There’s always something going on as far as seo goes and the landscape is continually changing like a Canadian hilltop that’s covered with snow in a windstorm. Part of the job of any good seo practitioner is to try and keep up with the constant requirements.
Here’s the latest I’ve been able to gather from some of the ezines that cross my path.
Buying links is still considered a bad thing. According to the professionals at places like Brick Marketing, if you buy links and they are traced back, you could very well be penalized by Google and other search engines. Funny enough, an older more natural and valid way to go about getting these links was exchanging them with others but this is not the favored approach anymore.
It wasn’t long ago that linking back and forth without a real personal approach where you contacted people you knew or people in the same market as yourself and exchanged links upfront was the best plan. Now it seems the big search engines are looking for a kind of natural route where you exchange information and pleasantries on each blog about the other one so when your link shows up on website ‘Y’ and comes back to you with some kind of useful information exchanged, this is considered a pathway that’s acceptable. Once again, here’s the need for good content.
Still at least one of the things that being called Black Hat SEO is one of the techniques I’ve never been fond of because I’m a content writer myself and that’s article spinning. Never mind the fact you’re spamming search engines rewriting an article many times, this is simply a bad technique and insulting to your readers. Taking another path and a different point of view is quite another thing, but just rewriting words so they can pass a plagiarism checker isn’t really lending a unique and vital approach.
Well Written Content
If you’re looking for some kind of guideline you can adopt to help steer you clear from Blackhat SEO techniques, why not use good, informative, well written content as your yardstick? It’s important to remember you need good SEO as part of any success on the Internet but part of the traffic you receive is still the word-of-mouth you get when people talk about the kind of things you’ve written about and click onto your site.
Content is still king and even though people are working everyday to try and change that, no one has been able to find a way yet. The reason for that is very simple. All the different kinds of automated techniques used today are really about cutting corners in the end. When you use a well-written article or blog as the basis for any of the search engine optimization you want to do, and then fit in the links and keywords as a compliment and not the focus for the entire piece, you’re putting your best foot forward in a genuine way and that’s the kind of attitude that will shine through clearly to both readers and search engines.