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Guide to Add Google AdSense to your WordPress Website

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For those of you in search for a means to add Google Adsense to your websites, we have put together a detailed guide about the process. But first, let’s talk a little more about Google Adsense and what are its benefits. If, you are well informed about Google AdSense, then you can skip to the next section.

What is Google AdSense?

Google AdSense is a program which allows bloggers and website owners to serve advertisements on their blogs or website in the form of text, images, video, or even interactive media.

These ads get targeted by site content and audience, which means that the advertisement will be of relevance to the readers. Now with AdSense enabled on your website, if a user clicks on one of the ads, you will make some money in return.

The Benefits of Google AdSense:

  • Google AdSense is Free To Use: The Google AdSense program is totally free for use and doesn’t require you to sign up or purchase any membership.
  • Super Easy To Use: Using AdSense is practically a no-brainer. All you have to do is simply create an Adsense account doing which you will get an ad code. Now all you have to do is enter that ad code to your WordPress site that it’s all done. Furthermore, Google themselves handle and maintain relationships with the advertisers, so that’s one less thing for you to worry about.
  • Customizable Ads: You will have the complete liberty to customize the look and feel of the ads that are shown on your website. This will you can make those ads blend in with your site’s overall and design and aesthetic and create a more consistent feel.
  • A Huge Community: AdSense is backed with a huge community of AdSense users beginner and advanced. The more experienced users are always happy to help, and provide many useful guides to help you properly optimize your AdSense so that you make more money.
  • Option for Sponsored Advertising: Besides delivering straightforward content ads, users can use AdSense to place ads on search results as well as on the RSS feeds. Doing so helps to target your site’s audience with a purpose oriented visit to your website.

 

Steps to Add Google AdSense

Well, the first thing that you will have to do is create an AdSense account and then go about a new ad unit. Once you have done that, you will get an ad code corresponding to that ad unit. You will have to add this ad code to your site in order to implement the AdSense ad.

PASTE IMAGE: “sign up”

Now, by default WordPress allows users to add AdSense ads to the sidebar. To do this, simply enter your WordPress dashboard, go to appearance>>widget and then drag the “custom HTML” widget to a preferred position on the widget area. Once you have done that, paste your Google AdSense code, and the ad will show up in the widget area of your sidebar.

PASTE IMAGE: “custom html”

However, if you want to have a more comprehensive control as to where you wish to place your ads, then there are plenty of third-party WordPress plugins as well as themes designed to help you with the job. If you are just starting to blog and serious about utilizing AdSense to its fullest extent, then this plugins and themes will be of immense help.

If you are not sure how to add Google Adsense, check out your web host support.

Managing Google AdSense with WordPress Plugins:

There are hundreds of WordPress plugins that can help you with ad management. Here are a few examples of some of the most popular and powerful plugins in this category, and how it can help you to add AdSense to your WordPress website.

AdSanity allows you to insert ads anywhere on your website. You will be able to create as many ad fields as you want and place them throughout your website using shortcodes, and widgets. There is also the option to insert ad blocks into specific posts using the post editor.

This plugin comes directly from Google and helps users to automatically choose the best paying ad for a particular spot and apply it. There is also an inbuilt reporting tool which can help with a quantitative measure on the ad performance.

Ad Inserter gives you the option to create as many ad blocks as you like and then auto-insert the blocks. The plugins support inserting the ad blocks to your directly within your post content, before or after post content or post excerpt, and so on.

Quick AdSense is free WordPress ad management plugin which is worth taking a look into. The plugin can help you insert ads in the sidebar, widget areas, inside your posts, before or after posts or post excerpts.

Managing Google AdSense with WordPress Themes:

Just like plugins, there are also a boatload of themes that can also help users in managing Google AdSense on their WordPress website. Let’s take a quick look at some of the best ad management WordPress theme to give you an idea.

Genesis Framework is a powerful AdSense enabled WordPress theme which gives you extensive control over how you wish to display ads on your website. The theme features a pretty handy auto ads functionality which makes using AdSense even more intuitive and trouble-free.

Turemag comes with support for a responsive Google AdSense ad unit which means your ads will display properly even when viewed from a small screen on mobile devices. You will also get access to their “hot spots” functionality which perfectly blends the advertisements with your site’s content.

Simple Life is an AdSense Ready blogging theme that supports highly customizable ad banners. You will get to choose different ad banner sizes for your home page, category, single posts, and sidebar. There is also a full fledged ad management system.

Schema is one of the most popular WordPress theme for bloggers designed to deliver the best possible SEO performance. It also comes with its own ad management system which allows you to simply paste the ad code and showcase advertisements on the top, bottom, or after the title of your content.

Also, Google Adsense is essential for creative people who want to earn money from their work.  One such example is Imagely, which offers powerful themes and plugins for photographs that is AdSense ready.

Conclusion

This leads us to the end of the guide to add Google Adsense to Your WordPress site. We hope that you got a clear idea on how to do so. However, if you are still confused, don’t forget to comment below and let us know.

 

Author Bio

Pawan Sahu is the founder of MarkupTrend. He is a Digital Marketer and a blogger geek passionate about writing articles related to WordPress, SEO, Marketing, Web Design, and CMS etc. Follow him on Twitter @impawansahu.

My name is Foxy, and my job is to sniff out the good guest bloggers from the ones who aren't. This post was written by a contributing author to Blogging Tips. If you would like to learn more about becoming a writer (not one-time guest blogging) for BloggingTips.com, please contact us.

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How to Increase Your Blogging Income Without Changing a Thing

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How to increase blogging income

Making more money from blogging is exciting and I figured out that’s what many of us want.  The simple truth is that the more money you make, the more you want to make.

When my blogging income was below $1000/m, I lived in a small apartment with no car. As more money came in, I upgraded my standard. That also brought more responsibilities. I bought a car which had to be fueled and maintained, moved to a bigger and more costly apartment, etc.

I found out I could increase my blogging income without adding new money making channels. What you should know is that you cannot reinvent the wheels.

Over the course of times, wheels have been improved to gain more performance. That’s exactly what we will be sharing in this post.

How to increase your blogging income without reinventing the wheels

Recently, I must mention that I added new money making methods to my online business. This was mainly in the Cryptocurreny industry. But talking about blogging, there has been a remarkable increase in revenue not related to any new method.

Here are my tips that will surely help you grow your income without having to struggle with new money making methods and please, this works so pay attention.

#1. Find out what works for your audience

One of the things you must quickly do is understand your audience. Who are the people reading your blog and what do they want?

Once you get this very crucial information (maybe by running a poll or survey), you will be able to select from the numerous ways bloggers make money. You can’t be doing everything at once and expect improved results.

You may combine three or four money making methods on your blog. But a few of these should be generating more revenue for you than others.

#2. Scale that method that works and be smart

Now, if affiliate marketing is what works for you, you should invest more in this method. Train yourself and create more affiliate blog post types. The more you get into it, you’ll discover little tricks that will help boost your conversion.

One of the things I do in this domain is get in touch with creators of the products I promote for special bonuses for my readers. Needless to mention that this is a great way to increase affiliate marketing sales.

My email list accounts for a huge portion of my affiliate commissions. So I found out that while working toward growing the list with the right category of subscribers, I need to keep it clean to improve my email  deliverability.

One of the products I promote has been doing exceptionally well. So I created a landing page just for it. The results were outstanding. I recommend you read this landing page creation guide by Sophie Krokida

I have generated quite a handsome amount from my blog with sponsored content and I was asking myself what do I do to scale this for more earnings. This brought me to coming up with my unique strategy that gives my clients more exposure and the result has been more income from the same activity.

Some bloggers are known for creating awesome products. If that’s what works for you, focus on creating your products and growing your marketplace. Don’t switch between different methods because you only end up being frustrated or getting very little results.

#3. Promote your blog

What I did that massively gave me more traction was carrying out activities that give my blog more exposure. While we all strive to increase traffic, not every traffic is worth it. Focus on targeted traffic to impact your conversion.

Here are the three main ways I promote my blog:

1 – Guest posting

By far, this is the easiest way to step out and let people quickly find your blog. While many folks focus on guest posting for the sake of SEO backlink (which should come as a bonus) I focus on providing value in my guest articles and connecting with readers.

I have landed many coaching and technical deals as a result of my guest posting activities. Like Ryan of Blogging from paradise, I know it pays to be consistent on some blogs, adding value and creating impact.

That’s why I do not rush behind guest posting on thousands of different blogs (which is good though) That is actually the posture of backlink mongers. But if you pick a few authority blogs, stick on them with helpful content, you won’t be able to avoid being noticed.

One of the main problems we face here is where to find blogs in our niche that are opened to guest posting. You may want to check out this massive list of blogs that accept guest posts in different topics.

2 – SEO (Search engine optimization)

My natural traffic has been on a steady rise, which is a good thing. Though Google and other search engines are on a constant move, stick to SEO best practices will always keep you safe. SEO is hard and at the same time, it is the best source of traffic that converts to customers or clients.

There is a lot to be said about SEO. I will recommend you check out this guide on SEO 101: The Essential SEO FAQ for Bloggers

3 – Social media

Social Media Marketing isn’t any new song except for newbies.  But here there are some errors to avoid:

  • People try to be on every social media platform at once, which is wrong.
  • Users hit and run. They don’t create time to interact with followers. Another error.
  • Many don’t track results. So they would never know what works for them.
  • The constant use of sharing apps is an issue. You must create time to connect on those platforms and spend time on them. Twitter, Facebook, Pinterest, Instagram give preference to users who actually visit and spend time around.

Wrapping up

I just shared with you the three main things I do to increase my blogging income without necessarily trying to do something new. Again, you have to pick up what works for you, develop strategies to scale it and promote.

These will certainly help boost your online earnins

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How to Monetize Your Blog Using Finteza

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Monetizing a blog has always been too overwhelming for an average person to figure out. Too many options, platforms and networks. Too many percentages, numbers and terms to qualify.

Whether you are a new or an experienced blogger, it is always that question “Am I doing enough”?

My dream has always been to set up own independent program without any middleman. After all, if we want to own our content, why wouldn’t we want to own its monetization? I would be willing to select who I advertise and how as well as how much I want to charge.

But how to report to advertisers? What kind of click-through to promise them? How to sell your own ads and own the reports and click fraud protection?

This question had been haunting me for ages until I came across a platform called Finteza and it looked like it was going to solve all my problems.

Finteza allows you to create advertising spaces on your site which will serve your created banners based on your created schedule.

How To Set Up a Campaign

1. Add Finteza Tracking Code

The first step would be adding Finteza analytics to your site which works exactly the same for any analytics suite you are installing: You just need to grab your unique tracking code and paste it to your site the way it appears on all pages.

Here’s an easy way to add code to header or footer of your blog in case you were lost.

Note: Finteza claims it won’t slow down your site as it is using a distributed network of servers. I haven’t had any issues with my page load time with Finteza running in the background.

2. Create Your Ad Zones

Ad zones are actual spots on your site where your ads will be served.

To add a new zones, go Websites – Settings -> Ad Zones and click “Create Ad Zone”.

Finteza ad add zone

Give your ad zone some recognizable name (e.g. footer, right sidebar, etc.) and select “Use banner width” and “Use banner height” for its dimensions.

You’ll be given a code to install exactly where you want the ad to appear. I simply used WordPress widgets to put the code and then dragged the widget to where I wanted the ad to be served.

Create as many ad zones as you want / can. You may want to test many ad placements on your site to create your price list and know what to promise to your advertisers.

3. Create Your Campaign

Now, proceed to “Campaigns” tab to set up your campaign:

Finteza campaigns

Next give:

  • The campaign name (This could be your advertiser or project name you are promoting),
  • Time period you want it to run. This is very helpful if your advertiser only paid for a certain period of time versus a recurring payment. You can even set up time of the day this ad will be activated (which frankly I am not sure when one may need to do but this option still seems impressive).
  • User agents (I simply add all available, as a rule)

Finteza campaign set-up

There are also some advanced settings which I find very nice to have (especially if you run your own project ads and want to serve to a certain type of audience):

Finteza segments

Now you will need to select the ad zones to serve the ads in. Again, for testing purposes select as many zones as you have: You will be able to use Finteza’s analytics to compare how your zones perform.

Mind that if you add several websites to your Finteza account, you’ll be able to manage multiple campaigns across multiple sites of yours from one location which is very neat.

4. Create Your Banners

Next you will be able to create your “Advertising group”, i.e. specify your target link and add your banners.

Creating banners is a fun process: You upload your creative, add your promo message and select your CTA. The resulting banner will be generated and it will fit all kinds of dimensions and screens. This is done for responsiveness: These auto-generated banners will scale depending on the size of the screen and still look nice.

Create banner

You can edit your banners later at any point if you choose so.

Again, there will be performance stats available for all your existing creatives, so the earlier you start the more data you will collect, in terms what seems to engage your audience better.

Once you follow all the steps, simply activate your campaign from “Campaigns” tab and you are done! If you scheduled your campaign to start immediately, it will run right away. Simply open your site and double check everything looks ok.

Collect the Performance Stats

Now, before you have willing advertisers to invest in your site, do run your own campaigns. This will allow you to collect all sorts of data on best ad placement, demographics of your audience, your click-through, etc. This will make your call for advertisers much more effective.

top performing

Once your advertising campaigns start running, you will be able to collect all sorts of data including:

  • Your audience demographics
  • Articles from where ads were clicked from to
  • Your ad engagement based on the traffic source
  • Your click-through depending on the ad location and CTA

All the reports are real-time, you can see current performance stats on any of your campaigns the moment you set them up.

Again the tool is free, so there’s nothing really preventing you from giving it a try.

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How to Sell Your Content and Create a Separate Source of Income

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Bloggers produce tons of content on a weekly or even daily basis.

Is there any way to monetize that effort and create an additional source of income?

There are many ways to sell your content online, and I am listing some options here.

Implementation can still be tricky even if you have a strong vision of your requirements.

One-Time Downloads

Offering your audience an ability to buy a premium content download for a one-time fee is the most common way to monetize your site. It is easy to set up and requires no development budget. You can simply use PayPal buttons to collect payments and offer a download link.

You will have to expand your content for it to be indepth enough to justify the fee. Text Optimizer is a great way to do that. It uses semantic analysis to extract related concepts from Google to prompt you to cover them in your content to achieve a higher score:

Text Optimizer

Use Text Optimizer to expand your article to turn it into a downloadable eBook or whitepaper.

Text Optimizer should be used for both private and public content development as it does a great job helping you optimize for searcher’s intent and driving your content research.

Metered Paywall

With this model, users have free access to content until they reach a certain limit. This could be the amount of time spent on the site, or the number of articles or videos viewed. Newspapers have been trying this model for a while and it seems to be working well for them.

This is actually a good strategy as users have free access to low volumes, allowing them to consume some of your content before having to decide whether they want to pay for more or not.

Do keep in mind that if you try this method, Google will only be able to access and index part of your content, so your SEO may be at stake here. Plus, you really want to produce high-quality content for this method to work.

Leaky Paywall is a nice freemium plugin that helps you monetize your content creation efforts with the metered paywall method.

Leaky Paywall

Set your meter to allow X number of free articles before requiring a subscription. Leaky Paywall can be customized to allow multiple subscription options. Subscribers can pay (or register for free) for access to your content by category, tag, custom post type, and even pay a premium for your archive content.

Paywalls can be presented at a certain part of an article, after a free trial, or may be metered and only appear after a specific number of pages have been browsed. Most newspapers use a metered paywall, allowing them to generate more revenue from ads, rather than preventing visitors from consuming their content.

Subscription Membership

This model allows users to subscribe to a membership site for a fee, typically billed monthly or annually. This gives them access to all content for the subscription period.

Suppliers using this model generally don’t use advertising. When members have paid their subscription fee, they’ll have full access to all content that falls within the membership level.

This model also allows for upselling repeat customers by for example offering VIP membership levels. The payment of a big, one-time fee could provide lifetime access to all content, past and future.

Using the subscription model to sell content is getting more difficult for newspapers, and publishers have to counter disruption from news aggregator apps like Flipboard, Zite and Pulse. Curated news is getting more popular, but it threatens individual publications’ subscription appeal while potentially drawing in new customers at the same time.

Memberful is a nice platform that allows publishers to set up subscription-based membership plans. It also has an easy integration through WordPress plugin.

Memberful

Create a paywall and restrict access to content based on membership level. Protect any posts or pages right from your WordPress edit screen.

Micro Transactions

This model was actually used before the Internet was commonly used, with examples being arcade and sports games, and pay-per-view movies.

The micro transaction model is being used by iTunes. Besides, books by the chapter have been offered by O’Reilly publishing for years. A more recent example is the micro-payments option for Wallet users recently launched by Google.

This model may not work for magazine articles and news as these are typically single reads, while music and video tracks can be used repeatedly. Here’s an easy way to set up a pay-per-view site with WordPress.

pay-per-view site

For this tutorial, we will be using the MemberPress plugin. It is the best WordPress membership plugin in the market because it allows you to create robust membership websites with subscription plans and multiple ways to accept payments.

Conclusion

Content creation is incredibly time-consuming, so finding a way to monetize that effort makes total sense. You don’t have to choose a single method to sell your content and stick to it. You can experiment with and combine multiple ways. Good luck!

Image by mohamed Hassan from Pixabay

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