I write and promote my own ebooks to make passive income online. Recently, I started to promote an affiliate product to add to this income stream. It’s a product unrelated to freelance writing, which is my primary niche. And, this has proven to be eye opening on many levels when it comes to online marketing.

How Effective Is Article Marketing When Promoting Affiliate Products?

The only thing I’ve done to promote my affiliate product is to write and distribute articles – ie, article marketing. I’ve used article marketing for years to promote my own products, but I was curious as to how it would work promoting something outside the freelance writing niche.

Well, in short, it’s been amazing. I consistently make 5-6 sales a day of this product. My affiliate payout is $25/sale. Not bad, considering that all I do is write and submit one 350-400 word article a day. I only submit the article to three or four article directories. In total, I spend 45 minutes to an hour a day promoting this product.

How Effective Are Classified Ads When Promoting Affiliate Products?

A colleague who promotes the exact same product takes the classified ad route. She posts ads on free sites like Craigslist and Backpage. She consistently makes three to four sales a day, on average. Still not bad, but I consistently outsell her. In fact, sometimes I make twice as many sales as she does.

Why I Think Article Marketing is the Best Way to Sell Affiliate Products

The following is just my opinion, but I think the reason article marketing works for selling products and services online is because people like to know as much information up front as possible before plunking down dollars.

If they read article after article of good information, then they trust that you know what you’re talking about. So, they’re much more likely to buy from you – rather than another source (ie, another affiliate) – when they’ve made up their mind to purchase.

Article Marketing Tip: Write the articles yourself and make them as informative as you possibly can. At least do this in the beginning. Give real, useful information. Fluff articles that are thinly disguised sales pitches don’t work. Potential buyers can sense this. Many people are skeptical about buying on the web.

I had no idea how skeptical until I started promoting this product. You see, I mainly target the freelance writing niche. They tend to be pretty tech savvy and know about buying products and services online. The affiliate product I promote targets an audience who are none too tech savvy. So there’s inherent skepticism built in.

But good, solid information in the form of articles can overcome this. Tomorrow I’ll talk more about this, eg, how to overcome buyer skepticism when selling products and services online.