It all started with an idea to make a quick buck. “I might as well rent that spare bedroom every once in a while” or “I’m out of town this weekend, why not try to make some cash?” Now you’re loving the Airbnb life and the cash it brings in.
Why not capitalize on your adventures even more? It’s well-known that blogs can help businesses grow, but did you know they can be great for your Airbnb too?
If you have the writing bug and you want to build up your rental revenue, here’s how an Airbnb blog can help.
The Benefits of an Airbnb Blog
You’ll see articles all over the internet about how to make money as a blogger, but you can do even more by blogging about your Airbnb experiences. Here are the benefits you could enjoy.
Get More Bookings
Every business is a numbers game at some level or another, and that applies to side hustles too. Part of the battle for more bookings is to drive more traffic to your listing. A blog is a great way to do that.
If your blog is interesting, it will start getting attention. The more people read it, the more often it pops up in Google searches, bringing you even more traffic. And of course, everyone who sees your site will see links to your Airbnb listing too. All of a sudden you have more cash and less stress about paying the bills.
Legitimize Your Listing
You already know how nerve-wracking it can be to bring a stranger into your home. Renters feel the same way, never quite sure who they’re renting from. That’s especially true if they’re renting a room in the house while you’re there.
Your blog is a great way to put renters at ease. They can get a sense of who you are before they arrive, so they feel like they’re taking less of a gamble.
Just as important, your blog will show renters that you are, in fact, a real person. They’ll have no worries that you’re a nameless scammer who could leave them high and dry.
Add a Revenue Source
As much fun as it can be to meet new renters, the money is probably the main reason you use Airbnb. Why not bring in another way to make money?
In addition to bringing you more bookings, your Airbnb can be a revenue source on its own. You can sell ads, try affiliate marketing, and much more. There are plenty of ways to make money with your blog, but remember that the better your posts are, the more likely you are to bring in money.
Ideas for Your Airbnb Blog
Now that you know all the good your blog can do, there’s another big question mark: what do you blog about? Feel free to mix it up, and get started with these topic ideas.
Ask Guests to Contribute
One cool way to make your blog interesting is to tell the stories your renters have experienced during their stays. Of course, there’s a right way and a wrong way to do this. You don’t want to come off sounding creepy, as if you watched your guests the whole time.
If you spend time with your guests during their stay, you can blog about where you took them or what they enjoyed most. If they’ve had more solo adventures, you can ask them to jot down some of their favorite parts of the trip for your blog. They can even write the entire post if they so choose.
Whether you write the post or the guest does, make sure to respect their privacy. Never post any mention of a guest without their permission. Even if you do have their permission, be sure to change their names and don’t offer any identifying details.
Offer Tips for Fellow Hosts
Don’t assume it’s only future renters who will read your blog. You can build your audience even more by offering some content for other Airbnb hosts too. In fact, one of the biggest blogging mistakes is writing for too narrow of an audience.
Put your expertise to use and offer tips for hosts. Suggest ways to advertise their Airbnb or ways to get more bookings. Talk about the amenities your guests have enjoyed the most. Create an Airbnb checklist for beginners.
Some of these hosts could become guests themselves if they come to your hometown. Even if they don’t the traffic they provide will help your blog grow even more.
Suggest Local Activities
As an Airbnb host in your hometown, you make money off tourism to the area. Why not try to promote it on your blog?
Post about some of your guests’ favorite attractions in the area. Offer suggestions for your favorite local restaurants. You can even do this in a hyperlocal way, talking up the restaurants in your specific neighborhood.
You can also do this by writing about upcoming events in your area. Is there a big music festival on the schedule? There’s a blog post. What about a unique museum exhibit or a family festival? Those can make great blog posts too.
Highlight Your Latest Changes
On top of enticing people to visit your city, you can use your blog to encourage them to stay in your Airbnb specifically. Any time to make a cool update to your home or you buy a new nicety for your guests’ rooms, blog about it.
For more tips on how to best highlight the latest changes or features of your home, be sure to check out these interior design blogs. The better the photos and display of content on your blog for your rental property, the more likely you are to find success with an ongoing supply of new renters and AirBNB users.
Sometimes those details make the difference. They also tell renters that you’re attentive and that you truly care about creating a positive experience. Guests love knowing more about what to expect during their stay.
Embrace the Wonderful World of Blogging
We live in an age when people spend hours and hours online every day. Why not capitalize on it by giving them something interesting to ready and making some cash while you’re at it? That’s what your Airbnb blog can offer.
Of course, all these tips will require some writing ability. If you’re new to the blogging scene or if writing isn’t your forte, check out these blogging resources to help you get on track.
Why Doing this Works Better than Asking for Business Referrals
After I released my flagship eBook – How to Retire to a Life of Island Hopping through Smart Blogging – I noticed something neat. My sales increased 12 fold the day I published a guest post for a highly successful blogger.
Seeing this spike clued me in to the quickest, easiest way to increase business: help people for free. Being generous improves skills, increases exposure and expands your business. Greater traffic and profits follow generous bloggers because helping people for free helps you be skilled and see, two qualities in every prospering blogger who reaps sweet blogging profits.
A large set of bloggers goes in another direction. Some ask for business referrals from trusted blogging buddies to drum up business. Feel free to take this route but know referral fishing is an ineffective way to drive profits because of two clear reasons:
- referral-seeking seems to be time-wasting
- referral-seeking rarely inspires trusted bloggers to take clear, business-building action, for you
I know 20 plus web developers. A few trusted blogging web developer buddies have reached out to me, seeking referrals. Two issues arise:
- the referral seeker has no idea if I know bloggers needing web development; non-targeted campaign
- I already know 20 plus developers, trusted buddies all, so I could never choose one to refer to someone if 20 seem qualified
Top Bloggers Become Ruthlessly Effective with their Time
Versus seeking referral business by asking blogging buddies if they know someone requiring your service, spend 20 minutes to write and publish a quality guest post for a blogger in your business niche. Instead of pitching 1 human, show off your web development skills for free, via a guest post, for 1,000 people. Do you see what I mean? Leverage. Do not ask for business. Serve for business. Although time needs pass and generosity needs inclusion in blogging business-building, helping for free is the quickest, simplest way to increase blogging business because you reach large, targeted audiences of clients with your attention and energy versus asking 1 person for business in non-targeted, ineffective fashion.
12 Times Daily Sales
I recall the day vividly, 5 years ago. I created and launched Blogging From Paradise. Before writing 100 plus eBooks, I wrote one. I did drive some sales through my blog but guest posting woke me up; why not leverage my presence and grow business by helping people for free, via different platforms? Eye-opener for me. Instead of asking, I gave. How easy? Giving freely is the easiest way to get freely. I observed a 12 times daily sales eBook increase for good reason that day: helping people generously through sites other than your blog is a simple way to grow your blogging business.
The simplest, direct, effective way to grow your business is to help people for free. Asking for referrals leads to a client or customer here and there, but full time bloggers are not in the “here and there” business as far as growing your venture. Pro bloggers drive steady profits through their blog by being generous on their blog and on other platforms.
Be helpful for free. Publish posts. Submit guest posts. Run a podcast. Broadcast live on Facebook. Help people for free to help people for pay. Versus untargeted referral-seeking, this is the effective way to grow your blogging business from a generous, genuine energy.
Why Does It Take Time to Be a Successful Blogger?
Successful bloggers implore you: it takes time to succeed.
I advise following your fun, helping people generously, trusting the process and seeing the blogging journey through. I mention in my eBook how time saving tips make your journey easier. But in the same regard, this journey takes time. Impatient bloggers weed themselves out. Generous, patient, persistent bloggers succeed. Sometimes, successful bloggers realize not the time element and how it works, and never explain in detail why it takes time to succeed. Why do you need to be patient? Why does it take time to succeed? I uncovered 3 reasons why it takes time to be a successful blogger.
1: It Takes Time to Practice a Skill So You Become Really Good At It
Today, I can write 10 to 20 blog posts daily if I so desired. I could easily create 20 videos daily.
10 years ago, I could write 1 blog post weekly and feared doing videos, to where, I never recorded videos as a newbie blogger.
Generous practice plus time made me prolific. Nobody gains skills in 1 day. Humans gain skills practicing 1 craft daily for months, then years. I love basketball. A handful of NBA players disclose how terrible they played after picking up a ball for the first time, 5 or 10 years, prior. Patient, persistent practice and time polished their skills to the point they became successful enough to go pro. Blogging is no different. Successful bloggers practice daily for years before being skilled enough to become a pro.
2: It Takes Time to Gain Big Exposure
Gaining big exposure for success takes time. Every creative act expands your presence a little bit more but those little bits add up over time. New bloggers blind themselves to this concept, believing 1 day and 1 blog post gives them successful exposure enough to make money and gain clout. Nope. Time reveals persistently generous bloggers because getting massive exposure requires months to years of generous, patient, persistent service.
No human can begin blogging at 8 AM as a new blogger and land a Forbes appearance by 12 noon. Nobody knows you. You have no exposure. Humans require time to create and connect in enough spots to gain success promoting exposure. Relax. You are on the way. But allow for time and generosity to leverage your presence. Time is required to be seen in many places.
3: It Takes Time to Uncover and Feel and Release Fears
Do you want to know why I wrote this post? I uncovered this reason a few moments ago. I noticed one income stream yield lesser amounts over the 2 days prior and felt a tiny but palpable surge of fear. Aha! I got you. Feeling fear, I released it and proceeded. I blogged for 10 years. I still feel tiny fears if an income stream yields less money, day to day, based on my expectations. But I needed to face this fear to make more money. New bloggers generally have deep fears concerning money, success and freedom. It takes time to feel and release fears concerning making more than $1 a day until you vibe at the $100, $1000 or $10,000 monthly – or more – level of blogging income.
Time unearths fears for feeling and releasing, to reach the next level of blogging success.
Time is a great blogging ally.
All you need flows to you over time.
Generously create, connect, follow your fun and nudge into fears.
Success is yours.
What Does Your Blogging Network Look Like?
I do nothing on my own.
Everything is a team effort.
As I teach in my blogger networking eBook, the way to increased, ever-expanding blogging success is to look for, grow and tap into a huge, loyal network of blogging friends through the power of generosity. Be generous. Help people. Shout out fellow bloggers. Release expectations. Get super connected. Most of us understand this is how to succeed online; be generous and get connected because 100 is better than 1. 100 friend efforts are far better than your effort alone.
One basic problem arises for most new or struggling bloggers: overcoming the deep fear of networking. For odd reasons, humans cling to pulsating fears concerning reaching out to other human beings. Bloggers fear being rejected, failing, being criticized or giving up credit for their blogging success. Honor that fear. See how far you get on your own steam. Not only that, the agony of micro-managing makes you sick, broke and quite dumb, if you are honest with yourself. How silly of you! Why do everything on your own today? Why not comment genuinely on a few blogs, retweet a few blogger blog posts and mention a few bloggers on your blog? Begin networking. Build a network. Succeed online.
What’s It Look Like?
Be honest, my blogging sweet robbins. What does your network look like? Is it even there? Do you even have a network? Many bloggers publish a post, share it to Twitter and Facebook and sit there, dumbfounded. Do you honestly believe your network just materializes out of thin air? Nope. But if you buy my eBook, follow my 13 steps and build your blogger buddy network by being generous, you can land on famous blogs, earn coin and drive traffic to your blog, too. Everything hinges on your honesty. Admit having only 1, 3 or zero blogging buddies. Truths set you free to network generously and successfully.
How to Grow Your Network
Simple. Be generous. Begin now. Publish a thoughtful, personalized comment below. Be seen. I cannot read all comments but the thousands of people who read blogging tips tend to read comments. Somebody eventually reads your blog comment if you comment genuinely and generously every day on Blogging Tips after reading posts. Someone clicks your link because they love your comment and want to meet you. One visit to your blog later, you may have a blogging buddy, or even a client or customer. Or maybe you have a loyal reader. This is networking 101; be generous, engage people and you build your network.
But do not stop after commenting on Blogging Tips. Branch out. Go wide. Read and comment genuinely on other blogs in your niche. Make more friends. Life gets easier and easier if you have more blogging friends in your corner because these folks inspire you to keep going, plus your friends amplify your presence exponentially.
Be generous and genuine. Reach out to more bloggers every day. Networking is a bit uncomfortable sometimes if you look for immediate returns but gliding through these temporary feelings helps you tap into something special with your blog. Connected bloggers have no issues growing their blogging business because 100 is better than 1. Remember that they next time you try to go lone wolf with your blogging campaign.
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