When it comes to building a successful web site or blog there are many ways to track how well you are doing. Some people will focus on traffic, revenue or even Google PageRank, but many people also like to look at the Alexa ranking.
What Is An Alexa Score?
Alexa is the service that tracks all of the web sites on the internet and assigns them a ranking based on various factors such as traffic, incoming links, social sharing and many other stats you might be looking at as site owners.
Alexa is currently ranking over 30 million web sites world wide from over 125 different countries. For most web site owners, it’s usually a big deal when you break into the top 1,000,000 on Alexa, but the real treasure is when you get in the top 100,000 sites.
When I first acquired BloggingTips.com a few years back it was in the 12,000 range, then I found myself not being able to dedicate as much time to the site as I would have like. At the high point it fell to around 18,000 on Alexa.
Once you get in the top 25,000 rankings of Alexa, it’s much harder to rank higher and very easy to fall back. In 2013 I made it a goal to get back into the top 10,000 Alexa (for whatever it’s worth), but it’s more of a personal goal than anything else. The best way to do this is through quality articles that get shared, linked and commented on.
You can see an Alexa ranking chart for BloggingTips.com to the right over the past two weeks. It’s nice to see that the blog is continuing to rank higher every single day. Special thanks to SiteRankHistory.com for the stats.
Through March the blog was able to jump another 1,000+ up in the Alexa rankings. It will be interesting to see how quickly the site continues to rank, as it will continually be harder to rank among authority sites and blog.
Does Alexa Score Matter?
Before we jump into the tips for how to get better Alexa score rankings, let’s first ask the question of does Alexa really even matter?
In so many words… no, it’s doesn’t matter! While it’s an awesome way to keep track of your site performance, it really doesn’t mean much. Alexa is just a score and at the end of the day it doesn’t mean much.
I actually have a few sites in the 1 million+ and few hundred thousand on Alexa and they are making almost more money than BloggingTips.com, so it’s definitely not a good way to measure the financial value of a site.
However… metrics are king and ad companies and businesses love stats. If your site is ranking in the top 10,000 on Alexa, you will probably get a lot more notice from ad companies and services looking to advertise or work with your site.
Alexa is a fun way to rank and track the performance of your site, but at the end of the day it really doesn’t mean much.
Quick Tips to Improve Your Alexa Score
Now that I’ve upset everyone by saying Alexa doesn’t matter, let’s talk about how we can increase your score anyway! (haha).
Below is a list of some of the most well known and effective ways to improve the overall traffic, quality and growth of your site while improving your Alexa rank at the same time.
I’m not doing anything special or amazing to continually increase the BloggingTips.com score, it’s all based off growing the site and my audience.
Install the Alexa Toolbar
I personally don’t use the Alexa toolbar, but there has always been a lot of talk about how effective it is to get people using the Alexa toolbar to browse your site. Obviously since you are visiting your site the most, and if you have the Alexa toolbar installed, then the toolbar will track a lot of visits to your site.
This is one of the many reasons why tech and webmaster related sites rank so well, many of the site visitors have the Alexa toolbar already installed since they are interested in the stats it can provide.
Claim Your Web Site or Blog
Over the years Alexa has grown into much more than a ranking system, they now offer advertising through their site, toolbar and advanced tracking for paid members.
Another great way to increase your Alexa score is to claim your site using their system. Doing so will allow you to:
- Easily update your site’s contact information
- Update your site’s title and description
- Respond to user reviews of your site
Place the Alexa Badge on Your Site
Again, Alexa loves getting all the attention. If you use their toolbar it will help your rankings… claiming your site will also help, and so will pushing their badge on your site.
There isn’t much detail on how much this will actually help, but if you love Alexa and want to show your ranking to the world, you might enjoy using this feature anyway.
Get Reviews for Your Site on Alexa
Again, not sure of the importance or value, but having reviews for your web site does go a long way with many directories and services.
When logging into your Alexa account you can leave reviews for other web sites and blogs on the internet. You can see in the screenshot below you can see the Alexa review option.
Link to Alexa within Your Blog Posts
It never hurts to link back to Alexa within your content, as this will lead to more people finding out about their toolbar, downloading it and visiting your site, while also allowing Alexa to see that they are getting backlinks from your site.
The Biggest Alexa Score Ranking Factors
Update Your Blog Often with Quality Content
As mentioned, I’m not worrying about any of the methods used above, all I really care about is growing out the site with quality content that provides value to my audience, gets them to share the content and link to it from their site.
The better the quality content on your site and as long as you are posting on a consistent basis, this will greatly help in your mission to increase your alexa score.
Don’t forget to always link to other content from within your articles and don’t spin articles or create garbage backlinks… this doesn’t help anyone at the end of the day and could also get your tossed out of the Google search engine.
Increase Your Social Reach and RSS Syndication
As less more are using the search engines and more people are relying on social networks, this should also be a major focus of yours. Make sure your blog content is being spread across Twitter, Facebook and Google+. You should also create a fan page for your blog if you haven’t already.
Even though Google Reader is going away, rss syndication and your blog update feeds are still going to be an important method for distribution and link building to your site.
Over To You
There are many ways to increase your Alexa score and some work better than others. Be sure to share your opinion and tips in the comments section below.