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Benefits and Tips for Recurring Blog Subscriptions

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subscriberAs a blogger one of your revenue stream options is recurring revenue. You can set your blog up so that readers pay a subscription fee in order to access the content of your site. The benefit of this is that you receive incoming and positive cash flow on a regular basis. Another benefit is the supplemental or replacement income recurring subscriptions can bring in, minimizing your reliance on advertising placed on your site.

Recurring subscriptions can be set up monthly, quarterly or yearly, to name a few options. It seems old school to mimic magazine or newspaper subscription methods as print media seems to be a dying industry. But if you provide quality content to your readers, they will be willing to pay for it. Oftentimes a reader will prefer to pay a subscription to a blog instead of for a magazine or newspaper, because of the convenience factor.

Blogs are typically published in real time, whereas magazines and newspapers have a longer editorial process and must be printed then shipped to your door. The tangibility of print media is irreplaceable, but the mobility of blog content makes blogs an attractive alternative. Whether your readers are on their laptops at the home, office or local cafe, they can read your content. If your readers have a smart phone they can also access your blog content while on the go. This adds value to your blog by its very nature, giving readers a few perks to consider when deciding to pay for a printed media subscription or your blog.

There are a couple ways in which you can set up your blog to have recurring revenue. All of your blog content can be protected and reserved for your paying customers, or a portion of your content can be set aside for those that have purchased a subscription. Each option has its pros and cons, and there are a number of ways in which you can play around with each option.

If you are a blogger that wishes to make all of your content subscription only, you will need to offer content that is of very high quality. You may not need to make your content available on a daily basis, as the research that goes into forming quality content will likely extend your own editorial process. Match the subscription price and frequency with your posting schedule so readers don’t feel gypped.

To attract a higher number of subscribers, it will help if you already have a significant following. Having established credibility will let users know that they will be receiving quality content before they actually pay for it. One way in which you can build and maintain credibility, even while offering a subscription-only blog, is to have a separate blog made free for all users. Update the free blog frequently and build a buzz around both blogs, leveraging them to cross-promote each other.

The safe route to go is to offer a single blog with both free and subscription content. With this option you can aggregate the site traffic and activity, as well as offer a centralized publication to simplify your own accounting and tracking purposes. Subscription-only content can be password protected from an administrative end, and will require readers to sign in for viewable access.

For pricing this subscription method, you will need to remember that you’re mixing your paid and free content. Set a price that is considerate of this fact in order to gain new subscribers and retain your entire reader base. Options for playing around with this would include trying out different deals and bundles to reel in new subscribers . Throw out a sale price every now and then and determine where the balance is for your price point, posting frequency and ratio of free and paid content.

Lastly, you will need to manage track your activity for subscriptions. using a service such as Recurly could help you address your issues when determining prices and posting frequency. You can also get some basic demographic data on the readers that are willing to pay for your content. Knowing this information can help you modify your approach and appeal to the quality readers you have obtained.

Hello all. I’m Kristen Nicole. I spend most my time (and I mean most my time) writing for various online publications in the social media space. My latest accomplishment has been co-authoring The Twitter Survival Guide. And please feel free to contact me for a discount code, or if you’re interested in helping us promote the book through our affiliate program!

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Why Do You Want to Publish an eBook?

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One subsection of my eBook on writing eBooks is:

Know Why You Want to Publish an eBook

Knowing why gives you clarity if you write to free yourself and to free your readers. But if you write just to make money or to be well know, clarity lessons. Fear invades your mind because you write mainly to get, not to give. Shifting from fear to fun intent-wise just takes a little decision on your part. Small potatoes really. But this shift does feel a bit uncomfortable if you are new to the eBook writing process because you need to face fears. Who wants to face fear? Nobody, really.

But facing fear is one tax to pay for being successful in blogging and life. Ditto for your self-publishing journey. I largely faced fears to be who I am today, although I keep uncovering fears along the way. Part of the journey. I am cool with that. I had to ask why I wanted to publish an eBook about 4 years ago when I went on a tear, but even before, in 2014, I asked why I published an eBook in the first place? Simple. I created a new blog and brand in Blogging From Paradise and just believed having an accompanying eBook would help me be successful. I only had one eBook in mind. I never thought beyond the single eBook. But someone told me I deserved to write another eBook so after my first, I wrote and self-published a second eBook. I caught the writing bug.

100 plus eBooks later, here I am, writing eBooks for years, and now, promoting the eBooks effectively. The why, the emotion I chose in writing eBooks, propels me forward because I do what I do to have fun, to spread love and to help you, largely. One small part of me wants to make money online too. This is OK. As long as it is a small part of what you do, eBook-wise. Moving that money aspect mostly to the side gives me the energy to keep writing and to keep promoting, should I choose to write another eBook. Now I am all about promoting those suckers.

Why did you consider writing and shipping an eBook? Be honest with yourself. Think through your driver. Money? Fame? Sweet passive income stream? Each primary driver saps your energy because money, fame and passive income flow to you years or minimum, months, after publishing your eBook. What do you do during that zero dollar time? Money drives you, but you see no money. Since you lose your motivator, you quit. This is why so many authors fade into obscurity. Poor driver. Sell 3 eBooks, get flustered because you made $4.35 over 6 months, and quit, because money drove you but you made no money. On the flip side, bloggers and authors who choose a fun, freeing intent promote and write every day for their online career because the work is the reward. All else feels like a bonus, gravy, extra, or icing on the cake….including money.

Be straight with your eBook driver. Do not bother writing an eBook if you mainly want money because you quit and fail when money does not arrive. Even in rare cases if you make money pretty fast, you lose your heart and feel bad reaching money goals because we are mainly designed to have fun and help people, not to make money.

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Do You Believe You Deserve Blogging Success?

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My friend Alonzo Pichardo sent me an interview recently.

Pay close attention guys; one concept behind the video can be destroying your blogging success. Sure killed my career, for years.

Boxing legend Evander Holyfield went bankrupt, it has been claimed, as of 2012. He lost/spent $530,000,000 USD, 530 million dollars. Allow that idea to sink in. I read how Mike Tyson reportedly went bankrupt after spending/losing over $300,000,000, 300 million dollars. Most of these ideas astound people because we do our best to manage money effectively. I could live 40 life times on 500 million dollars. Anyway, a recent Mike Tyson interview highlighted one reason why he went bankrupt after amassing 300 million. I deeply suspect Evander blew through 500 million largely due to the same mindset. Iron Mike noted how he believed he did not deserve the big bucks. He saw himself as a broke kid from a rough neighborhood who did not deserve money, because he loved fighting for free, and also, clung to the past, keeping the same self image from when he lived in poverty.

If Tyson believed he did not deserve 300 million, the quickest way to get rid of 300 million is to spend like mad and blow the money irresponsibly. Most humans say he is foolish but this is not true; HIS BELIEF SYSTEM ensured he would do everything to get rid of the 300 million he did not deserve…and it became so.

Blogging and Deserving

Do you genuinely believe you deserve $10, or $100, or $100,000 through blogging? Most bloggers do not believe this, so they never make much money. Other bloggers make some money but lose it quickly through poor financial decisions, ensuring that they do NOT keep the money that they believe they do not deserve. Blogging, money or financial conditions have nothing to do with the money woes. The blogger’s belief system concerning money is 100% the root cause behind the problem. Change the deserving issue, and you change the income. Or cling to deserving problems, and keep slamming into blogging financial problems.

I recall not believing I deserved more than 99 cents for an eBook. I slammed into financial issues, sold few eBooks, then decided to face my deserving issues and deep fears concerning money and my self-worth. I eventually rose all my eBook pricing to $6.99, $9.99 and $20. Why? I deserve to sell 7 to 20 dollar eBooks. People buy at these prices – far more than at the dirt cheap prices – because I BELIEVE I deserve to make sales at those prices. Why? I faced deep fears concerning deserving. But if I never faced deserving-fears, I never make the money. Plus I would quickly lose money I made because if I still believed I did not deserve much money, my subconscious mind would find a quick way to lose my money. My belief system creates the experience. Ditto for your belief system; even if your ego does not agree with this point.

Like I say in my eBook:

7 Smart Monetizing Tips for Hungry Travel Bloggers

you may leave your comfort zone if you learn new, scary techniques for monetizing your blog effectively. One scary and uncomfortable tactic involves observing your money limiting beliefs in the light of truth. If you do not believe you deserve money, you never make money or you make money and lose it incredibly quickly. Belief created the experience. You believing you do not deserve money creates the experience. Clear the fears, release deserving issues and money will flow to you more easily. Plus you will keep the money, too. Pure win-win, if you ask me.

 

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All Bloggers Begin at Zero

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“I felt like a famous person had just called my home.” ~ Expert Admirer

“If only this person had known I made $5 the prior month through my online exploits.”

These are the first 2 lines of my eBook:

How to Become an Online Expert with Little or No Experience

We all begin at zero. All bloggers start at zero. Even when some of us see some success, exposure-wise, the money comes later. I had a decent name 8 years ago as far as folks knowing me. Money lagged a bit. My earnings seemed slow to grow. Par for the course. All people who work jobs tend to think if an entrepreneur gets pretty well known, millions flow in. Nope. Money tends to lag being noticed.

Anyway, this vignette from my eBook sums up the concept of this post; every blogger you admire, every genuinely rocking blogger, every super star, started blogging with zero blogging traffic and zero blogging profits. We all begin at zero. Nobody begins luckily with $20,000 or 43000 people visiting their blog daily. I began at zero. Nobody visited my blog. I made zero dollars blogging. As a new blogger, I began at zero and worked my way up, from there.

Gary Vaynerchuk had zero followers on all of his social media accounts as a new user. Ditto for every successful, famous online entrepreneur. We all begin at zero and work out way up, from there.

Never Assume

Never assume successful bloggers walk an easy, simple, fear-free path. Stop it, because we all began with zero followers, zero traffic and zero profits. If you made a penny, have 1 follower and 1 blog traffic aka visit, you are farther along than I was 10 years ago because I was at all zeros, across the board. Do I seem lucky now? Nope. You are beyond where I was. But top bloggers do not assume, or figure top bloggers before them, had it easy. Nope; top bloggers know as newbies that all bloggers begin at zero and start from there.

I did a little assuming myself 10 years ago. I figured top earning bloggers had it easy and never needed to face my fears, pain and struggles. I was right; their fears, pain and struggles were 10 TIMES WORSE. You only reach the top by facing all fears and pains most bloggers refuse to face. I began at zero and faced plenty of uncomfortable moments along the way, to become successful.

You begin at zero, like me. We are on a level playing field on day 1. Do you know what makes the difference? Top bloggers follow their passion, trust in the process and generously help people for free during this journey, working daily, not panicking and seeing the journey through.

We also…..feed the hog.

What?

Blogging Course

I am super excited to join my friend Sue-Anne Bubacz in releasing a fun, entertaining and valuable new blogging course.

 

Watch the video introduction here:

Blog Hog Grand Announcement with Ryan from Sue-Ann Bubacz on Vimeo.

I’m sharing because it perfectly embodies this “we all begin at zero” type mindset that newbie bloggers should adopt.

We will be walking you through your successful blogging journey; yes, you can and WILL succeed if you learn from pros and work generously. We believe in you, and know success is your right. The key is to follow your fun, to practice simple blogging tips, to develop your emotional intelligence and to generously help people.

Enjoy the video AND the course guys.

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