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Attracting Visitors to Your Site with More Than the Usual Blog Post

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You’d be hard up to find many websites today that don’t have a blog. And why shouldn’t every company include a blog on its site? Blogs have a number of marketing benefits for companies: driving website traffic, creating customer leads, and solidifying client engagement, among other valuable qualities.

However, sometimes a site needs more than a strong blog to keep its readers or customers coming back for more. Websites must continually strategize new and more innovative ways to present content to visitors. Read the following ideas to discover new ways to attract visitors to your site that bring more value than just another blog post.

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  1. Create Educational Infographics

Infographics are a great way to present valuable information to readers while building up your company’s branding. With an eye-catching design and interesting data or tips, infographics attract visitors to your site and make your brand memorable. Not to mention, they make great shareable content for social media, bringing traffic to your site for many months (or years) ahead. To find some of the most popular infographics in the industry, be sure to take a look at the selection at marketinginfographics.org.

  1. Interview Experts in Your Industry

Conduct an interview with someone who is an expert in your site’s industry, and publish the interview in the form of an article or video, like this one of Seth Godin. It isn’t uncommon for someone to purchase a magazine because they wanted to read the interview with the famous actor or politician advertised on the cover. Similarly, website visitors may be equally excited to read about an online interview you conducted with a known expert in the field relevant to your site. Develop this into a monthly or bimonthly event to keep readers coming back with each published interview.

  1. Host a Webinar

Give readers the opportunity to tune in to your website for an educational webinar on a topic that has high search potential. Select focused topics for your webinars that relate to your site’s product or subject and provide educational benefit to visitors. Even though you might be able to present the topic of your webinar in the form of a blog post, unlike a text form article, webinars can be a better and more engaging way to communicate with users.

  1. Conduct and Publish an Industry Study

Provide insight into your industry by conducting and publishing industry research and analysis, like this one from a Medicare blogger. Visitors to your site will be interested to learn in what ways your industry or field is changing and growing and what trends are causing those changes. Especially if your industry has shown a lot of profitable growth in recent months, readers will be more likely to follow your company and remember your brand as a leader in the industry.

  1. Leverage User Generated Content

A great way to attract more visitors to your site is to put the spotlight on the visitors themselves. Highlight user generated content like user photos and videos, customer reviews, testimonials, and social media tags. Not only does this give your site an element of personalization, but it also establishes a sense of trust between your customers and your brand.

  1. Give Visitors Something for Free

Who doesn’t love getting free things? Give visitors to your site insider access to things relevant to your site or product. Free product trials, music downloads, ebooks, high resolution photos, tutorials, or design templates are just a few things you can offer visitors that are little cost to you but provide huge value for your website.

  1. Create a Quiz

Quizzes are a great way to attract attention and retain engagement from visitors to your site. Nicole Kleist did a fun quiz entitled “Which Top Blogger Are You?” in the fashion blogging space.

Unlike blog posts, which can steer readers away with lengthy blocks of text, quizzes that evoke curiosity are more likely to keep visitors on your site. Let site users share their answers on social media and encourage their friends to take the quiz too, and you benefit from a growth in site traffic and new customer leads.

There are few websites that can rely on their blogs alone to attract and retain site visitors. Even if you have great content on your website, a blog article may not be the best form to present that content. Experimenting with different ways to present information to your readers or customers is key to keeping visitors to your site engaged and attracting new visitors.

Try out some of the ideas mentioned above on your site to attract visitors, or try coming up with even more innovative (or crazier) ways to communicate to users. You might be surprised at how much site traffic growth you can achieve and how much value you can add to your site by straying away from the usual blog post.

 

 

This article was a contribution from Erin Fraboni, who writes about insurance, health care, and the digital world. She graduated from UC San Diego with a degree in Literature & Writing.

Zac Johnson is a online marketer with 15 years of experience and also a blogger at ZacJohnson.com, as well as the founder of BloggingTips.com. You can also follow me on Twitter and Facebook

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Blogging

What Is Your Blog Post Publishing Frequency and Why?

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From time to time, assess how frequently you publish blog posts. Ask yourself why? Sit. Wait for an honest answer.

I publish 4-5 blog posts daily. Sometimes I publish 6 posts. Why? I share oodles of helpful videos, podcasts and articles but on a deeper level, I intend to get my 124 eBooks in a billion hands or more. Yes; I wrote and self-published 124 bite-sized eBooks. Publishing 6 posts daily allows me to promote 6 different eBooks daily on my blog. I also publish 3 or more guest posts daily to share value and promote my eBooks in more spots. Note; that is 3 or more eBook promotions, in addition to all of my eBooks I promote on social media.

Promoting 124 eBooks daily is no joke. I needed to raise my vibe, practice writing and video and podcasting and get clear on upping my post frequency to drive traffic and business through an approach. I see my blog more as a high volume, blogging news portal, like CNN or Fox News, and less a blog for publishing weekly and leaving it at that. Hey; that is just me, though.

You may be different because all bloggers hold different intents and vibe at different frequencies. Imagine blogging once monthly. Today, you set an intent to publish 5 posts daily between videos, articles and podcasts. Seems foolish, right? Few humans make this quantum leap without putting in years of writing practice and also giving substantial attention and energy to energy management, or, mindset work. Never raise your blog post frequency from energies of fear and delusion; burnout and failure await.

But do bump up frequency if it feels fun, relaxing, prospering and generous to publish more frequently.

On the flip side, pull back on blog post frequency if your current schedule feels heavy, tiring, exhausting and overwhelming.

Only you know how frequently you post and why you post at that clip. You know the honest answer. Be straight with yourself.

Optimal Blog Post Frequency

None exists.

Follow your fun and relaxation.

What feels really good and fun and relaxing, but maybe a bit uncomfortable, to you? Run with it. Daily? Awesome. Weekly? Cool. Twice daily? Great. One post, one day, and 3 posts, the following day? Why not? If readers enjoy your content they read your content, keeping up with what they can keep up with. Trust your gut.

I advise publishing at least weekly in most cases unless you publish a long form post monthly ranking well on Google, genuinely knocking folk’s socks off. Why? People forget you as you vanish from the stream for a month at a time. Blogs are news portals for your niche. News should not be published monthly. Weekly at a minimum works fine for news updates.

Making Money and Frequency

In my eBook:

How to Find Buyers Online

I break down how you find buyers for your business online.

Pondering post frequency, money flows to frequent posters and less frequent posters. Everything money-wise depends on your clarity with receiving money and following your frequency strategy because your energy dictates your income. Feel good, and at peace, and relaxed, about your blog post frequency. Success will find you based on your money energy and life energy, independent of your blog post frequency.

Do the inner work and the outer results expand freely and easily over time.

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Blogging Income Tip: How Do You Feel about Money?

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As I promote my eBook:

11 Techniques to Conquer Anxiety

I ponder one massive source of anxiety for most bloggers: money. Most of you grew up with money limiting beliefs. Money does not grow on trees. Money is not easy. Money is hard to get. Money is scarce. If you want money, get used to owning and facing each money fear because blogging full time requires you to work for free, generously, for a while, and no human with money fears works for free. All humans clinging to heavy money fears only work for pay. What is working for pay? Jobs. Working for someone allows you to get paid for every hour you work because being employees guarantees payment, per work, per your contract.

Guess what? Blogging is a different animal. Nobody gets paid to be an individual, business-owning blogger because blogging is a business. Business is about building something to boost skills and exposure to where your streams of income yield cash for you. Complete 180 from being an employee because you need face money fears, release fears, and proceed from a generous energy to gain skills and exposure enough to earn a full time income through your blog.

How do you feel about money? Does money feel scarce to you? Do you fear running out of money? Be honest guys. Being straight with yourself allows you to make money because before you make money through your blog, you need to face, feel and release money fears. Why? You never move into actions required to make money being burdened by the heavy fear of losing money, a yoke that saddles most of humanity.

I have noted how Gary Vaynerchuk did 2000 YouTube interviews before he began to get major media and TV coverage. He worked for free for 2000 interviews because he was not burdened by the terror of losing money, vibing abundance and generosity and trust. Most of humanity is so scared to lose all of their money that they never give one interview for free; these people work jobs to guarantee they get money for what they do work-wise, but sacrifice their fun and freedom in the process. You cannot live your dreams through blogging if you have no vision for the future and you cannot create a vision if you feel weighed down by the fear of money loss. How can you dream big dreams if you secretly feel terrified to lose it all? The fear of losing it all dominates your mind, body and actions so you will just work a job to get money and you will treat your blog casually, because your blog does not yield money, like your job.

Of course, your blog does not yield money because you vibe a poverty consciousness and poverty-vibing folks never do the generous giving – working for free, for a sustained period of time – to position themselves for success, a’la Gary Vee and his 2000 YouTube interviews. I have written and published nearly 1000 posts on Blogging Tips. Nobody paid me directly for writing and publishing these posts but the traffic and links and money I gained indirectly through these nearly 1000 posts helped me live a neat life. I began giving generously the moment I faced my money fears.

Expect to do the same if you want to live your dreams through blogging.

 

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Blogging

What Few Bloggers Understand

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I live a pretty sexy life. I have circled the globe for the past eight years through blogging. Pretty cool, right?

But my blogging duties are seemingly mundane, not too sexy at all and in moments, quite boring. I genuinely love blogging. I have fun doing what I do. But I am also a human being experiencing a wide range of emotions on an hour to hour basis. Sometimes, I just want to go to sleep for a little bit because I feel tired and a bit bored with the blogging process. But if I intuitively know it is time to write a blog post I just write the blog post. In these moments, blogging feels boring and mundane and plain and not too sexy. But doing the seemingly mundane things in boring moments lays the foundation for living a spectacular dream life through blogging.

Few bloggers understand this basic fact of sometimes boring activities laying the foundation for a spectacular dream life. Most bloggers believe I do exciting, inspired and amazing things all day long to live an amazing life. This is 100% not true and nothing could be further from the fact. Blogging is fun for me most of the time but sometimes blogging feels boring. Even when blogging feels fun I am not doing anything earth-shattering or jaw-dropping anytime I write and publish blog posts and comment on blogs and promote one or all of my 100 plus ebooks. Does tapping a retweet button and sharing one of my eBooks on Twitter seem earth-shattering? Nope. Simple. East too. But few bloggers understand simple blogging activities lead to great blogging success.

Most bloggers believe you live your dreams through blogging by trying to knock the ball out of the park with viral blog posts and partnerships with the top bloggers on earth. Nope. You live your dreams by simply publishing helpful content, building friendships with top bloggers by being generous and asking for nothing, and by opening multiple streams of income from an abundant, trusting energy. Each of those steps is simple to put into action but sometimes taking each of those steps feel scary or highly uncomfortable. Nudge through the fear. Take the step. Simple, generous actions eventually lead to spectacular results because all meaningful blogging ventures begin with simple, generous actions. Do not believe top bloggers hit home runs everyday. We hit singles again and again and again and again for 10000 to 20000 hours until all those singles add up to something dazzling over the long haul.

Think in terms of tiny impressions made multiple times daily. I could have tried to write a viral guest post on this blog 3 years ago when I first published posts here. But I just chose to do a solid job writing a simple post some 900 times. Now I have written and published 900 + guest posts on this blog which means on a single blog alone I have 900 links or more, based on the ebooks of mine I link to as well. 900 + links leads up to something pretty sexy and spectacular but it was the simple, generous actions I took daily over 3 years of my life that led to the stunning long-term success. Blogging is doing simple things generously for hours daily for years of your life to build something special and meaningful.

Never believe that top bloggers hit home runs every day for a few weeks before they made it big. Anybody who makes it big does seemingly little things with love and generosity every single day over the course of years of their lives. Imagine 10000 to 20000 hours of doing simple things and you get an idea of what it takes to live a spectacular dream life through the medium of blogging.

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Buy my eBook:

How to Build a Profitable Blog from the Inside Out

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