9 out of 10 emails I receive are from strangers. These people are blogging outsiders. Outsiders looking in literally get nowhere of note because they waste most of their time. I scanned my spam folder only to fish out an email for this post. I never check spam unless I want to make an example of outreach gone wrong. This was one such example of outreach gone wrong.
Someone who emailed me twice asking for a gambling link did not get the picture. She asked me a third time to respond with a specific command from a list of three items she sent me. Insanity. What professional blogger has the time to respond to every person who pitches them from a cold, stranger danger energy? None. Anyway, after sending me the testy ultimatum she probably wasted a good 5-10 or 20 minutes of her time building the email and emailing me first to my inbox then to my spam folder for successive emails. I never even see this email if I did not check spam for an example to share with you. Imagine spending years of your life simply donating emails to spam that no bloggers see? Insanity.
She is a blogging Outsider because nobody knows her. She is a stranger. She has little trust or credibility so good luck getting links on reputable blogs, especially gambling links which Google hates. Imagine how many years of her life she will waste while being an outsider when she could become an Insider and succeed so much more quickly? All it would take is some generosity. She could just buy five of my e-books and send me an email letting me know of her purchases. I would instantly appreciate her generosity and she would pop up on my radar screen.
The split-second she buys the ebooks and emails me she begins to become an Insider. No longer is she on the outside looking in. Now she is on the inside looking out, slowly becoming a member of my blogging tribe. As an Insider, I cannot guarantee I would link to a gambling site but I would link to virtually any other site if her blog or business provides value for my audience. Simply being generous and interested in another human being and being willing to help that person out without asking for anything could land you a free link on my blog. Or even if it was a sponsored post you would at least be able to land your link on a well read blog, which is the ultimate endgame.
Being an Insider is fairly easy because you just practice your writing skills to impress top bloggers and you generously help top bloggers – without asking for anything – to impress top bloggers. Does either step seem impossible? No. Of course not. You blog regularly so just write daily. Easy peasy. Tapping a retweet button or spending thirty seconds to publish a genuine, personalized comment is incredibly easy. So is mentioning a top blogger on your blog. This is not rocket science nor is it difficult. All it takes is sharing a top blogger’s posts on social media, linking to them via your blog, and asking for nothing. Do not try to get anything out of these folks because you will wind up with the thousands of blogging Outsiders whose emails go to spam and whose careers fall apart. Become an Insider. Just be generous. Help people for free and you will be helping a lot more people for pay. This is one of the Insider mottoes.
At the end of the day, being generous helps you go from the outside to being an Insider. Stop being a stranger. Stop trying to get stuff from people without building relationships. This strategy never works for building a sustainable business. If it did, these folk’s emails with land in the inbox and they’d be making a ton of money. But their emails wind up in spam and they make little or no money which is exactly how it should be. Be generous. Become a blogging Insider. The view is so much more prospering and fun on the inside.
Do you feel burned out with your blogging business?
Buy my eBook: