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A New Way to Use Guest Blogging to Grow Your Blog

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guest-blogging-case-studyI recently undertook a guest blogging challenge for my blog. The main purpose of the challenge was to market my blog and increase the amount of visitors I will be able to get daily as a result of that guest post for months to come.

While I’ve been used to writing guest posts for big blogs with the intention of seeing huge spike in traffic and subscribers to my blog, I decided to take things to the next level and write a lot of guest posts for smaller blogs with the hope of benefiting in the future. In other words, I knew I might not get up to 5 visitors for every single blog I wrote for, but my intention was to use the guest post to drive me hundreds of daily visitors for years to come.

How I Went About It

We all know that search engines can be a great source of traffic to a website, and that quality links can make a whole lot of difference in how a website is ranked.

My approach was to focus on using my guest posts to build quality links, instead of expecting some huge traffic spikes from big blogs that will end up dying down soon.

As a result, I wrote and submitted 31 guest posts in one week. Many of which were published a few days after. I studied the results for a few days, and there wasn’t any significant increase in traffic yet. Approximately two weeks after, I started noticing significant increase in the number of my daily traffic from the search engines, and even though it is approximately a month of me starting the challenge, I have already started to see an increase of around 200 visitors a day as far as search traffic to my blog is concerned.

I will be sharing with you some search engine traffic screenshots from my blog to show you what I mean, and I will be explaining how I go about it afterwards.

Quick Note: I started the challenge on the 9th of October 2011 and this post is published here on the 9th of November 2011.

Search Traffic 30 Days Before Submitting the 31 Guest Posts

first screenshot for case study

The above is the screenshot representing the search traffic to my blog 30 days before I started the guest blogging challenge. During the period in the above screenshot, I used to average 350 visitors a day from the search engines, and I also have days where I only get around 250 visitors.

Search Traffic 30 Days After Submitting the 31 Guest Posts

second screenshot for case study

The above screenshot shows search traffic to my blog exactly 30 days after submitting the guest posts I wrote after the challenge. The effect of the traffic wasn’t significant at first, but after around two weeks I started noticing significant changes in my traffic, and I started getting over 420 visitors on low traffic days. In fact, there are now days that I get as much as 560 visitors from the search engines alone.

It is only one month since the challenge, so I guess it is too early to conclude. I’m pretty sure traffic will keep on increasing from here, even if I don’t lift a finger.

What this challenge made obvious is that guest blogging can be very effective as a form of link building, and that if properly used, you will be able to see the effect of the guest posts you write today for years to come.

I know you might have questions about my rankings, but I obviously noticed an increase in rankings, and I even shared the results on my blog here.

How to Use Guest Blogging to Improve Your Search Traffic

1. Focus on Making Your Blog Great. By this, I mean you need to work on your design and make sure it is search engine friendly. You also need to ensure your articles are targeting the right keywords – while changes like these might look insignificant, I can assure you that they will be of great impact to the results you get.

2. Target the right blogs for your guest post. Publishing your guest posts on just any blog won’t help, but targeting blogs respected and trusted by the search engines will make a difference. If possible, make sure every blog you target has a good Pagerank and Alexa rank. You should also make sure the blogs you guest post on are related to your niche, and if you can’t find related blogs you should look for a way to bridge the topic the blog covers to the topic you cover on your blog. For example, if I’m submitting a guest post to promote my “blogging” blog to a health blog, I can use the title “The Health Dangers to being a Blogger”. You will notice that a post with that title caters to both my audience and the audience of the blogger I’m submitting an article to, and if the article is well-written it will surely be published.

3. Use Keyword Variations. Using the same keywords makes your link building look unnatural, but by using keyword variations you will be able to increase your chances of getting even better results.

Conclusion

Instead of looking for ways to get published on the next big blog, why not give guest blogging on small blogs a try to help with your link building?

Have you ever tried anything like this? Do you think the above is a smart thing to do? Kindly share your views in the comment section below.

Bamidele Onibalusi is a successful entrepreneur and freelance consultant who has been featured in Forbes, Huffington Post and Digital Journal amongst others. He shares practical business ideas that work on his blog at Effective Business Ideas. Follow him on twitter - @youngprepro.

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How Do Blogging and Fitness Relate?

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I spend 3 hours daily honing my mental and physical fitness.

In truth, you can and will succeed online following simple fundamentals from a generous, detached energy. No need to be fit to go full time blogging. But if you feel bad because your body feels bad and your mind fears losing it all, have you succeeded? I do not believe so.

I wrote an eBook sharing my daily regimen to explain what many of you readers want to know: how do I do it all? I am no blogging god. I am just human. But I write and connect quite a bit. People wish to know how I wrote 100 plus eBooks in addition to all the other stuff I do while circling the globe. Well, blogging and fitness are 2 peas in a pod for me. Both play a big role if you desiring leveling up and feeling good predominantly as you enjoy the ride.

Blogging and Fitness

Let’s say you wake up on a Monday morning as a full time employee who blogs part time. Feeling terrible and dreading work, why write and publish a post? Too busy. Do it later. Put off the post until tonight. But you feel too tired that night. Repeat this cycle for 3 months. 90 days passed. Still no blog post. Why? You filled your mind with fear and pain. Manifesting as blogging loss, backburnering the post for 3 months indicates fear in mind. Why fear? 100% of the time, fear dominates minds of people who spend zero time on mental fitness, never meditating or doing deep yin yoga or observing their thoughts and feelings. Most of the time, these same folks dominated by their own fears never commit seriously to being physically fit through exercising.

Feel good by caring for your mind and body. Vibe higher than fears crippling most bloggers. Imagine the above scenario with one difference: you devote 1-2 hours daily exercising and raising your energy via mindset training. Devote 30 minutes to power walking and 30 minutes to deep yin yoga. On waking that Monday morning, either a blog post idea finds you and you write the post, or after a few uncomfortable moments and feelings, the idea flows to you and you write the post.

I cannot explain this process logically because it flows 100% emotionally, feelings-wise. Visualize yourself in moments you feel really good. All seems possible. Ideas flow to you. Opportunities flow to you. Why? Feeling good magnetizes you to freeing, success-promoting ideas. Being fit mentally and physically is the easiest way to feel good most of the time. Plus in those moments you feel bad mentally and physically, you face, feel and release the bad feelings, quickly, because you feel mentally and physically fit, predominantly.

Gratitude

Being fit naturally alerts you to the success-promoting idea of gratitude. Gratitude builds blogging success because seeing every penny of income, every blog comment and all interest in your blogging courses feels awesome to you. Feeling awesome inspires you to blog for years generously. Blogging generously for years makes you successful.

Corey at the Good Oil Marketing retweeted my blogging course recently. I feel grateful he spread the word for me considering he is a successful, high level marketer. I feel these feelings and build on my success because I feel grateful. I feel grateful because I trained my mind and body to feel good, through being fit daily, in order to tune into appreciation easily.

Get fit.

Don’t quit.

Be a successful blogger by being mentally and physically fit.

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Why Doing this Works Better than Asking for Business Referrals

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After I released my flagship eBook – How to Retire to a Life of Island Hopping through Smart Blogging – I noticed something neat. My sales increased 12 fold the day I published a guest post for a highly successful blogger.

Seeing this spike clued me in to the quickest, easiest way to increase business: help people for free. Being generous improves skills, increases exposure and expands your business. Greater traffic and profits follow generous bloggers because helping people for free helps you be skilled and see, two qualities in every prospering blogger who reaps sweet blogging profits.

A large set of bloggers goes in another direction. Some ask for business referrals from trusted blogging buddies to drum up business. Feel free to take this route but know referral fishing is an ineffective way to drive profits because of two clear reasons:

  • referral-seeking seems to be time-wasting
  • referral-seeking rarely inspires trusted bloggers to take clear, business-building action, for you

I know 20 plus web developers. A few trusted blogging web developer buddies have reached out to me, seeking referrals. Two issues arise:

  • the referral seeker has no idea if I know bloggers needing web development; non-targeted campaign
  • I already know 20 plus developers, trusted buddies all, so I could never choose one to refer to someone if 20 seem qualified

Top Bloggers Become Ruthlessly Effective with their Time

Versus seeking referral business by asking blogging buddies if they know someone requiring your service, spend 20 minutes to write and publish a quality guest post for a blogger in your business niche. Instead of pitching 1 human, show off your web development skills for free, via a guest post, for 1,000 people. Do you see what I mean? Leverage. Do not ask for business. Serve for business. Although time needs pass and generosity needs inclusion in blogging business-building, helping for free is the quickest, simplest way to increase blogging business because you reach large, targeted audiences of clients with your attention and energy versus asking 1 person for business in non-targeted, ineffective fashion.

12 Times Daily Sales

I recall the day vividly, 5 years ago. I created and launched Blogging From Paradise. Before writing 100 plus eBooks, I wrote one. I did drive some sales through my blog but guest posting woke me up; why not leverage my presence and grow business by helping people for free, via different platforms? Eye-opener for me. Instead of asking, I gave. How easy? Giving freely is the easiest way to get freely. I observed a 12 times daily sales eBook increase for good reason that day: helping people generously through sites other than your blog is a simple way to grow your blogging business.

The simplest, direct, effective way to grow your business is to help people for free. Asking for referrals leads to a client or customer here and there, but full time bloggers are not in the “here and there” business as far as growing your venture. Pro bloggers drive steady profits through their blog by being generous on their blog and on other platforms.

Be helpful for free. Publish posts. Submit guest posts. Run a podcast. Broadcast live on Facebook. Help people for free to help people for pay. Versus untargeted referral-seeking, this is the effective way to grow your blogging business from a generous, genuine energy.

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Why Does It Take Time to Be a Successful Blogger?

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Successful bloggers implore you: it takes time to succeed.

I advise following your fun, helping people generously, trusting the process and seeing the blogging journey through. I mention in my eBook how time saving tips make your journey easier.  But in the same regard, this journey takes time. Impatient bloggers weed themselves out. Generous, patient, persistent bloggers succeed. Sometimes, successful bloggers realize not the time element and how it works, and never explain in detail why it takes time to succeed. Why do you need to be patient? Why does it take time to succeed? I uncovered 3 reasons why it takes time to be a successful blogger.

1: It Takes Time to Practice a Skill So You Become Really Good At It

Today, I can write 10 to 20 blog posts daily if I so desired. I could easily create 20 videos daily.

10 years ago, I could write 1 blog post weekly and feared doing videos, to where, I never recorded videos as a newbie blogger.

Generous practice plus time made me prolific. Nobody gains skills in 1 day. Humans gain skills practicing 1 craft daily for months, then years. I love basketball. A handful of NBA players disclose how terrible they played after picking up a ball for the first time, 5 or 10 years, prior. Patient, persistent practice and time polished their skills to the point they became successful enough to go pro. Blogging is no different. Successful bloggers practice daily for years before being skilled enough to become a pro.

2: It Takes Time to Gain Big Exposure

Gaining big exposure for success takes time. Every creative act expands your presence a little bit more but those little bits add up over time. New bloggers blind themselves to this concept, believing 1 day and 1 blog post gives them successful exposure enough to make money and gain clout. Nope. Time reveals persistently generous bloggers because getting massive exposure requires months to years of generous, patient, persistent service.

No human can begin blogging at 8 AM as a new blogger and land a Forbes appearance by 12 noon. Nobody knows you. You have no exposure. Humans require time to create and connect in enough spots to gain success promoting exposure. Relax. You are on the way. But allow for time and generosity to leverage your presence. Time is required to be seen in many places.

3: It Takes Time to Uncover and Feel and Release Fears

Do you want to know why I wrote this post? I uncovered this reason a few moments ago. I noticed one income stream yield lesser amounts over the 2 days prior and felt a tiny but palpable surge of fear. Aha! I got you. Feeling fear, I released it and proceeded. I blogged for 10 years. I still feel tiny fears if an income stream yields less money, day to day, based on my expectations. But I needed to face this fear to make more money. New bloggers generally have deep fears concerning money, success and freedom. It takes time to feel and release fears concerning making more than $1 a day until you vibe at the $100, $1000 or $10,000 monthly – or more – level of blogging income.

Time unearths fears for feeling and releasing, to reach the next level of blogging success.

Be patient.

Time is a great blogging ally.

All you need flows to you over time.

Generously create, connect, follow your fun and nudge into fears.

Success is yours.

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