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4 Powerful Tips to Double Your Earnings from Advertising Networks, EPS #1

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Most website owners and bloggers make money from Advertising Networks. But often, the amount can be awfully miserable. Traffic is an important factor that determines how much one makes from Google Adsense, Chitika, Infolinks, Outbrain, etc but one should not neglect some very vital elements.

While I recommend you grow your targeted traffic so as to increase your chances of getting more clicks, here are some few tips to help get more exposure and increase CTR through performance upgrade.

4 powerful tips to increase your income from Advertising Networks

If you are monetizing using any ad network, it will be pretty awesome to try out some of these tested and result driven tips;

1 – Use a performance improvement apps

Performance improvement apps help you analyze, test and improve the performance of your website.

Recently, I have been working with Ezoic (Google Certified Publishing Partner) on my main blog with Google Adsense and a couple of other networks, and got really fueled. Though making money using this model has not really been my focus, I was excited to see I could add more to my earnings with a few tweaks.

For the most part, I  focus on Affiliate Marketing, sponsored content and creating of my own products.

There are a couple of things to note with performance apps;

  • They help you test different elements; Colors, location and size of your ads.
  • You can run ads from many different networks from one dashboard.
  • Performance apps  help optimize your ads so you get the best results.
  • They play well on mobile devices.

Performance improvement apps don’t have to be difficult to use. Generally, you have a few steps to follow once, and the intelligent tool does the rest of the testing and improvement jobs for you:

  • Sign up for free.
  • Add your site to the platform.
  • Get a piece of code and paste on your site header section.
  • The tool will then scan your website and locate ad code from supported network (Ezoic supports over 100 ad networks). For each ad code found, a custom piece of code is generated.
  • All you need now is copy the newly generated piece of code and replace what was located on your blog.

Once you replace the old ad code with the new one, your site gets to show ads from different networks and through optimization, only the best in terms of content relevance and high paying ads are displayed.

This remarkably increases CTR and overall earnings.

2 – Make use of the most popular posts

This is a strategy most webmasters and bloggers neglect. It’s one of the things I do that has a huge positive impact on my online income.

Some blog posts on my blog really get some exciting amount of readers from search engines. Once I identify these top posts, I make sure I place ad codes within them. Now, given that this traffic drives targeted readers from search engines, the ads displayed gets really relevant and this sometimes generates unthinkable number of clicks.

Here are two things I propose you do:

a – Identify your most popular posts: This doesn’t have to be a difficult step. If you use Google Analytics, you can quickly access your most popular pages. Another quick method (which by the way is what I use) is Google Search Console (Google Webmaster Tools).

  • Login to your account here and select the site from the list. (Note that if you haven’t created a GSC account, you will have to do it and add your site to your account).
  • On the left menu, go to Search Traffic -> Search Analytics. This should give you a list of keywords and number of clicks they generate for the current month. With this, you can easily know your most performing blog posts.

advertising networks

b – Paste Ad Code on your popular posts

Now, you may have had ad codes on your sidebars or even above the fold. It’s important to actually ad some within the content area of your popular posts to improve relevance and CTR. (Make sure not to overcrowd your contents with ads)

Where you add the code too is important. In this post, Rok Sprogar discussed from his experience where to place the ad code and get the best performance.

3 – Use high-CPC keywords on your articles

Once you signup to an Advertising Network, you don’t pick which ad to display on your site. But you soon find out relevant creatives and links showing up.

That’s because ad networks use advanced technology to filter a huge database of entries in different categories and sort out relevant content for your site based on your content keywords and phrases.

Advertisers on these ad networks pay per keyword and some keywords get high bids than others. Naturally, if you get ads with low bids on your site, your get paid cents per click.

You must not only use keywords in your content for SERP ranking purposes. Also use tough keywords that can trigger high paying CPM ads and make more earnings with few clicks.

How do you get high-CPC keywords?

You may use the Google’s free Keyword planner or some paid software like SEMRUSH. Once you find those relevant high paying keywords, use them in your content

4 – Drive Traffic from  USA, Canada and some European countries

One of the things most of us don’t know is that clicks from some countries generate miserably low earnings. On the other hand, Clicks from USA, Canada and most European countries pay reasonably higher.

One of the reasons is that advertisers believe most readers from some countries with low purchasing power often end up not making a buying decision. So buying expensive clicks from such areas is a waste.

In one post on my blog, I discussed how to drive free website traffic from specific countries as a blogger so you may want to check that out.

That’s it!

I’m very convinced if you implement these steps, you are going to see an increase in earnings from Ad networks.

If you like the content, share on social media and drop a comment below.

Enstine Muki is a Full-time blogger and Certified Cryptocurrency Expert. Check out one of his articles on 15 ways bloggers make money with their blogs.

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3 Actionable Tips for Bloggers to Reduce Email Bounce Rates

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List building is one of the things you hear and read about everyday in blogging and content marketing. Email marketing in itself is a whole lot of work put together. Many successful bloggers have succeeded to build a large list for their businesses and that works with a lot of attraction.

Well, the size of your email list isn’t always a point. The quality and relevance are the most important factors. These go a long way to affect your bounce rate which is a corner stone in email marketing. We will be talking about this a bit below but let me quickly brush out a few reasons to start building a list for your blog if that’s not being done now.

Why you need an email list for your blog

Many bloggers blog for different reasons. However, there are things we all need to succeed. These include a growing and engaging community and targeted traffic that converts.

Once someone visits your blog for the first time, you have the chance to convert that first timer reader into a repeat visitor. One of the most effective ways to do this is to capture him into your list.

Your email list basically is an ever-green source of targeted traffic. You can always turn to it and be sure to increase your page views.

Many of my faithful customers are found on my list. This makes it an interesting source of passive  income. Your email list is a huge part of your marketplace that can be tapped into any time of the day.

Whether you are blogging to make money or just for the fun of it, if you care about keeping your readers and reaching out to them at will, start building your list right this moment.

I must build an email list

Email Bounces can really hurt your email marketing

An email bounce occurs when your message is returned to you the sender because it cannot be delivered. Note that messages being caught into SPAM is completely a different thing. This has to do with your Inbox Placement Rate. Though Email Deliverability rate is a big game that should be treated apart, we want to deal with messages that are rejected by the destination email server.

Now, this has an impact on your sending reputation. The higher the reputation score, the more likely  ISPs (Internet Server Providers) will deliver your emails to the inboxes of recipients.

The more your email bounce rate, the lower your reputation and the more the chances of your sender ID getting blacklisted.

Recommended: 10 Email Marketing Do’s and Don’ts for Bloggers

But What causes Email Bounces

A bounce will take place for the single reason that the destination server rejects the message. What are some of the reasons for this rejection?

1 – The destination email address doesn’t exist

This is one of the most common reasons for high email bounce rates. You send a message to an address that either doesn’t exist on the server or the domain name is not found. This generally is referred to a Hard Bounce, when an email is permanently bounced back to the sender because the email address is invalid or not found.

Why does an email hard bounce happen?

  • There is a spelling error in the address: contatc@domainname.com instead of contact@domainname.com
  • The email submitted to your list is completely never created – junk email
  • The contact address was completely deleted by the administrator for some internal reasons.
  • The domain name does not exist (maybe it’s expired, error in spelling, parked, etc)

2 – The destination email address is valid but something isn’t right

A Soft, temporal Bounce will take place in this case. The destination address is valid but the server returns the message to sender for a couple of reasons:

  • User has reached the email quota limit. Simply put, the inbox is full
  • Email too large for recipient’s inbox
  • Server was temporally down when message hit

Given that soft bounces are temporal, you may not need to worry so much about this. Their impact on your marketing may not be as harsh.

However, Hard Bounces should be taken with a serious attention. Continuous bounces are a bad signal and the email marketing systems are smart enough to figure this out.

3 tips to Reduce your email bounce rate and boost conversion

Ok now you know what email bounce rate is and why you should start building your own list. These are some quick tips to reduce your bounce rate and improve your marketing experience:

1 – Make sure only on valid addresses are submitted to your list

In my opinion, this is something that’s quite easy to handle. First, allow your readers submit their contacts by themselves through a lead capture form.

Use the double opt-in facility provided by many email marketing tools. This will make sure that the contact submitted by the reader is valid. An invalid address will never find its way through the double opt-in validation wall.

The way this works is very simple…

When the reader submits the email to your list, your tool will place it in an inactive mode. At the same time, a validity tracking link is messaged to the address. If this link is clicked within the activation period, that will simply mean the address is able to receive mails, making it valid.

Not using the double opt-in checking method is simply allowing readers to submit junk emails to your list. Looking the negative effects of bounces, this isn’t something I think you’d be comfortable with.

2 – Constantly clean up your list

While the double opt-in validation method makes sure you only allow valid addresses on your list, there are chances that some of these addresses get dropped of with time. You must therefore be able to clean up and get rid of these invalid subscribers.

There are two ways to do it:

1 – Manually filter out and delete contacts that have not opened your campaign during a specific period. Generally, I do remove contacts that have been ideal for half a year.

2 – Use a tool that will scan through your list and check for invalid addresses. I personally use Norbert’s email verification tool for my 5k list on MailerLite.

3 – Avoid using Email Extractors

A quick way to hurt your blog’s email list is to use an email scraper. First, harvesting emails in this way is illegal in many countries. You don’t have the consent of the owners to mail them.

This will bring another set of problems:

  1. High unsubscription rate
  2. Your campaigns will be marked as spam by many of these illegally gotten subscribers.

These two actions will trigger red flags and place you at a permanently suspicious position with many marketing platforms.

Conclusion

I hope these three tips are helpful as you strive to build a profitable email list for your blog. Drop a comment and let me know what you think about.

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How Can You Write Content Like a Pro?

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Write your butt off. This is the way to write content for your blog like a pro. No simpler or more direct way exists for writing content like a professional blogger because writing practice is the way to writing like a pro. Of course, most bloggers only write when publishing posts so get little practice and write like amateur bloggers.

I wrote and continue to write millions of words between my blog posts, guest posts, e-books and in the past, through my blogging writing practice. Open up a Word document. Write. Write 500 to 1000 words daily. Close the document. Trash the document. Simply writing regularly makes you write like a pro because your confidence and clarity mushrooms quickly with writing practice. Do not be like bloggers who only write for publishing posts. This crowd gets little practice and never becomes pro bloggers because they do not practice their prime skill, writing, enough. Imagine if LeBron James only shot baskets and dribbled during official games? He never would have made the NBA. He practiced for tens of thousands of hours in private, with nobody looking, in a gym by himself, to become the top pro basketball player who shines in a public, pro setting.

Practice in private. Shine in public. That is the way it goes with any skill in life. Writing like a pro blogger also requires you to carefully observe professional bloggers for their pro writing cues. Do you notice how these folks seem to write in crisp, clear fashion? Emulate these professionals by following their lead and you too will give off a more professional, serious, clear energy. Start with reading posters on this blog. Every blogger is a professional or on their way to being a professional blogger. Study how these pros and aspiring pro use formatting and other tools to allow their blog posts to flow freely. Exposing yourself to professional bloggers simply gives you an example to emulate. Plus, following professional advice allows you to be yourself, giving you permission to write in your one of a kind voice on your way to being a pro blogger.

In my eBook:

How to Find Your Writing Voice

I give you permission to be a brilliant writer by simply writing how YOU write. This writer is unlike any writer who ever lived because we all have unique stories and styles to share with the world. The tone of this eBook is one reason why it spent a spell being the top-rated eBook for its category on all of Amazon. Writing like a pro is mainly a practice thing leading to a confidence thing.The more you practice writing, the more confident you become writing-wise. This process is quite simple but at times, highly uncomfortable to put into action. Keep writing. Keep churning out helpful content.

My neck feels incredibly stiff now but I know it is writing time so I write and will take a nice little break after getting the job done. Write, write and write some more. Gain the confidence and clarity to know you are writing like a pro blogger, even well before you become a pro through your blogging efforts.

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Can You Make Tons of Money Blogging?

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Yes.

Just spend the next 10 to 15 years of your life everyday generously helping people and building bonds with both your readers and fellow successful bloggers. If you are prepared to do that then you will make tons of money blogging. I just do not know what amount of money you mean by tons of money. Do you mean hundreds of thousands of dollars? Do you mean millions of dollars? Do you mean tens of millions of dollars?

Only you know the specific answer to that question but independent of the amount, anything ranging from tens of thousands to millions of dollars requires thousands upon thousands of hours of generous service before oodles of money flow to you. Think 10000 to 20000 to 30000 hours of creating content, building friendships by generously helping top bloggers, and opening multiple streams of income before you begin seeing large sums of money flow to you freely, easily and frequently. Most bloggers who ask this question do so from an energy of scarcity and poverty. Most bloggers only want to make huge sums of money because they have $0 now or $15 now and they have hundreds to thousands of dollars of bills piling up. 99.9% of the time, these bloggers dive into blogging being dominated by fear so they act from a scared energy and do stupid stuff that guarantees their online failure. Forget making millions of dollars. This crowd makes $0 or maybe a few cents or ten bucks doing really unintelligent things because people terrified of losing all of their money do stupid things that lead to failure. Being desperate leads to being a dingbat.

People who blog from an abundant, loving, confident and trusting energy generously create content and build connections over years of their lives, spending 10000 to 20000 hours or more doing these things until huge sums of money flow to them. I have seen a handful of 7-figure earners explain how they blogged for 15 years before the huge sums of money, like $30,000 in a day, flew to them freely. Massive wealth takes time to accumulate because the amount of creating and connecting you need to do to accumulate massive wealth requires tens of thousands of hours of helping people to increase both your skills and exposure to the point of making millions and millions of dollars. This basic law of wealth rings true for all entrepreneurs. Jeff Bezos is worth 180 billion dollars now as the owner and founder of Amazon.com but he made very little when working out of his garage on a cafeteria table. He could not make tons of money through his venture until he generously created, connected, scaled and put in an amazing number of hours to build up his iconic empire.

Do not be intimidated by the amount of work, time and energy you will need to put into blogging to earn a significant income. Why would you care if you plan to be here anyway 5, 10 and 15 years down the road? Do you want to waste your life working for somebody else just to get a paycheck or would you rather work for yourself, make a firm impression on humanity, serve a large amount of people and earn a significant amount of money? Think it through before you get intimidated by the amount of generous effort and time you will put into blogging to build something special.

Remember that blogging gives you what you give to blogging. Blogging always serves as the perfect mirror for the attention, energy, effort and time investment you put into this amazing medium.

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