You must often be reading about how small blogs are scoring on search engines. Yes, it is true and how do they do this I am going to tell through this post on the best plugin to add schema microdata to WP pages. Before going deep into the best plugin to do so, et’s explore a little about schema microdata.
What is schema?
Schema is basically an organized microdata which you exhibit on your webpages with HTML code to communicate the search engines about added statistics in your post.
The plugins help you in adding productive info and can also mechanically take in http://schema.org/Blog and http://schema.org/BlogPosting graphics to your pages and posts.
To set up plugins may sound little technical to you with no experience of trying anything like that. But don’t worry it does not require any expertise and you can easily establish these plugins in your webpages.
Google extends a Rich Snippet Testing Tool to analyse and verify the added microdata in your pages and content.
What is Microdata?
Microdata is a description for machine decipherable data to be entrenched within the current content of HTML records. To execute schema using microdata, basically you will be
To implement schema using microdata, mainly you will choose your present HTML and affix numerous aspects and perhaps components. You will have to correct your theme for the following standards. If you are using a theme made by someone else, then be sure you generate a child theme; otherwise your alterations could be overwritten if the author revises their theme.
Type of schemas microdata for your webpages can be –organisation pages, movie analysis, personal and products details, book info, and reviews.
Best Plugins to add Schema Microdata to WP pages
With Recipe Schema, you can insert thumbnails to the Google results for your Recipes. The plugin adds schema microdata to your WP blog and flashes your page correctly on search engines. Through Recipe Schema you can add recipes from various sources like you can import from an existing post or the web, and also add a recipe into a post.
- Take recipes from current posts by Selecting and Tagging recipe segments
- Recipes are spontaneously arranged and can be modified using CSS
- Write new recipes with the help of free-form text entry, as an alternative to irritating fields for each line
- Distinct configuring and a print button makes it easy for guests to print recipes
- Allow users to quickly save recipes to their Facebook Timeline
Yes SchemaNinja is my baby product and I made it with love to help bloggers out who are looking schema rating plus recommendations.
It is a Rich Snippet and Recommendation Plugin to add Schema Microdata to your WordPress pages. This plugin trails all the Google Standards and operates according to that. It helps in adding the following types of Schemas like- review, software, product application, video, and articles. So far this plugin has 70 plus installs and no one has complained any breaks. It is one of the most advanced Schema Rating WordPress Plugin.
The plugin is suitable for all type of content and is beneficial for generating Schema Ratings to your website or blog. The plugin is best for bloggers, CPA and affiliate marketers, product sellers, and freelancers.
- Star Ranking
- Schema Amalgamation
- Affiliate Link Combination
- Personal Licence
- Cal-to-action controls
The plugin enables the writer to insert Schema.org markup preferences for merchandise reviews. You can easily add a reviewed product to any blog/website, and this plugin will show stars below the post. You can even conceal the ratings from readers. Attaching this schema.org markup will display your rating, writer’s name and price in the search engines results and also enhance your overall ranking.
- It is an all-inclusive plugin for blogs
- It is simple to install and easy-to-use
- You can get Maximum 5 ratings
- Fully adjustable plugin as you can change the presentation as per your need
- Boosts CTR and overall ranking of the page
Append schema.org itemprop cipher to the (custom) post substance for search engines and boost your SERP outcomes. Itemprop plugin is very uncomplicated. It operates using WordPress basic utility to sieve constituent attributes and affixing < meta > tags with schema.org item properties.
This plugin will not fix poorly encoded WordPress sites. This plugin will generate minor codes within your full content, with new microdata from schema.org. The plugin presumes that your content page is not incorporated wholly with HTML5’s data properties for microdata
- Works on single pages
- Easy to implement on webpages
- Best option for properly coded website
5) All-in-one Scema.org Rich Snippet
The plugin is the best solution to add schema microdata to WP pages and also help in increasing your website’s Click Through Rates and enhance SEO and Rankings. You can install this plugin directly through your dashboard. At present, it supports all types of content that are published by schema.org at one location.
- Enjoy bug-free blogging with All-in-one schema.org rich snippet
- Provides search engines with relevant info to be displayed
- Assist your blog in ranking high among other competitors
- Interactive approach vis reviews, star ratings, price, author, apps
- The updated version will cover up-breadcrumbs, local business, and books.
it is a lightweight plugin that inserts Facebook OpenGraph and Schema.Org corresponding microdata to headings to help out search engines to display rich snippet and mark your blog far better. This plugin also allows Facebook, Google+ and Twitter handlers to share your blog with correct title, explanation, URL and picture.
- Customised citation of the Facebook Share/Like explanation. Takes the first 250 typescripts of the blog post if no custom citation is found.
- The post refers to Facebook Share/Like and Microdata title.
- Capacity to outline default thumbnail if no picture is found from the post
- Appends more rich snippets to make the webpages stand out
So, adding Schema to your WP pages will help the search engines and other apps to understand the content of a web page and then display it in a particular manner. Now it is up to you to decide which plugin you are going to choose from the above-mentioned best plugins to add schema microdata to WordPress pages. What are you favorite plugins to add Schema microdata to your WordPress pages.
The Importance of Digital Marketing Research for Brands in 2020
One of the key aspects of launching successful marketing campaigns is to conduct market research beforehand. This is no different when marketing on the internet. Digital marketing research is crucial to successful digital marketing, and without it, one can quickly blow through their budget without seeing any type of ROI at all.
A perfect example of this can be seen in social media marketing, where billions of ad impressions are served hourly. The same is also true with paid media marketing and pay per click marketing within Google. There is simply way too much information and user views out there, and if you aren’t careful and are using paid advertising–you could blow through a large budget in a short period of time.
If you have been neglecting digital marketing research prior to launching your campaigns, read on to learn the importance of digital marketing research and why you need to get on the bandwagon!
Digital Marketing Research
Market research helps the marketer understand the market and the trends. The information received can be used to develop a sound marketing strategy. Having an understanding of your audience and how to communicate with them is key to growing your business.
But, how do you go about implementing digital marketing research?
Eyes on the Audience
First, you must know who your audience is. Your business should have a niche target demographic to reach out to. Once you have established who this target audience is, you will have a better idea of how to communicate with them directly.
After you have identified your audience, you will need to get to know them better. You want to know their behavior patterns: how often they shop, what they shop for, what their preferred products are. Using a survey is a great option to ask your target audience questions to garner information about them.
And even better, if you do plan on collecting any type of data from your audience, you should definitely consider your options with remarketing afterward. By this, you can start running Google Ads or Facebook Ads campaigns that target only the audiences that you’ve selected (whether that be through pixel or email data).
Social Media Marketing and Other Digital Platforms
Once you have established your audience, you want to use social media and other digital platforms to market to them. Note: in your survey, it is best to ask them which platforms they prefer.
Essentially, you will be adopting a multi-channel marketing approach to reach your target audience. This means that you will be using different digital platforms to reach your audience, be it through content, social media, or messaging systems such as email, chat, or text messages.
Your market research will tell you which is the best platform to reach your demographic. For example, if your audience are teenagers and young adults – you may opt to use Snapchat and Instagram for marketing campaigns.
An older audience would prefer Facebook or even traditional platforms such as email for newsletters. And of course, if targeting professionals then LinkedIn is your platform of choice.
Who Can Help You and Who Can Challenge You
The importance of digital marketing research extends to knowing who can help grow your brand and who your competitors are.
A prominent aspect of digital marketing is the use of influencers. Use your marketing research to seek out these influencers and ask them if they can help promote your brand. For example, if you ran a company that sold protein powder, you would want to find fitness models who could endorse your products.
Similarly, use your marketing research to learn who your competition is. You can also look at their marketing campaigns to get an idea of what you are up against.
Get The Ball Rolling
Now that you have learned about digital marketing research, it is time to get the ball rolling. By following each of the recommended steps and methods above, there is no reason why you shouldn’t see improved numbers across the board. Digital marketing is changing all of the time, and so are the ways in which you can target and reach new audiences.
Research your target audience and ask them what their needs are. Determine your platforms of choice. Utilize influencers and keep a watchful eye on your competition.
Are you looking for more tips on how to use your blog for marketing purposes? If so, then browse around our blog for more of our latest content.
Do You Honor the Law of Lag?
The law of lag is always in effect. How it works; you generously, patiently and persistently help folks, trust in the process and yeah, make sure you promote yourself freely, too, OK? Be patient and persistent. Relax. A lag exists between you working generously, and, actually seeing traffic and profits increases. I refer to this as the law of lag. Lag times exist between you doing what works blogging-wise and seeing specific traffic and profits increases. Relax. Take a chill pill. Do not panic. Never believe that 0 traffic and 0 profits over the first few weeks of your successful blogging campaign indicates being generous, patient, persistent and trusting is NOT working, guys. Far and away, this is hands down the biggest mistake I see in blogging. Bloggers do not honor the law of lag. Bloggers panic and bail because they see minimal or no traffic and profits increases, during weeks or months, after they follow the successful blogging route.
See the journey through guys. Honor the law of lag. Know how it takes time and practice to become skilled enough and to yield enough exposure to actually boost your blog traffic. Boosting your blogging profits takes a bit longer, usually. Honor this lag time between work and results to become a highly successful, prospering blogger. Imagine being a doctor. During your first 3 months in pre-med, do you panic and bail because you have not made a cent through being a doctor? Nope; of course not. Do you panic and bail during your 6th year of medical studies because you have not made a penny from being a doctor? Nope; of course not. Do not panic and bail if you have not made a penny during your first 6 months of generously creating and connecting. Be patient. Good things take time. You need to become more clear and skilled in order to gain credibility in the eyes of readers. Plus you need to gain greater exposure by generously posting to your blog and by guest posting.
What happens when business slowly, steadily begins to grow? Now it’s time to learn how to better serve your customers. Nobody knows how to serve customers and clients fully until serving customers and clients in real world circumstances, gaining critical experience without a mentor or coach looking over your shoulder. I learned priceless lessons by boosting my traffic, by meeting more folks, by coaching clients and by interacting with customers. I had to put in the time and be patient during seeming lulls, or lags, to be a full time blogger. Being patient, persistent and generous made me the blogger I am today. You never grow until you go through testing periods where nothing appears to be happening but where everything is happening more quickly than you could ever see, in the background. All grows exponentially under the surface but only slowly and steadily bubbles up as profits and traffic stats. Envision the slow burn, bubbling up as a lag that cultivates your generosity, patience and persistent, and, your trust in self, as well as your trust in the blogging process.
I believe in you. See the journey through. Honor the law of blogging lag.
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Do You Seize and Use Blogging Opportunities Aggressively?
Look at the featured image for this post, guys. I love guest posting. Zac asked me to guest post here way back in 2015 right after I left the jungles of Costa Rica. I felt humbled but a little scared to seize the opportunity to guest post on Blogging Tips. Did I think I was good enough? Not quite. I also feared being criticized and failing because I would meet and greet a new, large blogging audience. Fast forward 4 years. After publishing posts on and off, I near 1000 guest posts on this blog alone. That, my friends, is seizing and using blogging opportunities aggressively. Zac said I could guest post on this blog whenever I wanted to guest post on the blog. I took his invite seriously. About 1000 guest posts later, I experienced increasing blogging success because I do not delay, hesitate or waffle when it comes to seizing and using blogging opportunities, aggressively, swiftly and with a single-minded focus.
I quickly seize blogging opportunities to promote my 100 plus eBooks daily – like this fun blogging tips eBook – because opportunities seized lead to big time blogging success. Opportunities you seize and use quickly lead to more opportunities which feed more opportunities as you swiftly become a more successful, prospering, fun-loving blogger. But most bloggers rarely seize and use blogging opportunities. Do you fear grabbing opportunities? What could go wrong? Why do you fear using opportunities for growth? True; sometimes you simply have no resonance with opportunities. Someone may try to convince me to freelance write for them but even a large financial promise cannot goad me toward freelance writing again. Bad match. However, I grab and use most opportunities that flow my way because gobbling up opportunities enters you into the spirit of opulence.
What do I mean? The spirit of opulence simply means if you think, feel and act abundantly, you seize most blogging opportunities immediately, using these opportunities to enter into a rich, wealthy, fun, freeing way of life. Example; most people who struggle financially feel so filled with fear that they stammer, delay and hesitate any time a blessed blogging opportunity knocks on their door. If you turn down opportunities for growth, you go broke. Plain and simple. Meanwhile, I publish 10 to 12 posts daily – or more – because I gobble up opportunities left and right and live a pretty neat life by adopting this frame of mind. I appear to be all over my niche because I seize blogging opportunities quickly, aggressively and clearly. I do not play around. I do not fear seizing opportunities for blogging growth because we all have to seize opportunities fast and use these blessings to gain the skills and exposure for becoming a successful blogger.
Every blogger who appears to be everywhere grabbed opportunities quickly. Do you notice some bloggers in 10, 20 or seemingly 50 places, at once? Said bloggers wrote and published 200, 300 or 500 guest posts over 6 months to gain such massive exposure. Doesn’t it feel good to help people? Don’t you feel fulfilled by being of benefit to your fellow blogger? Tap into that feeling, seize and use opportunities for growth and you will slowly but steadily experience greater blogging success. Blogging is not for meek, scared folks. Be clear. Be direct. Gobble up opportunities like a blogging beast to accelerate your growth and success to exponential levels.
Hey; if you don’t seize opportunities, I’ll be there to gobble ’em up 😉
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