There are many different ways to brand yourself as an expert, or as a trusted source of information or services online. Having a logo for your blog shows you’re serious about your brand. Corporations are known by their logo even if you don’t utilize their products. McDonald’s has the golden arches, Nike the swoosh, and Facebook a lower-case letter “f.”
We’ve often heard the term brand as digital marketing continues to grow. There are 3.5 billion internet users. With those numbers, it is important to stand out from the competition.
Too often new businesses fail to realize the importance of having a strong brand. They also do not fully understand all the components of building a recognizable brand.
Those businesses in a competitive field like blogging need to rise from the rest of the pack. A strong impressive logo can get you on the right path to success.
If you have a blog, continue reading for seven steps to getting the best logo and brand designer.
1. Getting Started
Starting a blog is quite simple. Come up with a catchy name, buy a domain and you’re off to the races. In the real world, it’s not that simple.
Making a living from your blog requires patience and a great strategy. Having a great blog title and matching domain is cute, but you will also need a memorable logo.
The process of creating an eye-catching logo doesn’t have to cost you a lot of money. Digital technology has put logo creation at your fingertips.
Even if you decide to outsource your logo design there are a few things you need to decide. What will be your color scheme, what font type speaks to your brand personality, and if you will incorporate a custom image?
2. Set a Budget
Nothing kills an idea faster than having unrealistic expectations. Before you go in search of a logo brand designer, have a maximum amount you are willing to spend.
Expensive doesn’t always mean better quality. There are a lot of creatives doing great work for businesses that won’t cost you a month’s rent.
3. Ask for Recommendations
Bloggers have a community of their own. Start networking with those in your industry. Visit their websites to see if you come across a logo brand design that interests you.
Copying someone else’s logo is never a good idea, but if you like their logo go ahead and ask who created it for them. If the person was easy to work with and if an introduction is possible.
You can also put a call out on your social media channels that you are looking for a logo and brand designer. You would probably be surprised to learn that there are people already following you that have the skills you are looking for.
4. Review Their Work
Once you have found a few people that can help you with your brand logo design, it’s time to evaluate their work. Ask to see multiple samples to see the range in diversity in their artistic expressions.
Five to 10 examples can give you a good idea if the designer can transfer your ideas into a logo that expresses what your brand is all about. During the preview look for recurring themes in their work that may suggest the logos were created with logo software.
If you’re paying a graphic design artist to create your logo, you want an original. Do not settle for a modified carbon copy that appears on numbers blogs.
5. Licensing is Crucial in Your Logo and Brand Concepts
Now that you have chosen your brand designer it is important to understand copyright and trademark laws. Your designer needs to have licensing rights for certain concepts such as fonts and specialized colors.
Designs involving images may be protected under copyright and will need permission before using. If possible, only use original creations. And when it comes to names and slogans do a search on KnowEm to search for the use of your brand.
It is important to understand that when it comes to copyright and trademark violations, you will bear the legal burden of using the material. Saying the brand designer told you it was licensed is not a viable defense.
6. Is it Easy to Convert
Remember, your logo is not just for your website. You will want to use it in various settings to promote your brand. You want to know how to choose a logo that is versatile and can stand out in multiple settings.
Although the logo may be in multi-color for the web, there may be times when you will need a transition to a single color image. This is important when having your logo placed on marketing materials, like mugs, hats, ink pens and more.
7. Try Logo Design Software
Logo designers can be people or simply software. There are a plethora of logo design software options on the market. But beware when choosing a logo app because they are not all created equal.
Good software will give the user a quick way to design logos and save money in the process.
You want to choose one that has thousands of images and icons so you can create something that is uniquely yours.
Fonts are an important feature of your brand design so make sure they have a good assortment.
Most logo and brand software offer a free option but don’t get drawn in by that. Once your logo is to perfection, you will want a high-resolution file that can be saved in popular file formats such as .jpg, .png, .gif.
The best quality logos will be included in their software packages. Regardless, you will still pay less than you would if you hired a brand designer.
It’s Time to Get Busy Creating your Best Logo
The best logo and brand designer will get you well on your way to building an overall successful brand.
Once you have the perfect logo begin using it to market your blog. Don’t just place it on your blog, incorporate it into your social media banners, on t-shirts and even business cards.
For additional ideas on how to build a successful brand, leave a comment and we’d love to hear from you.
How to Better Handle Blogging Obstacles
Take a breath.
Now, take a deep breath.
This, too, shall pass.
Every blogging obstacle dissolves into opportunity the moment you breathe, slow down and calm down. Nothing good happens fighting obstacles because your fighting gives attention to the obstacle, making the obstacle grow into something big and scary. But breathing deeply, feeling the fear fueling the obstacle, and letting go the fear-obstacle alerts you the transitory nature of the block, and how it passes into solution.
Better handle blogging obstacles by following a few tips.
1: Take a Deep Breath
Breathe. Take 1-5 deep, slow breaths. Breathing slows down your mind, thoughts and feelings. Slowing down everything allows you to be in the moment, to feel the fear fueling obstacles. Simple process but few bloggers take this step so obstacles appear to run wild.
Take a deep breath, now. Be aware of your thoughts and feelings. Breathing deeply and relaxing expands your awareness. Do you feel nervous now or anxious? Do you fear some obstacle related to time, and losing it? Breathing deeply allows you to be here and now, to feel fears fueling obstacles.
2: Feel the Fear
Fear fuels obstacles. What is a blogging obstacle but fear you cannot get past something? Imagine seeing the white screen of death on your blog. How would it feel? Scary? Why? You fear you cannot get past your blog being a white screen. Other fears cascade into mind; fear of losing readers, fear of losing money, fear of losing reputation, fear of being criticized.
Be with these fears. Feel the fears. You cannot solve obstacles being burdened by fear for you only see what appears to stop you, not solutions, being shackled by fear. Feel fear, release and proceed.
3: See the Opportunity
Opportunities plant themselves in obstacles. Imagine facing some pressing backoffice issue, tech-wise, blogging-wise. You received an opportunity to:
- learn more about tech, to solve the problem
- hire a web developer to solve the problem, outsourcing
- ask your readers and Facebook friends how to solve the problem, humbling yourself
Every blogging obstacle dissolves the moment you breathe deep, feel fears and relax, because opportunities arise in response to following these steps. Everything is abundance. Everything is opportunity. Fear is illusion so obstacles cannot be real.
4: Invest in a Resource
Do you always seem to be getting tripped up by blogging obstacles?
Buy my eBook:
Resources offer you complete guides to reference when times get tough. Minds race. Feelings fluctuate wildly. But breathing, feeling fear, seeing opportunities, and having a resource in your blogging library levels you out, calms you and helps you find solutions quickly.
Obstacles Are Not that Scary
Blogging obstacles are not that scary if you know to solve these mental blocks. Few bloggers put a strategy into place for handling blogging crisis so they panic, struggle and fight foolishly through resistance. Following a few steps alerts you: blogging is not so hard and facing obstacles need not be some endless nightmare creating hours, days or weeks of panic. You are a human, not a tree. Use your awareness, follow these steps and knife gracefully thru obstacles toward greater blogging success
3 Tips for Bonding with Blogging Influencers
Forget traditional influencer marketing. We want to go deeper.
Bloggers teach influencer marketing from a less genuine space sometimes. Imagine learning how to try to get someone to do something for you. Manipulation marketing. Fear-based marketing. Problems arise; spam folders become your landing spot. I observe a decent percentage of influencer marketing emails in my spam folder because fear-pitches get labeled as spam and become spam, 100% of the time.
What is the solution? Learn how to bond with blogging influencers.
I remember people who befriend me. I admire people who endorse me or promote me. I appreciate people who buy my course or eBooks. I love people who generously help me for months. Guess what? Bonding with established bloggers influences the influencers. I do stuff for dear blogging friends I do not do for anybody else. If a friend sends me a guest post and their writing is tight, I place it. Even if said post spans 1000 words or more – my minimum count is 600 – I place it without hesitating. Friends found my heart. Friends influenced me through kindness and generosity. I am largely putty in their blogging hands.
Instead of trying to manipulate a successful stranger, bond with a friend. Change your approach to influencer marketing. Make friends. Help without asking. In time, blogging bonds form organically. If you practice writing, the world becomes your oyster because influencers take you to new levels of success, without you even asking.
Follow these tips to bond with influencers.
1: Buy a Resource
The best way to bond with an influencer is to get inside their heads.
Influential bloggers had to influence influential bloggers on the way up to become influential. Invest in a resource like my influential blogger eBook to learn how influencers do it. Speak their language. Connect. Take their viewpoint. Learn how to be influential yourself.
When you discover how to be influential through my resource you in essence, learn how to influence, influencers, by bonding with these pros.
2: Spend a Few Months Giving Not Asking
Bloggers I remember, then befriend, spend at least a few months giving and not asking. Someone buys my course, publishes 10 comments on my blog, and retweets my posts 10 or 20 times during a 3 month period. These people pop up on my radar screen because they gave and asked for nothing. Bonds form. Friendships develop.
Retweet fellow bloggers. Help them. Feature fellow bloggers. Open your blog to guest posting. Guest post on other blogs. Comment genuinely on blogs. Buy products.
Ask for nothing, for at least 3-4 months. Allow friendships to form organically. Blogging friends help each other because blogging friends trust each other. Influential bloggers fall into this helping lot too, as you generously serve them, ask for nothing and polish your writing skills. I gained more endorsements from pros by being generous than through any other method. Help influential bloggers. Ask for nothing. Influential bloggers help you without you asking for a darn thing.
3: Never Rush the Process
Some blogger friend requested me on Facebook a few moments ago. I scanned my messages to see his business pitch in the “other” folder. He simply rushed the process of pitching an established blogger. I appreciate the friend request but pitching your business before generously helping me ensures I ignore all future messages. He rushed the process so I let him go.
Perhaps he smartens up and begins helping me generously without asking for anything. After a few months of helping me and asking for nothing, we bond. We become friends. From there, the opportunities are limitless. Even if I do not use his service, if he has skills and a reputable business model I can share his services with my readers.
Good things take some time. Never rush the bonding process.
Allow bonds to form organically to do influencer marketing right.
How Do Blogging and Fitness Relate?
I spend 3 hours daily honing my mental and physical fitness.
In truth, you can and will succeed online following simple fundamentals from a generous, detached energy. No need to be fit to go full time blogging. But if you feel bad because your body feels bad and your mind fears losing it all, have you succeeded? I do not believe so.
I wrote an eBook sharing my daily regimen to explain what many of you readers want to know: how do I do it all? I am no blogging god. I am just human. But I write and connect quite a bit. People wish to know how I wrote 100 plus eBooks in addition to all the other stuff I do while circling the globe. Well, blogging and fitness are 2 peas in a pod for me. Both play a big role if you desiring leveling up and feeling good predominantly as you enjoy the ride.
Blogging and Fitness
Let’s say you wake up on a Monday morning as a full time employee who blogs part time. Feeling terrible and dreading work, why write and publish a post? Too busy. Do it later. Put off the post until tonight. But you feel too tired that night. Repeat this cycle for 3 months. 90 days passed. Still no blog post. Why? You filled your mind with fear and pain. Manifesting as blogging loss, backburnering the post for 3 months indicates fear in mind. Why fear? 100% of the time, fear dominates minds of people who spend zero time on mental fitness, never meditating or doing deep yin yoga or observing their thoughts and feelings. Most of the time, these same folks dominated by their own fears never commit seriously to being physically fit through exercising.
Feel good by caring for your mind and body. Vibe higher than fears crippling most bloggers. Imagine the above scenario with one difference: you devote 1-2 hours daily exercising and raising your energy via mindset training. Devote 30 minutes to power walking and 30 minutes to deep yin yoga. On waking that Monday morning, either a blog post idea finds you and you write the post, or after a few uncomfortable moments and feelings, the idea flows to you and you write the post.
I cannot explain this process logically because it flows 100% emotionally, feelings-wise. Visualize yourself in moments you feel really good. All seems possible. Ideas flow to you. Opportunities flow to you. Why? Feeling good magnetizes you to freeing, success-promoting ideas. Being fit mentally and physically is the easiest way to feel good most of the time. Plus in those moments you feel bad mentally and physically, you face, feel and release the bad feelings, quickly, because you feel mentally and physically fit, predominantly.
Being fit naturally alerts you to the success-promoting idea of gratitude. Gratitude builds blogging success because seeing every penny of income, every blog comment and all interest in your blogging courses feels awesome to you. Feeling awesome inspires you to blog for years generously. Blogging generously for years makes you successful.
Corey at the Good Oil Marketing retweeted my blogging course recently. I feel grateful he spread the word for me considering he is a successful, high level marketer. I feel these feelings and build on my success because I feel grateful. I feel grateful because I trained my mind and body to feel good, through being fit daily, in order to tune into appreciation easily.
Be a successful blogger by being mentally and physically fit.
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