If you aren’t using email marketing to grow your blog and engage with your readers, then you need to change that immediately. Email marketing is a powerful tool to make your blog into something more than just a website. It lets you communicate one-on-one with subscribers, get ideas for new posts, and even sell products.
However, choosing a tool to send email can be difficult. You definitely don’t want to send messages to subscribers one-by-one in Gmail or another email service provider. That would take forever, and it wouldn’t allow you to see who’s reading your emails or which links they’re clicking on.
For a more efficient solution, you need email marketing software. There’s a huge array of options available for this, which makes it easy to get overwhelmed and end up never picking a tool at all. To help you avoid this, we’ve created a series of guides comparing different email marketing platforms.
In this guide, we’ll look at AWeber and GetResponse, two popular options for sending marketing emails.
We’ll compare the two tools based on the following criteria:
To skip to a specific section, click on any of the above links.
Features are important to consider when you’re evaluating different email marketing software. If you don’t have the necessary features to send emails and engage with subscribers the way you want, then there’s no point in using the software. How do AWeber and GetResponse compare based on features?
Here’s a list of key AWeber features:
- Email Newsletters — Turn each blog post you publish into an email newsletter, or send custom newsletters to keep your subscribers updated.
- Email Automation — Welcome new subscribers, follow up with prospective customers, and automatically send emails notifying subscribers of new posts.
- Drag and Drop Email Editor — Customize the way your emails look without having to know any code. You also have access to over 6,000 free stock images and buttons to use in your emails.
- Sign-Up Forms — Create and customize forms to capture emails and turn readers into subscribers.
- Email Tracking — Track important statistics like open rates and click-throughs, all displayed in graphs for easy reference.
- Subscriber Segmenting — Once your blog is growing, you can segment your subscribers in order to send them customized content.
- Third-Party Integrations — Integrate with WordPress, Leadpages, and dozens of other programs that you use to run your blog.
- Mobile App — Offers several apps to track subscriber information, create emails, and grow your list.
And here are the features you’ll get when you use GetResponse:
- Deliverability Tests — GetResponse automatically removes subscribers who mark your emails as spam, ensuring you don’t send to people who don’t want your emails (but haven’t unsubscribed).
- Autoresponders — Automatically follow up with new subscribers about what they want to learn, what kind of content they want to receive, or whatever you’d like to let them know.
- Email Templates — Choose from a database of over 500 HTML templates to create beautiful, professional emails.
- Perfect Timing and Time Travel — Automatically deliver your emails to subscribers based on the optimum time for them to see (and open) them. Or, ensure all your subscribers get your emails at the same local time (regardless of time zone).
- Automatic Segmentation — Separate your subscribers into different groups based on purchases or other activity, allowing you to create targeted email marketing campaigns.
- Landing Pages — Create landing pages to get site visitors to opt-in to your email list, make sales, or whatever you can imagine. Do all this with a drag-and-drop editor that requires no coding.
- Webinars — Further engage with subscribers through webinar functionality that’s built right into the same platform you use to send email.
- Customized Sign-Up Forms and Surveys — Display sign-up forms anywhere on your blog (including in pop-ups). Use surveys to learn more about who your subscribers and site visitors are and what they want.
It’s difficult to compare the features of AWeber and GetResponse since the two programs offer different things and target different audiences. AWeber is strictly an email marketing program. It doesn’t try to be anything more, and its features reflect that.
GetResponse, on the other hand, aims to be a complete digital marketing suite. Thus, they include additional features such as landing pages, webinars, and even basic CRM tools. Therefore, one feature set might appeal more to you over another based on what you do.
If you want email marketing (and nothing else), then the features in AWeber have you covered. On the other hand, if you want other marketing tools, then you’ll definitely need to use GetResponse.
Finally, if you’re just looking for something that will let you reliably send email to subscribers, either tool will do the job. Many of the differences in features only matter if your blog or business is at a more advanced level.
You don’t want to spend lots of time reading documentation or watching tutorial videos; you want to engage with your subscribers and grow your blog. Which program gets out of the way and lets you do this, offering the most intuitive interface possible?
This really depends on your preferences when it comes to using a piece of software. GetResponse is far more visual, offering calendar views, map views, and other sorts of analytics that make it very easy to visualize subscriber activity. If you like highly visual programs, then you’ll love GetResponse.
AWeber, in contrast, is a bit more traditional in its design. It looks like a lot of other email marketing programs such as MailChimp or ConvertKit. It’s less visual, but this could be a good thing if you prefer a more minimalist design without lots of fancy graphics.
Neither AWeber or GetResponse is free, and that’s a good thing. Paying for software ensures that its developers can continue to innovate, fix bugs, and deliver new features. But while it’s worth paying for good software, that doesn’t mean you should pay any more than you have to (especially if you’re just starting out). How do Aweber and GetResponse compare when it comes to their pricing plans?
AWeber’s pricing structure is based on the number of subscribers you have. Here’s how that breaks down:
- 0–500 subscribers: $19 per month
- 501–2,500 subscribers: $29 per month
- 2,501–5,000 subscribers: $49 per month
- 5,001–10,000 subscribers: $69 per month
- 10,001–25,000 subscribers: $149 per month
- More than 25,000 subscribers: Custom quotes available
AWeber offers a 30-day free trial to decide if the service is right for you. They do require you to enter credit card information to sign up for the trial, but you are free to cancel anytime before your trial ends to avoid being charged.
Regardless of your list size and monthly payments, you’ll receive all the features that AWeber has to offer, including their responsive customer support (which we discuss in more detail below).
In contrast to AWeber, the pricing structure for GetResponse is a bit more complicated. It’s based both on number of subscribers and the features you want. For the sake of simplicity, we’ll assume your email list is no larger than 10,000 subscribers (if that’s the case, then you’re too advanced to be reading this blog).
Based on that assumption, here’s how the pricing for GetResponse works out for each of their three plans:
- Email — This plan is perfect for email marketing beginners. It costs $15 per month for up to 1,000 subscribers, allows you to have one user, and includes autoresponders, basic landing pages, and simple marketing automation. As your subscriber count goes up, the pricing increases as follows:
- Up to 2,500 subscribers: $25 per month
- Up to 5,000 subscribers: $45 per month
- Up to 10,000 subscribers: $65 per month
- Pro — If you’re a bit more advanced, you can get the Pro subscription. It starts at $49 per month (if you have less than 5,000 subscribers). In addition to the features in the Email plan, it includes more advanced landing pages, webinars for up to 100 attendees, marketing automation tools tailored to ecommerce, and a CRM system. You also get up to three users, perfect for a growing team. For 10,000 subscribers, the price increases to $75 per month.
- Max — The Max plan will have features that most readers of this blog won’t need, but it’s good to know what’s out there. It starts at $165 per month for lists of less than 10,000 subscribers. You’ll get all the same features as Pro, plus webinars for up to 500 attendees, consultation on campaigns from GetResponse staff, and up to five users.
Also, GetResponse offers an Enterprise for large organizations. Since the minimum email list size for this plan is 100,000, we won’t discuss it in any more detail here. However, you should know that GetResponse offers a free 30-day trial for all of their plans. What’s more, you can try any of the plans without having to put in credit card information.
If you’re a complete beginner who hasn’t even started building an email list, then it will be cheaper to start out with GetResponse. That is, assuming you’re using their Email plan and don’t require any of the more advanced features of the Pro plan (most new bloggers won’t).
Hopefully, you’ll never have a problem when using either AWeber or GetResponse. No matter how well-designed or well-documented a program is, however, you’re bound to need help eventually.
When that time comes, you want a company you can count on. You want customer support that’s friendly, quick to respond, and helps you solve your issue (without making you feel stupid). Which of the two excels at providing customer support?
AWeber Customer Support
AWeber offers 24/7 email and live chat support to all customers, regardless of how many subscribers they have. They also offer phone support from 8:00 a.m.–8:00 p.m. EST Monday through Friday, as well as an extensive Knowledge Base where you can search for answers to common questions.
In addition, their customer service has won awards, with recognition from the Stevie Awards and the National Customer Service Association.
GetResponse Customer Support
GetResponse is also quite responsive on the customer service front. They offer 24/7 live chat support, as well as email support in seven different languages. GetResponse also has a Help Center you can visit to search for your questions or just learn more about how to use the program.
GetResponse has won some awards as well, with four Stevie Awards under their belt in the past five years.
Comparing the two services, we still think that AWeber wins due to offering phone support. There’s just no substitute for being able to speak to someone about a problem you’re having and hearing their reassuring voice tell you it’s going to be okay.
If phone support doesn’t matter to you, however, then both companies are more or less equal in their customer support offerings.
The Disadvantages of AWeber
Although AWeber provides several features that give you a great return on investment, there are some disadvantages, too. To help you devise the best email marketing strategy, let’s explore some of the downfalls of the platform.
One of the most considerable disadvantages of AWeber is the selection of templates they offer. When compared to the average email marketing platform, the templates can look dated and plain. Considering your email marketing communication should be practical, eye-catching, and fresh, this can be challenging to work with.
You might also find the templates are difficult to customize depending on the type of email campaign you’re managing. As one of the most essential email marketing tools, it can take a while before finding the ideal email template for your needs.
Lacks RSS to Email Template Editing
One of the primary conveniences of AWeber is their drag-and-drop builder, which is ideal for users with little coding knowledge. If you want to import RSS to your email templates, you won’t be able to do so with the drag-and-drop editor. Instead, you will need to use coding as one of your email marketing tools to use RSS.
Hosting Unsubscribed Contacts
As your average email marketing company, every account has a quota of email subscribers they can host. Each user that subscribes to your email campaigns will count towards your quota with most platforms.
However, with AWeber, even unsubscribed email address owners will also count to your total. This issue is fundamental to note, as it can significantly increase your monthly investment on the platform.
When establishing email campaigns, you want a user friendly tool that is affordable and offers plenty of features. AWeber often puts the user first by offering adequate list management tools, but the package prices aren’t justifiable. Compared to other email campaigns, you will find that this platform has a higher monthly cost with fewer management options.
AWeber is undoubtedly one of the more feature-packed platforms for managing email addresses. Although it lacks some aspects, it is also significantly beneficial for email marketing communication as a whole.
With AWeber, you will find that maintaining reasonable click-through rates and email addresses have never been simpler.
The Disadvantages of GetResponse
Email marketers will want to consider the disadvantages of GetResponse, as there are a few. The most significant issues you could encounter with ecommerce tool include:
When your website starts to grow and attracts a larger and more engaged audience, you will find some limitations with your virtual meetings. When hosting a webinar, there’s a hard cap of 500 participants at a time, which isn’t ideal for popular sites. As such, you might want to consider hosting your webinar elsewhere by directing attendees through a landing page.
One of the best ways for email marketers to get immediate support is over the phone. However, GetResponse only offers phone assistance for members with “Max” plans. Alternatively, you will have to use the support form to reach their customer service team.
The structuring for their help team can be frustrating if you’re experiencing an immediate issue with email deliverability. For most other issues, like managing terms of return, the online help sections should be helpful.
This platform isn’t ideal if you want to begin integrating third-party plugins and programs like verification tools. You’ll likely need a third-party application to help you sync any of your integrations to your site. Depending on the syncing program you choose, this could be an additional cost to consider.
We would love to see email subscribers benefit from improved integrations, making it simpler to manage marketing automation workflows. If implementing plugins and third-party applications is challenging, it can affect processing credit card details and managing your conversion funnels. Also, you might find it challenging to create a single product landing page with reasonable click-through rates.
Website Editor Improvements
There’s no doubt the majority of real time processes found in GetResponse’s drag-and-drop editor are great. In fact, it is one of the more intuitive drag editors on the market. With that said, it performs significantly slower than AWeber and feels outdated.
When managing custom workflows or editing landing page templates for your target audience, the process can be lengthy. It can often be better to find stock landing page designs that require minimal edits.
Data Capture Form Improvements
A data capture form is essential for any landing page used to generate leads to reach your target audience. With this platform, there could be significant improvements to their controls, especially regarding mobile. At this time, mobile users are unable to switch the capture forms on or off as needed.
GetResponse is likely to provide real-time benefits to people signing up with different types of email providers. From seamless email validation to maintaining your list of email address subscribers, it has plenty to offer.
With that said, its disadvantages towards email list building are something to note based on the monthly cost of the package you’ve chosen.
AWeber vs GetResponse: Who Wins?
At the end of the day, there’s not a clear winner between AWeber and GetResponse. The two services are simply too different to say that one is better than the other. Rather, each is better for a different type of customer.
If you run your blog as an independent entity, then AWeber is a better choice. All the other features in GetResponse won’t be necessary for someone just composing and sending email updates about their latest blog posts.
On the other hand, if your blog exists to promote a small business (such as an ecommerce store, consulting practice, or online course), then GetResponse is the better tool to use. You’ll find their marketing tools to be very useful even with a small number of subscribers, and the lack of these tools in AWeber could be frustrating, requiring unnecessary workarounds.
AWeber and GetResponse are just a few of the many email marketing providers out there. To learn about other options, check out these comparisons: