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Attracting Visitors to Your Site with More Than the Usual Blog Post

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You’d be hard up to find many websites today that don’t have a blog. And why shouldn’t every company include a blog on its site? Blogs have a number of marketing benefits for companies: driving website traffic, creating customer leads, and solidifying client engagement, among other valuable qualities.

However, sometimes a site needs more than a strong blog to keep its readers or customers coming back for more. Websites must continually strategize new and more innovative ways to present content to visitors. Read the following ideas to discover new ways to attract visitors to your site that bring more value than just another blog post.

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  1. Create Educational Infographics

Infographics are a great way to present valuable information to readers while building up your company’s branding. With an eye-catching design and interesting data or tips, infographics attract visitors to your site and make your brand memorable. Not to mention, they make great shareable content for social media, bringing traffic to your site for many months (or years) ahead. To find some of the most popular infographics in the industry, be sure to take a look at the selection at marketinginfographics.org.

  1. Interview Experts in Your Industry

Conduct an interview with someone who is an expert in your site’s industry, and publish the interview in the form of an article or video, like this one of Seth Godin. It isn’t uncommon for someone to purchase a magazine because they wanted to read the interview with the famous actor or politician advertised on the cover. Similarly, website visitors may be equally excited to read about an online interview you conducted with a known expert in the field relevant to your site. Develop this into a monthly or bimonthly event to keep readers coming back with each published interview.

  1. Host a Webinar

Give readers the opportunity to tune in to your website for an educational webinar on a topic that has high search potential. Select focused topics for your webinars that relate to your site’s product or subject and provide educational benefit to visitors. Even though you might be able to present the topic of your webinar in the form of a blog post, unlike a text form article, webinars can be a better and more engaging way to communicate with users.

  1. Conduct and Publish an Industry Study

Provide insight into your industry by conducting and publishing industry research and analysis, like this one from a Medicare blogger. Visitors to your site will be interested to learn in what ways your industry or field is changing and growing and what trends are causing those changes. Especially if your industry has shown a lot of profitable growth in recent months, readers will be more likely to follow your company and remember your brand as a leader in the industry.

  1. Leverage User Generated Content

A great way to attract more visitors to your site is to put the spotlight on the visitors themselves. Highlight user generated content like user photos and videos, customer reviews, testimonials, and social media tags. Not only does this give your site an element of personalization, but it also establishes a sense of trust between your customers and your brand.

  1. Give Visitors Something for Free

Who doesn’t love getting free things? Give visitors to your site insider access to things relevant to your site or product. Free product trials, music downloads, ebooks, high resolution photos, tutorials, or design templates are just a few things you can offer visitors that are little cost to you but provide huge value for your website.

  1. Create a Quiz

Quizzes are a great way to attract attention and retain engagement from visitors to your site. Nicole Kleist did a fun quiz entitled “Which Top Blogger Are You?” in the fashion blogging space.

Unlike blog posts, which can steer readers away with lengthy blocks of text, quizzes that evoke curiosity are more likely to keep visitors on your site. Let site users share their answers on social media and encourage their friends to take the quiz too, and you benefit from a growth in site traffic and new customer leads.

There are few websites that can rely on their blogs alone to attract and retain site visitors. Even if you have great content on your website, a blog article may not be the best form to present that content. Experimenting with different ways to present information to your readers or customers is key to keeping visitors to your site engaged and attracting new visitors.

Try out some of the ideas mentioned above on your site to attract visitors, or try coming up with even more innovative (or crazier) ways to communicate to users. You might be surprised at how much site traffic growth you can achieve and how much value you can add to your site by straying away from the usual blog post.

 

 

This article was a contribution from Erin Fraboni, who writes about insurance, health care, and the digital world. She graduated from UC San Diego with a degree in Literature & Writing.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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Blogging

How to Push Throw Blogging Goals When You Feel Burned Out

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blogger burn out

Blogging is super exciting but there are moments we feel like it’s all crumbling and nothing is moving. Having blogged for over 7 years consistently, I have experienced moments of drought a couple of times. But I’m always still able to rebuild my excitement to move on.

Burnout happens to everyone in the industry. But how to refuel your energy and continue the journey is what makes the difference. We want to point out few tips to help us continue during such moments. So this is not about  how to avoid blogger burnout but what to do when it happens.

Why Blogger burnout?

Before we talk about how to keep your blog thriving during burnout, let’s quickly discuss some reasons why it happens.

The reason you blog

People blog for various reasons. Some were told that blogging is a quick path to financial freedom which is not true. If this is the reason you started blogging, you may soon burn out. The reason is that it takes time and really hard work to start seeing money from blogging.

When folks don’t see results as early as they expected at the beginning, the result is a rush into wrong conclusions as the energy fades away.

Unplanned circumstances

I have seen people get completely blown out of the industry because of an unexpected event that ushered huge losses and disappointments. Sometimes a hack or server crash that leads to complete loss of content or major Google update or manual action bringing massive negative search impact could get your enthusiasm completely damaged.

Successes in other areas

A friend in Nigeria whose blog got over 5000 daily readers picked a highly lucrative job in the oil industry. The next thing I heard was that he was putting his blog on sale. His motivation fully got shifted to his new job.

These and many more reasons may diminish your excitement in blogging and cause burn out. But what are some of the ways to keep your blog going during burn out?

How to keep your blog active when you are burnt out

Now, you must not allow your blogging business to die out when you do not feel like clicking on it. Your fallen passion should not mean a falling blog because there are ways to keep it alive while rebuilding your motivation.

#1. Work on rebuilding your excitement

The best way to keep your blog active is to work on your diminishing excitement. Think about the fact that you can still make it. If others are succeeding despite the odds, you too can despite what has happened.

If you think you had the wrong motivating reasons at the beginning, just get to understand the truth and adapt to it. If you had a bad experience, do not let i t roll you out.

#2. Turn to friends and guest authors for content continuation 

The worst thing that will happen to your blog during burnout is to cease publishing fresh content. Fresh content is your blog’s lifeline. Editing and re-posting old content works great but that depends on the evergreen nature of the existing content.

Guest blogging is an exercise where you open up your blog to your readers to submit relevant content. With qualified guest bloggers, you can always have steady flow of content on your blog, keeping it alive when you are trying to revive your interest.

#3. Outsource or buy content from an agency

If you are burnt out, keeping your blog active is essential. That’s why I suggest you go as far as spending on relevant content. There are several ways:

  • Hire someone to post and promote a certain number of articles per week
  • Outsource to content agency
  • Buy spontaneously from different writers

Agencies may be a bit more pricey but that would be the best way to ensure that your blog keeps getting the best content while you are absent. Make sure any content that is submitted by from external sources is plagiarism free.

#4. Edit and re-post old content

I mentioned earlier that this method works but not as effective as posting new content. If your burnout is not as a result of an impact from  Google, you may consider revamping your existing content to keep your blog going.

$5. Resolve the technical issue

Don’t just fall out and abandon your business because of a hack or broken server. I understand how devastating this could be. But making an attempt at resolving any issues related to your blog may begin producing some good results that may light up your excitement and pull you out of the depression.

Avoid the cheap offers in the  industry. Turn to high performance hosting and invest in your business. Do not create an opening for any bad technical experience that me lead to failure.

Conclusion

If you’ve not experienced blogger burnout yet, it’s good it doesn’t happen. But if it does, it should not mark the end of your blog. Following these tips to keep it alive.

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Blogging

Blog Traffic Loves Generous Service

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Blog traffic absolutely loves generous service. Do you want to succeed? Help oodles of people for free through blogging and guest posting. Toss in helping bloggers by noting bloggers on your blog, by commenting genuinely on blogs and by mentioning bloggers on social media. Traffic flows your way. Because blog traffic loves generous service. The more help you offer through your eBook, course and blog, the more traffic you drive. Simple equation. Give, to get. Keep giving freely and blog traffic finds you. Hug this super simple, powerful law of life. Service prospers you. Blog traffic flows to generous bloggers.

What gives? Why do many bloggers struggle to drive blog traffic? In essence, most human beings vibe mainly from an energy of fear and loss. You and I learn to do stuff with fear being our main driver. So, blogging becomes another outlet through which to do stuff from a dominant energy of fear. Like, publish one post for the week and do no more. Because you fear not getting enough return on investment. Plus you fear wasting time. Plus you fear working hard. Plus you fear looking like a fool if people come across all of the awesome content you create and, due to your increased exposure, you become the object of intense criticism. Ouch; that would hurt, eh? Being burdened by these fears, you play small, be stingy and just publish one post every 1-2 weeks. If YOU are stingy with the Universe, the Universe BE’S stingy with you. Give. Receive. Don’t give. Don’t receive. So, withholding generous service ensures blog traffic gets withheld from you. What a simple strategy to put into action, right? But of course, what an uncomfortable strategy to put into action, too, because facing and feeling fear, never feels all that comfortable. Nobody loves this process. Me included. But ya gotta take that route to be a successful blogger.

Help as many people as possible daily through a few clear strategies. Keep publishing content to your blog. Keep guest posting. Gain immense exposure and gain skills and yep, gain credibility……and of course, gain blog traffic. All occurs because you gave freely of your time and talents. Give freely. Gain blog traffic. But giving freely FORCES you outside of your comfort zone. For example, I publish 9 or more guest posts and blog posts daily, between both. No joke, this taxes me sometimes. I face fears about doing billionaire work and not see billions in my bank account yet. All that crap. Yep, I proceed. I blog into deep fears, feel fears, and clearing these fears helps me drive more blog traffic, leading to increased blogging success. All about that free giving, folks. Give freely, and you shall position yourself to receive more easily.

Be with scary emotions. I feel you. I have been there, guys. Nudging through to feel these energies is the way to clear these energies. Keep giving, and the getting becomes easier and easier in blog traffic terms. Imagine guest posting on 30 blogs over the next 3 months. Visualize how this increased exposure boosts your blog traffic. People see you all over, click your bio link and you get more blog traffic. Your generous service through guest posting put everything into motion.

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Blogging

Why Ask Blogging Questions Already Asked Thousands of Times?

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Ya know what?

I feel awesome teaching bloggers with my friend Sue-Ann. We are currently helping course students via the creative, innovative, never duplicated: How to Bling Your Blog and Feed That Hog course.

Live, interactive and engaging, students already noted how we cover new, different topics compared to virtually all other blogging courses. Sure we cover the basics. But we do so quite differently than your average blogging course. Sue-Ann and I both became successful by doing things differently than most other bloggers. We think. We deliberate. We virtually never do things mindlessly. Alas, many of my fellow bloggers – most newbies – move in the opposite direction. One quick Quora visit reflects this mass sheeple mentality crippling most newbie blogger careers. Again, a few moments ago, I spied at least 4 bloggers asking the same, old, “how do you succeed at blogging” type question again, said questions being asked for the millionth time.

I have compassion for new bloggers. I also understand how every new blogger feels entitled to ask virtually any question. But just because you can ask any question, does that mean you should ask any or every blogging question popping up in your mind? Nope. You should note Why? Asking the successful blogging question wastes your time and my time because tens of thousands of bloggers have answered this question accurately tens of thousands of times across thousands of online platforms. We covered it already. I even created an entire course to devote to answering the question. Why litter Quora and the web in general with the same blogging question for the 10,000th time? At best, it is a time waster. At worst, borderline spam.

I love ya’s but you need to begin thinking like a successful blogger well before experiencing success. How would a successful blogger go about figuring out how to succeed at blogging? Pay someone to access the answer in 5 or 10 seconds. Hire someone to coach them. Buy a course or eBook in a minute. Why waste 24 or 36 hours waiting for an answer from some blogger when you get the answer 30 minutes after buying and reading one of my 100 plus eBooks? Failures wait for answers to questions asked thousands of times. Winners buy the answer immediately. This is the difference between struggling bloggers and future pros. Strugglers put no thought into the process. Why in the Hades would you ever believe 10,000 bloggers prior to you have NOT asked the successful blogging question? Of course they did! Think logically for 5 seconds. Of course hundreds of top bloggers answered the successful blogging question. And yes, of course you access that question through Google and Amazon in seconds, querying and investing money in instant answers from pros.

No brainer territory, guys. Buy the solution in seconds. Stop being like poverty conscious bloggers who put zero thought and little logic into why they ask a question obviously asked and answered accurately, thousands of times. Blogging gets easier if you think mindfully. Blogging gets harder if you mindlessly give zero thought to the craft. Invest money in getting proven answers to basic blogging questions. Accelerate your online success. Save your time. Save my time.

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