For those of you in search for a means to add Google Adsense to your websites, we have put together a detailed guide about the process. But first, let’s talk a little more about Google Adsense and what are its benefits. If, you are well informed about Google AdSense, then you can skip to the next section.
What is Google AdSense?
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Google AdSense is a program which allows bloggers and website owners to serve advertisements on their blogs or website in the form of text, images, video, or even interactive media.
These ads get targeted by site content and audience, which means that the advertisement will be of relevance to the readers. Now with AdSense enabled on your website, if a user clicks on one of the ads, you will make some money in return.
The Benefits of Google AdSense:
- Google AdSense is Free To Use: The Google AdSense program is totally free for use and doesn’t require you to sign up or purchase any membership.
- Super Easy To Use: Using AdSense is practically a no-brainer. All you have to do is simply create an Adsense account doing which you will get an ad code. Now all you have to do is enter that ad code to your WordPress site that it’s all done. Furthermore, Google themselves handle and maintain relationships with the advertisers, so that’s one less thing for you to worry about.
- Customizable Ads: You will have the complete liberty to customize the look and feel of the ads that are shown on your website. This will you can make those ads blend in with your site’s overall and design and aesthetic and create a more consistent feel.
- A Huge Community: AdSense is backed with a huge community of AdSense users beginner and advanced. The more experienced users are always happy to help, and provide many useful guides to help you properly optimize your AdSense so that you make more money.
- Option for Sponsored Advertising: Besides delivering straightforward content ads, users can use AdSense to place ads on search results as well as on the RSS feeds. Doing so helps to target your site’s audience with a purpose oriented visit to your website.
Steps to Add Google AdSense
Well, the first thing that you will have to do is create an AdSense account and then go about a new ad unit. Once you have done that, you will get an ad code corresponding to that ad unit. You will have to add this ad code to your site in order to implement the AdSense ad.
PASTE IMAGE: “sign up”
Now, by default WordPress allows users to add AdSense ads to the sidebar. To do this, simply enter your WordPress dashboard, go to appearance>>widget and then drag the “custom HTML” widget to a preferred position on the widget area. Once you have done that, paste your Google AdSense code, and the ad will show up in the widget area of your sidebar.
PASTE IMAGE: “custom html”
However, if you want to have a more comprehensive control as to where you wish to place your ads, then there are plenty of third-party WordPress plugins as well as themes designed to help you with the job. If you are just starting to blog and serious about utilizing AdSense to its fullest extent, then this plugins and themes will be of immense help.
If you are not sure how to add Google Adsense, check out your web host support.
Managing Google AdSense with WordPress Plugins:
There are hundreds of WordPress plugins that can help you with ad management. Here are a few examples of some of the most popular and powerful plugins in this category, and how it can help you to add AdSense to your WordPress website.
AdSanity allows you to insert ads anywhere on your website. You will be able to create as many ad fields as you want and place them throughout your website using shortcodes, and widgets. There is also the option to insert ad blocks into specific posts using the post editor.
This plugin comes directly from Google and helps users to automatically choose the best paying ad for a particular spot and apply it. There is also an inbuilt reporting tool which can help with a quantitative measure on the ad performance.
Ad Inserter gives you the option to create as many ad blocks as you like and then auto-insert the blocks. The plugins support inserting the ad blocks to your directly within your post content, before or after post content or post excerpt, and so on.
Quick AdSense is free WordPress ad management plugin which is worth taking a look into. The plugin can help you insert ads in the sidebar, widget areas, inside your posts, before or after posts or post excerpts.
Managing Google AdSense with WordPress Themes:
Just like plugins, there are also a boatload of themes that can also help users in managing Google AdSense on their WordPress website. Let’s take a quick look at some of the best ad management WordPress theme to give you an idea.
Genesis Framework is a powerful AdSense enabled WordPress theme which gives you extensive control over how you wish to display ads on your website. The theme features a pretty handy auto ads functionality which makes using AdSense even more intuitive and trouble-free.
Turemag comes with support for a responsive Google AdSense ad unit which means your ads will display properly even when viewed from a small screen on mobile devices. You will also get access to their “hot spots” functionality which perfectly blends the advertisements with your site’s content.
Simple Life is an AdSense Ready blogging theme that supports highly customizable ad banners. You will get to choose different ad banner sizes for your home page, category, single posts, and sidebar. There is also a full fledged ad management system.
Schema is one of the most popular WordPress theme for bloggers designed to deliver the best possible SEO performance. It also comes with its own ad management system which allows you to simply paste the ad code and showcase advertisements on the top, bottom, or after the title of your content.
Also, Google Adsense is essential for creative people who want to earn money from their work. One such example is Imagely, which offers powerful themes and plugins for photographs that is AdSense ready.
This leads us to the end of the guide to add Google Adsense to Your WordPress site. We hope that you got a clear idea on how to do so. However, if you are still confused, don’t forget to comment below and let us know.
Pawan Sahu is the founder of MarkupTrend. He is a Digital Marketer and a blogger geek passionate about writing articles related to WordPress, SEO, Marketing, Web Design, and CMS etc. Follow him on Twitter @impawansahu.
How to Drive More eCommerce Sales and Leads with Marketing Automation
Something that you’ll learn very quickly, or at least that you should learn very quickly, is that it pays much more handsomely to work smarter rather than to work harder. If you want to run a successful business, particularly in the realm of eCommerce, you need to get out of the mindset that more hours worked will necessarily lead to more dollars and cents; it doesn’t. Instead, it’s much more about the effectiveness of those hours worked. The more you can automate and outsource, the more hours you’ll have free to focus on higher level, more executive tasks like strategy and positioning.
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To that end, Flashy can take your eCommerce business and elevate it to the next level with advanced ecommerce marketing automation and email marketing. It’s positioned as “the smartest way to understand your visitors and customers,” giving you the opportunity to get the results you desire. Let’s take a closer look.
The Flashy Approach to eCommerce
There are a multitude of tools out there that you can use for different facets of your overall marketing plan. You might already use an email marketing platform for your email newsletter, for instance, and another as a customer relationship management (CRM) solution, and another still for optimizing website pop-ups or push notifications. Flashy brings all these components together as an all-in-one eCommerce solution.
One of the more profound and remarkably common challenges that you’ll find with eCommerce is that all of these moving pieces don’t “talk” to one another in the most effective manner. Each platform might maintain its own user list, for example, and you don’t get to capitalize on cross-referencing that data for maximum impact. Flashy overcomes this, because it’s an all-in-one system.
Indeed, the best and most effective forms of automation marketing are heavily reliant on customer and visitor data. The more specific data you can gather on any individual user, the better positioned the system can be in providing just the right message at just the right time. Flashy monitors and saves each and every interaction, crafting a unique customer journey for optimized conversion and the best customer experience.
Email Marketing Platform
Let’s take a look at some of the individual components of the Flashy platform. First, there’s email marketing. You can start with any number of the delightful themes and templates as a starting point, which you can then customize to best suit your specific branding and messaging.
Built right into the Flashy platform is a dynamic, yet easy-to-use email editor with drag and drop functionality. This makes it really easy for you to move the elements around to suit your particular needs. No coding experience or knowledge needed. And the emails are already mobile optimized, so you’ll know they will look great whether your subscribers are accessing them on their smartphones or computers.
Continuing with the mantra of leading with data to optimize the automation, the email platform offers robust and deep segmentation for your contact lists. You can segment your list based on a number of attributes, like geo-location and gender, as well as by actions, like purchase history and website visits. For instance, you may have a special message crafted specifically for a customer who has visited the “women’s jeans” page, is over 22 years of age, is located in Canada, and was last seen more than 30 days ago.
With a personalized message, delivered based on this segmentation and on the specific triggers you define, you give yourself the best shot at increasing leads and sales. You can track all of this through real-time campaign analytics, giving you key insights into who opened the email, who clicked on the links, what they did when they got to your website, and more.
Marketing Automation Platform
Really, the biggest benefit that you’ll see with Flashy is when you take advantage of the marketing automation component of the platform. You can set up the automation to be as complex or as simple as you like, as segmented or as generalized as you like. These specific workflows are really easy to understand and adjust, because they are all visualized in a drag-and-drop editor.
You can customize and segment these types of automations down to the individual customer, giving each and every one of your contact as personalized an experience as possible. For example, you might set up one series of automations that are targeting cart abandonment. From there, you may have one path for customers who have a cart value over $100 and a different one for under $100. You might set up an automation for customers who are subscribed to your emails and have opened them, but maybe they haven’t clicked on any of the links inside.
That one-on-one interaction empowers you to deliver just the right message at exactly the right moment, all happening automatically behind the scenes as you work on other aspects of your business. The deep segmentation and filters available to you are outstanding, from email and website activity to purchase history and customer lifetime value (LTV). Drip campaigns are all a part of this too.
Smart Popups, SMS Marketing, and Push Notifications Too
As alluded to earlier, Flashy isn’t just about email marketing either. The all-in-one eCommerce solution also empowers you to connect with customers in various other ways, including smart popups on your website, SMS marketing to their phones, and push notifications to their desktop and mobile devices as well.
Just as you saw with the marketing automation and email marketing, the smart popups are equally intelligent in their execution. Again, you can take advantage of advanced triggers based on specific activity, like scrolling, purchase behavior or exit-intent. These popups can also be populated with dynamic content based on specific customer activity too. If they browsed around on Product X, you might automatically suggest Product Y.
This improves opportunities for upselling and cross-selling, as well as a chance to reduce cart abandonment and grow your email or SMS list.
Pricing Plans Starting at $0 Per Month
The monthly pricing plans for Flashy depend on the package you want and the number of contacts you wish to manage.
What’s remarkable is that you can literally start for free with the starter plan and 250 contacts. That includes basic marketing automation, unlimited emails, and both email and SMS marketing for up to one user. More features are offered in the Professional, Master, and Enterprise plans, like smart popups, CRM, more users, unlimited history, a custom domain, and more. For context, the starter plan with 1,250 contacts is $13 per month, going up to $251 for 50k contacts and $394 for almost 100k contacts.
No matter the type of eCommerce business you run or the number of contacts you wish to manage, Flashy has a plan for you. And with advanced marketing automation to free up your time and to drive more sales and leads, it’ll pay for itself multi-fold in no time.
Evadav Native Advertising Network With Push Notifications
It’s been said that the only constant in life is change. In few arenas does this ring truer than on the Internet. If you hope to succeed online, either as a publisher or as an advertiser, you must be prepared to adapt to the times. What may have worked for you a few years ago could be completely irrelevant today, especially in the increasingly competitive space to grab the attention of users.
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Staying ahead of the curve, Evadav is a native advertising network based on push notifications. And it could prove remarkably lucrative for publishers, just as it represents a tremendous new opportunity for advertisers. Let’s look into this a little deeper.
Push Notifications for the Win with Evadav
When you think about most of the advertising that you see on the Internet, it’s largely passive in nature. You might see an ad banner running in the sidebar of a blog, or the sponsored listings at the top of a search engine results page. Users can just glaze right on past them.
The push notifications of the Evadav platform are able to by pass that traditional ad blindness, because the push notifications literally push themselves front and center to grab a user’s attention. At the same time, the ads are balanced against the desire to maintain a positive user experience where the ads don’t feel overly intrusive or annoying. The net result is a win-win for publishers and advertisers alike.
Evadav offers a “new form of monetization for your website” with “fast integration” and “the highest eCPM rate among all advertising formats.” You get paid whenever someone from your website (or from traffic that you purchase) subscribes to the push notifications. And that person who signs up is associated with your account forever, representing a long-term opportunity for continuous revenue.
Be Seen and Get Paid with Evadav Placements
Push notifications work on both mobile devices, like smartphones and tablets, as well as on laptops and desktop computers.
You’re likely already familiar with the notifications you receive on your phone whenever someone sends you an email or you receive a social media message. The advertising side of push notifications work much the same way, and they work on desktop too. These small pop-ups appear on the screen of the user’s device, and they’re much more effective at grabbing a user’s attention than other ad formats.
You can monetize any geographic region (“geo”) with Evadav. Along with an average 12% conversion rate, 60% click rate, 100% system uptime, over 172k campaigns, and some 287k daily impressions, it’s no wonder that publishers are enjoying some of the highest eCPMs on the market.
Creating a Native Ad
Signing up for an Evadav account literally takes just seconds. All you need to provide is an email address and password, plus either Skype or Telegram as a means for your account manager to contact you. Account registration does not require moderation, so you’ll have access to the dashboard immediately. From there, you can get started with creating your “stream.”
Configuring the native advertising widget is easy. After giving a name to the stream, you give a name to the native ad, as well as the domain (HTTPS only) where the ad will appear. You can then optionally customize settings like the customer service worker name, time to next display and display delay.
The prompt constructor is what brings up the additional settings in the lower half of the screenshot above. That’s the pop-up for asking to show notifications to the user. Once they click “allow,” that’s your conversion and you’re well on your way to making money. You can customize the main text, as well as the text in the allow and cancel fields, plus the icon on the left if you don’t like the default bell. Once you click on “create,” the widget is sent for approval, which typically happens very quickly.
After the widget is approved, you simply go back into your dashboard to grab the code. You’ll need to download the JS file (it’s less than 1kb) and upload it to the root directory of your website. Then, place the ad code on your website where you want the ad to appear. And that’s it.
Creating a Popup Ad within Evadav
In addition to the native advertising option described above, you can also choose to create a popup ad that converts in exactly the same way: if someone clicks to “allow” push notifications on their device, either mobile or desktop, then you’ll get paid for that conversion. Accessing the popup ads is in the same area as the native ads; you just need to switch over to the popup tab in the widget creation tool.
There, you’ll see a place to give your popup widget a name. You can optionally include postback pixels and postback links, if you’d like, as well as a trafficback URL. If you use the default trafficback, you can maximize your earning potential through Evadav. There’s also the “complexity,” which represents how many times a user can cancel the subscription. And then there’s the option of choosing between a revenue share or a CPA model for payment.
Below that are a great number of templates for the popup ad, both adult and mainstream. Fro each, you can see the template name, as well as average conversion rate (CR), valid platforms, and allowable geos. Unlike the native ads above, popup ads do not require moderation and are available to you immediately after creation. You are given a popup URL if you buy traffic, as well as popup codes for your own website, both with and without your sub IDs.
Regarding how much money you can expect to earn, here is the current list of CPA rates. As a general rule of thumb, mobile earns higher rates than desktop, and most of the top-performing countries are of the tier-1 variety.
This Is Your Notification
As a publisher, the Evadav Native Advertising Network offers a lot of appeal. You can expect the highest conversion rates on the market, an easy-to-use interface, an effective monetization model, and weekly payments too with a low minimum threshold of just $25. They can pay out via PayPal, Paxum, Skrill, Payoneer, ePayments or Webmoney; there’s also the option for SWIFT with a $500 minimum. There are no minimum traffic requirements too.
If you’re looking for a new and lucrative way to monetize your traffic, whether you have a website or not, give Evadav a look. That’s one way to push your way to profitability!
How to Build a Marketing Funnel: Are You Doing It Right? Here’s how.
Digital marketing is one of the most used marketing tools. You cannot run a successful business in today’s age without it. There is a lot to consider when trying to market your products online. You will also need to know how to create a marketing funnel.
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If you don’t have a marketing funnel yet, then the best thing you can do for your business is to build one as fast as you can.
How to Create a Marketing Funnel
A marketing funnel is a framework that you can use to turn strangers to customers. The idea is to have a larger group of people attracted to your website than those who are already interested in it and are buying.
There are various ways to build a marketing tool for your business. If you do not know how to create a marketing funnel or you want a high-quality tool, you can work with websites like clicksfunnels review to help you build one.
The right marketing funnel should break down into the following:
This is the awareness stage. When building the right marketing funnel, this stage should be all about increasing your visibility and letting your targeted audience aware of your existence. This is your best chance to showcase your ranking. When a marketing funnel is built right in this stage it should include:
- SEO/SEM Campaigns
- Lead generation
The people in this stage are not yet quite ready to buy because they are getting to know more about you. You need to go all out to make sure that you have the best and quality Instagram pictures, YouTube videos, and good product descriptions.
This is the middle of the funnel or the consideration stage. Many people tend to overlook this stage, but ignoring this phase can cost you sales.
Here is where you build trust with your prospective customers and get them to show interest in what you are selling. The right funnel should be able to provide value that can build the relationship you have with them in the end.
The tip of the funnel is the last stage and also the decision stage. At this stage, you do not need to convince your customers about your products. They already trust you and are ready to buy from you.
Your job here is to wrap your products up like an irresistible gift to inspire them to take action and buy.
When Thinking of How to Create a Marketing Funnel, Make Sure to Take Your Time
Building a funnel is a process. Don’t make the mistake of trying to rush through it or you might end up missing the right tips. Know your objectives and how to know how to create a marketing funnel using the right SEO practices. This is not a project that you can do overnight because it is what your company will rely on to grow.
If you want to improve your efficiency and effectiveness, you need to pay special attention to each of the stages of your marketing funnel.
For more tips on how to develop your business website and successful blogging strategies, continue checking out our page.
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