The way that the world of business works today is that you need to be able to have those targeted conversations with the right customers at the right time, in the right place, and in the right way. Online users in particular demand a certain level of instant connection. If they don’t get the answers they want right away, they are apt to move on to the next viable alternative.
Facilitating your ability to have personalized and targeted conversations with customers is Acquire, a complete multi-channel messenger packed with invaluable features.
Sparking a Conversation
Utilized by such notable businesses as Samsung, Audi and Penske, as well as the UK government, Acquire is positioned as a customer communication platform.
The objective here is to provide you with a messaging platform where you customers can connect with your sales and support teams in a quick, efficient, and user-friendly manner. But really what is key here is that the communication through Acquire extends beyond what your sales and support teams are able to deliver.
And a big part of this has to do with the remarkable artificial intelligence (AI) that Acquire employs for its chatbots. This can automate much of the process to deliver faster, more personalized support in a way that is utterly seamless, working right alongside your human team to provide the best customer experience possible.
Live Chat and Chatbots
You may have noticed that an increasing number of websites on the Internet provide some sort of “live chat” functionality, all without having to go to an actual “live chat” page or to initiate a session directly. This is powered through a little “chat” icon that is omnipresent across all pages.
With Acquire live chat, your agents are able to talk to customers both on your website and through your mobile app. This can include regular text-based chat sessions with support for links, thumbnails and images, but also live video chat for the fastest and most efficient customer support. This is terrific for sales too, because it means you’re able to reach the right customers at the perfect time.
But what if you don’t have human agents available 24 hours a day, 7 days a week? Or what if there are certain routine questions and queries that are not the best use of human resources? That’s where the modern, AI-based chatbot from Acquire can step in. All you have to do is import your existing FAQs, chat history and knowledge base. Your bot can then use this to build its foundation for interacting with customers.
The chatbot is constantly learning based on its interactions with customers, so it only gets smarter and better over time. Common customer questions can be answered quickly and efficiently. This includes sales inquiries for improved conversions and support questions for intelligent suggestions. You can review the questions your bot has been answering and refine as needed for future inquiries.
When more complex issues arise, a human agent can be assigned to pick up where the chatbot left off. Indeed, the chatbot recognizes how to best route a customer query to the best possible human representative. And even where a human team member wasn’t called in to intervene, it’s easy enough to review the bot conversations and pass along the key customer details to a human team member for follow-up. Remember that the goal is an exceptional customer experience.
The Advantage of Co-browsing
Another major component to the Acquire platform is a feature they call co-browsing. This allows your agents to interact with a customer’s web screen in real time.
This is hugely advantageous over conventional sales and support chats, where needed, because it means that a customer doesn’t have to capture a screenshot, find somewhere to save it, and then figure out how to get that screenshot to an agent. To provide the best user experience, co-browsing allows customers to show agents where they’re having difficulty, while also allowing agents to show customers how to best resolve their issue.
The cobrowse feature isn’t just simple screen sharing either. For example, it’s possible for agents to interact with what is shown on the customer’s screen using drawing and highlighting tools. They can point out that they should fill out “this” field or that they need to click “that” button or that “this” section is used for whatever purpose.
Agents can also navigate customers through your website on their behalf to help them get to where they need to go. What’s more, co-browsing with Acquire works not only on your own company website, but also on other sites. All you have to do is put the URL in a co-browse box on the dashboard and your agents and customers can share in the experience in real-time.
No third-party downloads are necessary, and you can mask out private data and fields (like credit card information) so your agents can’t see or interact with them. Security is certainly a priority. Co-browsing works in parallel with live chat or video chat, as well as with phone representatives working at call centers too.
What Else Can It Do?
The goal with Acquire as a platform is to provide the tools you need to “encourage customer engagement and success across the board.”
The advanced AI sales and support chatbot can automate much of your customer interactions, freeing up time and resources for your human team. This can boost productivity, because the chatbot can handle more routine inquiries on their behalf. Co-browsing adds great value to the customer experience too, as does the integrated video and voice chat.
Beyond that, you’ll find the ability to create campaigns to segment customers based on behavior, manage customer profiles so you can best target them with the relevant promotions and campaigns, and dive into the deep analytics with plentiful data to boost sales, identify successes, and improve support.
How Much Does It Cost?
Acquire is offered in three main pricing tiers to suit a range of businesses.
The basic tier is free and includes one agent. The scope here is modest, allowing for 250 customer profiles, one campaign, and the basic chat messenger. The $25 (per agent) premium tier adds co-browsing and screensharing, video and voice chat, complete integrations, and unlimited campaigns and customer profiles. The $200 team plan is the most popular with 5 agents ($40/month more for additional agents), the AI chatbot, mobile SDK, video and voice call recording, and team analytics.
Take Acquire out for a free test drive for 14 days. Set-up is easy and no credit card is required.
Meteora Automates Instagram Engagement to Grow Sales
Back before the days of the Internet as we know it today, businesses could usually expect to reach out to their customers en masse in purely a broadcast style format. They’d take out advertisements on television, radio and the newspaper, blasting out a message to everyone and hoping that some sales come in through the door. Even in the realm of direct marketing, the messages were almost never custom tailored to individual prospects. There was no need or desire to connect with customers on a one-on-one basis.
That has changed considerably in recent years, particularly as it pertains to social media. It is no longer enough for companies to broadcast their marketing messages from atop a soapbox. They have to engage and interact with their audiences on a much more personalized level. They need to connect with them as individuals, but this can be overwhelmingly time-consuming, especially when you start looking at hundreds, thousands, or even millions of users.
That’s where you can take advantage of Meteora. That’s where automation steps in.
Growing Sales Using Instagram
When it comes to social networks, Instagram stands far above the rest in regards to engagement rates. And engaged users much more readily convert into paying customers.
Meteora is designed to “help businesses and influencers grow sales using Instagram.” It achieves this by automating much of the engagement and interaction that you need to have on the platform, all by setting up the parameters for your campaigns ahead of time. You grow your following (which can then convert into real customers) automatically, as Meteora likes, follows and comments on social posts made by the “ideal customer” as defined by your parameters and criteria.
Through your dashboard, you are able to tell Meteora who you would like to target. This can be based on hashtag, for instance, which can demonstrate clear interest in a certain niche or vertical. You can also target based on location, event, or even target based on competitor. If someone already follows and engages with Starbucks, they may be interested in what your coffee brand has to offer too.
How Does the Campaign Work?
The structure of a Meteora campaign is relatively simple and straightforward to understand.
After you provide the specifications for who you would like to target, Meteora can then engage with potential prospects that fit that profile automatically. You will naturally need to grant permission to Meteora to use and post from your Instagram account on your behalf. As mentioned, this includes likes, follows and comments, but it can also include direct messages too. This makes for a much more personalized and active engagement.
While you may be tempted to grow your follower count by any means necessary, that may not necessarily be in your best interest. That is why Meteora leverages artificial intelligence to block fake followers for you. These bots can wreak havoc on your engagement rate, which in turn impacts your discoverability and visibility in the eyes of the algorithm.
This also means that Meteora will only engage with real people and not the bots. This increases your sales ROI over time.
Targeting and Messaging
As you make your way through the dashboard, you’ll find the opportunity to define all those targeting parameters. This is also where you can decide exactly how you want to interact with the audience you describe.
For instance, you can choose whether you’d like to direct message the user who made that post, comment on the post, like the post, or follow the user that made the post. You’ll notice that under the option to follow the user, Meteora will automatically unfollow that user the next day to keep your feed clean.
In the case of leaving a comment, you can write out the comment that you’d like to leave, utilizing macros to personalize the message based on day of the week, the username, the first name, the location or the target. It would be useful to you to change up this wording periodically, so that your comments continue to appear fresh and authentic.
Once your campaign has been running for a while, you’ll be able to review the key data and metrics that come out of that campaign. For instance, you may have chosen to target a number of different fitness-related hashtags.
When you first start out, it can be really hard to say exactly which hashtags will be the most successful in terms of the followers you gain or the conversion rate you achieve. But once that data comes in, you can further refine your targeting options to focus in on the ones that are working the best.
Similarly, the main reporting screen from your dashboard can give you more of a global view of how Meteora has been performing for you thus far. This includes data on the number of followers you’ve gained, how many likes have been performed, how many follows have been completed, how many fake users have been blocked, and so forth. There’s also the live feed of exactly what is happening with your Instagram account at any given time.
Through this automated engagement and your continued refinement of your targeting options, you’ll find that you’ll more effectively market to loyal followers and prospects. Meteora is great for anyone who sells products on eBay, Shopify, Amazon, Etsy or any number of other online marketplaces.
By growing your fanbase, you grow your potential to earn more revenue, particularly by informing these new followers about your new products and deals.
Meteora offers three pricing plans depending on your level of need.
- The basic plan is $49 per month. It includes all engagement types and allows for targeting through locations and hashtags.
- You might opt for the $99 per month premium plan, which is geared more toward “serious social marketing professionals” who desire unlimited targets, event target, competitor targeting, follower nurturing and other advanced features.
- At the highest end is the $249 pro setup with direct message interactions, Google AI sentiment detection, and 1-on-1 target setup with an expert.
Get started today and you’ll be building more relationships and growing your sales in no time.
Sell More with Omnisend: Ecommerce Marketing Automation for Smart Marketers
Email marketing has withstood the test of time. While other marketing techniques and fads have come and gone, email has remained vigilant. It’s still far and away one of the most reliable and consistent ways to reach your current and potential customers, but generic email marketing platforms may no longer be enough for your business. As a smart marketer, you need a more robust and versatile solution, and that’s where Omnisend can elevate your email marketing to a whole other level.
Ecommerce Marketing Automation
Let’s be perfectly honest. The reason why you want to be able to reach out to your customers is that you want to drive sales. Brand recognition and site visits are enough. What can you do to actually boost sales figures and improve conversions?
With Omnisend, you gain access to “omnichannel tools for sales-driven marketers that have outgrown the generic email marketing platforms.” So, what does this actually mean? You still get the standard email marketing tools at your disposal, creating and distributing email newsletters to your subscribers, but Omnisend is designed specifically with sales in mind.
If you want to improve your sales figures, you must first gain an understanding of your customers’ shopping behavior. What are they actually doing when they’re on your e-commerce site? Where are the sticking points? Where are the lost opportunities that could be turned around? Omnisend helps you connect those dots with actionable data.
And remember that not all customers are going to be the same. It wouldn’t make sense if you put everyone through the exact same sales funnel. That’d be like trying to use a hammer where a screwdriver is needed. With Omnisend, you get flexible segmentation so that the the messages you send are much more relevant and targeted. Better personalization leads to higher engagement and better conversions. And Omnisend supports both SMS and email too.
Walking Through an A/B Test Campaign
You can use Omnisend to set up a fairly traditional email marketing campaign, pushing out newsletters to promote current offers and deals in your e-commerce store. The same is true with an SMS campaign. To take it just a smidge further, I tried to set up an A/B split test. Basically, this lets you send out two different versions of an email to see which one works the best.
After choosing the A/B test from the available options, I was shown this initial setup screen. You can see all the steps of the easy-to-follow wizard near the top. You can choose to perform a split test based on the email subject line or based on the sender’s name. You enter the corresponding information in the fields below.
As of this writing, there are five standard templates that you can use for your email message. Each of these is easily previewed before you select it.
Filling in the content and customizing the layout is performed through a straightforward WYSIWYG, drag-and-drop type editor. Click on any of the elements to customize them, like adding in your own images. In the case of a product listing, the product name, description, current price, and original price are filled out in the right sidebar rather than in the “live” preview on the left.
It only takes a minute or two to design a professional-looking email, complete with branding and a professional layout that looks great on both desktop and mobile. Here’s a quick mockup I put together with some filler text and images. Then, all you need to do is define your recipients, finalize your A/B settings, and send the email! It’s really, really easy to do.
Automation and Workflows
Perhaps one of the more powerful implementations you’ll find in Omnisend is the automation. These are then organized into workflows that you can customize to fit your particular situation. The welcome email is one of the most basic workflows, but you’ll find that something like the cart recovery workflow can be much more powerful.
You have the customer who visited your site, clearly expressed interest in product, and added the item to the cart, but then left without completing the sale. How can you recover that potential sale? With this automated workflow! The workflow is first triggered by the abandoned cart.
After a one-hour delay, the first email can be sent as a gentle reminder to see if they’re “still shopping.” If they don’t come back to complete the sale, a second email is sent 11 hours later as another reminder. After another 12 hours, a third email is sent with a bit more urgency, telling the customer that they should hurry as their cart “is about to expire.”
You can see exactly how many customers have entered the workflow, are currently in the workflow, and have exited the workflow at any given time. An “exit” is defined as making a purchase or receiving the final follow-up email.
Other workflows include an abandoned cart with just one email, browse abandonment, a 3-email welcome drip, and a birthday email, as well as the opportunity construct your own custom workflow.
With Omnisend, you naturally also have full access to launching new signup forms, reviewing and managing your list of subscribers, and going through all your reports to analyze your customer data. There’s also a live view so you can see who is visiting your website in real time and what they are doing there.
Free Demo, Free Trial, and Pricing Schemes
If you’d like to get a handle on how Omnisend could work for you, you can sign up for a free personal demo. This includes a 1-on-1 interaction where you can get a full product walkthrough, asking any specific questions you may have about Omnisend. If you’d rather take it for a spin yourself, there’s also the 14-day trial where you have access to all the benefits with no credit card required.
Once you do decide to sign up, you’ll find that the pricing schedule for Omnisend depends on the number of subscribers that you have. There’s also a 20% savings when you opt for annual billing rather than monthly billing.
Pricing starts at just $8 per month (when paying annually) for the standard plan with 500 subscribers. For reference, the equivalent standard plan for 1,000 subscribers, 2,500 subscribers, and 5,000 subscribers is $12/month, $24/month, and $40/month, respectively. There’s also the free plan (with limited features), and the pro plan (starting at $160/month) with more personalization and scale.
The ‘What the Aff’ Daily Newsletter for Affiliate Marketers
It can be difficult to keep up with the world of affiliate marketing, just like with any other fast-moving industry. There’s always something happening, and these changes and new developments can have an immediate and dramatic impact on your bottom line. What can you expect with the next Google algorithm update? Is there a new Facebook feature you should know about and integrate into your marketing campaigns?
At the same time, your time is understandably at a premium and you can’t spend hours on end every day catching up on every affiliate marketing news stories that passes through the web. You just want the freshest content delivered in a convenient and easily understood way. To that end, What the Aff is an especially appealing newsletter that caters specifically to this kind of audience.
Be in the Know
You may already be familiar with Manu Cinca from his other ventures in the online world. And the What the Aff newsletter is his “absolute focus” right now.
Rather than bombard you with dozens and dozens of lengthy news articles, rather than provide a bottomless lists of links around the web that’ll occupy you for hours without the equivalent benefit, What the Aff is an affiliate daily newsletter with “carefully curated affiliate marketing news, tech, and actionable advice.”
Cinca is taking the time to find and share only the stories that matter the most to affiliate marketers. The newsletter is delivered fresh every weekday to your inbox via email, making for a quick and convenient update on what you need to know about affiliate marketing today. The newsletter is designed to be consumed in five minutes or less, so you can “be in the know” and get on with your day.
Your Daily Fresh Take
The newsletter isn’t “over-designed,” and is instead offered in a lightweight, easy to skim format. Each daily newsletter typically contains about five stories in total; in addition to the title for each story, you’ll also find a convenient highlighted “category” like “Facebook” or “GDPR,” so you’ll know what to expect. That way, you can even focus on the stories that interest you the most and skip the others.
The writing is conversational yet authoritative in tone. The information is presented in easy to understand language, including relevant links as appropriate if you’re interested in learning more. You might learn about finding great e-commerce suppliers one day, Bing Ads artificial intelligence the next, and the psychology behind clicking search ads in another.
Paragraphs are rarely more than a few sentences, making for easily digestible (and skimmable) content. Opinions are backed up by relevant statistics and data, and you are oftentimes provided with actionable steps or guidance for where you can go from here. For example, in learning about clicking on search ads, you’re reminded to “always make sure your ad copy is highly relevant to the users’ search query.” You’re also told YouTube ads, display ads and Facebook ads should be used together “to build the brand awareness” before you start creating “branded campaigns using Search Ads to drive the final push” toward conversions.
At the end of each newsletter is a section called “Poolside Chat.” This is where you’ll find “cool tech, (funny) business, lifestyle and all other things affiliates like to chat about.” Some of this stuff might not be directly related to affiliate marketing but still of interest to people who are in the business of affiliate marketing. And you’ll get some clever memes along the way too.
Tasteful Sponsored Content
While there is certainly a website component to What the Aff (more on that in just a moment), the primary focus is understandably on the email newsletter. What you’ll find with some other websites and newsletters in this space is that they can overwhelm you with all the ads, burying the actual content that you want to read. That’s not at all the case with What the Aff.
Near the top of each newsletter, under the header summary for the day, you’ll find a small logo that indicates the day’s newsletter is “brought to you by” XYZ company. The logo is clickable, so you can click on it to visit the sponsor’s website.
Just before the Poolside Chat section of the What the Aff newsletter, you’ll typically also find a sponsored story that is clearly indicated as such. The sponsored story will relate back to the sponsor (of course), but it’s not just one sales pitch after another. This is tasteful content that may actually be useful to you, just like all the other (non-sponsored) content in the newsletter.
For example, a sponsor of one of the more recent newsletters was STALCO. The sponsored story talks about how you may be paying way too much customs duty if you are importing products from overseas and selling to US customers. You are then told about the Duty Drawback Program and how you can take advantage of it, recouping most, if not all, of your import duty.
The Online Archive
For the greatest level of convenience and ease of access, you’re naturally encouraged to subscribe to the What the Aff newsletter via email. There’s a simple, one-line sign-up form on the main page of the site. You can’t miss it and it’s 100% free.
If you’d prefer to read the newsletters on the web, or if you want to reference back to older issues, the full newsletter archive is also offered on the What the Aff website. Based on my own experience these past few days, the daily newsletter appears to be published in the archive on the same day the newsletter is sent out via email.
In either case, the content you’ll get via this newsletter is highly actionable, decidedly relevant, and well-written without fluff. It’s just the straight goods, in five minutes or less. What more could you ask for?
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