I thought I’d round out the week here by going back through the series of posts I’ve written on my foray into affiliate marketing and answer some of the questions many have sent in about article marketing. As I wrote in yesterday’s post, Article Marketing: The Plan I Use to Bring in $100-$200/Day, “. . . if you’re a regular reader of my posts you know that I’m an avid article marketer. . .”
Some of the questions I answered in the comment sections, some I didn’t. This post serves as a kind of roundup of the series – a place to get answers to most of your questions in one place. FYI, at the end of this post, I tell you how to find all the posts in this series.
The following question is from the post, Article Marketing or Free Classifieds: Which Works Better to Promote Affiliate Products?
QUESTION: . . . writing articles on a daily basis can be tough isnt it? Dont you feel bankrupt of ideas to write on? I mean how can you be so consistent?
ANSWER: As a freelance writer, my brain is a wealth of ideas. I’m one of those fortunate people who can always find something to write about. But you can train your brain to do the same thing. Following are two tips for doing that.
Read/Watch the News: It’s amazing how staying abreast of current events spurs a wealth of ideas. Try to tie what’s going on in the world to your niche. Sometimes, it may not be an obvious connection, but if you are constantly on the hunt for ideas, they will start to flow naturally.
Just Write: Sometimes, just sitting down to write will spur ideas. Many wait until they have an idea to write on to write. I don’t. If I know I have to bang out an article, I sit my but down until I . . . bang out an article. Just by going through the motions, you train your whole body – physically and mentally – to accomplish the task at hand (ie, write an article).
The following question is from the post, Article Marketing: The Plan I Use to Bring in $100-$200/Day
QUESTION: Do you think it’s ok to submit to the big guys(ezine articles,go articles) manually in addition to submitting the same article to Article Marketer? I just want to make sure it’s listing on the top sites but don’t want to be penalized for duplicate postings!
ANSWER: I actually answered this in the post. Yes, I still submit to several directories manually, in addition to using ArticleMarketer, the one-click article submission service.
As I said in the post, it’s force of habit.
And, you don’t have to worry about the duplicate content penalty as it’s really not a penalty, but a “weeding out” device used by search engines. It’s a bit much to explain here, but I explain it thoroughly in the internet marketing tutorial I wrote. If you’re really interested, you can download and read it for a full explanation.
COMMENT: Then again, newbies shouldn’t forget things such as SEO’ing their articles, CopyWriting, Resource Boxes and of course the content itself.
ANSWER: This is very true. There’s a lot that goes into article marketing over and beyond just the writing and submitting. It’s a skill, like anything else that can make you money.
If you’re going to use it, do as much reading as you can to learn about it. And the rules aren’t static, so you must constantly stay up-to-date on what’s working and what’s not. But it’s soooooo worth it, in my opinion.
The following question is from the post, Article Marketing: Is it Worth It to Submit to Thousands of Directories
QUESTION: Have you found a notable impact on traffic using article marketing?
ANSWER: As I responded to one commenter, I don’t measure traffic. I measure sales. While ostensibly more traffic means more sales, for me, the bottom line is what does my PayPal account read at the end of the day.
I’ve almost doubled my affiliate marketing sales since I signed up with ArticleMarketer. That’s the only stat I care about. I think too many online entrepreneurs get hung up on numbers, eg, how many subscribers they have on Twitter, how many visitors they have to their site, how many MySpace friends they have.
Who cares? The only number that should matter are your sales numbers.
QUESTION: I hear lots of good things about article marketing but I don’t understand how an article can help promote your site or blog if it doesn’t contain any links.
ANSWER: Article marketing works because you get a link in the resource box, ie, that little “About the Author” box at the end of every article you distribute. If your article is informative enough, it should make readers curious enough to click through to your site. And, the fact that articles are distributed to hundreds, sometimes thousands of sites and blogs means more backlinks, which means more traffic, which means more sales.
THAT’S how an article helps to promote your site or blog.
COMMENT: I guess my only issue is that my articles are VERY niche and specialized so I’m not sure this is going to be particularly helpful for me.
ANSWER: This is EXACTLY WHY article marketing will work for you. When you speak to a highly targeted niche, you get to brand yourself as an expert. As consumers buy from those they (i) know, (ii) like, (iii) trust; and (iv) who know what the heck they’re talking about — article marketing helps you to accomplish all of this.
No matter what kind of product or service you’re selling, if it’s worth selling and has a large enough client base (which is a must for every sustainable business), it can be profitably advertised via article marketing.
Again, it takes time, but if you’re in business for the long haul, it’s some of the cheapest — and best — online marketing you can do.
QUESTION: How many different profiles or author resource boxes can you create at all? I mean – if you want to promote different sites in different niches you do want to be able to replace links and anchor text.
ANSWER: Using ArticleMarketer, you can put in different profiles and resource boxes. This means you can promote as many sites as you want. Just change the resource box with each article you submit.
The following question is from the post, Article Marketing or Free Classifieds: Which Works Better to Promote Affiliate Products?
QUESTION: I submit atleast one article per day and I dont [get] results like that [ie, make 3-6 sales per day]! what in the world are you doing differently than me?
ANSWER: Remember, it’s the product you promote as much as the method you use to market. I don’t care how many articles you write, if you’re promoting a product that prospects aren’t interested in buying, you’re not going to make any sales.
This could be because the niche is too small, the niche is too crowded (ie, a lot of other affiliates are promoting the same thing), the product is no good – and a host of other reasons.
But, if you’re not getting the sales you want, the beautiful thing about affiliate marketing is that you can find something else to promote. It’s trial and error. But by all means, don’t stick with a product that isn’t moving – especially if you’re actively and consistently promoting it. This is why a lot of affiliates fail at affiliate marketing – they don’t put in the marketing effort. In my opinion, you literally have to do something every day – or at least every other day — to promote your product. Otherwise, you just won’t succeed.
This series has been fun to write and I so appreciate all the feedback I’ve gotten. I realize that many will have more questions. Unfortunately, I just don’t have time to respond, which is why I write posts like this and the one I wrote yesterday.
If you’re really serious about article marketing and making money promoting affiliate products, everything you need to be a success can be found right on the web. A lot of it is truly trial and error. So sit down, do your research and just get started.
While planning for success is great, it’s only when you implement the plan that you start “failing” your way to success. And what I mean by that is, you will make a ton of mistakes. But you’ll learn from each one. And that’s the value of actually doing, instead of constantly seeking advice from others and staying stuck in the planning phase.
Read All Posts in the Affiliate Marketing and Article Marketing Series
I started this series in my January 19th post here. To access all posts in the series, click on my name (Yuwanda Black) at the top of this post. This will take you to my author page here on BloggingTips.com, which lists all posts I’ve written for this blog.
This series is covered in my posts on Jan 19th, 20th, 21st, 26th, 27th, 28th and Feb 2nd, 3rd and 4th (today).
Build Your Online Business with Marketplace SuperHeroes
Have you ever wanted to run your own online business, but you weren’t sure what to expect or how to get started? The incredible thing about the online world is that you don’t need to be a big, recognizable brand yourself, nor do you need to develop and produce your own unique products. You can leverage all the systems that are already in place and start turning a considerable profit, but you need to know how to do it. And that’s what Marketplace SuperHeroes (MPSH) are all about.
The guys over at MPSH focus on helping their members create a 5-7 figure income stream selling low-competition, high-profit items on Amazon. And the cool thing is, they don’t just teach people to sell in the US – they work on “multiplying” sales and profits, by selling products in the US, UK and Europe, making this a global business model.
A Step-By-Step Comprehensive Guide
Approaching the world of online business can feel daunting and intimidating at first, and rightfully so. But that’s why Marketplace SuperHeroes was developed. Their flagship Core 2.0 Program is an online video course that you can follow, one step at a time, and get yourself moving towards building a successful, sustainable business that continues to make money while you sleep.
When you sign up to The MPSH Core 2.0 Program, you gain access to a number of different products, including Phase 1 and Phase 2 of the Core 2.0 Program, as well as a number of bonus products such as Fuel Your Empire, The 1K Per Day Roadmap, Invincible Importing, and 30 Minute Legendary Listings. For the purposes of this review, we’ll focus mostly on MPSH Core 2.0 Program (Phase 1).
This is where you really get started with the Marketplace SuperHeroes Core Program. It has been divided into six convenient modules, that you make your way through, taking action after each module. Don’t skip any, as each module builds upon the one that came before it, and so forth. There are also helpful building blocks at the end of each module, to make sure you’re ready to move onto the next one. Realistically, you can start your business at any time, building on the knowledge and guidance as you make your way through the program.
As you open the first module, you’ll see that it is further subdivided into a number of parts. Each part comes with a brief write-up, along with a main video. Most videos are around 10 minutes in length, making them easily digestible. Conveniently, audio versions and transcripts are also available for reference, in addition to the videos themselves.
A Closer Look at Module 1
The basic structure of module 1 is mirrored throughout the rest of the MPSH Core Program. The introductory video in each module gives you some sense of what you can expect to learn in that module. That’s also where you’re introduced to your hosts.
After the introduction, you dive into the first video in the module. For example, for this first module, we learn about how you can get the most out of the system. The video course is largely structured like a PowerPoint presentation with voiceover narration. The presentation can include screenshots and screencasts, as well as more basic text-based slides as part of the deck.
At the root of it, Marketplace SuperHeroes is training you to be a successful global seller on Amazon, selling products that you can reliably source and resell in Amazon’s online marketplace. The objective here is not to become a big brand yourself or to grow into a massive company that requires significant management. Instead, it’s about creating a business and system that can generate reliable profit, day after day, from the comfort of your home, on your own schedule.
The videos explain why Robert and Stephen believe that Amazon is the ideal environment for such a business, like how it already has such a strong brand presence and how customers know they’ll get quality support. Each module wraps up with a longer analysis video where the guys provide a deeper dive into the content. Think of it like a post-show discussion or podcast episode about a TV show or movie you just watched.
Key Concepts to Begin
I won’t dive too much into the finer details here, as you really need to make your own way through the entire course to appreciate how much you can learn and apply to your own business. However, I will touch on a couple of key concepts that provide a sort of framework for the type of Amazon business you can expect to build by following this blueprint.
First, they describe the Rule of Five. If you can decide on five products that you can sell in five countries, selling five units per country per day at a $5 net profit per unit, you’re well on your way to online success. That works out to $18,750 per month or $225,000 per year. Remember that this is net profit, not total revenue. The Rule of Five really illustrates the power of multiplication and simple scale. They also mention that you should look for at least a 30% profit margin (they call it POR, or Profit on Return) for the products you choose to sell.
Another key concept is what they call the B.E.S.T. product strategy. This describes how you should go about choosing which products you want to sell. B.E.S.T. stands for Boring, Established, Scalable, and Tangible. In other words, you’re not looking for trendy products that could be a flash in the pan or brand new products that have not yet been adequately tested in the market. Instead, boring is best. These are the products that people will keep buying, outlasting fly-by-night trends.
The 4S Product Gauntlet
Another huge component to how Marketplace SuperHeroes guides your path to building a successful online business is the 4S Product Gauntlet. The 4S’s stands for Search, Shortlist, Select, and Source, and it’s the four-step process that goes into deciding which products you should sell on Amazon and how to get them. This ties into the related tool, which accompanies the online course.
As you can see in the provided screenshot here, the navigation is simple and logical to follow. The four “S” steps are all listed along the left column, so you can work your way through them one by one. There’s also a “Goals” tab at the top for working out some of the numbers you’d like to achieve. For the 4S, it’s easy enough to add products to your list for research purposes.
Remember that product research is an ongoing process, so while the starting objective is the Rule of Five, recognize that there is always room for improvement and refinement too. The videos explain how the 4S Product Gauntlet works, as well as how you can implement that strategy using the provided tool.
Become a Best Seller
This is all just the tip of the iceberg. As you work your way through Phase 1 of Marketplace SuperHeroes Core 2.0 Program and into Phase 2, you’ll be guided through a series of other concepts and frameworks. These include business structure, purchasing and importing, listing optimization, and international expansion. It’s critically important to understand these sorts of logistical matters, as they are part and parcel of running a successful online business.
Marketplace SuperHeroes really is a comprehensive guide to starting your own Amazon seller business. You are provided with hours of video content presented in a format that’s easy to follow and understand. It’s just up to you to put those lessons into action.
How to Drive More eCommerce Sales and Leads with Marketing Automation
Something that you’ll learn very quickly, or at least that you should learn very quickly, is that it pays much more handsomely to work smarter rather than to work harder. If you want to run a successful business, particularly in the realm of eCommerce, you need to get out of the mindset that more hours worked will necessarily lead to more dollars and cents; it doesn’t. Instead, it’s much more about the effectiveness of those hours worked. The more you can automate and outsource, the more hours you’ll have free to focus on higher level, more executive tasks like strategy and positioning.
To that end, Flashy can take your eCommerce business and elevate it to the next level with advanced ecommerce marketing automation and email marketing. It’s positioned as “the smartest way to understand your visitors and customers,” giving you the opportunity to get the results you desire. Let’s take a closer look.
The Flashy Approach to eCommerce
There are a multitude of tools out there that you can use for different facets of your overall marketing plan. You might already use an email marketing platform for your email newsletter, for instance, and another as a customer relationship management (CRM) solution, and another still for optimizing website pop-ups or push notifications. Flashy brings all these components together as an all-in-one eCommerce solution.
One of the more profound and remarkably common challenges that you’ll find with eCommerce is that all of these moving pieces don’t “talk” to one another in the most effective manner. Each platform might maintain its own user list, for example, and you don’t get to capitalize on cross-referencing that data for maximum impact. Flashy overcomes this, because it’s an all-in-one system.
Indeed, the best and most effective forms of automation marketing are heavily reliant on customer and visitor data. The more specific data you can gather on any individual user, the better positioned the system can be in providing just the right message at just the right time. Flashy monitors and saves each and every interaction, crafting a unique customer journey for optimized conversion and the best customer experience.
Email Marketing Platform
Let’s take a look at some of the individual components of the Flashy platform. First, there’s email marketing. You can start with any number of the delightful themes and templates as a starting point, which you can then customize to best suit your specific branding and messaging.
Built right into the Flashy platform is a dynamic, yet easy-to-use email editor with drag and drop functionality. This makes it really easy for you to move the elements around to suit your particular needs. No coding experience or knowledge needed. And the emails are already mobile optimized, so you’ll know they will look great whether your subscribers are accessing them on their smartphones or computers.
Continuing with the mantra of leading with data to optimize the automation, the email platform offers robust and deep segmentation for your contact lists. You can segment your list based on a number of attributes, like geo-location and gender, as well as by actions, like purchase history and website visits. For instance, you may have a special message crafted specifically for a customer who has visited the “women’s jeans” page, is over 22 years of age, is located in Canada, and was last seen more than 30 days ago.
With a personalized message, delivered based on this segmentation and on the specific triggers you define, you give yourself the best shot at increasing leads and sales. You can track all of this through real-time campaign analytics, giving you key insights into who opened the email, who clicked on the links, what they did when they got to your website, and more.
Marketing Automation Platform
Really, the biggest benefit that you’ll see with Flashy is when you take advantage of the marketing automation component of the platform. You can set up the automation to be as complex or as simple as you like, as segmented or as generalized as you like. These specific workflows are really easy to understand and adjust, because they are all visualized in a drag-and-drop editor.
You can customize and segment these types of automations down to the individual customer, giving each and every one of your contact as personalized an experience as possible. For example, you might set up one series of automations that are targeting cart abandonment. From there, you may have one path for customers who have a cart value over $100 and a different one for under $100. You might set up an automation for customers who are subscribed to your emails and have opened them, but maybe they haven’t clicked on any of the links inside.
That one-on-one interaction empowers you to deliver just the right message at exactly the right moment, all happening automatically behind the scenes as you work on other aspects of your business. The deep segmentation and filters available to you are outstanding, from email and website activity to purchase history and customer lifetime value (LTV). Drip campaigns are all a part of this too.
Smart Popups, SMS Marketing, and Push Notifications Too
As alluded to earlier, Flashy isn’t just about email marketing either. The all-in-one eCommerce solution also empowers you to connect with customers in various other ways, including smart popups on your website, SMS marketing to their phones, and push notifications to their desktop and mobile devices as well.
Just as you saw with the marketing automation and email marketing, the smart popups are equally intelligent in their execution. Again, you can take advantage of advanced triggers based on specific activity, like scrolling, purchase behavior or exit-intent. These popups can also be populated with dynamic content based on specific customer activity too. If they browsed around on Product X, you might automatically suggest Product Y.
This improves opportunities for upselling and cross-selling, as well as a chance to reduce cart abandonment and grow your email or SMS list.
Pricing Plans Starting at $0 Per Month
The monthly pricing plans for Flashy depend on the package you want and the number of contacts you wish to manage.
What’s remarkable is that you can literally start for free with the starter plan and 250 contacts. That includes basic marketing automation, unlimited emails, and both email and SMS marketing for up to one user. More features are offered in the Professional, Master, and Enterprise plans, like smart popups, CRM, more users, unlimited history, a custom domain, and more. For context, the starter plan with 1,250 contacts is $13 per month, going up to $251 for 50k contacts and $394 for almost 100k contacts.
No matter the type of eCommerce business you run or the number of contacts you wish to manage, Flashy has a plan for you. And with advanced marketing automation to free up your time and to drive more sales and leads, it’ll pay for itself multi-fold in no time.
Evadav Native Advertising Network With Push Notifications
It’s been said that the only constant in life is change. In few arenas does this ring truer than on the Internet. If you hope to succeed online, either as a publisher or as an advertiser, you must be prepared to adapt to the times. What may have worked for you a few years ago could be completely irrelevant today, especially in the increasingly competitive space to grab the attention of users.
Staying ahead of the curve, Evadav is a native advertising network based on push notifications. And it could prove remarkably lucrative for publishers, just as it represents a tremendous new opportunity for advertisers. Let’s look into this a little deeper.
Push Notifications for the Win with Evadav
When you think about most of the advertising that you see on the Internet, it’s largely passive in nature. You might see an ad banner running in the sidebar of a blog, or the sponsored listings at the top of a search engine results page. Users can just glaze right on past them.
The push notifications of the Evadav platform are able to by pass that traditional ad blindness, because the push notifications literally push themselves front and center to grab a user’s attention. At the same time, the ads are balanced against the desire to maintain a positive user experience where the ads don’t feel overly intrusive or annoying. The net result is a win-win for publishers and advertisers alike.
Evadav offers a “new form of monetization for your website” with “fast integration” and “the highest eCPM rate among all advertising formats.” You get paid whenever someone from your website (or from traffic that you purchase) subscribes to the push notifications. And that person who signs up is associated with your account forever, representing a long-term opportunity for continuous revenue.
Be Seen and Get Paid with Evadav Placements
Push notifications work on both mobile devices, like smartphones and tablets, as well as on laptops and desktop computers.
You’re likely already familiar with the notifications you receive on your phone whenever someone sends you an email or you receive a social media message. The advertising side of push notifications work much the same way, and they work on desktop too. These small pop-ups appear on the screen of the user’s device, and they’re much more effective at grabbing a user’s attention than other ad formats.
You can monetize any geographic region (“geo”) with Evadav. Along with an average 12% conversion rate, 60% click rate, 100% system uptime, over 172k campaigns, and some 287k daily impressions, it’s no wonder that publishers are enjoying some of the highest eCPMs on the market.
Creating a Native Ad
Signing up for an Evadav account literally takes just seconds. All you need to provide is an email address and password, plus either Skype or Telegram as a means for your account manager to contact you. Account registration does not require moderation, so you’ll have access to the dashboard immediately. From there, you can get started with creating your “stream.”
Configuring the native advertising widget is easy. After giving a name to the stream, you give a name to the native ad, as well as the domain (HTTPS only) where the ad will appear. You can then optionally customize settings like the customer service worker name, time to next display and display delay.
The prompt constructor is what brings up the additional settings in the lower half of the screenshot above. That’s the pop-up for asking to show notifications to the user. Once they click “allow,” that’s your conversion and you’re well on your way to making money. You can customize the main text, as well as the text in the allow and cancel fields, plus the icon on the left if you don’t like the default bell. Once you click on “create,” the widget is sent for approval, which typically happens very quickly.
After the widget is approved, you simply go back into your dashboard to grab the code. You’ll need to download the JS file (it’s less than 1kb) and upload it to the root directory of your website. Then, place the ad code on your website where you want the ad to appear. And that’s it.
Creating a Popup Ad within Evadav
In addition to the native advertising option described above, you can also choose to create a popup ad that converts in exactly the same way: if someone clicks to “allow” push notifications on their device, either mobile or desktop, then you’ll get paid for that conversion. Accessing the popup ads is in the same area as the native ads; you just need to switch over to the popup tab in the widget creation tool.
There, you’ll see a place to give your popup widget a name. You can optionally include postback pixels and postback links, if you’d like, as well as a trafficback URL. If you use the default trafficback, you can maximize your earning potential through Evadav. There’s also the “complexity,” which represents how many times a user can cancel the subscription. And then there’s the option of choosing between a revenue share or a CPA model for payment.
Below that are a great number of templates for the popup ad, both adult and mainstream. Fro each, you can see the template name, as well as average conversion rate (CR), valid platforms, and allowable geos. Unlike the native ads above, popup ads do not require moderation and are available to you immediately after creation. You are given a popup URL if you buy traffic, as well as popup codes for your own website, both with and without your sub IDs.
Regarding how much money you can expect to earn, here is the current list of CPA rates. As a general rule of thumb, mobile earns higher rates than desktop, and most of the top-performing countries are of the tier-1 variety.
This Is Your Notification
As a publisher, the Evadav Native Advertising Network offers a lot of appeal. You can expect the highest conversion rates on the market, an easy-to-use interface, an effective monetization model, and weekly payments too with a low minimum threshold of just $25. They can pay out via PayPal, Paxum, Skrill, Payoneer, ePayments or Webmoney; there’s also the option for SWIFT with a $500 minimum. There are no minimum traffic requirements too.
If you’re looking for a new and lucrative way to monetize your traffic, whether you have a website or not, give Evadav a look. That’s one way to push your way to profitability!
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