Author Web Design: Reach a Larger Audience with an Excellent Website

By: | Updated: November 8, 2015

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A website is a must have tool for any professional, regardless of industry. For the author, a website is a portal to readers. The goal of such a site is to build a strong relationship with readers so they will zealously promote their favorite books and get others to read them. Author web design is important, and thanks to FatCow’s site builder and free website building tools, it’s also easy.
Learning how to design a website so that it contains those all-important ‘must have elements,’ can be hard. The truth is it doesn’t have to be.

WordPress and FatCow Make Author Web Design Simple


FatCow gives you WordPress free of charge. WordPress is one of the most powerful and popular platforms for building a good looking, interactive, and responsive website. In other words, it’s the preferred user-friendly platform from which to nail the all-important ‘must have elements’ of a website.
First impressions are lasting impressions. Your author website is one of your best tools for marketing, but it won’t do much if visitors find it unattractive, slow, or hard to navigate.
The main goal of an author web design is to increase a book’s visibility across the Internet. Whether published or not, it will be what future fans see first. As you brand your work with your website, you need to design with the reader in mind. Ask yourself:

  • Will visitors know what I write within seconds of visiting my website?
  • Will the style, tone, and voice of my site resonate with my ideal readers?
  • Will visitors quickly understand my pages and what they are about?
  • Does my design reflect credibility?
  • Is there a clear and quickly recognizable reason to buy my book or subscribe to my updates?


The Elements to Include


Your website should incorporate an about or bio page, contact information, a subscriber prompt for email sign up/updates, testimonials or reviews from real fans and reviewers, links to your social media channels, a sales page, and a blog. It seems like a lot of elements, but they are easy to create and incorporate, especially with FatCow.
The key to a great author web design is simplicity. While you do need to create a unique, eye catching space, it’s best to keep it simple. Remember, many visitors will be on their mobile devices. The design and content of your site needs to be easy and clean for them to view.
It’s important to know when to stop tweaking your design. You should be spending at least five times as much time creating the content populating your website versus tweaking the design. WordPress designs can help keep design tweaking in check. Most of their pre-made designs are ready to use with minimal updates.

Finally, don’t forget to be creative and include some extras! Think outside of the box. FatCow’s site building tools will make it easy to execute the creative ideas you have for your website’s design. And if you design with your readers firmly in mind, you’re sure to create a memorable, sales driving author website.


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