In yesterday’s post here, I talked about an industry report I wrote that helped to increase traffic to my website and blog. Today, I want to piggyback on that topic, but take it in a bit of a different direction.
How Special Reports Can Help You to Land More Freelance Writing Jobs
As regular readers of my posts know, I’m an SEO writer. I mention this because SEO is still very new to a lot of small to mid-size business owners. This demographic make up a chunk of my client base.
I spent almost an hour the other day on the phone explaining to a new client concepts like why SEO articles are effective; what an article marketing campaign is; what an SEO press release is; why he should register his own blog domain name instead of using a free one like blogger; etc.
This was the third or fourth call like this in as many weeks – one where I spent a chunk of time explaining, in essence, what online marketing is all about and which methods the client should be using to start driving traffic to their website/blog.
So, all of this got me to thinking – I need to write a special report for clients. One that introduces them to online marketing, what it’s all about and which services (in my opinion) they should start with.
I’m going to start writing it today, with hopes of finishing it by week’s end.
I say all of this to say, if you’re struggling to bring in clients as a freelance writer, this can be an excellent marketing tool. It gives you four advantages:
4 Reasons Writing Special Reports Can Land You More Freelance Writing Gigs
(i) Expert Status: Of course, it sets you up as an expert in your field. This is like money in the bank.
(ii) It’s Free: Pulling together a report costs $0. While it may take some time to write, it is a reliable marketing tool that you can use for years to come.
(iii) It Saves You and Your Clients Time: As I mentioned above, I spent close to an hour on the phone with this most recent client. I had also spoken with a co-worker of his twice, and have repeated this scenario with a few other clients in the last month or so.
A special report can save you – and potential clients — time because you can distribute it to them, and then they can read it and get back to you with more targeted questions.
(iv) Upsell Services: Special reports can also help you to sell more services to clients; in essence it helps you to upsell them (only do this if it’s in their best interests).
For example, if you can explain — in a special report — why a press release is effective initially, BUT to get ongoing traffic an article marekting campaign is necessary, then you’ve sold two services instead of one.
Most freelance writers rarely take the time to pull together a special report that speaks to a lack of client knowledge. I think it’s because we assume that they know it all already, and are just hiring us to do the grunt work. This isn’t the case though, especially when it comes to emerging technologies like SEO.
I’ve learned this firsthand over the last six months or so. More often than not, I’m the expert; clients are looking to me for guidance. This surprised the heck out of me! But now that I’ve accepted it, I’ve turned my attention to doing the best job I can to address my clients’ internet marketing concerns.
Special reports can help you as a freelance writer — and your clients — achieve your business goals. And, that’s the bottom line — literally (pun fully intended).