Are you a new blogger ready to hop on the Adsense train?
Pump your breaks a few times. Slow down and think this through.
Advertising revenue can prove to be a lucrative income stream for bloggers over the long term. Build a large, loyal following. Be generous. Be patient. Success will be yours, as will Adsense ad clicks and increased blogging revenue. New bloggers have a different Adsense experience though. I see excited newbies ready to cash their first Adsense check on receiving approval. 6 months later, after making $.02 per month, the enthusiasm dies and the blogger removes Adsense from their blog. Why? Bloggers learn a harsh lesson about advertising revenue: you need a huge, loyal following to generate significant income through advertising channels.
Most new bloggers get 5, 10 or 50 people to visit their blog daily. Imagine if 20 people visit your blog daily. How many of those 20 people click on your Adsense ad, or any ad? 99.99% of the time, none. Tomorrow sees 14 blog visitors. None click your ads. After 1 month, 240 people visit your blog. 2 people click your ad. This sounds about right. At the end of the month, you made $0.04 USD. Of course this is common because you are a new blogger with little traffic. Low traffic blogs generate low profit ad revenue.
Do you know who makes hundreds to thousands of dollars in Adsense revenue monthly? Bloggers who blog effectively and generously for 2-3-5 or more years generate this type of sweet income. Advertising revenue takes SERIOUS work! Maybe 1% of bloggers – or less – put in the work that drives the thousands of people daily to blogs which nets a steady, solid Adsense income. But most new bloggers mistakenly believe their 30 visitor a day blog will yield $100 to $500 per month or more. Never gonna happen guys. Sorry to burst your bubble.
Advertising Revenue: Yes or No?
I share profitable income streams in my eBook:
Buy it to explore different ways and means of profiting, to beef up your multiple streams of income.
Newbie bloggers should never open ad revenue streams because they do not have a large, loyal, targeted readership needed to generate substantial ad revenue. Write and self-publish an eBook. Toss that widget on your sidebar, replacing the ad widget. Brand yourself. Make more money.
Experienced bloggers with large, loyal tribes should consider ad revenue if the ads:
- feel like a match for the blog and brand
- are highly targeted for your readership
- add value for your readers
Think targeting. Sites like the Huffington Post can post any ad and completely disregard relevance because millions upon millions of humans visiting the blog monthly have millions and millions of interests. When advertisers pay a million dollars for a short Super Bowl ad they understand not every one of the 1 billion people watching the Super Bowl is highly interested in their ad, but many folks out of the billion plus people will be interested, and net advertiser revenue, through the commercial.
For you, even if your tribe is large and loyal, you likely do not attract millions of blog visitors monthly. Target advertisements to ensure most if not all of your readers seem highly interested in the ad. Even if a small percentage clicks through you will generates steadily increasing ad revenue by this approach because you intelligently match your ad with your reader.
As a new blogger go with non-ad income streams. Experienced veterans can lay out ads but make sure your ads align with your readers.
Listen to Pro Bloggers
I received a pitch from a stranger a few days ago. The entrepreneur offered me free file space – I think; I forget, among the thousands of pitches I get – in response for a review. I think. Genuinely, I do not remember. Why? Thousands and thousands of strangers try to pitch me stuff or ideas. Strangers want valued space on Blogging From Paradise. But strangers have nothing of value to offer me. So I ignore their pitches. If I am not too busy, I offer help, so these folks experience more success and make more money. Alas, my pro blogging advice often falls on deaf ears. Because if you program yourself mentally to fail, you WILL fail by ignoring successful advice. Guaranteed. Every time.
Look at the featured image for this post. Said pitcher offered me free storage or something. Never heard of her. Never heard of her site. I know she is awesome. Site solid, too. Nothing personal. But the second I see a cold pitch, I lose trust in the individual and in their business. If business were TRULY booming, ALL business would flow to you and you ain’t cold pitching strangers. Real talk. Anyway, I suggested she buy my eBook:
because she obviously struggles, following the amateur blogger approach of blindly cold pitching strangers. Of course she has no interest in buying and reading my eBook. Successful advice evades bloggers who think, feel and act like unsuccessful bloggers. I believe she is awesome. But I share this real world experience to teach, to inspire and to wake up bloggers with the truth. Listen to pro bloggers. Pay close attention to pro blogger advice. We teach you how to blog the right way. We teach you how to succeed. If this person bought my eBook, read it, and followed my advice, she would place her guest post and business links on hundreds of respected blogs, over years. She would gain serious trust. She would make a bunch of money for her business. But alas! Since she ignore my successful advice she will keep following her failing advice, and, will fail, cold pitching strangers, never building strong bonds with pros, burning out, and failing.
Are you completely blind to pro blogger advice? Observe your blogging career. Do you struggle? Struggling bloggers blind themselves to pro advice because fear clouds your mind. I advise new, struggling bloggers routinely. Being filled with fear, most foolishly question my advice. Why? Obviously, you are a new, inexperienced, struggling blogger. Your strategy sucks. Now it’s time to follow a new, successful strategy. Pro bloggers succeed. Pro bloggers teach you successful strategies to succeed. Listen to them. Buy their eBooks. Follow their advice. Position yourself to succeed.
I am not right. Struggling bloggers are not wrong. But I know what works and teach what works. Do not be a fool; if a pro teaches you what works, buy the eBook. I instantly saw the thousands of hours and years of struggle this entrepreneur faces because she has zero interest in spending $7 to get excellent blogging advice. Ego errs because ego sees illusion. Ignore it. Be humble. Listen to pro bloggers. Succeed.
Cheapies Never Go Far in Blogging
Someone wrote me a few moments ago. I quoted my sponsored post price. He replied asking for my best price. I told him all prices are final. Literally, I told him kindly but clearly to take it or leave it. He replied, asking me to accept his offer for $10, which is absurdly lower than my $11 sponsored post rate. I am joking; just seeing if you pay attention LOL 🙂 Anyway, his $10 offer is MUCH lower than my sponsored post fixed price. PLUS I already told him twice my fixed price, and to take the price or to leave the price. I *also* mentioned how all prices are final. Of course, I immediately labeled his email “spam” so all future emails, barterings and silly cheap-ness flow directly to my spam folder. I will never see him or his emails again. Nothing personal. But I have no time or energy for cheapies because if you are so filled with the fear of poverty that you completely ignore my emails, I cannot respect you as a blogging business partner.
This is why cheapies never go far in blogging. Imagine this lost blogging soul. He ignores my emails to ask for a ridiculous price on a sponsored post. I label his email “spam”. After 10 or 20 more pro bloggers label his email as “spam”, every single email he sends to bloggers winds up in the blogger’s spam folder. Almost all bloggers never check their spam. Most delete all spam emails without checking the emails. Imagine sending 500 emails to spam folders daily? That marks 499 to 500 emails no blogger will ever see, only to be deleted immediately.
Pay Up to Play Up
Moving up in blogging circles requires you to invest more money into your blog. From paying for your domain and hosting, to paying for your theme, to paying for your blogging education, to investing in sponsored posts advertising your business, the bigger money and greater traffic awaits in higher blogging circles, where money flows freely. Prospering people who buy your products and services without hesitating meet you through friends in higher blogging circles. Same thing happens offline. Jeff Bezos does not do business with someone who cannot afford my $7 eBooks. He does business with serious entrepreneurs who freely invest money in mutually beneficial ventures. Life works that way. Birds of a blogging feather flock together. Imagine if the $10 sponsored post cheapie paid my full price instead? I place the post, his business gets greater exposure in front of prospering eyes and he nets more sales and profits. He makes $100, or $1000 or more, earning more money to boost his sponsored post budget and to move him out of poverty. But the mental illness of poverty prevents him from seeing beyond “I HAVE NO MONEY! I NEED TO ***ONLY*** PAY $10 FOR EVERY SPONSORED POST I PLACE!!!”
He may place a few $10 sponsored post on terrible quality blogs with broke readerships. Truthfully, he should just donate the $10 to bloggers who place his sponsored post for $10 because said bloggers have either 5 daily readers or readers who cannot afford to spend $1, let alone, $100 or $1,000…or perhaps, both. Yikes. Pay up. Play up.
Multiply your blogging success. Buy my eBook:
How Much Confidence Do You REALLY Have in Your Blog?
Watch this video I recorded in Brooklyn Heights today:
Sweet view, eh? I made a powerful point too. Bloggers sometimes boast of their confidence and clarity. Puffing themselves up, they believe deeply in themselves and in their blog. Critics? Who cares? These dynamos seem unstoppable. Belief! Success is on the way, right? Awesome. Then, after mentioning their blog in front of a parent or sibling or cousin, their loved ones make fun of “blogging”, telling these idiots to “get a real job”. OUCH! Like a balloon being popped, your loved ones took a pin to your ego, deflating you. AND showing how you genuinely have little confidence in your blog. Turns out, you feel filled with doubt and pure uncertainty about your blog AND in yourself, blogging-wise. This is a good thing. Critics trigger and unearth deep fears you need to face, feel and release, to reach the next stage of your blogging career. So…how much confidence do you REALLY have in your blog? Talk about your blog to friends and family members, or to strangers. You will find out. Fast. Because these folks are non-targeted and often highly NOT interested in blogging.
I recall mentioning my blog to my fam about 10 years ago. Before doing this, I believed I felt super confident about my blog and self. I BELIEVED in myself! Wild-eyed, ignorant, deluded newbie blogging excitement covered up the fact I doubted myself and my blogging abilities, horribly. After that little chat – even though no family member seemed terribly critical – I felt like crap. Awkward, and lost, my family’s questions triggered deep fears in me. I doubted myself. I doubted my blog. In truth, I had no idea what I was doing because I refused to learn from pros. Bad idea. Naturally, I gained confidence after this session – eventually – because I faced and felt doubts eating into my blogging confidence.
The quickest way to gain blogging confidence is to discuss your blog and what you do with anybody on earth, from friends, to fam, to strangers. Never try to convince or influence or convert folks, because doing so shows your lack of confidence. Let people live their lives and make their choices. Your job is to see how shy or clear you feel discussing your blog. Shy bloggers feeling awkward chatting blogging with folks simply feel filled with fear. Blogging fears need to go for you to succeed. Speak about blogging in public. Broadcast live in a public spot. Record videos in busy spots with heavy foot traffic, as I did above, in Brooklyn. Face, feel and release self-conscious fears that need to go for you to reach the next stage of blogging growth.
One way to be a smarter and richer blogger is by facing your blogging fears routinely. Speaking to or in front of fam or strangers about your blog certainly unearths some of those deep fears. Do it. See where you are at, confidence-wise. Being straight with yourself is hands down one of the quickest ways to accelerate your blogging success. Relax, share your blogging exploits and honestly assess how you feel, to increase your blogging success.
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