One of the biggest time consumers I found with my own blogs was preparing and posting updates on social media.
Since I am a big believer in promoting your past content as well as your new stuff, I am on social sites like Twitter, Facebook, and Pinterest multiple times throughout the day. One single post is often not enough to drive significant traffic to your blog continuously, so to stick with a social posting schedule was a job in and of itself.
Thankfully, there are a variety of tools that you can use to schedule your postings, and I wanted to share some of the tools I use to help automate my online presence, share content, and gain followers, without so much as clicking a few buttons.
How to Automate Social Media Content
Edgar has been a total life saver. I debated whether or not to sign up for it and I am SO glad that I did. The feature that I LOVE (that no other social scheduling site offers) is the ability to loop content, so your accounts constantly stay updated instead of running out of things to post. If you’re looking to save time, this is a HUGE deal!
Once a week, I simply login to the dashboard and add some new content. I have a variety of Categories for my content and they are all scheduled for different times throughout the day.
I have a category for “My Blog Posts” which I add my latest blog posts to, and another for “Use Once” content, which is content that I share from other sources that is only shared one time only and not added to the loop.
You can create a variety of other categories to your liking and place them in your Schedule whenever you want one to post. Edgar does the work for you and publishes the content at that exact time, to multiple accounts if you have selected that option.
I absolutely love the interface and how flexible everything is. You can skip posts if you want to, you can “shuffle” your categories so that the content gets mixed up a little better, you can schedule promotions, pause your whole queue if you need to, and rearrange/edit/add to the schedule at any time.
The Starter plan is $49/month, which may seem like a lot to some, but believe me I weighed the options and it turned out to be totally worth it. The amount of time I would spend doing all of this stuff on my own was worth far more than $49 to me, so the final decision to sign up was easy. Always remember, your time equals money!
Crowdfire is another web based and mobile app that I’ve been using for quite a while now. I only really use it for Twitter but you can also connect your Instagram account to it. They have a free version you can try out, but it’s limited in features.
I use Crowdfire to grow my following on Twitter and purge any accounts that are following me that are inactive or not following back. In the app, you can see who has unfollowed you, your most recent followers, inactive followers, and more.
My favourite feature is the Keyword Follow tool which allows you to enter any hashtag and displays a list of all of the people currently using that hashtag. You can follow them with the click of a button or even add them to a List you’ve set up.
This is a great way to find others who are interested in the same things as you are and who take part in certain Twitter chats!
I login to the site probably once a week to check in on things. It saves SO much time trying to navigate through the millions of people on Twitter!
That’s really all I use now to keep my social media posting on track! Do you use social scheduling tools? Which ones have you tried and loved/hated?