Most website owners and bloggers make money from Advertising Networks. But often, the amount can be awfully miserable. Traffic is an important factor that determines how much one makes from Google Adsense, Chitika, Infolinks, Outbrain, etc but one should not neglect some very vital elements.
While I recommend you grow your targeted traffic so as to increase your chances of getting more clicks, here are some few tips to help get more exposure and increase CTR through performance upgrade.
4 powerful tips to increase your income from Advertising Networks
If you are monetizing using any ad network, it will be pretty awesome to try out some of these tested and result driven tips;
1 – Use a performance improvement apps
Performance improvement apps help you analyze, test and improve the performance of your website.
Recently, I have been working with Ezoic (Google Certified Publishing Partner) on my main blog with Google Adsense and a couple of other networks, and got really fueled. Though making money using this model has not really been my focus, I was excited to see I could add more to my earnings with a few tweaks.
There are a couple of things to note with performance apps;
- They help you test different elements; Colors, location and size of your ads.
- You can run ads from many different networks from one dashboard.
- Performance apps help optimize your ads so you get the best results.
- They play well on mobile devices.
Performance improvement apps don’t have to be difficult to use. Generally, you have a few steps to follow once, and the intelligent tool does the rest of the testing and improvement jobs for you:
- Sign up for free.
- Add your site to the platform.
- Get a piece of code and paste on your site header section.
- The tool will then scan your website and locate ad code from supported network (Ezoic supports over 100 ad networks). For each ad code found, a custom piece of code is generated.
- All you need now is copy the newly generated piece of code and replace what was located on your blog.
Once you replace the old ad code with the new one, your site gets to show ads from different networks and through optimization, only the best in terms of content relevance and high paying ads are displayed.
This remarkably increases CTR and overall earnings.
2 – Make use of the most popular posts
This is a strategy most webmasters and bloggers neglect. It’s one of the things I do that has a huge positive impact on my online income.
Some blog posts on my blog really get some exciting amount of readers from search engines. Once I identify these top posts, I make sure I place ad codes within them. Now, given that this traffic drives targeted readers from search engines, the ads displayed gets really relevant and this sometimes generates unthinkable number of clicks.
Here are two things I propose you do:
a – Identify your most popular posts: This doesn’t have to be a difficult step. If you use Google Analytics, you can quickly access your most popular pages. Another quick method (which by the way is what I use) is Google Search Console (Google Webmaster Tools).
- Login to your account here and select the site from the list. (Note that if you haven’t created a GSC account, you will have to do it and add your site to your account).
- On the left menu, go to Search Traffic -> Search Analytics. This should give you a list of keywords and number of clicks they generate for the current month. With this, you can easily know your most performing blog posts.
b – Paste Ad Code on your popular posts
Now, you may have had ad codes on your sidebars or even above the fold. It’s important to actually ad some within the content area of your popular posts to improve relevance and CTR. (Make sure not to overcrowd your contents with ads)
Where you add the code too is important. In this post, Rok Sprogar discussed from his experience where to place the ad code and get the best performance.
3 – Use high-CPC keywords on your articles
Once you signup to an Advertising Network, you don’t pick which ad to display on your site. But you soon find out relevant creatives and links showing up.
That’s because ad networks use advanced technology to filter a huge database of entries in different categories and sort out relevant content for your site based on your content keywords and phrases.
Advertisers on these ad networks pay per keyword and some keywords get high bids than others. Naturally, if you get ads with low bids on your site, your get paid cents per click.
You must not only use keywords in your content for SERP ranking purposes. Also use tough keywords that can trigger high paying CPM ads and make more earnings with few clicks.
How do you get high-CPC keywords?
You may use the Google’s free Keyword planner or some paid software like SEMRUSH. Once you find those relevant high paying keywords, use them in your content
4 – Drive Traffic from USA, Canada and some European countries
One of the things most of us don’t know is that clicks from some countries generate miserably low earnings. On the other hand, Clicks from USA, Canada and most European countries pay reasonably higher.
One of the reasons is that advertisers believe most readers from some countries with low purchasing power often end up not making a buying decision. So buying expensive clicks from such areas is a waste.
In one post on my blog, I discussed how to drive free website traffic from specific countries as a blogger so you may want to check that out.
I’m very convinced if you implement these steps, you are going to see an increase in earnings from Ad networks.
If you like the content, share on social media and drop a comment below.
How Do Blogging and Fitness Relate?
I spend 3 hours daily honing my mental and physical fitness.
In truth, you can and will succeed online following simple fundamentals from a generous, detached energy. No need to be fit to go full time blogging. But if you feel bad because your body feels bad and your mind fears losing it all, have you succeeded? I do not believe so.
I wrote an eBook sharing my daily regimen to explain what many of you readers want to know: how do I do it all? I am no blogging god. I am just human. But I write and connect quite a bit. People wish to know how I wrote 100 plus eBooks in addition to all the other stuff I do while circling the globe. Well, blogging and fitness are 2 peas in a pod for me. Both play a big role if you desiring leveling up and feeling good predominantly as you enjoy the ride.
Blogging and Fitness
Let’s say you wake up on a Monday morning as a full time employee who blogs part time. Feeling terrible and dreading work, why write and publish a post? Too busy. Do it later. Put off the post until tonight. But you feel too tired that night. Repeat this cycle for 3 months. 90 days passed. Still no blog post. Why? You filled your mind with fear and pain. Manifesting as blogging loss, backburnering the post for 3 months indicates fear in mind. Why fear? 100% of the time, fear dominates minds of people who spend zero time on mental fitness, never meditating or doing deep yin yoga or observing their thoughts and feelings. Most of the time, these same folks dominated by their own fears never commit seriously to being physically fit through exercising.
Feel good by caring for your mind and body. Vibe higher than fears crippling most bloggers. Imagine the above scenario with one difference: you devote 1-2 hours daily exercising and raising your energy via mindset training. Devote 30 minutes to power walking and 30 minutes to deep yin yoga. On waking that Monday morning, either a blog post idea finds you and you write the post, or after a few uncomfortable moments and feelings, the idea flows to you and you write the post.
I cannot explain this process logically because it flows 100% emotionally, feelings-wise. Visualize yourself in moments you feel really good. All seems possible. Ideas flow to you. Opportunities flow to you. Why? Feeling good magnetizes you to freeing, success-promoting ideas. Being fit mentally and physically is the easiest way to feel good most of the time. Plus in those moments you feel bad mentally and physically, you face, feel and release the bad feelings, quickly, because you feel mentally and physically fit, predominantly.
Being fit naturally alerts you to the success-promoting idea of gratitude. Gratitude builds blogging success because seeing every penny of income, every blog comment and all interest in your blogging courses feels awesome to you. Feeling awesome inspires you to blog for years generously. Blogging generously for years makes you successful.
Corey at the Good Oil Marketing retweeted my blogging course recently. I feel grateful he spread the word for me considering he is a successful, high level marketer. I feel these feelings and build on my success because I feel grateful. I feel grateful because I trained my mind and body to feel good, through being fit daily, in order to tune into appreciation easily.
Be a successful blogger by being mentally and physically fit.
Why Doing this Works Better than Asking for Business Referrals
After I released my flagship eBook – How to Retire to a Life of Island Hopping through Smart Blogging – I noticed something neat. My sales increased 12 fold the day I published a guest post for a highly successful blogger.
Seeing this spike clued me in to the quickest, easiest way to increase business: help people for free. Being generous improves skills, increases exposure and expands your business. Greater traffic and profits follow generous bloggers because helping people for free helps you be skilled and see, two qualities in every prospering blogger who reaps sweet blogging profits.
A large set of bloggers goes in another direction. Some ask for business referrals from trusted blogging buddies to drum up business. Feel free to take this route but know referral fishing is an ineffective way to drive profits because of two clear reasons:
- referral-seeking seems to be time-wasting
- referral-seeking rarely inspires trusted bloggers to take clear, business-building action, for you
I know 20 plus web developers. A few trusted blogging web developer buddies have reached out to me, seeking referrals. Two issues arise:
- the referral seeker has no idea if I know bloggers needing web development; non-targeted campaign
- I already know 20 plus developers, trusted buddies all, so I could never choose one to refer to someone if 20 seem qualified
Top Bloggers Become Ruthlessly Effective with their Time
Versus seeking referral business by asking blogging buddies if they know someone requiring your service, spend 20 minutes to write and publish a quality guest post for a blogger in your business niche. Instead of pitching 1 human, show off your web development skills for free, via a guest post, for 1,000 people. Do you see what I mean? Leverage. Do not ask for business. Serve for business. Although time needs pass and generosity needs inclusion in blogging business-building, helping for free is the quickest, simplest way to increase blogging business because you reach large, targeted audiences of clients with your attention and energy versus asking 1 person for business in non-targeted, ineffective fashion.
12 Times Daily Sales
I recall the day vividly, 5 years ago. I created and launched Blogging From Paradise. Before writing 100 plus eBooks, I wrote one. I did drive some sales through my blog but guest posting woke me up; why not leverage my presence and grow business by helping people for free, via different platforms? Eye-opener for me. Instead of asking, I gave. How easy? Giving freely is the easiest way to get freely. I observed a 12 times daily sales eBook increase for good reason that day: helping people generously through sites other than your blog is a simple way to grow your blogging business.
The simplest, direct, effective way to grow your business is to help people for free. Asking for referrals leads to a client or customer here and there, but full time bloggers are not in the “here and there” business as far as growing your venture. Pro bloggers drive steady profits through their blog by being generous on their blog and on other platforms.
Be helpful for free. Publish posts. Submit guest posts. Run a podcast. Broadcast live on Facebook. Help people for free to help people for pay. Versus untargeted referral-seeking, this is the effective way to grow your blogging business from a generous, genuine energy.
Why Does It Take Time to Be a Successful Blogger?
Successful bloggers implore you: it takes time to succeed.
I advise following your fun, helping people generously, trusting the process and seeing the blogging journey through. I mention in my eBook how time saving tips make your journey easier. But in the same regard, this journey takes time. Impatient bloggers weed themselves out. Generous, patient, persistent bloggers succeed. Sometimes, successful bloggers realize not the time element and how it works, and never explain in detail why it takes time to succeed. Why do you need to be patient? Why does it take time to succeed? I uncovered 3 reasons why it takes time to be a successful blogger.
1: It Takes Time to Practice a Skill So You Become Really Good At It
Today, I can write 10 to 20 blog posts daily if I so desired. I could easily create 20 videos daily.
10 years ago, I could write 1 blog post weekly and feared doing videos, to where, I never recorded videos as a newbie blogger.
Generous practice plus time made me prolific. Nobody gains skills in 1 day. Humans gain skills practicing 1 craft daily for months, then years. I love basketball. A handful of NBA players disclose how terrible they played after picking up a ball for the first time, 5 or 10 years, prior. Patient, persistent practice and time polished their skills to the point they became successful enough to go pro. Blogging is no different. Successful bloggers practice daily for years before being skilled enough to become a pro.
2: It Takes Time to Gain Big Exposure
Gaining big exposure for success takes time. Every creative act expands your presence a little bit more but those little bits add up over time. New bloggers blind themselves to this concept, believing 1 day and 1 blog post gives them successful exposure enough to make money and gain clout. Nope. Time reveals persistently generous bloggers because getting massive exposure requires months to years of generous, patient, persistent service.
No human can begin blogging at 8 AM as a new blogger and land a Forbes appearance by 12 noon. Nobody knows you. You have no exposure. Humans require time to create and connect in enough spots to gain success promoting exposure. Relax. You are on the way. But allow for time and generosity to leverage your presence. Time is required to be seen in many places.
3: It Takes Time to Uncover and Feel and Release Fears
Do you want to know why I wrote this post? I uncovered this reason a few moments ago. I noticed one income stream yield lesser amounts over the 2 days prior and felt a tiny but palpable surge of fear. Aha! I got you. Feeling fear, I released it and proceeded. I blogged for 10 years. I still feel tiny fears if an income stream yields less money, day to day, based on my expectations. But I needed to face this fear to make more money. New bloggers generally have deep fears concerning money, success and freedom. It takes time to feel and release fears concerning making more than $1 a day until you vibe at the $100, $1000 or $10,000 monthly – or more – level of blogging income.
Time unearths fears for feeling and releasing, to reach the next level of blogging success.
Time is a great blogging ally.
All you need flows to you over time.
Generously create, connect, follow your fun and nudge into fears.
Success is yours.
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