Your conversion rate is affected by everything on your WordPress website.
Some factors are insignificant, while others significantly increase your sales.
As a result, you should prepare for AB testing with WordPress on each component along the route.
Split testing website pages lets you comprehend how little adjustments to the content and design affect user behavior.
This post will demonstrate how simple it is to perform AB testing with WordPress.
Frequently Asked Questions
Can You Do A/B Testing on a Website?
Yes, you can, and you can use a free tool like Google Optimize or switch to premium tools that provide unlimited testing options that let you run multiple tests simultaneously.
Does A/B Testing Hurt SEO?
According to Google, as long as you know a few rules and factors, A/B testing does not harm your SEO.
Why Should You Think About A/B Testing?
A/B testing is a method of leveraging data to optimize your website.
You can conduct your test and get a genuine answer rather than assuming which tweak will work best.
A/B testing is incredibly adaptable because the objective you’re aiming for can be different.
You can employ A/B testing to optimize the following things based on how your tests are set up:
- Conversion rates: find out which variations result in more conversions, which is good for your business. You might test eCommerce conversions, generate leads from conversions, and more. SEO tools can help you out as well.
- Bounce rates: Find the variations that prevent more visitors from leaving your website through bounce rates.
- Visitor pain points: Look for ways to make your website more user-friendly by experimenting with various approaches to address frequent visitor potential pitfalls and selecting the most successful one.
- Website redesigns: When redesigning a website, gather facts to support your design process so that you may choose more wisely.
Additionally, you can run several A/B tests to optimize for these various objectives.
For instance, you might improve your blog pages for engagement to discover a way to lower bounce rates on your website content, while you might improve your sales funnels for conversions to boost your income and return on investment (ROI).
You’ll be able to try out these various objectives as often as necessary after you understand how to begin AB testing with WordPress content.
AB Testing With WordPress: How To Do It
Let’s move on to the real “how to” section of A/B testing with WordPress websites now that you know why it may be so helpful.
For this initial tutorial, we’ll use Google Optimize, a free tool.
You can A/B test any layout or content on your website with the free Google Optimize tool.
Although it’s not WordPress-specific, it works fantastically with WordPress sites.
When it comes to A/B testing, there are numerous options available.
Many of them are covered in our article on AB testing with WordPress.
But given that it’s free, Google Optimize is, in our opinion, a great place to start right away.
Even though it doesn’t directly integrate with WordPress or have a plugin, it’s still pretty simple to use when you get the feel of it.
The fact that it integrates with Google Analytics, a program that the majority of you undoubtedly already use, is an added benefit.
It can be connected with a Google Analytics objective with only one click. It also outperforms several competing products by a wide margin.
While a paid version is available, you can perform up to 5 tests at once for no cost.
This should be sufficient for most of you, as running too many A/B tests simultaneously could affect the quality of your results.
To create a free Google Optimize profile and activate it on your WordPress website, follow the steps listed below:
Step One: Go to Google Optimize and hit the “Get Started” button to create a free account.
You should use the email address associated with your Google Analytics account, either your Gmail or Google Workspace.
Step Two: Your Google Analytics account has to be linked next.
Select “Link Property” from the menu.
The field for Google Analytics should then appear.
The property you want to use with Google Optimize must be specified.
Click “Link” after that. Place the snippet in the Google Analytics plugin section in your WordPress dashboard.
Step Three: Click “Let’s Go” to start a new A/B test in Google Optimize.
In the example that follows, we’ll run a straightforward A/B test for a CTA to make it simple for you to understand how it functions.
Keep in mind that virtually every HTML and CSS element on your WordPress website is editable in Google Optimize.
Therefore, we decide on a name for our test and enter the URL where we wish to change the experience’s code.
In this case, we’re trying to determine which CTA button’s “testing” state will increase traffic to the page that tells you more about us.
For the category of experience, we selected an A/B test. Finally, click “Create.”
Step Four: Google Optimize will, by default, use the editor page you selected earlier for the experiment as the initial variant.
The next step is to produce a variation. Select “Create Variant” from the menu.
Give your variant a name that will be simple to remember. Ours is referred to as Testing. Then press “Done.”
Now that you know how to start with Google Optimize and run AB testing with WordPress, you can start conducting some for your website.
Best Plugins For AB Testing With WordPress
On this list, you’ll be able to locate a solution regardless of whether you want a robust split testing tool compatible with any content or systems that live inside your WordPress dashboard.
1. Thrive Optimize
The same business that makes the well-liked Thrive Architect website builder, Thrive Themes, also produces the famous A/B testing plugin known as Thrive Optimize.
The simplicity with which an A/B test can be created is one of Thrive Optimize’s major advantages.
Basically, you only need to do the following to start a new A/B test:
- Create a brand-new page or copy an existing one in Thrive Architect
- Define your objectives
- Start gathering information
- Implement the modification(s) you want to test
Even better, you can configure Thrive Optimize so that once a set of criteria is satisfied, it immediately starts utilizing the winning variation.
Traffic is simply split between the various versions to achieve the desired split.
Additionally, your Thrive Optimize dashboard contains lovely charts allowing you to view all the pertinent data.
You can design countless tests with countless variants using Thrive Optimize.
You can attempt to maximize three separate objectives using those tests:
- Target Page
However, it should be noted that Thrive Optimize does not support multivariate tests, which are more complex than ordinary A/B tests.
For the majority of users, though, it should be fine.
Price: $299/year for the Thrive Suite, which includes all Thrive products or $167/year for the single Thrive Architect package.
A well-known landing page creator and lead generation tool is called Leadpages.
Although it is an independent service, its WordPress plugin makes it relatively simple to integrate with WordPress.
Leadpages’ landing page builder comes with a simple A/B testing feature.
Using the Leadpages landing page builder tool, you may construct a page and copy it with the appropriate element(s) modified to create a test variant.
Alternatively, you can start from scratch and develop a new page.
Divide your audience between the two versions and watch the results of your A/B testing.
It doesn’t get any simpler than this in terms of usability.
Leadpages is ideal for non-technical users because it makes conducting an A/B test as simple as creating a standard landing page.
Additionally, Leadpages can manage A/B and multivariate analysis, which is advantageous if you want the complexity of multivariate testing.
Price: While Leadpages starts at $27 per month (paid annually), you can upgrade to the $59 per month (billed yearly) subscription to get the A/B testing features.
Instapage is a solo landing page builder program similar to Leadpages that also comes with user-friendly A/B testing as a component of its bundle.
A dedicated plugin makes it simple to integrate with WordPress as well.
You may either clone an established landing page or develop a brand-new landing page from the start to generate your landing page variant for an A/B test using Instapage.
As soon as the information comes in, you can view it in the Instapage dashboard and modify how traffic is distributed across the many page variations.
Price: Optimizing, the only plan offered by Instapage, costs $199 per month paid in full or $149 per month if paid annually.
4. Nelio A/B Testing
Nelio A/B Testing eliminates the requirement for an outside tool by integrating a full set of split testing components into the WordPress backend.
You can test almost every aspect of your site using heatmaps, conversion action monitoring, and even title testing.
Nelio makes A/B testing less complicated by including all the tools you require in the admin of your WordPress website.
Because Nelio is completely integrated, you won’t need to search for particular features or figure out how to send data back to WordPress.
Additionally, as it is a native WordPress plugin, you won’t need to utilize many features as you would with many other solutions; you can establish your tests and examine your data directly from within your WordPress dashboard.
Price: A trial period is free for the initial 1,000-page visits. Paid plans for upwards of 5,000 tested page views begin at $29 per month after that.
5. Split Hero
WordPress has an easy-to-use A/B testing program called Split Hero. It is primarily intended for Freelancers, Marketing Agencies, and their clients, but it is also ideal for DIY web builders who want to advance their websites.
Simply choose up to four variations of the page you wish to test, along with the conversion page (for instance, a thank-you page for a contact form), specify the campaign running dates, and you’re done.
Compared to more sophisticated tools, Split Hero emphasizes simplicity and provides users with only the information they require to take action.
You can continue to develop your pages however you like, such as using any landing pages of your choosing, as Split Hero only relies on the pages and articles you currently have in WordPress.
To keep things simple, Split Hero only provides one simple account plan for a very affordable monthly fee of $27.
This covers all present and future features and their use on an infinite number of websites with unlimited visitors and page views.
The sole limitation is the maximum number of simultaneous campaigns you could run at once, but if you need more, you can purchase them for $5 per month each.
Price: $27 all-inclusive monthly fee with an extra $5 option for more testing options.
Similar Tutorials to Check Out
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Overall, using genuine data to enhance your website by A/B testing with WordPress is brilliant.
The most typical application of A/B testing is to increase the lead generation of your contact forms or sales funnels, but you can also use it to lower bounce rates, address user pain points, and generally improve the performance of your website.
Setting up your website using Google Optimize requires some initial understanding, but creating new test variants is simple once you get it going.
Leave a comment below if you have questions!