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60 Beauty Blog Ideas to Keep Your Blog Looking Gorgeous

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Stuck in a creative rut? Have writer’s block?

Blogging for a living can be wonderful, but it can also mean that you have moments where you feel lost or can’t find inspiration for your next post.

If you’re ready to write but can’t find the right ideas, we’re here to help.

Here are 60 blog post ideas for your beauty blog — plus some bonus tips on how to create repeatable content for your blog each month.

And if you get stuck here, check out our list of 200+ blog ideas for even more inspiration.

Note: This blog post is written to provide ideas for beauty bloggers, if you are a beauty blogger, keep reading to add innovative blog post ideas to your brain.

If you are newbie, the blog post “How To Write A Blog Post” will help you more.

What Is Beauty Blogging?

Before we get into the different ideas for beauty blogging or beauty blog, let’s first define what it is.

Beauty blogging is all about creating content related to hair, makeup, nails, skincare, and anything else related to appearance.

This can include tutorials, product reviews, advice articles, personal stories, and more. In your beauty blog, you can share makeup tips such as how to use makeup brushes or how to make makeup trends.

In short, you can share beauty tips on your beauty blog.

The beauty blog can include information about makeup collection, makeup bag(s), makeup brushes, skincare tips, nail art tutorials, skin tone, style hair extensions, glowing skin, skin type, Halloween-inspired makeup, and all makeup tips.

Important Reasons To Start Beauty Blog

There are many reasons why someone might start a beauty blog.

However, we will discuss three of those reasons below:

1. To Share Knowledge and Passion

If you have a passion for beauty and want to share your knowledge with others, starting a blog is a great way to do that.

You can share tips, tricks, product recommendations, and more.

Not only will you be helping others, but you’ll also be able to connect with like-minded people from all over the world.

2. To Make Money

While not everyone will be able to make a full-time income from their blog, it is possible to make some money.

There are a few different ways to do this, such as through affiliate marketing, selling products, or accepting sponsorships.

3. For Fun

Last but not least, another reason to start a beauty blog is simply for fun.

If you enjoy writing and taking photos, it can be a great hobby. And who knows, you might even end up inspiring others along the way!

Now that we’ve covered what a beauty blog is and why you might start one, let’s move on to some ideas for what to write about.

Types of Posts To Try on a Beauty Blog

You might be asking yourself which topics to cover for beauty blogging, right?

If so, then do not worry, you have started reading a very useful blog.

1. How-To Guides

One of the most popular types of content on beauty blogs is how-to guides.

These can be simple tutorials for doing your makeup or hair or more in-depth guides for specific looks or styles.

For example, you could write a tutorial on how to create a smoky eye or do a fishtail braid.

2. Product Reviews

If you love trying out new beauty products, then writing reviews is a good way to share your thoughts with others.

You can review everything from makeup and skincare products to hair care and nail products.

Just be sure to include both the good and the bad so that your readers can make an informed decision.

3. Monthly Favorites

Another popular type of post is a monthly favorites roundup.

This is where you share your favorite beauty products from the past month, whether they’re new or old.

This is a great way to discover new products and also give your readers some recommendations.

4. Gift Guides

Gift guides are another popular type of post, especially around the holidays.

If you’re not sure what to get someone, a gift guide can be a great way to find ideas.

You can do a general guide or narrow it down to a specific type of product, such as makeup or skincare.

5. Personal Stories

Personal stories are always popular on beauty blogs.

These can be anything from your own struggles with acne or hair loss to your journey with finding the perfect foundation shade.

Sharing your story can help others feel less alone and also give them some valuable information.

6. Lookbooks

If you love putting together different looks, then you might want to consider doing a lookbook post.

This is where you showcase a few different makeup or hair looks, complete with photos and descriptions.

This is a great way to get creative and also show off your skills.

7. Tutorials

Tutorials are similar to how-to guides but they’re usually more in-depth and focused on one specific thing.

For example, you could do a tutorial on how to contour your face or do a certain type of hairstyle.

These posts are usually very popular because they provide step-by-step instructions that are easy to follow.

A beauty blogger can also add a makeup collection such as makeup brushes etc.

A makeup collection contains all the makeup products that a person needs to complete their makeup.

8. Hauls

Beauty bloggers also write Haul posts that are always popular, especially with beauty bloggers.

These are where you show off any new products you’ve bought, whether they’re from the drugstore or high-end.

This is a great way to show your readers what’s new on the market and also give them some recommendations.

9. Product Comparisons

If you’re trying to decide between two similar products, then a product comparison post is a great way to help your readers make a decision.

These posts can be helpful when you’re trying to decide between two similar products or when you want to know which is better overall.

10. Tips and Tricks

Finally, tips and tricks posts are always popular on beauty blogs.

These can be anything from makeup tips to hair care tips or even skincare tips.

These posts are great because they provide your readers with valuable information that they can use in their everyday lives.

These are just a few ideas for beauty blog topics that you can use to get started.

Remember, the most important thing is to write about what you’re passionate about.

If you’re genuinely interested in the topic, then your readers will be too.

60 Post Ideas for Beauty Bloggers

image showing hands at a computer typing on a laptop, with beauty blog ideas around it

We’ve organized these beauty blog post ideas for you by section, so you can easily jump ahead to the type of content you want to write about:

Don’t miss our bonus tips at the end on blog post ideas that you can repeat each month or seasonally!

Beauty for Beginners

Everyone starts somewhere, and when you’re new to beauty, makeup, and skincare it can feel intimidating.

Turn your passion for beauty into helpful content that encourages your readers to try something new and discover their own love for beauty.

  1. The Ultimate Guide to Beauty for Beginners
  2. How to Find Your Beauty Style
  3. 7 Beauty Tips for Beginners
  4. How to Build Your Makeup Collection
  5. 5 Beauty Essentials Everyone Should Have in Their Collection
  6. 10 Things You Need to Know About Beauty
  7. The Best Beauty Basics
  8. 25 Makeup Tips for Beginners
  9. A Beginner’s Guide to Skincare
  10. Makeup Tutorial for Beginners

Beauty Blog Ideas About Skincare

A good skincare routine is something that’s easily overlooked, but so important not just for improving the way our makeup looks but for keeping it healthy.

Inspire your readers to take care of their skin and find the right skincare products for them.

  1. 5 Habits of People With Great Skin
  2. How to Figure Out Your Skin Type
  3. 10 Natural Skincare Products to Try This Year
  4. My Daily Skincare Routine
  5. The Best Skincare Products for Oily Skin
  6. 7 Skin Care Tips for Dry Skin
  7. Spend vs. Save — Where to Invest In Your Skincare
  8. How to Get Glowing Skin
  9. The Best Budget Skincare Products
  10. How to Make Your Own Face Masks

Beauty Blog Ideas About Makeup

Whether you have a full stash of makeup or you prefer a minimalist approach, as a beauty blogger your makeup tips and looks are a fan favorite.

Keep your makeup content fresh with product reviews, makeup looks, beauty secrets, and your own personal insights.

  1. My Everyday Makeup Routine
  2. 5 Products You Need in Your Makeup Collection
  3. The Best Budget Beauty Products
  4. 7 Cruelty-Free Makeup Brands I Love
  5. My 10-Minute Makeup Routine
  6. 5 Beauty Secrets From Professional Makeup Artists
  7. What’s In My Makeup Bag
  8. Organizing My Makeup Collection
  9. My “No Makeup” Beauty Look
  10. What’s on My Beauty Wishlist for 2018

Beauty Blog Ideas About Nails

image showing a beauty blog ideas in the nails category

There’s something special about freshly painted nails.

They always look great at the salon, but how do you recreate the look at home?

Help your readers to take care of their nails and learn the art of nail care so they can try the trends at home.

  1. Tour My Nail Polish Collection
  2. 5 Tips to Keep Your Nails Strong
  3. Why You Should Always Use a Base Coat
  4. 15 of My Favorite Nail Art Looks
  5. The Best Affordable Nail Care Brands
  6. 5 Holy Grail Nail Shades
  7. How to Get Started With Nail Art
  8. The Best Nail Colors for Work
  9. How to Take Better Care of Your Nails
  10. A Beginner’s Guide to Nailcare

Beauty Blog Ideas About Affordable Beauty

Affordable beauty products are always getting better, and often you can buy dupes of high-end products that give almost the same look for less.

People are always looking for alternatives to more expensive holy grail products, so affordable beauty posts are a great way to attract new readers.

  1. How to Get the Luxe Look for Less
  2. 7 Affordable Beauty Brands I Love
  3. 10 Beauty Must-Haves Under $20
  4. The Best Places to Shop for Affordable Beauty
  5. 5 Drugstore Makeup Brands to Try
  6. My 2018 Budget Beauty Haul
  7. 5 Affordable Makeup Products I Swear By
  8. The Best Makeup Dupes for High End Products
  9. Follow Me Around — Budget Beauty Shopping
  10. The Best Affordable Makeup Brushes

Beauty Blog Ideas About High-End Beauty

image to go in the beauty blog ideas about high-end makeup

On the other end of the scale, some people love and only use high-end beauty products.

If your readers are loyal to luxury brands, turn them into fans with details on the latest releases, product reviews, and luxury beauty gifting ideas.

  1. My Top High-End Beauty Brands
  2. Affordable vs. High-End Beauty — Does It Matter?
  3. 5 High-End Products I Can’t Live Without
  4. Where to Shop For High-End Beauty
  5. My Evening Makeup Look With Luxury Products
  6. Why I Buy High-End Beauty Products
  7. The Best Luxury Products to Gift This Christmas
  8. 10 Reasons to Invest in High-End Beauty
  9. Where to Buy Luxury Beauty for Less
  10. How to Make Your High-End Beauty Products Last Longer

Monthly Content Ideas for Your Beauty Blog

One of the best ways to encourage people to keep coming back to your blog is to create a blog series or posts that you repeat on a regular basis.

Not only are these types of posts popular with readers, but they can help you stay consistent with your content throughout the year.

Here are five different content ideas that you can repeat monthly or regularly on your blog:

1. Product Reviews

Product reviews are a great way to connect with your readers and show them that you care about the products you share with them.

Reviews can help your blog be found more easily too, as you can optimize them for search engine queries and reach people who are looking for the exact product your post is about.

Suggested Read: How to write a great review

2. Hauls

Hauls are another popular type of content for beauty and fashion blogs and vlogs.

If you’ve been shopping recently, why not take some time to photograph what you’ve bought or film a video and share this on your blog?

You could do a haul from a specific store, a seasonal haul, a haul for creating a certain look — the options are endless.

3. Makeup Looks

Speaking of makeup looks, these are so popular with readers who want to master the art of makeup but aren’t sure how or which products to use.

You can create looks based on makeup trends, celebrity makeup looks, or seasons — for example, a winter beauty look.

Create a step-by-step guide to help them recreate your makeup look at home, and make sure you link to the products you’ve used (using an affiliate link if you can).

4. Empties

As a beauty blogger you probably use lots of different products every month to test them out and discover which ones you’d like to write about.

For readers, sharing your “empties” — products that you’ve used up fully — helps them understand which products you loved the most and would repurchase again.

5. Monthly Favorites

Monthly favorites are popular posts on any blog or YouTube channel, and especially so with beauty, fashion, and lifestyle bloggers.

These favorites posts are a perfect way to introduce your readers to new products, brands you love, and also a few lifestyle favorites thrown in that help them get to know you better.

How To Write Engaging Content In Beauty Blogging

When it comes to writing engaging content, there are a few things you can do to make sure your readers keep coming back for more.

Here are a few tips.

image showing an illustration of how to write an ebook

1. Be Authentic

The most important thing you can do is be authentic.

Write about what you know and share your own experiences.

This will help you create content that is relatable and genuine.

2. Be Concise

No one wants to read a long, drawn-out posnt.

Be concise and to the point.

Get straight to the point and provide your readers with the information they need.

3. Use Images

Beauty bloggers use images in their beauty tips posts.

Images are always helpful in beauty blogging because they can help break up the text and also add visual interest.

Use high-quality images that are relevant to your topic.

4. Use Videos

A beauty blogger user adds videos to their makeup blog.

Videos are another great way to engage your readers.

You can use them to show tutorials, product reviews, or even hauls.

If you use videos, be sure to optimize them for SEO so that they can be easily found by your readers.

5. Be Passionate

Finally, be passionate about what you’re writing.

If you’re not interested in the topic, then your readers won’t be either.

Choose topics that you’re passionate about and write in a way that is engaging and entertaining.

These are just a few tips for writing engaging content.

If you follow these tips, you’ll be sure to keep your readers coming back for more.

Grow Your Beauty Blog

We hope this list of beauty blog ideas has inspired you to get creative and plan out your next few blog posts.

Make sure you bookmark this post or save it to Pinterest so you’ll always have a list of ideas nearby.

It takes you through the key elements of a successful blog post — including how to create a powerful headline, why you should use imagery, and how to connect with your readers.