The worlds are colliding.
Web designing and development happens in two primary ways:
- DIY (bloggers and small business owners buying readymade themes, web hosting account, and setting up the website after reading a lot of online resources)
- Agencies (dedicated agencies that create websites from scratch, using manual coding and templates, and these are usually high budget)
There is a third way, which in the next couple of years can replace both the above methods to a large extent. Will it? Let’s see.
Artificial Design Intelligence
Artificial Design Intelligence (ADI) is the ‘third’ way wherein companies are creating technology where a website could design and build itself. In 2003, prior to ADI, Adobe unveiled its suite of web designing tools and the industry experts spelled it as a doomsday for designers.
Will this ADI technology completely eradicate the need for website designers and developers? Certainly not, says David Kosmayer from Bookmark. Bookmark is a website builder that uses ADI to cater to each user’s specific and unique needs. Kosmayer opines that ADI technology will become a productivity tool for innovative developers and designers where the technology will improve and escalate the efforts of the team involved in automating the website development process. He is anticipating a website building ADI revolution with Bookmark, thriving to be at the forefront of this inevitable movement.
David gave me an insider peek into the ADI technology they are developing, scheduled to release in the next couple of weeks. Here it is:
The ADI technology improves possibilities.
I create my own websites and blogs. Now, if I have access to technology that Bookmark is designing, it will simplify my work. It’s unassumingly perfect for eCommerce stores. The ADI asks what kind of store does the user want – from a Bistro to a Laundromat, the user has tons of varieties. Once the basic is uploaded, you can add Focus Groups and Modules, and make the site live.
This ADI technology is akin to a personal assistant that understands my business needs and creates a customized ‘product’ to use.
After Bookmark, companies like Wix and TheGrid have ventured into the AI technology space too.
AI for website development and designing is an uncharted area. Chris Lema has a brilliant article title, Has Website AI Arrived?
The world of content marketing should rejoice. AI technology will strategically and dynamically depend on content to design the layout of the site. Here, content could be anything – article length, article quantity, images, videos and more.
Artificial design intelligence is still in nascent stages.
Who could use ADI technology? Bloggers, digital marketers, affiliate marketers, consultants, and other small business owners will find AI entertaining and useful. This group of professionals is usually a one-man army with a small remote team. It cuts down cost on resources as users will probably use the ADI service on a monthly subscription basis. As such, businesses can focus on branding and generating revenue.
The stress of creating dynamic websites, learning technology, and implementing them is removed entirely.
Personally, I agree with Lema that AI technology for website development and designing is yet to mature. With the coming of chatbots and other AI software, give this a year or two before the artificial design intelligence technology for websites booms.