30+ Best Lead Generation Software In 2022 (Free & Paid)

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vector graphic showing an illustration of the best lead generation software available

Are you looking for the best lead generation software? If so, you’re in luck.

In this article, we will discuss some of the best options available to improve your lead generation strategy.

We’ll start by explaining what lead generation software is and how it can help your business. Then, we’ll provide a list of our favorite options, both free and paid.

So, whether you’re just starting or looking for an upgrade, we’ve got you covered.

What Is Lead Generation Software?

Lead generation software is a tool that helps businesses find and contact potential customers. It’s a critical part of the sales process. You can use it to find new leads, qualify them, and track their progress through the sales pipeline.

Why Do You Need Lead Generation Software?

There are a few key reasons why you might need lead generation software.

First, if you’re starting a business from scratch, it’s difficult to generate leads.

Second, even if you have an existing customer base, it’s often challenging to keep track of your leads.

Finally, if you’re selling products or services online, you’ll need a way to reach out to potential customers and get them to your website.

Lead generation software can help with all of these tasks. It gives you the ability to find new leads, track their contact information, and even follow up with them automatically.

How Does Lead Generation Software Work?

Lead generation software collects data about potential customers and then sorts that data into lists. Most lead generation tools will start by asking you for some basic information about your ideal customer.

Then, they’ll use that information to find leads that match your criteria. Once they’ve found a few good leads, they’ll add them to your list. From there, you can contact the leads and track their progress through the sales process.

Examples of Lead Generation Tools

There are many lead generation tools that you can choose from. Here are a few examples of lead generation software.

  • AWeber
  • Zoho
  • Salesforce
  • Hunter
  • WPForms
  • Mailjet

We’ll review these and other examples more in detail below.

Types of Lead Generation Software

You can choose from a wide variety of lead generation tools. Here are the types of software to investigate.

vector graphic showing an illustration of the best lead generation software available

On-page Lead Generation

On-page lead generation software helps you capture leads directly from your website. It typically includes forms that visitors can fill out to request more information or sign up for a free trial.

Email Marketing

Email marketing software helps you send mass emails to potential customers. It can also automate follow-up emails and help you track who opens and clicks your emails.

Email Address Finders

Email address finders discover email addresses for potential leads. It’s helpful when you want to reach out to someone but don’t have their contact information.

Outreach/Prospecting

Outreach and prospecting software helps you find and contact potential customers. It can automate repetitive tasks, like sending cold emails or scheduling meeting times.

CRM Tools

Customer relationship management (CRM) tools track your interactions with leads and customers. They can also automate sales tasks, like follow-ups and appointment scheduling.

Sales Tools

Sales tools help you close more deals. They can create contracts and send invoices. You can track your sales pipeline and forecast future sales.

Communication Tools

Communication tools help you stay in touch with leads. They’ll typically include features like live chat, VoIP calling, and email marketing.

Advertising Tools

Advertising tools help you reach potential customers through online ads. They can target leads based on their location, demographics, and interests.

How Can Lead Generation Software Help Your Business?

Lead generation software can help your business in a few different ways.

Benefits of Lead Generation Software

Lead generation software can help you find more leads. It allows you to automatically collect data and sort it into lists. A quality lead generation tool can help to quickly identify which leads to pursue.

Lead generation software can automate repetitive tasks like emailing, following up, and scheduling appointments. It frees up your time so you can focus on other parts of your business.

Most lead generation tools include some form of tracking or reporting. It allows you to see how many leads you’ve generated, how many you’ve contacted, and how many deals you’ve closed.

How to Choose a Lead Generation Software

When choosing a lead generation tool, there are a few things to keep in mind.

Budget

The first thing to consider is your budget. Lead generation software can range in price from free to $1000+ per month.

Business Goals

Next, think about your business goals.

  • What are you trying to achieve with lead generation?
  • Do you need help finding more leads?
  • Qualifying leads?
  • Or closing deals?

Preferred Features

Finally, consider your preferred features.

  • What type of lead generation software are you looking for?
  • On-page? Email marketing? Advertising?
  • Do you need help with only one stage of the process or multiple stages?

Once you’ve answered these questions, you should have a good idea of what to look for in a lead generation tool.

The Best Lead Generation Software in 2022

To help you find the best lead generation software for your business, we’ve compiled a list of our top picks.

The Best Free Lead Generation Software

Here are some of the best free lead generation software options.

FindThatLead

FindThatLead says its tool is the easiest way to upscale your business.

Overview

FindThatLead is a lead generation tool that helps you find email addresses and contact information for potential leads. It also allows you to verify the accuracy of each email.

Best For

People working in B2B sales will find FindThatLead most useful.

Notable Features
  • Search: Enter the name of your prospects. The software will find their email addresses for you.
  • Verify: Use a one-click feature to verify that each email address works.
  • Send emails: Use sales funnels, automation, and analytics to send your email campaigns.
Pros
  • Free: Although paid plans exist, you can start free.
  • Support: The company responds quickly to customer issues.
  • CSV files: Save time and energy by exporting your lists to a sortable CSV file.
  • Chrome extension: Use it to speed up your prospecting process.
  • Up-to-date: Its data gives you fresh leads.
Cons
  • All searches count: You’ll use credits for each search even if you find an invalid email address.
  • Filtering: The filtering features lack specificity.
  • Low results: 40% of all searches return usable email addresses.
Is FindThatLead Hard To Use?

No. Enter the name of a contact or their company’s domain and watch it give you results.

Pricing & Plans
  • Free: Send up to 250 emails per day
  • Growth: Send up to 400 daily emails ($49/mo)
  • Startup: Send up to 500 emails per day ($150/mo)
  • Suite: Send up to 750 daily emails ($399/mo)
Our Take

You’ll need to use half of your credits on unusable email addresses. However, most B2B marketers need to uncover only a handful of new monthly sales to drastically increase revenue. Try the free plan first.

D7 Lead Finder

Working as a cloud-based solution, this software scrapes leads from the Internet.

Overview

D77 Lead Finder’s main purpose is to help salespeople find contact information for their leads.

Best For

Salespeople making lots of calls will appreciate D77 Lead Finder the most.

Notable Features
  • Data: It gives you business name, contact, and email address data.
  • A large number of leads: Get up to 1200 prospects per search.
  • Quick results: Get your leads in under three minutes.
Pros
  • Social media: You’ll get each contact’s social media profiles.
  • Paid ad search: Identify paid ads run by your leads.
  • Reviews: Discover a prospect’s Facebook or Yelp review scores.
  • Detect analytics: The software tells you if a prospect’s site uses Schema or Google Analytics.
  • Export data: You export via PDF or Excel.
Cons
  • Price: The top plan costs over $1400 per year
  • Lacks customization: It doesn’t always bring back company decision-makers.
  • Locality: It typically focuses on local areas.
Is D7 Lead Finder Hard To Use

No. You shouldn’t have trouble getting it to bring back leads within minutes.

Pricing & Plans
  • Free: Five free leads per day
  • Starter: $29.99/mo
  • Agency: $54.99/mo
  • Professional: $119/mo
Our Take

Try this option. You get a robust data printout on each lead. Use the free plan to test it.

Email Finder-GetProspect

Email Finder is a free Chrome extension.

Overview

This Chrome extension will help find emails in seconds. It’s updated often and specifically scans LinkedIn to find contacts.

Best For

It works well for a beginner marketer who can’t afford Navigator.

Notable Features
  • Plenty of data: It provides name, position, location, and industry.
  • Qualified email address finder: You’ll get accurate email information.
  • Support: It offers a free human support team
Pros
  • Find three levels: You can search emails for your first, second, and third LinkedIn connections
  • No cost: You can get free leads.
  • Compatible with Sales Navigator: Paid plans offer additional functionality
  • Gmail: Integrates with Gmail.
  • Organization: Use folders to remain organized.
Cons
  • Filter: The filter tool requires improvements.
  • Not for bulk work: You’ll need to work in small batches
  • Slow: It can sometimes become slow.
Is Email Finder-GetProspect Hard To Use?

No. It’s a simple Chrome extension.

Pricing & Plans
  • Free
  • Starter: $49/mo
  • Basic: $99/mo
  • Plus: $199/mo
  • Pro: $399/mo
Our Take

If you don’t need to work in large batches, give it a try. You might become disappointed if you’re looking for a quicker, more robust option.

Discoverly

Discoverly is another free Chrome extension.

Overview

Meant for social media, Discoverly helps you find contacts across Twitter, Facebook, LinkedIn, and Gmail.

Best For

Recruits and job hunters will like Discoverly best.

Notable Features
  • Save contacts: Download complete social profiles to use later.
  • Gmail feature: It reveals a contact’s information for every email received.
  • Social media cross-pollination: View a Facebook friend’s LinkedIn data inside the tool.
Pros
  • Fast: It will load quickly.
  • Free: No money required.
  • Accurate: It will work as advertised most of the time.
  • Easy-to-use: It doesn’t require any software skills.
  • Simple: The interface doesn’t offer confusing elements.
Cons
  • Interface: Although simple to use, it’s outdated.
  • Mismatches: You’ll sometimes receive mismatched prospect information.
  • Limited features: You won’t find advanced functionality with Discoverly.
Is Discoverly Hard To Use?

No. It’s a simple Chrome extension. Add it to your browser and use it instantly.

Pricing & Plans
  • Free plan only
Our Take

Use Discoverly if you’re a recruiter. Look for other options if you’re in sales or marketing.

PeopleFinders

PeopleFinders provides a public records search.

Overview

Based in Sacramento, PeopleFinders helps find background information on individuals.

Best For

It will work best for recruiters or anyone wanting to find information on friends or relatives.

Notable Features
  • Full background check: You can get criminal checks and find out about bankruptcies.
  • Address search: Find complete information about specific addresses.
  • Reverse phone lookup: Find out who’s calling you.
Pros
  • Large database: Review over 40 billion public documents.
  • Easy-to-use: The interface is simple to navigate.
  • Accuracy: The database reports a 95% accuracy rate.
  • BBB: It receives favorable BBB reviews.
  • Plenty of reports: Download as many reports as you want.
Cons
  • Hard to cancel: You must contact customer service to stop service.
  • Too much information: Sometimes, the database overwhelms you with data.
  • Filtering: The filtering options require an update.
Is PeopleFinders Hard To Use?

No. You shouldn’t run into any issues using the PeopleFinders database.

Pricing & Plans
  • Almost free: Use the 3-day trial for $0.95
  • Membership: $24.95/mo
  • Premium membership: $29.95/mo
Our Take

You won’t find much use for this database as a salesperson or marketer. It’s best for looking up information about people you meet in your personal life.

Skrapp

Skrapp uncovers the emails of professionals at any company.

Overview

Using a simple interface, Skrapp offers you a simple way to find business email addresses.

Best For

B2B salespeople and marketers can use Skrapp to verify email addresses for each prospect.

Notable Features
  • Bulk email finder: It helps you find email addresses in mass.
  • Domain search: Discover the most influential people in any company.
  • Unit email finder: A tool that helps you verify each email address.
Pros
  • LinkedIn integration: Connect it to your LinkedIn account to help you prospect on social media.
  • Personalization: You can send personalized emails.
  • Synchronization: Match useful email templates with the best leads.
  • Open rates: Use the tool’s suggestions to get emails opened.
  • Automation: You’ll get results at the touch of a button.
Cons
  • Accuracy: The software scrapes a company’s site. You’ll need to sift the results for your best contacts.
  • Customer support: The company doesn’t offer the best support.
  • Reliability: Skrapp tends to suffer from periodic technical issues.
Is Skrapp Hard To Use?

No. You can enter your parameters and get results almost instantly.

Pricing & Plans
  • Free: $0.00
  • Starter: $49.00
  • Seeker: $99.00
  • Enterprise: $199.00
  • Global: $299.00
Our Take

Although Skrapp works well as a B2B lead generation tool, you’ll invest time narrowing it down to your best prospects.

Hunter

Hunter offers a quick way to scrape any company’s website for leads.

Overview

Using a simple interface, you can enter any domain URL and return a list of company email addresses.

Best For

It’s best for marketers needing to contact a company for partnership opportunities.

Notable Features
  • Simple interface: You won’t ever feel confused using Hunter.
  • Email verification tool: Hunter verifies each email it finds for you.
  • Email templates: Use the cold email templates provided by the tool.
Pros
  • Quick: Enter a URL and find email addresses in seconds.
  • Chrome extension: Use Hunter’s extension for even faster results.
  • Free lookups: Although limited to 25 per month, you can find emails for free.
  • Ease of use: It’s an easy tool to operate.
  • Accurate: You’ll get mostly working, verified emails.
Cons
  • Pricey: You can find less expensive options.
  • No social media: You can’t discover social media information.
  • Hard to organize: You must sift emails manually.
Is Hunter Hard To Use?

No. Hunter couldn’t make it any easier to use.

Pricing & Plans
  • Free: $0
  • Starter: $49/mo
  • Growth: $99/mo
  • Pro: $199/mo
  • Business: $399/mo
Our Take

Any business owner or marketer who needs to find contacts within specific companies will find Hunter useful.

Flowlu

Flowlu is a CRM that includes powerful lead generation tools.

Overview

Flowlu’s CRM software offers users the ability to generate leads and manage them in one place.

Best For

Salespeople will find a use for Flowlu’s many features, including its lead capture forms.

Notable Features
  • Drag-and-drop forms: You can create custom lead capture forms without code.
  • Templates: Use one of Flowlu’s many templates to save time.
  • Team management: Assign leads to specific team members and tracks their progress.
Pros
  • Affordable: Flowlu is one of the more affordable CRMs on the market.
  • Integrations: Connect Flowlu to the rest of your sales stack.
  • Reporting: Get detailed reports on your team’s performance.
  • Comprehensive: An excellent tool for powerful project management.
  • Support: Provides quality customer service.
Cons
  • Complex interface: Flowlu can feel overwhelming.
  • Too many options: The process can become confusing.
  • No calling feature: You can’t call a contact from the software.
Is Flowlu Hard To Use?

Yes. Flowlu is a complex CRM with many features. It will take some time to learn all of the features and how to use them.

Pricing & Plans
  • Free: $0/mo
  • Team: $29/mo/user
  • Business: $59/mo/user
  • Professional: $119/mo/user
Our Take

Flowlu is a great CRM for sales teams. It’s affordable and offers a lot of features. However, the interface can be complex and confusing.

Hellobar

Hellobar is a lead capture tool that allows you to create custom forms and pop-ups.

Overview

With Hellobar, you can create custom forms and pop-ups to capture leads on your website.

Best For

Businesses with a lot of website traffic will benefit from using Hellobar to capture leads.

Notable Features
  • Custom forms: You can create custom forms to capture leads.
  • Pop-ups: Use pop-ups to capture leads’ attention.
  • A/B testing: Test different forms and pop-ups to see what works best.
Pros
  • Easy to use: Hellobar is easy to set up and use.
  • Flexible: You can customize forms and pop-ups to match your website.
  • Affordable: Hellobar is one of the more affordable lead-capture tools.
  • Social media: Set up effective social media campaigns.
  • Testing: Use A/B tests to get more leads.
Cons
  • Limited integrations: You can’t integrate Hellobar with many other tools.
  • No email list: You can’t create an email list from the leads you capture.
  • Customer support: Its customer support isn’t always responsive.
Is Hellobar Hard To Use?

No. Hellobar is a simple tool that’s easy to use.

Pricing & Plans
  • Free: $0
  • Starter: $29/mo
  • Growth: $29/mo
  • Elite: $99/mo
Our Take

Hellobar is a good lead capture tool for businesses with a lot of website traffic. It’s easy to use and flexible. However, it doesn’t have many integrations.

The Best On-page Lead Generation Software

For on-page lead generation purposes, consider the following software.

Optinmonster

Optinmonster helps you create beautiful opt-in forms to capture leads.

Overview

Optinmonster is a WordPress plugin that helps you create beautiful opt-in forms to capture leads.

Best For

Businesses that want to capture leads on their website will find Optinmonster useful.

Notable Features
  • A/B testing: Test different forms to see what works best.
  • Exit-intent popup: Capture leads who are about to leave your website.
  • Analytics: See how your forms are performing.
Pros
  • Easy to use: Optinmonster is easy to set up and use.
  • Flexible: You can customize forms to match your website.
  • Affordable: Optinmonster is one of the more affordable plugins.
  • Exit-intent popup: Capture leads who are about to leave your website.
  • Analytics: See how your forms are performing.
Cons
  • Customer support: Some users become frustrated with response times.
  • Lack of integrations: It doesn’t integrate with SendGrid, for example.
  • CSS: You may need to adjust its CSS features.
Is Optinmonster Hard To Use?

No. You won’t have any trouble using Optinmonster.

Pricing & Plans
  • Basic: $9/mo
  • Plus: $19/mo
  • Pro: $29/mo
  • Growth: $49/mo
Our Take

Optinmonster provides a powerful way to grow your list. It comes with plenty of features. Unfortunately, you do need to pay for those excellent features.

WPForms

WPForms is a WordPress plugin that allows you to create custom forms and surveys.

Overview

You can use the WPForms forms to capture leads on your website.

Best For

Any business that needs to increase lead flow will enjoy WPForms.

Notable Features
  • Pre-built forms: You can use WPForms’ pre-built forms to save time.
  • Drag & drop builder: Use the drag & drop builder to create custom forms.
  • Surveys and polls: Create surveys and polls to engage your audience.
Pros
  • Easy to use: WPForms is easy to set up and use.
  • Flexible: You can customize forms to match your website.
  • Easy to view surveys: Each survey shows up clearly inside the dashboard.
  • Payments: Use WPForms to take customer payments.
  • Integrations: You can integrate the tool with dozens of apps.
Cons
  • Limited features: Some users find the Basic version too limited.
  • Expensive: The Pro version costs $599.
  • Technical issues: The “entry notifications” sometimes don’t work.
Is WPForms Hard To Use?

No. WPForms is one of the easiest plugins to use.

Pricing & Plans
  • Basic: $39.50/year
  • Plus: $99.50/year
  • Pro: $199.50/year
  • Elite: $599.50/year
Our Take

WPForms provide an SEO-friendly way to create lead generation forms. Use the drag-and-drop feature to create forms quickly. It integrates with other apps and payment processors.

SeedProd

SeedProd is a landing page builder.

Overview

With Seedprod’s WordPress plugin, you can create landing pages. It also produces coming soon pages.

Best For

An entrepreneur needing to increase their website’s conversion rate will love the product.

Notable Features
  • Page templates: You can use one of Seedprod’s many page templates.
  • Drag & drop builder: Use the drag & drop editor to create custom pages.
  • Email capture: Collect email addresses with ease.
Pros
  • Flexibility: You can use Seedprod to create a variety of pages.
  • Good for beginners: It’s easy to use.
  • Point and click options: Customize your pages at the click of a button.
  • Colors and fonts: You won’t run short of color combinations.
  • Page sections: The builder makes it easy to create page sections.
Cons
  • WordPress only: It won’t integrate with other website builders.
  • Customization: Other landing page builders offer better customizations.
  • Limitations: You may need to find a different solution for increased functionality.
Is SeedProd Hard To Use?

No. Even beginners will find Seedprod easy to use.

Pricing & Plans
  • Basic: $31.60/year
  • Plus: $79.60/year
  • Pro: $159.60/year
  • Elite: $239.60/year
Our Take

SeedProd is a great WordPress plugin for creating landing pages. You can use the drag-and-drop editor to create custom pages. The coming soon features makes it a good option for businesses launching a new product or service.

Constant Contact

Constant Contact is an email marketing service.

Overview

With Constant Contact, you can send emails to your list of subscribers. You can also use the tool to create automated email sequences.

Best For

Businesses that want to improve their customer relationships will find this product useful.

Notable Features
  • Email templates: Use one of Constant Contact’s many email templates.
  • List management: You can segment your list of subscribers.
  • Integrations: Constant Contact integrates with Salesforce, WordPress, and more.
Pros
  • Easy to use interface: The interface is user-friendly.
  • Plenty of features: You won’t run out of things to do with Constant Contact.
  • Good customer support: The company offers excellent customer support.
  • Deliverability: The software offers high deliverability rates.
  • Social media: Integrate it with your social media platforms.
Cons
  • Outdated: It’s a bit outdated from a visual standpoint.
  • Customization: It comes with limited customization options.
  • Technical issues: Some users have experienced technical difficulties.
Is Constant Contact Hard To Use?

No. Constant Contact is one of the easiest email marketing services to use.

Pricing & Plans
  • Core: $9.99/month
  • Plus: $45/month
Our Take

Constant Contact is a good choice for businesses that want to identify each potential customer. The email templates make it easy to create beautiful emails. You can also segment your list of subscribers.

The Best Email Marketing Lead Generation Software

Take your email marketing to the next level with these software options.

Sendinblue

Sendinblue is an all-in-one marketing platform.

Overview

With Sendinblue, you can send emails and SMS messages. You can also use the software to create a Facebook Ads campaign.

Best For

Businesses that want an all-in-one solution will find this product useful.

Notable Features
  • Email marketing: Sendinblue offers a variety of email templates. You can also segment your list of subscribers.
  • SMS marketing: The software makes it easy to send SMS messages to your customers.
  • Landing pages: You can create landing pages with Sendinblue.
Pros
  • Facebook Ads: The platform makes it easy to create a Facebook Ads campaign.
  • Easy to use: The interface is user-friendly for advanced users.
  • Plenty of features: You won’t run out of options with Sendinblue.
  • Integrations: Sendinblue integrates with Salesforce, WordPress, and more.
  • A/B testing: Run tests to find out what works best.
Cons
  • Technical difficulties: Some users have experienced technical difficulties.
  • Customer support: The company’s customer support could work better.
  • Importing: You may run into difficulty importing contacts.
Is Sendinblue Hard To Use?

For some people, it may take some time to learn the interface. It’s especially true for anyone new to list building.

Pricing & Plans
  • Free: $0
  • Lite: $25/month
  • Premium: $65/month
  • Enterprise: Call for custom quote
Our Take

Sendinblue is a good choice for businesses that want an all-in-one solution. You can also segment your list of subscribers. The Facebook Ads feature is a nice bonus.

SendGrid

SendGrid is an email marketing service.

Overview

With SendGrid, you can send emails to your list of subscribers. You can also use the tool to create automated email sequences.

Best For

A small business that wants to improve its customer relationships.

Notable Features
  • Triggers: Triggers let you send automated emails.
  • Email templates: The software comes with a variety of email templates.
  • List management: You can segment your list of subscribers.
Pros
  • Easy to use interface: SendGrid’s interface is user-friendly.
  • Plenty of features: SendGrid offers a wide range of features.
  • Segmentation: You can segment your list of subscribers.
  • Bulk email: It’s simple to send emails in bulk.
  • Analytics: It offers robust reporting.
Cons
  • Customer support: Some users report waiting too long for help.
  • Deliverability: The software doesn’t rank as high as others in this category.
  • Pricing: Some users wish a smaller plan existed.
Is SendGrid Hard To Use?

No. It comes with an easy-to-use interface.

Pricing & Plans
  • Free: $0
  • Essentials: $14.95/month
  • Pro: $89.95/month
  • Premier: Custom
Our Take

SendGrid is a good choice for businesses that want to improve their customer relationships. The tool offers a wide range of features, including list segmentation and automated email sequences.

Mailjet

Mailjet is an email marketing service.

Overview

With Mailjet, you can send emails to your list of subscribers. You can also use the software to create automated email sequences.

Best For

Businesses that want a simple solution will find this product useful. It’s especially true for those new to email marketing.

Notable Features
  • Segmentation: You can segment your list of subscribers.
  • Triggers: Use triggers for automation.
  • Email templates: Mailjet comes with a variety of email templates.
Pros
  • Deliverability: Most of your emails will reach your contacts.
  • Easy to use: The interface is user-friendly.
  • Affordable: Mailjet is one of the more affordable options.
  • List management: You can segment your list of subscribers.
  • Tracking: Easily track your results.
Cons
  • Fewer features: It doesn’t offer as many features as some of the other products on this list.
  • Unreliable pricing: Pricing will fluctuate based on the number of contacts.
  • Limited segmentation: The tool offers segmentation. However, it’s a bit limited.
Is Mailjet Hard To Use?

No. It’s a simple piece of software.

Pricing & Plans
  • Free: $0
  • Essential: $15/month
  • Premium: $25/month
  • Custom: Call for pricing
Our Take

Mailjet is a good choice for businesses that want a simple solution. The software is easy to use and offers list segmentation. However, it doesn’t offer as many features as other options.

TrustPulse

TrustPulse works as a social proof platform.

Overview

With TrustPulse, you can create social proof notifications. These notifications appear on your website and tell visitors what other people are doing.

Best For

Businesses that want to increase their conversion rates will find this product useful.

Notable Features
  • Notifications: It shows site visitors when others buy your product.
  • On-Fire campaigns: Show visitors how many people bought your product.
  • Integrations: It works with any platform.
Pros
  • Increase site conversions: Social proof helps others decide to buy from you.
  • Easy installation: It’s simple to add to your website.
  • User-friendly: You don’t need coding skills.
  • Match your brand: Use the right colors to match your website.
  • Targeting: You can target your best-fit audience.
Cons
  • Features: It comes with fewer features than most lead generation platforms.
  • Support: You will wait for help.
  • Design: It needs a redesign.
Is TrustPulse Hard To Use?

No. One of its best features is how easy it is to install.

Pricing & Plans
  • Basic: $5/mo
  • Plus: $10/mo
  • Pro: $19/mo
  • Growth: $39/mo
Our Take

It’s not a lead generation platform. However, it will encourage site visitors to take action based on the social proof it provides.

The Best Email-Address Finder Lead Generation Software

Use the following tools to find emails of your best prospects.

NinjaOutreach

Use this tool to find YouTube and Instagram influencers.

Overview

With NinjaOutreach, you can create influencer marketing campaigns.

Best For

Any marketer or business owner looking to create partnerships.

Notable Features
  • Email Finder: Use the email finder to get a list of influencers in your industry.
  • Advanced Search: You can use the advanced search to find influencers based on specific criteria.
  • API: Connect to other software options via the API integration.
Pros
  • Multiple projects: Find influencers for many projects at once.
  • Big campaigns: Will handle any size campaign.
  • Organization: Organize leads with notes.
  • Filters: Filter each contact to find replies.
  • Analytics: Track opens and clicks.
Cons
  • Free trial: It’s a short trial (7 days).
  • Costly: It’s one of the most expensive options.
  • Overwhelming: It brings back tens of thousands of results.
Is NinjaOutreach Hard To Use?

Yes. For beginners, it will take some time to learn the interface.

Pricing & Plans
  • Flex: $389/mo
  • Pro: $649/mo
Our Take

It’s a great tool. However, it’s one of the most expensive options.

GetProspect

GetProspect is an email finder and lead generation tool.

Overview

With GetProspect, you can find contact information and create targeted lists of leads.

Best For

It’s good for small businesses needing to find contact information quickly.

Notable Features
  • Email finder: Discover contacts by name.
  • Domain feature: Find a contact by domain search.
  • Bulk email: Verify hundreds of email addresses in minutes.
Pros
  • Seamless: It gives you an intuitive interface
  • Support: The support team responds quickly.
  • Easy-to-use: It’s a simple tool.
  • Less expensive: It doesn’t cost as much as other tools.
  • Fast results: Get contacts in minutes.
Cons
  • Login: It’s sometimes hard to log in.
  • Email tracking: Typically at 50%.
  • Wrong emails: It sometimes brings back unverified or wrong email addresses.
Is GetProspect Hard To Use?

No. It’s a simple piece of software.

Pricing & Plans
  • Free
  • Starter: $19/mo
  • Basic: $99/mo
  • Plus: $199/mo
  • Pro: $399/mo
Our Take

It’s a good tool. It’s less expensive than other options and it’s easy to use. However, the email tracking isn’t perfect.

Prospect.io (Overloop)

Prospect.io is an email-finding tool.

Overview

With Prospect.io, you can easily find contact information.

Best For

It’s good for outbound sales teams.

Notable Features
  • Cold emails: Create outreach campaigns.
  • LinkedIn: Use the LinkedIn extension to scrape contact information.
  • Email finder: Build your CRM pipeline.
Pros
  • Productivity: Improve sales team productivity.
  • Live chats: Instantly connect with leads.
  • Workflow: Give sales teams improved workflow options.
  • Web forms: Use the web forms to collect leads.
  • Reporting: Gather analytics to track progress.
Cons
  • Integration: Some integrations don’t work well.
  • Overwhelming: Your sales team will need to get used to the many options.
  • Syncs: It takes time for the contact syncs to occur.
Is Prospect.io Hard To Use?

Yes. It will take time to learn its interface.

Pricing & Plans
  • Lite: $39/mo
  • Standard: $79/mo
  • Advanced: $129/mo
Our Take

Now known as Overloop, this product will improve your team’s productivity. If you take the time to learn the system, it can provide plenty of leads.

The Best Outreach Lead Generation Software

Use the following tools for effective lead outreach.

D&B Hoovers

D&B Hoovers specializes in B2B lead generation software.

Overview

Use this option as a sales acceleration tool.

Best For

It works best for sales teams working on B2B lead generation.

Notable Features
  • Dun & Bradstreet cloud: It connects directly to the Dun & Bradstreet database
  • Bombora: A leading data specialist, D&B Hoovers users can access this extra database.
  • ROI: Gain fast ROI for sales campaigns.
Pros
  • Fast action: You can get up and running quickly.
  • Consistency: Conduct consistent campaigns over time.
  • Excellence: Dun & Bradstreet offers excellence to this tool.
  • User-friendly: Offers an easy interface.
  • Market research: Easily uncover the best leads.
Cons
  • Service: Support communication sometimes comes across as confusing.
  • Inaccuracy: It may bring back emails you need to verify.
  • Slowdowns: The software will sometimes lag.
Is D&B Hoovers Hard To Use?

No. It offers an easy interface.

Pricing & Plans
  • Free trial (You must try it first to discover pricing)
Our Take

You should try this tool thanks to the free trial. It’s an excellent way to uncover market research and the best leads.

ZoomInfo

ZoomInfo is a cloud-based platform.

Overview

Get real-time insights to fuel your business.

Best For

It works best when you need a B2B lead solution.

Notable Features
  • Data: It offers over 50 million business contacts.
  • Search: The search engine allows you to find the right leads.
  • Export: Easily export contact information.
Pros
  • Up-to-date: The data is always current.
  • Quality: It offers high-quality leads.
  • Profiles: View full profiles of the best leads.
  • Intelligence: It helps uncover opportunities for your sales team.
  • Easy to use: The interface is user-friendly.
Cons
  • Price: It’s one of the more expensive options.
  • Sales only: Works better for sales teams than marketing en masse.
  • Spam notices: The Better Business Bureau rated it negatively due to perceived spam notices.
Is ZoomInfo Hard To Use?

No. The dashboard is quite easy to use.

Pricing & Plans
  • You must try for free to unlock pricing options.
Our Take

It’s a quality tool for sales teams. It offers quality data that’s always up-to-date. You can try it for free to see if it meets your needs.

Lead411

Lead411 provides an email-finding service.

Overview

Using this tool, you can find verified email addresses as you work to develop relationships with prospects.

Best For

The Lead411 software works best for B2B sales.

Notable Features
  • Lead prospecting: The lead prospecting feature helps uncover contact info for best-fit clients.
  • Advanced search: Filter by the best qualities you want to find with new leads.
  • Reach function: Set up automated email campaigns.
Pros
  • Growth triggering: Data that provides sales intelligence tools.
  • Data: The intent data option uncovers qualified prospects.
  • CRM: It might replace your current CRM.
  • Lead insights: Use the filters to discover hidden hot leads.
  • Faster results: Eliminate bad data quickly to zero in on the best prospects.
Cons
  • Lead volume: You may need to run reports often to uncover more leads.
  • LinkedIn: It doesn’t integrate with LinkedIn.
  • Phone numbers: You must upgrade to obtain phone numbers.
Is Lead411 Hard To Use?

No. It’s an easy tool to operate.

Pricing & Plans
  • Basic: $99/mo/user
  • Pro: $199/mo/user
Our Take

Lead411 is one of the best lead generation software on the market. It’s easy to use and offers a variety of features to help you uncover qualified prospects. Pricing plans are reasonable, making it a great option for small businesses.

Lusha

Lusha is a lead generation software that helps you find verified contact information.

Overview

Get the most accurate data to help you close more deals. Lusha provides information about companies and individual contacts.

Best For

It’s a tool designed for B2B sales.

Notable Features
  • Enrichment: The enrichment feature allows you to find missing data points.
  • Data: It offers over 200 million profiles.
  • Search: The search function helps you find the best leads.
Pros
  • Contact information: You can find accurate email addresses and phone numbers.
  • Data quality: Lusha offers high-quality data.
  • Easy to use: It’s a user-friendly tool.
  • Verification: The verification process ensures accuracy.
  • Mobile: You can uncover cell phone numbers with Lusha.
Cons
  • Price: Lusha will cost a lot if you have a large team.
  • Bulk export: You can’t bulk export from Sales Navigator.
  • Accuracy: Although it verifies most email addresses, you will run into inaccuracies.
Is Lusha Hard To Use?

No. Lusha offers an easy-to-install browser extension.

Pricing & Plans
  • Starter: Free
  • Professional: $29/mo/user
  • Premium: $44/mo/user
  • Enterprise: Custom pricing
Our Take

Lusha is one of the best lead generation software on the market. It offers accurate data and is easy to use. The price is reasonable for small businesses. However, it can be expensive if you have a large team.

The Best CRM Lead Generation Software

Here are the three best CRM lead generation options to review for your needs.

HubSpot Sales

HubSpot Sales is a CRM lead generation software. It offers a free version and a paid plan.

Overview

The HubSpot Sales Hub software offers contact management, deal tracking, and activity tracking.

Best For

It’s best for small businesses.

Notable Features
  • Contact management: The contact management feature helps you keep track of your leads.
  • Deal tracking: The deal tracking feature helps you stay organized and close more deals.
  • Activity tracking: The activity tracking feature helps you see what’s working and what’s not.
Pros
  • Free version: HubSpot Sales offers a free version for small businesses.
  • Paid version: The paid version is reasonably priced and offers more features.
  • Email marketing: You can automate your follow-up process.
  • Case management: The tool lets you offer quality customer service to leads and customers.
  • Reporting: Use data to analyze sales results.
Cons
  • Free version: The free version has limited features.
  • Paid version: The paid version can become expensive if you have a large team.
  • Opt-in forms: Placing them on your site can turn complicated.
Is HubSpot Sales Hard To Use?

No. Although the opt-in forms might become complicated, HubSpot Sales is easy to use from an overall perspective.

Pricing & Plans
  • Free
  • Starter: $50/mo (for two users)
  • Professional: $500/mo (for five users)
  • Enterprise: $1200/mo (for 10 users)
Our Take

HubSpot Sales is one of the best CRM lead generation software on the market. The paid versions offer the best features.

Snovio

Snovio is a CRM lead generation software.

Overview

Snovio helps you find contact information, track your interactions, and manage your leads.

Best For

It’s best for small businesses.

Notable Features
  • Sales CRM: The sales CRM feature helps you manage your leads.
  • Email finder: The email finder tool helps you find the right email address.
  • Email verifier: Use this feature to verify questionable email addresses.
Pros
  • Check technology: You can check which technology prospects use.
  • Campaigns: Send automated drip campaigns to leads.
  • LinkedIn: Collect email addresses from LinkedIn contacts.
  • Integrations: Integrate with hundreds of apps.
  • API: Integrate the software into your current setup.
Cons
  • Billing: The billing page sometimes doesn’t work well.
  • Delays: If your billing gets delayed, Snovio may ask for bank statements. The process delays your campaigns.
  • Pop Ups: It’s hard to close the system’s popup windows.
Is Snovio Hard To Use?

No. It provides an easy-to-use dashboard.

Pricing & Plans
  • S: $33/mo
  • M: $83/mo
  • L: $158/mo
  • XL: $308/mo
  • XXL: $615/mo
Our Take

You can’t go wrong with this lead generation software. It offers a wide range of features to help you make more sales.

Apollo.io

Apollo.io is a lead generation CRM that connects with more than 200 million contacts.

Overview

Apollo.io features include sales engagement, automation, and email marketing.

Best For

It’s best for small businesses and enterprises.

Notable Features
  • Prospecting: Find and track your leads.
  • Sales automation: Automate your sales process.
  • 200 data points: Help to improve contact accuracy.
Pros
  • Analytics: See which campaigns provide the best results.
  • API: Integrate the software with your current marketing system.
  • Security: Gain access to ISO compliance.
  • Intelligence: Use the filter to find the best leads.
  • Integrations: Integrate with dozens of third-party apps.
Cons
  • Log-in issues: It sometimes logs you out while using it.
  • Extension: The extension Appolo.io provides gets “buggy.”
  • Updated data: You must pay for the top tier to get updated contact information.
Is Appolo.io Hard To Use?

Yes. It takes time to get used to the interface provided.

Pricing & Plans
  • Free
  • Basic: $49/mo/user
  • Professional: $99/mo/user
  • Custom: Call for a quote
Our Take

Apollo.io is a great CRM for lead generation. However, it’s best suited for those who are willing to pay for updated data features.

The Best Sales Lead Generation Software

For a sales team, you will discover that these four options help the most.

Salesforce

You can use Salesforce to help your team sell more effectively.

Overview

Salesforce offers sales automation and email marketing features.

Best For

It’s best for optimizing the results of a sales team.

Notable Features
  • Contact management: Manage your leads in this area.
  • Activity history: Quickly see the history of each prospect.
  • Key contacts: Filter your best leads and see them at a glance.
Pros
  • Automation: Use workflows to automate the sales process.
  • Integration: Salesforce integrates with plenty of apps.
  • Intuitive: The dashboard offers a simple view.
  • Customer support: Get help 24/7.
  • Customization: You can customize the software to work best for your team.
Cons
  • Expensive: You’ll invest a lot of money in Salesforce.
  • Overwhelming: It can offer too many features for small teams.
  • Only bills annually: You can’t spread the cost over monthly payments.
Is Salesforce Hard To Use?

No. Your team won’t have any issues using the software.

Pricing & Plans
  • Essentials: $25/mo/user (billed annually)
  • Professional: $75/mo/user (billed annually)
  • Enterprise: $150/mo/user (billed annually)
  • Unlimited: $300/mo/user (billed annually)
Our Take

Salesforce is expensive but worth the investment. You can try it for free with the company’s free trial option.

LinkedIn Sales Navigator

If you want to use LinkedIn to generate leads, use it to research companies and track your interactions with prospects.

Overview

LinkedIn Sales Navigator helps users connect with potential sales leads on LinkedIn.

Best For

LinkedIn Sales Navigator is best for any salesperson.

Notable Features
  • Large database: You can save up to 10,000 leads.
  • Filters: It lets you enter a myriad of search factors.
  • Search volume: You get an unlimited number of searches.
Pros
  • Segmentation: Easily segment your leads into lists.
  • Customization: Your messages won’t feel “canned”.
  • Reach anyone: The In Mails feature lets you reach all people within an organization.
  • Analytics: Use metrics to improve performance.
  • Organization: The tool lets you organize leads to increase efficiency.
Cons
  • Platform fatigue: You may find people ignoring your reach-out messages.
  • High cost: You can easily outspend your budget.
  • Time-consuming: You’ll invest a lot of time on LinkedIn.
Is LinkedIn Sales Navigator Hard To Use?

Yes. It’s one of the more complicated software solutions to use. Many customers report feeling confused.

Pricing & Plans
  • A free 30-day trial is available
  • Core: $79.99/mo/user (billed annually)
  • Advanced: $125/mo/user (billed annually)
Our Take

The only negative is the higher price. The tool works excellently for generating qualified leads. While it takes a while to use efficiently, we recommend trying it.

Pipedrive

Pipedrive is a great CRM for sales teams who need assistance staying organized.

Overview

Pipedrive offers an all-in-one sales team solution.

Best For

It’s a platform designed for salespeople.

Notable Features
  • Email integration: Connect your email to Pipedrive.
  • Contact management: Stay on top of your leads.
  • Deals: Manage your deals in one place.
Pros
  • Activity view: You can see your team’s sales activities.
  • Customizable deal stages: You can add or remove deal stages as needed.
  • Integrations: Pipedrive integrates with many third-party apps.
  • Stages: Easy to see where each lead sits within the sales cycle.
  • Scheduling: You can easily schedule events.
Cons
  • Get confusing: It’s not as intuitive as other tools
  • Notes: You can’t create mass notes.
  • Bugs: The software experiences periodic outages.
Is Pipedrive Hard To Use?

Yes. It’s not easy to use right away. Give your team time to learn how it works.

Pricing & Plans
  • Essential $12.50/mo/user
  • Advanced: $24.90/mo/user
  • Professional: $49.90/mo/user
  • Enterprise: $99/mo/user
Our Take

Pipedrive is great for sales teams who need a little help staying organized. It’s not the easiest software to use, but it’s worth the time and investment.

Zoho CRM

Zoho is a CRM that helps businesses close more deals.

Overview

Zoho CRM gives sales teams the tools they need to succeed.

Best For

It’s best for sales teams.

Notable Features
  • Lead management: Stay on top of your leads.
  • Contact management: Use real-time insights to keep track of your contacts.
  • Email integration: Connect your email to Zoho CRM.
Pros
  • Pipeline view: You can see the sales pipeline at a glance.
  • Forecasting: The software makes it easy to forecast sales numbers.
  • Customization: You can customize the software to work best for your team.
  • Integrations: Zoho CRM integrates with many third-party apps.
  • Analytics: Use reports to track sales.
Cons
  • Only bills annually: You can’t spread the cost over monthly payments.
  • Reports: The reports could look better.
  • Duplicates: It often brings back duplicate leads.
Is Zoho CRM Hard To Use?

No. It’s an intuitive tool.

Pricing & Plans
  • Standard: $14/mo/user
  • Professional: $23/mo/user
  • Enterprise: $40/mo/user
  • Ultimate: $52/mo/user
Our Take

Zoho CRM is an excellent tool for sales teams. It’s easy to use and offers plenty of features.

The Best Communication Lead Generation Software

Use the following software when you’re looking for quality communication lead generation options.

Intercom

Intercom uses chatbots to increase website conversion.

Overview

Intercom is a great way to increase lead generation on your website.

Best For

It’s best for businesses who want to use real-time conversations to increase leads and sales.

Notable Features
  • Website chat: Use chatbots to talk to website visitors.
  • In-app messenger: Send messages to app users.
  • Email campaigns: Send emails to your leads.
Pros
  • Great for customer support: You can use Intercom to provide customer support.
  • Easy to use: It’s easy to set up and use.
  • Integrations: Intercom integrates with other apps.
  • Organization: Easily organize your contacts.
  • Communication: You can communicate in real-time with leads.
Cons
  • Tagging: It offers limited tagging options.
  • Triggers: It could use more effective trigger customizations.
  • Support: You’ll wait to hear back from the support team.
Is Intercom Hard To Use?

No. It offers an easy setup process. It’s simple to use.

Pricing & Plans

Engage the company for a demo and price quote.

Our Take

Intercom is best for businesses that want to use real-time conversations to increase leads and sales. It’s easy to use and offers great integrations.

Drift

Drift is a live chat tool that helps businesses increase leads.

Overview

Drift uses a conversation cloud to help your sales and marketing teams connect with customers.

Best For

It works best for sales, customer service, and marketing teams.

Notable Features
  • Live chat: Talk to leads in real-time.
  • Automation: Use bots to automate lead capture.
  • Video: Send short video conversations to leads.
Pros
  • Integrations: Drift integrates with other apps.
  • Personalization: You can personalize your conversations.
  • Triggers: Automate your conversation with triggers.
  • Audience analytics: Learn about your leads for more effective communication.
  • Meetings: You can instantly schedule meetings with prospects.
Cons
  • Search: It’s hard to search older conversations.
  • Slow: The email notifications become slow.
  • Support: Their customer support team responds slowly.
Is Drift Hard To Use?

No. It’s an easy tool to use.

Pricing & Plans
  • Free
  • Contact Drift for paid options
Our Take

Drift is best for sales, customer service, and marketing teams. It’s easy to use. You can automate your conversations with triggers, and learn about your leads with audience analytics.

CallPage

CallPage is a tool that helps businesses increase leads with the power of the phone.

Overview

CallPage offers a way to increase lead generation directly from your website.

Best For

It’s best for sales teams that want to use the phone to connect with leads.

Notable Features
  • Lead capture: Capture leads directly from your website.
  • Phone calls: Make and receive phone calls with leads.
  • Voicemail: Leave voicemails for leads.
Pros
  • Website widget: The website widget is easy to use.
  • Call recording: You can record your phone conversations with leads.
  • Contact management: It’s easy to manage your contacts.
  • Integrations: CallPage integrates with Google Analytics and Zapier.
  • Fast action: A website visitor can get on a call with your sales team within 30 seconds.
Cons
  • Integrations: It needs to increase the number of apps to integrate with.
  • Pricing: The Premium package is a bit steep.
  • Space: It offers limited space on the text widget.
Is CallPage Hard To Use?

No. You’ll find it simple to put into action.

Pricing & Plans
  • Free
  • Professional: $159/mo
  • Premium: $379/mo
  • Custom: Ask for a quote
Our Take

CallPage is best for businesses that need an easy way to generate leads and track calls. If you’re looking for lead generation software with more features, such as email marketing or advanced reporting, you should consider other options on our list.

AWeber

AWeber is an email marketing tool that helps businesses increase leads and sales.

Overview

AWeber offers a way to create and send newsletters, cultivate relationships, and drive sales.

Best For

It’s best for businesses that want an email marketing solution.

Notable Features
  • Email campaigns: Create and send email campaigns.
  • Drag & drop editor: Use the drag & drop editor to create beautiful newsletters.
  • Signup forms: Create signup forms to grow your list.
Pros
  • Easy to use: AWeber is easy to use, even for beginners.
  • Great integrations: AWeber integrates with other apps.
  • Affordable: AWeber is one of the most affordable email marketing tools.
  • Push notifications: Connect instantly with leads.
  • e-Commerce: You can create e-Commerce pages.
Cons
  • Reporting: The reporting could be more robust.
  • Email deliverability: Some users have reported issues with email deliverability.
  • Interface: The interface needs updating.
Is AWeber Hard To Use?

No. It’s easy to use, even for beginners.

Pricing & Plans
  • Free for first month
  • $19.99/mo for 500 subscribers
  • $29.99/mo for 501-2500 subscribers
  • $49.99/mo for 2501-5000 subscribers
  • $69.99/mo for 5001-10,000 subscribers
Our Take

AWeber is best for businesses that want an affordable and easy-to-use email marketing solution. It’s a great tool for beginners.

Wrapping Up

We’ve highlighted some of the best lead generation software options available, both paid and free. It’s important to consider your business needs when selecting a lead generation tool. Select your favorite and start using it today to find your next new lead.

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