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The Beginner’s Guide to Long Tail Keyword Research In 2018 to Get Better Rankings

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finding long tail keywords

Did you know that 70% of search traffic comes from long tail keywords?

If you’re not focusing on long tail keyword research, you’re doing a BIG mistake. The #1 blunder mistake most people make while doing keyword research is, they focus on broad terms instead of long tail keywords.

So if you’re someone who’s looking to get more search traffic by using long tail keywords, this tutorial is a treat for you.

In this long tail keyword research guide, you’ll find out everything about the tools that you need for long tail research to finding highly profitable long tail keywords. So are you ready to find them out? Let’s get started with the most important question.

What are long tail keywords?

Long tail keywords are highly relevant and low competitive keywords and each long tail keyword usually contains 4+ words.

For ex: “long tail keyword research” is a 4 word long tail keyword.

The major difference between long tail keywords and short tail keywords is that long tail keywords are easier to rank for (even if you’re running a new site without having a ton of links).

For that same reason, getting #1 results for a long tail keyword like “best cars under 10,000 dollars in Atlanta” is easier than “best luxury cars”.

If you’re still wondering about why you need to start using long tail keywords, I’ve few strong reasons to tell you.

3 important reasons to target long tail keywords.

  1. Competition: You don’t want to compete with big brands like Amazon, Apple etc when you’re aiming to get 1st page results on Google. That’s why you need to find low competition keywords and long tail keywords are best when it comes to low competition. They are more specific and less people search for them giving you the chance to get better search rankings on Google really quickly.
  2. Relevancy: The focus on keyword SEO is dying (almost died!) regularly. Google is focusing more on giving rewards to relevant keyword phrases that keyword stuffed pages. That’s why focusing on long tail keywords can give you more relevancy as they usually contain 4 or more words. Even better, you can use relevant LSI keywords to start ranking higher on Google.
  3. Search volume: Search volume plays a crucial role while doing keyword research. Luckily for most of the long tail keywords, the search volume will be really less. Just make sure to pick those long tail keywords with search volume around 1000 to 1500 monthly searches to get higher rankings quickly on Google.

The above 3 factors are really the key to long tail keyword research. If you ignore those factors, you will have tough time in finding good long tail keywords that boost your search traffic and sales.

So there you go! That’s the importance of targeting long tail keywords to boost your rankings, traffic and overall website sales.

Now comes the most interesting question: how do you come up with profitable long tail keywords. Let’s dive into the details to find more about them.

How to find long tail keywords to boost your search traffic?

finding long tail keywords

Finding long tail keywords is NOT easy especially if you don’t know how to do keyword research.

Most people make a mistake of finding 2 or 3 word keywords (such as best cars in 2017) instead of aiming for really specific long tail keywords. So don’t make that mistake while doing long tail keyword research. Yes, you might find it intimidating at first to get more long tail keyword ideas for your sites but it will be fun when you start getting results.

So let me simplify the whole process for finding long tail keywords in 3 easy steps.

Let’s get started.

First step: Come up with keyword ideas

The first step for finding great long tail keywords is to brainstorm various keywords.

Make a list of all the potential keywords that you want to rank for. So how do you build a list of such keywords?

You can use these simple tips.

  • Analyse your competitors: By using tools like SEMrush, you can easily come up with a list of keyword ideas that are sending the most traffic to your competitors. This is one of the widely used ways to come up with high traffic generating keywords almost every single time.
  • Use Buzzsumo: So why use a influencer outreach tool like Buzzsumo? Not only it’s helpful for reaching out to the experts in your niche but it also helpful for finding great topic ideas so you can pick the best keywords from them. It also has a free version which is enough for most beginners to build a set of seed keywords that are relevant to their niche.

So why do you want to build an initial set of keywords list?

That’s a great question. The reason is, once you have a list of keyword ideas, finding long tail keywords becomes easy.

Not only that, by building an initial keyword list, you can easily eliminate all the bad or irrelevant keyword ideas so you can save more time while creating content in the future to attract more traffic and links.

Once you’re done with the first step, you can move on to the next step where the actual long tail keyword research starts.

Second step: Estimate their volume and relevancy

This is the most important step where you eliminate majority of the keywords from your initial set of keyword ideas.

So how you can eliminate the bad keyword ideas from the list that you build in the step 1?

It’s simple. Find out their estimated monthly search volume.

If any keyword that has more than 2000 monthly searches, simply ignore it (you can target them later when you attract more traffic).

Aim to pick those keywords with a monthly search volume between 300 to 1500. That way you can easily get top rankings for those keywords without having to build too many links.

And make sure to target those keywords that have at least 4 to 5 words in them (these are known as long tail keywords).

Once you are done with the initial elimination of high volume keywords, it’s time to start finding relevant keywords so you can serve your target audience even better.

If you’re finding it hard to estimate the search volume of any given keyword, you can use Google’s Keyword Planner.

Although it doesn’t give you accurate results but it’s really helpful for finding the search volume of any keyword. Just enter your list of keywords on Keyword Planner and it will give you the monthly search volume for each of those keywords. That way you can eliminate all the keywords with high search volume.

Final step: Build a list of highly specific long tail keywords

Now in the 3rd and final step, you need to pick only those long tail keywords which are highly specific to your target audience and easier to rank for.

How can you do that?

Create a spreadsheet and list out all the keywords that you are come up with.

Now ask yourself, which of those keywords are commercial and informative.

If you’re running a commercial oriented blog (review site or deal sites), you can only focus on targeting commercial long tail keywords.

If you’re running an informative blog (much of blogging/seo related sites), you can pick both informative and commercial intent keywords to drive more traffic as well as sales.

Here’s the importance of both of those keywords.

keyword types

As you can see, commercial intent keywords mainly consist of keywords like;

  • Buy now
  • Discount
  • Top 10 alternatives etc

Whereas informative keywords usually contains;

  • Free
  • Ways to [do something]
  • How to etc

By knowing the difference between those two type of keywords, you can easily come up with great and highly profitable long tail keywords to boost your search engine traffic and sales.

So there you go. That’s how you can come up with a ton of highly potential and high traffic long tail keywords to increase both your search traffic and sales.

3 top tools for finding great long tail keywords

So how do you come up with great long tail keyword ideas to skyrocket your search engine traffic? I’ve a simple tip for you: get access to the right tools.

But the irritating thing is, there are way too many SEO tools out there so how do you pick the right one for keyword research?

Over the years I’ve used tons of tools and from my experience I got the best results by using the following 3 keyword research tools.

#1. SEMrush: This is one of my goto SEO tools when it comes to finding long tail keywords. Not only helpful for keyword research but SEMrush also helps you do backlink analysis, competitor research, site audits and many more.

Although it’s a premium tool but it’s worth every single penny. Just make sure to give it a try and try to find as many as keywords as possible by using their free trial. Focus on analysing your competitors top performing keywords and pick the relevant keywords that are suitable for your target audience. That’s how you can come up with a ton of high traffic long tail keyword ideas with SEMrush.

#2. Keywordtool.io: This is a better alternative than Google’s keyword planner. Yes, Google’s keyword planner is still widely used and comes for free but it doesn’t give you accurate results (i.e it’s really hard to find profitable long tail keywords using keyword planner).

This is where Keywordtool.io (free tool) comes into handy which gives access to over 700 keyword suggestions. That’s enough for anyone to rank higher on Google search results for a ton of potential long tail keywords.

#3. KW Finder: This is another great tool for finding really good long tail keywords. It doesn’t matter what niche you’re in, you can use KW Finder to come up with dozens of golden long tail keyword phrases.

This is although a premium tool but they also give you free access which is limited for 2 searches a day. If you’re just starting out, that’s enough for to come up with dozens of keyword ideas each week.

Final thoughts about long tail keyword research

There are a bunch of articles on Google about long tail keyword research so I tried my best to simplify the topic for you with this tutorial. Finding long tail keywords is not easy and takes time.

But when you’re just starting out with keyword research, don’t focus on mining a ton of long tail keywords. Instead, try to come up with 10 to 20 really good long tail keyword ideas that you can use as blog posts. That’s how you start increasing your search traffic.

So what are your thoughts about this long tail keyword research guide? Did you find it useful? Do you have any more tips? Share your thoughts in the comments below.

Anil Agarwal is the guy behind Bloggers Passion blog where he is helping newbie bloggers in starting their blogs, and then taking their blog’s traffic & revenue to the next level. He also owns HostingMonks.com, a blog dedicated to web hosting solutions.

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Search Engine Optimisation

Top the Charts! 5 Must-Know SEO Solutions to Promote Your Managed IT Service

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According to Internet Live Stats, Google processes over 40,000 search queries every second. That’s 3.5 billion searches a day.

When someone searches for your managed IT service, you have the opportunity to attract them straight towards your website.

All you need is search engine optimization or SEO!

Here are five SEO solutions that can help drive traffic to your website. With these techniques, you can attract new customers and grow your business!

Let’s get optimizing.

1. Topics & Keywords

An effective SEO strategy starts with a list of keywords. These keywords reflect the content your customers are searching for online. Using these keywords, you can create content that matches their search intent.

To start, you can use tools like Google Keyword Planner and Google Trends. These tools will show you the popularity of each keyword.

Once you have this list, you can create pillars and clusters. Pillars give your website visitors the main page of collective content. Then, the clusters break this content into sub-topics with specified information.

This strategy can help boost your SEO plan and attract people to your Managed IT Services.

That way, you’re attracting new website visitors while providing them with an easy, efficient user experience, too.

2. On-Site SEO

Your website needs optimization as a whole as well as on a page-based level. To start, make sure your website’s content hierarchy is well-structured.

Then, there are a number of areas that require review to ensure these SEO solutions work.

Once you’ve studied your target audience to determine your keywords, you also need:

  • Descriptive URLs
  • Keyword-optimized page titles
  • Compelling meta descriptions
  • Content optimization (includes keyword placement in headers, body text, etc.)
  • Good user experience
  • Structured data markup
  • Effective call-to-action language

As part of your overall SEO strategy, on-page SEO is an important component of attracting visitors.

3. Off-Site SEO

An off-site SEO strategy includes local SEO. This strategy helps you attract local customers to your website and business.

To start, make sure your listings are updated with the correct content information.

This includes your Google My Business listing as well.

4. Technical SEO

Technical SEO ensures search engines can find your content. These areas include:

  • Crawling
  • Indexing
  • Mobile-optimization
  • Website speed
  • Hierarchy

Technical SEO solutions are essential for success. Otherwise, how will customers find your website?

5. Content

According to Fit Small Business, search is the number one driver of traffic to content sites. In fact, it beats social media by over 300 percent.

Your content should consider customer search intent. That way, you’re giving visitors content that answers their questions. This can include service content, credibility content, and marketing content.

This content should also add value to your business.

Consider writing blog posts or white papers. You can also post videos or add testimonials to your website.

That way, your SEO content shows visitors you’re a valuable resource.

Bring It in: 5 Must-Have SEO Solutions

With these five must-have SEO solutions, you can attract new visitors to your website. The right techniques will then turn these visitors into leads, then leads into paying customers!

That way, your company grows, one SEO strategy at a time.

Check out our latest posts for more effective tips and tricks!

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Search Engine Optimisation

SEO 101: The Essential SEO FAQ for Bloggers

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I don’t provide SEO services and I am self-taught – which hardly makes an expert. But I’ve been blogging for a lifetime and for all these years I’ve been reading about and implementing SEO practices – which means I know more than an average blogger.

With that said, I’ve decided to put together this SEO FAQ for those who want to quickly understand the concept without going too indepth:

What is SEO?

Simply put, SEO is about making a website easy for search engines to discover, go through and understand.

This includes:

  • creating content (based on search engine users’ needs),
  • making your content “link-worthy” (i.e. attract backlinks),
  • using HTML and structured data to make content easier to understand for the machine, etc.

SEO is NOT trying to “fake” any of positive signals search engines use to rank web pages. Search engine friendliness should be authentic and SEO professionals should work together with website owners to achieve that.

Do Bloggers Need to Know SEO?

Yes!

SEO aims at helping a page rank on top of organic search results, and search engines are known to bring the most qualified leads (people turn to Google when they know what they want).

No traffic source is as effective as search traffic. Unlike driving clicks with ads (PPC), organic search is NOT interrupting user’s surfing the web. Instead, it serves them content exactly when they ask

This makes SEO one of the most important digital marketing channels. It can drive highly targeted traffic and pre-qualified leads to your site on a continuous basis (no need to keep investing in ads)

How Has SEO changed over the years?

SEO is maturing fast and it has been exciting to watch. The biggest driving force behind this evolution is Google that has been working hard on their search algorithm to understand natural language and search intent, as well as penalizing any manipulating tactics.

The result: SEO has become more integrated into other marketing channels. Furthermore, SEO is more about focusing on long-term goals rather than quick traffic gains

If ten years ago SEO was all about creating fake signals (keyword stuffing, link buying, etc.), these days it’s all about creating linkable assets that rank and engage potential customers.

The future of SEO is in voice search, artificial intelligence, more diverse content types and channels.

Can SEO Be Handled “At Home”?

WordPress bloggers generally don’t have to worry about getting SEO help. WordPress is pretty well set up and there’s a variety of free plugins to help.

Here’s a detailed guide to get yourself educated: Google SEO: Should it be your only priority?

What is The Most Important SEO Element?

Content… by far! Content is the foundation of any SEO strategy. Content ranks, attracts links, spreads, engages customers and turns them into believers.

Content is not just an article or a blog post. By content I mean any kind of text you put on your site, from a landing page copy to your “About us” page or a product description.

Many businesses jump into digital marketing without willing to invest in content, and this strategy is doomed to failure. Building on-site content should be everyone’s SEO priority.

Text Optimizer is a great tool that helps you create better content by providing you with the mindmap of associated concepts and questions. It uses semantic analysis to process Google’s search snippets and break any keyword into subtopics.

Text Optimizer for content creation

While it’s primarily search intent optimization tool, it’s also helpful for overall content research showing which topics to cover and how to structure your article.

You can read my own Text Optimizer case study here.

What Are the Most Dangerous SEO Myths?

  1. Keyword density… This is one of the most persistent SEO myths out there. Why I dislike it so much is because it fills the web with trash content. Keyword-density focused strategy spoils the brand image and creates lots of problems which take lots of time to fix.
  2. On-page SEO alone will get you to #1. There are so many SEO agencies there that are happy to keep “optimizing” your website but rankings won’t come. The reality, you still need outbound tactics to gain backlinks and external visibility (branding) to achieve higher rankings
  3. SEO is dying… SEO death has been predicted for years now. These days with Google’s new SERPs features that aim at keeping the user using Google, and the fast growth of voice search, SEO is predicted to die soon again

The truth is, SEO is full of ingenuous tools and people. It is evolving together with search engines and it will survive Google’s death one day.

What’s the Best SEO Advice You’ve Received?

There’s a real human being behind each query.

Really if you stop thinking of keywords as “word strings to optimize for” and start seeing them as a real person’s question, SEO becomes much clearer (and more fun).

This mindset helps build more helpful content, optimize for search intent better (why would anyone type this into the search box? What are they willing to do once they find the answer?)

On top of that, by looking at keyword research as something that helps you serve your customer will help you understand your audience better and come up with better products and offers, on a higher-level.

Answer The Public is a nice free tool that turns keyword research into question research helping you to clearer see your readers’ struggles behind their search queries.

answerthepublic

On top of that, the tool also mind-maps the retrieved keywords / questions helping you in brainstorming.

Where Does a Blogger Start with SEO?

As stated above, there’s not much a blogger can do to start with SEO except for creating useful original content.

Here’s also a nice clutter-free introduction into SEO: SEO Basics: Complete Beginner’s Guide to Search Engine Optimization . Here’s a much easier guide but also one that lists the most essential step: 3 Basic Steps to Making Your New Blog SEO-Friendly. Here’s also a helpful writing checklist that will help you handle the basics:

writing checklist

As you may have noticed, I am not listing a ton of tools here as I don’t want this guide to overwhelm the reader. Those mentioned are a good start!

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Search Engine Optimisation

Top 5 Best SEO Practices to Dominate Google Search Results In 2019

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best seo practices

Who doesn’t want to dominate Google? We all love first page rankings, right?

But there’s one thing about dominating Google search results: SEO.

SEO (Search Engine Optimization) is almost a rocket science for most bloggers. The good thing is, you don’t have to be an expert at SEO to be able to generate first page rankings to your site.

Just learn and implement “few” most important SEO techniques and you’ll be way ahead of your competitors in search results. If you’re looking to improve your search traffic, here are a few of the best SEO practices you can implement in 2019.

5 Best SEO Practices for Bloggers To Dominate Google

best seo practices

1. Perform in-depth keyword research

If you don’t understand keyword research, you’re missing out on huge amount of traffic and sales from search engines.

Keyword research is all about finding “low competitive yet profitable keywords” so that you can create highly informative content (by keeping your target keywords in mind) to your audience.

Here’s the key to successful keyword research: “find low competitive keywords”.

It doesn’t matter what niche you are in, if you’re going after high competitive keywords, you’re not going to get any traffic from search (especially if you’ve a new website). So the key here is to find long tail keywords which have less monthly searches.

Quick note: Always have access to SEO tools like SEMrush if you want to find highly profitable yet low competitive keywords.

If you’ve a fairly new blog or website, I highly recommend you to go for those keywords which have less than 500 monthly searches. Why?

Low competitive keywords are easier to rank for. You can get first page rankings by creating informative content (you’ll get great results even without building too many backlinks).

That being said, here are a few helpful keyword research tools you can use in 2019.

  • Ubersuggest
  • SEMrush
  • Keywordtool.io

While doing keyword research, target long tail keywords.

Long tail keywords usually contain 4 or more keywords and they are easier to rank in Google search.

For instance, you can get better rankings for long tail keyword phrases like “best fitness apps for Yoga teachers” instead of targeting short tail keywords like “best fitness apps”.

So that’s how you can perform long tail keyword research to dominate Google search in 2019 and beyond.

2. Content creation and optimization is essential

Content is really the king. No matter what niche you are in, if your content is mediocre, it will not perform well in the search engines. That said, here are few incredible tips to create exceptional content that performs well in search engines.

Understand your target audience: This is the first step to creating great content. The better you understand your audience, the easier it is for you to create “high converting content”. Make sure to find their wants and needs. Make a list of all the questions they might have by browsing through platforms like Quora or taking surveys.

Create in-depth content: If you want to dominate Google search results with your content, make it extremely detailed. According to many researches, it’s proven that in-depth content (which contains over 2000 words) performs really well in search results.

In fact, we’ve been creating long form of articles for more than 4 years now at Bloggers Passion and the results are amazing both in terms of search traffic and sales.

Use platforms like Quora: Q & A platforms like Quora help you find out what your target audience truly wants. You can follow all the topics that you blog about, find all the questions and start creating content around the topics that you’re interested in.

Last but not least, properly optimize your content for search engines which we’re going to discuss now.

When it comes to content optimization, the following factors play a crucial role.

  • Page title
  • Meta description
  • URL
  • Heading tags (h1, h2, h3, h4, etc.)
  • Image optimization
  • Internal links

If you’re using WordPress, I recommend you to check out the following 2 plugins (both are great) for content optimization.

WordPress SEO by Yoast: This is the most downloaded SEO plugin in WordPress history with over 20 million downloads worldwide. It helps you easily optimize all your contents (including posts and pages) for your primary keywords. From page titles to meta description to image optimization, you can do everything using this plugin.

SEO By Rank Math: This plugin is getting a lot of positive buzz and it’s considered as the best alternative to SEO by Yoast. In fact, it offers all the premium features of plugins like Yoast where you can optimize your posts for 5 focus keywords per post. Not only that, it also lets you track your keyword positions in Google and offers a wide range of other helpful features to optimize your contents like a pro.

3. Make sure your website ticks all the boxes

Here are few things that your website must have for better performance in search.

  • SSL integration
  • Mobile-friendly design
  • Faster website loading times

Now, let’s talk about the above most important things to make your website great for both search engines and users.

SSL integration: Google considers https as a ranking signal, which means, Google is giving weightage to websites on https version. To get https version, you need SSL integration. SSL stands for Secure Socket Layer which makes your site go from http to https and it’s a secured protocol which is used to establish a secure connection between server and client.

If you’re using hosts like Bluehost, WPX hosting etc, you’ll get SSL integration at free of cost (all you need to do is to turn on SSL to make your site https). Otherwise, you can free SSL integrations from sites like Cloudflare.

Super fast page loading times: If your site takes more than 3 to 4 seconds to load, your website visitors will most probably abandon your site. Your website speed is so much important not only for your users but also for improving your search rankings.

Did you know that Google takes page loading times into consideration while ranking web pages? Yes, that’s true. Here are few quick tips to have a faster loading website.

  • Move to a faster web host (at Bloggers Passion, we’re using WPX hosting and it’s really faster when compared to any other web hosting companies)
  • Use less plugins
  • Optimize your image size before you even upload them on to your dashboard
  • Leverage browser caching
  • Enable GZip compression (Gzip is a file format that essentially locates strings of similar code in your text files and then temporarily replaces them to make the files smaller which helps in faster loading times)
  • Minimize your redirects

Mobile responsive design: Is your blog mobile-friendly? If not, you’re missing a lot of traffic and sales on the table which can be beneficial to your competitors. So why leave your traffic and sales to them?

If you’re on WordPress, you can simply install a plugin like WP Touch or buy a premium responsive WordPress theme. Problem solved!

4. Research your competitors

If you see your competition as an opportunity, you’ll thrive online but if you see it as a threat, you’ll fail in the long run.

Do you know who your competitors are? Do you know who you are competing against? By knowing and carefully analysing your competition, you can learn so much.

Here are a few things to analyse while researching your competitors.

  • Find out their top performing blog posts (which are bringing them the most traffic)
  • Find out their top “income generating” pages (so you’ll have a better idea about what type of products to promote)
  • Analyse your competitors website traffic (along with their traffic sources)
  • Research your competitors backlink sources (so you can find link building opportunities to improve your own site’s backlink profile)

In a nutshell, the fastest way to your website’s success is to make a list of 10 to 15 competitors, find all their top performing pages along with their backlink sources and try to get links from those sites using various link building strategies.

5. Link building is the key

It doesn’t matter how great your content is, if it’s not attracting any links or you’re not building back link to your content, it’s not going to rank in the first page.

The sooner you realise the importance of link building, the faster you’ll start generating better results from SEO. It’s as simple as that. That being said, there are various ways to build quality backlinks to your site but the following strategies work like a charm in every industry.

  • Roundup links
  • Guest posting
  • Build relationships

Let’s briefly talk about each one of them now.

Guest posting: Guest posting is the evergreen strategy to build links from relevant blogs in your industry. You don’t always have to aim for authority sites for guest posting as publishing and high quality, relevant and small blogs can also work like a charm.

Just make sure to write high quality guest posts so you can improve your authority as a blogger apart from getting relevant links to your site.


Roundups links:
One of the easiest ways to build quality and highly relevant links to your site is to find and participate in roundup posts. There are a ton of bloggers (especially new bloggers) from all kinds of niches publish roundups on a regular basis.

You just need to be active on social media or use search strings on Google like “expert roundups + [your topic]” to find such sites. Make friends with them by sharing their stuff, commenting on their posts. That’s how you can get into their radar to start participating in their roundup posts.

Link building by building relationships: Networking and building relationships with other bloggers is often the most underrated strategy to build links. Make sure to focus on helping people instead of solely focusing on getting links and that’s the secret to successful networking.

We’re currently building a Facebook group where we share mostly blogging and SEO related stuff. The whole purpose of the group is to help beginners to build a money making blog and to connect with other bloggers in our industry. The best part is that, there are so many bloggers who interviewed me (by linking to my posts) and they mostly came from the Facebook group.

That’s the power of networking. So go and start networking with other bloggers using email, blogs and social media sites.Final thoughts on the best SEO practices to use in 2019

Practicing the best SEO strategies is the key to long term SEO success. Don’t look for shortcuts as increasing your organic traffic takes time.

Focus on learning and implementing just 2 to 3 evergreen SEO best practices and you’ll be way ahead of your competitors. Just be consistent and regularly create content that adds value to your target audience.

Let me know if you’ve any questions in the comments.

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