and remarketing options as well. Once a user starts following your account, you have a clear indication that they are interested in what you have to offer.

Set up a new Instagram ad campaign that targets your existing followers, then compare the results with your outside targeting and default ad campaigns. We are sure the existing follower audience set will perform much better. You can visit their website here and watch the short video on their homepage to see how the process works.

The Rise of Instagram Checkout in Ecommerce

Instagram is a highly visual platform, allowing brands to connect with users through engaging images, videos and captions. If you’re an Instagram user, chances are you know the feeling of seeing something you like and wanting to know more about it — or perhaps even conducting an impulse purchase it on the spot.

Instagram Checkout aims to tap into the marketing prowess of this app by “allowing users to complete product purchases without having to leave the app.” It’s all of the convenience of online window shopping without even having to go into the store, except people can still get their hands on the product. Plus, after Instagram users enter their payment data once, the app saves it for future purchases. Thus, the purchasing journey remains inside a single app — making it more convenient and tempting for mobile shoppers who follow their favorite brands online.

At the moment, Instagram Checkout is a feature in beta testing available to about 20 top brands. An advanced version will be available to more merchants down the line, which means we all need to prepare for the wider acceptance of social shopping. Once this becomes the standard, online users will crave ultra-convenient experiences.

Instagram Checkout is an exciting new development on the horizon for ecommerce brands, and stores must embrace the move toward frictionless ecommerce to stay competitive.

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7 Instagram Features Every Business Needs to Use for Marketing

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Instagram is a fun platform for sharing pictures and video. However, as far as it pertains to businesses, it’s a lot more than that. For businesses, Instagram is a marketing device and quite an effective one at that.

Are you interested in using Instagram to market your business? Then read on. We’re going to teach you about 7 Instagram features which will enhance your business marketing campaigns.

Taking Advantage of Instagram Features When Marketing

A great many of Instagram’s features lend themselves to marketing. The best of these features include the following.

1. Stories

Instagram Stories work in the same way as Snapchat Stories, allowing you to post photos and videos for 24 hours before they disappear. Popular among all types of Instagrammers, they are frequently viewed and are great for attracting new followers.

Businesses have two options when it comes to using Instagram Story video: 1. They can post stories on their own Instagram pages, or 2. They can use Instagram Stories Ads. While the first option will provide some exposure for your business, the second option will provide more.

Why? Because it involves placing ads for your business in between the stories of Instagrammers that you don’t even know. As a result, you’ll be reaching customers who are entirely unfamiliar with your brand.

While Stories Ads cost money to post, they often end up bringing in more money than they cost. In other words, they’re usually worth a try.

2. Push Notifications

Another terrific feature for marketing on Instagram is the push notification. These are notifications which automatically send to specific followers upon the publishing of new posts. They work to keep top followers invested in your page.

Note, however, that getting followers to accept push notifications can be challenging. Unless your content is undeniably great, you’re going to have to be a little aggressive in getting followers to accept push notifications for your page.

One of the keys to doing this is to utilize calls to action. Simply telling visitors to enable push notifications for your page can be quite effective.

The other key is to post great content on a consistent basis while keeping non-value content to a minimum. The more valuable the content you post, the more valuable your page becomes, and the more your followers will want to frequent it. This leads to the enabling of push notifications which, in turn, leads to the conversion of more sales.

3. Geotagging

If you run a brick-and-mortar business, geotagging is a hugely valuable Instagram feature to utilize. By geotagging the photos you post, you make your business more visible on geographical searches. This is a great way to attract Instagram users who live in the geographical proximity of your business.

Note, however, that you must always be cognizant of whether you have geotagging turned on. If you’re not careful, you could accidentally geotag a photo or video that you wished to leave geographically anonymous.

4. Live Video

One of the best ways to build credibility and authenticity with your Instagram followers is by utilizing live video. Live video occurs in real-time, allowing you to communicate directly with your followers through page comments and voice.

Afraid that you might say something embarrassing? It won’t last for long. Instagram live videos disappear as soon as they’re done being broadcasted, ensuring that your faux pas isn’t picked apart by the masses.

You can use Live Video to discuss project updates, to show off new products, to showcase charitable efforts, and more. It’s all about making yourself and your business more familiar to your followers.

5. Photo Filters

A big part of marketing is building a brand. The goal is to evoke a feeling which is representative of your business. In evoking this feeling, you make your business instantly identifiable among the masses. Photo filters are also great for social profile branding. Take a look at these top brands that are doing social media profile branding correctly, then also consider how you can implement these same visuals into your own branding efforts.

There are a number of ways to do this on Instagram, but one of the most effective ways is through the use of photo filters. Using the same photo filters on all of your posts will provide your Instagram page with an overarching theme. This theme will become part of your brand and will help followers to identify your business.

Our advice is to experiment with different filters until you’ve found something you like. Then, once it’s established, you can hit your followers over the head with it.

6. Hashtags

When it comes to using Instagram for marketing purposes, it’s impossible to overstate the importance of hashtags. Hashtags are not only vital in building a brand, but in attracting non-followers as well.

Dropping trending hashtags into your posts is a great way to bring your Instagram page into the loop. Not only does it show that you’re part of the culture, but that your page might be worth visiting.

There are also many other famous hashtags too like;

  • #love
  • #instagood
  • #me
  • #cute
  • #tbt
  • #photooftheday
  • #instamood
  • #iphonesia
  • #motivation
  • #repost
  • #igers
  • #instadaily

In short, hashtags increase exposure for your business. The more exposure your business gets, the more sales it will convert.

7. Emoji Polls

One last Instagram feature you should consider using is Emoji Polls. These allow you to ask questions and receive direct feedback from your many followers, increasing familiarity among potential customers and allowing potential customers to feel as though their thoughts have an impact on the operation of your business.

One way to use Emoji Polls as a business is to ask followers how they feel about a specific product. However, you don’t need to strictly talk about your business. Inquiries about current events could get followers involved as well.

Learn more about internet marketing and hosting now!

Find More Marketing Tips

There is no shortage of Instagram features, each of which can help businesses to market their products, services, and brand. While the features reviewed above are the most effective for marketing purposes, they comprise only a handful of what you have available to you.

Looking for more marketing tips? Blogging Tips has you covered. We provide information on everything from content marketing to social media marketing and more.

Browse our collection of articles now!

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