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How to Create the Best Footer Design for Your Site

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best footer design

For some, the footer is one of the most important parts of your website.

So what elements should you include there? How can you make sure that you keep a balance between aesthetics and functionality?

You’ve come to the right place if you’re asking these questions! I’ll help you create great footer to have an awesome website.

To footer or not to footer?

Before we dive deep into the best footer design for your site, let’s talk about why you need a footer in the first place.

Not all websites have footers, but most do, as they do have their advantages and disadvantages. Here are some of them:

Pros of having a footer

Users usually look for more details about the company.

Information about privacy policy, products and services offers, and a careers page are some of the things visitors find. There are also some web pages that feel incomplete without footers. This is especially true for small business websites that aren’t yet well-known.

Cons of having a footer

Footers are extra content to “stuff” your page, even though details are sought-after by some visitors.

There are also websites that have infinite scrolling, which makes footers useless because they’ll only be seen for a few seconds or never at all. Also, footers are a website’s least visually pleasing area.

Regardless which side you’re on, one thing is certain:

The footer remains an online real estate!

It might not have the most appealing design or have great content. But it’s a place where visitors can find more information.

Thus, it’s vital that you feature something in this part of your site. We also recommend you stay away from free wp themes, as they often have big limitations on what you can actually do with your footer area.

With this being said, and you decide you still need a footer, then this article’s for you.

What does the best footer design have?

1. Copyright

Footers should have a copyright that has the year and copyright symbol. This is a simple way to protect your site against web plagiarism. This also shows that your site is original and active.

2. Sitemap

Sitemaps are the most common link in footers. This links to the sitemap’s HTML version. Though they’re rarely clicked by users, they help a lot in your searchability in search engines, just like the case with XML sitemaps.

3. Privacy Policy

Privacy is a serious issue in today’s online world. Thus, it makes sense to clear your name from it. One good way is by having a privacy policy. What this does is it explains to visitors what information the site collects. It also tells how they’re stored and how they can be used. These usually come in the form of email signups and submissions.

4. Terms of Use

The Terms of Use explains to visitors the things they agree with when they visit the website. It’s like a disclaimer that states that the visitor must agree to certain things if they wish to visit the site. It’s also one way of avoiding complaints or issues that might arise in the future.

For the first four elements of the footer section, BloggingTips.com has them all!

bloggingtips_footer

5. Contact

The Contact area is usually found in a header’s top right corner. However, many new websites consider putting them in the footer as this ignites visitor’s curiosity by scrolling down. This makes your business more accessible to potential leads and clients as it shows your contact number, email address, and physical address.

6. Address and Link to Map / Directions

Visitors look for a map or directions to your physical location. You make your business more accessible by having this on your footer. This also puts you in Google Maps, which is what most people refer to when finding places these days.

7. Social Buttons

titan group DEA

The reason why social buttons aren’t placed in headers is that visitors visit your site’s social accounts instead of your website. And most likely, they’re not coming back to your site! To avoid this from happening, and knowing that social icons are vital, it’d be wise to place them in your footer as what Titan Group DEA did with theirs.

It’s very effective that 72% of the top 50 marketing websites have social icons in their footer.

Another example of an authoritative site that includes links to its social media is Backlinko:

backlinko footer

Aside from that, it also includes links to its Terms of Services and Privacy Notice.

8. Top Rated Products

buy cbd oil

Having your top rated products in your footer is a great way to improve your site conversion. Take Buy CBD Oil Online as an example. It’s a great way to entice visitors to buy your product. Instead of leaving after scrolling down to the bottom, they’re more likely to purchase to make the most out of their visit.

Conclusion

Footers are vital to your website as it makes your business more appealing and accessible. By having one, you make the most out of your site as it improves conversion. That is, however, if you follow the tips mentioned in this article. Take heed of these and your site will surely be off to greater heights.

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Christopher Jan Benitez is a freelance writer for hire who provides actionable and useful web content to small businesses and startups. In his spare time, he religiously watches professional wrestling and finds solace in listening to '80s speed metal.

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Why Does Blogging Seem Hard?

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Aha!

The question of blogging questions.

Why does blogging seem hard?

Blogging in and of itself is not hard. Blogging is a concept. A blog is an inanimate object. It is neutral. It is not hard, tough or easy.

Human beings label their feelings with emotions. THIS is why blogging seems hard.

Why?

Doing the neutral activity of blogging feels scary, meaning you unearth and either resist or feel fears. Feeling the fears feels highly unpleasant. Especially if said fears feel deep, strong, and terrifying, depressing or anger-inducing.

But if you resist these deep fears, and refuse to feel them, and blog mainly from a dominant vibe of fear, you fully experience the feeling of blogging being super hard. Blogging is actually neutral but you refuse to feel deep fears that blogging has unearthed. You resisting fear leads to prolonged blogging failure, aka, not seeing much money and traffic, aka, blogging being really hard.

Real World Example

A few moments ago, I scanned one of my daily blogging income streams. I made a little less than I had been making for 1 of a billion reasons. 1 such reason may have been the internet crashing here last night. We experienced a few big, powerful thunderstorms.

Anyway, I noted the dollar amount being lower and felt fear arise in my body. Rather than resist the fear, I felt the anxiety, and my mind hurriedly racing ahead to next month’s paycheck, and then, after breathing deeply for a few moments and fully embracing the fear, I released it. I did not resist it. I felt it. The fear disappeared. I then blog from an abundant, relaxed, detached, generous energy, which helps me become more and more successful.

But the old me – and most bloggers – see a lesser dollar amount for daily earnings, feel an intense fear arise, panic, bury the fear versus feeling it, and run around like mad men and mad women with that DEEP FEAR DRIVING THEM, desperate and greedy, resisting the fear, being driven by fear, and of course, they do stupid stuff with a dominant fear energy guaranteeing their blogging failure. Then, these humans who refuse to face, embrace and feel fears, proclaim blogging to be hard. This is a lie. Blogging is neutral. But you refuse to face, embrace and release your fears, so blogging *feels* hard.

Solution

Feel fears when fears arise. Cry it out. Shout it out. Feel depressed or deflated.  Do not resist fear. Then, after feeling fears, you will feel good, detached, relaxed and trusting. Feeling these dominant abundant energies, you will create, connect, trust, persist and blog from a relaxed, chill energy. Blogging from this calm, trusting, generous energy makes blogging easier and easier and easier. Money flows in easy. Traffic flows in easy.

Blogging went from hard to easy because you faced fears, felt fears, and progressively blogged from an abundant, generous, calm, detached vibe.

Tip for Feeling Fear

Engage in some energy management ritual that expands your awareness. I do deep yin yoga and power walk daily. Prayer and/or meditation may help. Breathing deeply helps. Do anything that expands your awareness so you can observe and feel fear versus resisting this destructive energy.

Some humans bury fear with busy-ness and jobs they hate. Other people turn to drugs or alcohol to bury fears. All of these folks are unhappy and depressed because you cannot feel good, abundant, relaxed and successful with oodles of fear buried deep inside of you.

Be with your fears. Be gentle with yourself. The blogger who feels and releases fear soon learns blogging gets easier and easier.

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Blogging

Do You Need to Respond to ALL Comments?

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No.

One mistake holds back many bloggers who fail to scale. These folks obsess over responding to every single comment, every email, every message. Why? Pride. Obsession. Attachment to people. Fear of missing out on an opportunity. Fear of missing out on friendships.

Unfortunately, if you spend 14 hours daily responding to every single social request and chat and email and blog comment and message – even if it feels fun – you lose opportunities to scale through blog posts, guest posts, podcasts and doing interviews.

Please; if responding to virtually everything feels fun, do it. But 99% of bloggers BS themselves on this because they respond to EVERYONE from an energy of fear, pain, lack, resistance, force and hustle. Bad idea guys. Force negates. But, power attracts. Meaning if you are willing to use power, and love, and fun, to inject into your work, you quickly see: the cornerstone of massive scaling and persistent growth and freeing blogging success is writing, publishing and placing blog posts and guest posts.

Example

Today, how do I have most fun growing my business, reaching more people, helping more people, and leveraging my blogging presence? Do I achieve these feats by spending 3 hours responding individually to every retweet, Like, blog comment, and so on, and so on? Nope. I spend those 3 hours effectively and efficiently by writing and publishing 3-6 blog posts and guest posts. Blog posts and guest posts scale. Blog posts and guest posts help me reach hundreds to thousands of targeted folks through each blog post and guest post.

Blog posts and guest posts never seem to be written by people who complain about having no time to blog post, and, guest post. Meanwhile, a hefty chunk of these humans spend 1, 2 or 3 hours responding to every Like on Facebook, from a strained, forced energy, fearing they miss out on traffic and bonds, not having fun doing it. But the wise move would be spending 10 minutes responding to comments on Facebook and maybe a few Likes, then, devoting 2-3 hours to writing and publishing blog posts and guest posts.

Think Scale Not Small Time

WAY too many bloggers play small, giving most of their attention and energy to building 1 to 1 bonds. Making friends is important but meeting new friends is even more important.

One lesson I learned from millionaire bloggers: scaling through blog posts and guest posts is the quickest way to reach more people, make more money and increase your blog traffic. Building 1 to 1 bonds by engaging commentors plays a role in succeeding online, but the top bloggers on earth are not running around, spending endless hours responding to Likes on Facebook.

Titans scale.

Titans also build one to one bonds through engagement, but if you are not getting 1000 page views a day, something is wrong in the scaling department. Namely, you are playing it small, not thinking about scaling. Scale. Guest post. Post to your blog. Make this the focus of your day. Then, feel free to engage folks 1 to 1 in a limited time frame.

You need to let go responding to every single person all day long to genuinely scale, to reach an increasing number of folks and to do what matters most to your business.

People will buy your stuff without you engaging them. Guaranteed. Folks will find your blog, love your content and buy your course or eBooks. This is a simple, organic process that you muck up every time you believe you need to respond to and engage every single person who reaches out via all online channels.

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Blogging

Should You Aim for Blog Post Quality or Quantity?

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Both!

The human mind is silly. It thinks one or the other. It thinks you cannot have it all. You can have blog post quality and quantity but you need to make a clear decision on what you define to be a quality blog post.

Quality posts do not mean 2000 to 4000 word, pillar style masterpieces. A quality blog post answers the question you asked via title or delivers on the promise you made on the title.

I do understand how Google ranks 2000 word or longer, SEO-optimized posts requiring hours of work for even skilled bloggers to write, package and publish. But Google also ranks 600 words posts. 600 word posts are quality posts. Guess what? For the 30,000 bloggers out there asking the title question, I just wrote a quality blog post because they get a clear, concise, dead on answer.

Avoid Scarcity Thinking

Any time you FEAR posts are not quality because word length is 600 words, you think scarcity, or, not enough, or, not quality. But fear is not true. Fear is illusion. I can write 10, 600 word, quality posts today to make a massive impact and to help people IF I think abundance. But if I only believe I write quality, helpful posts in the 2000 word range, I stopped thinking abundance and began thinking scarcity.  I chose fear over love and abundance. Naturally, all bloggers who think scarcity either struggle, fail and quit or work like beasts just to make end’s meet. Not good.

Go for quantity and quality. Some posts may span 800 or 1000 words but you can answer most questions and solve most problems in 600 words if you have immense clarity. Seth Godin answers most questions in 100 to 300 words. You have so much more to work with. So…work with it!

Think abundance. Blog abundance.

Massive Exposure

I have referenced Gary Vee many times recently and his 2000 video interviews on YouTube. Before he landed world famous speaking gig he had a pure abundance mindset, doing videos left and right, offering quality insights on a high quantity of channels. Blogging fools would try desperately to land an interview on a TV show, pitching, fearing, worrying, striving, and wasting months of time, thinking scarcity. Gary thought abundance, seized every opportunity through interview requests from some entrepreneurs who registered zero views per video, gained massive exposure organically, and, the dude became famous through his abundance mindset.

He thought quality and quantity. He did not hold back.

I am beginning to gain massive exposure through the 5-10 guest posts and blog posts published under my name daily. I do not turn down a microphone. I also know the easiest way to become well known is to focus heavily on quantity and quality, to share the wealth.

Many bloggers would obsess over a quality post being 2000 words, SEO-optimized and all that jazz, spending 4 hours to write said post on blogging tips. Meanwhile, I just wrote and published 8 quality, 600 word posts during those hours. I am being seen helping people in 8 spots. While you are on the sidelines. Even if that SEO’ed out, 2000 word post gains massive traffic over the long term, via Google, I am gaining even more massive traffic, being in 8-10 places daily via my posts and guest posts.

Think exponential increase. Imagine my 10 guest posts building up over 365 days. That is 3,650 guest posts, 3,650 spots where I am spotted online. That is a lotta spots!

See why it pays to think quality and quantity?

 

 

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